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1 


United Way of El Paso County is committed to improving the lives and futures of all 
people in the community. We bring together expertise, funding and volunteer 
support to positively impact education, health, basic needs, and financial stability. In 
partnership with others, we work to eliminate inequities experienced by diverse 
populations so that all people have a safe, healthy home environment, achieve their 
educational potential, and increase their financial stability. We commit to building 
bridges across cultural, racial, religious, and economic boundaries. 

Position: 

Reports To: 

Purpose: 

OUTREACH AND COMMUNICATIONS COORDINATOR 
 
Program and Marketing Directors 
 
The Outreach Coordinator contributes to the achievement of 
United Way’s mission and vision through development and 
implementation of communications and marketing strategies 
and outreach services for the United Way of El Paso’s in-
house programs, which assist with the needs of families and 
individuals recovering from trauma, facing financial hardship 
or potential homelessness, and families with children ages 0 
to 5.

 
 
MAJOR DUTIES &amp; RESPONSIBILITIES: 

 
Marketing and Communication 

The Outreach Coordinator supports program Directors by developing and fulfilling 
the duties of a comprehensive event and outreach marketing plan. 

ï· Works with the center’s Director to coordinate educational and resource 
events, activities and workshops. 

ï· Develop collaborative relationships with a wide variety of El Paso area 
neighborhood organizations, schools, city and county agencies, as well as 
faith-based organizations and other partners. 

ï· Plan and implement promotional strategies for all programming to broaden 
program participation and deepen general public awareness of Center 
through multiple channels including print, digital, and broadcast, public 
presentations and grassroots communication. 

ï· Establish relationships with service agencies for optimal understanding as to 
what is provided, to whom and for what purpose. 

ï· Collect information regarding available resources including financial, goods 
and services to maintain and distribute resource listings. 

ï· Work with Director of Marketing and Engagement to create content to 
promote El Paso United services to include design and copywriting. 


2 


ï· Create dynamic written, graphic, and video content 
ï· Analyzing, manage, and alter schedules where necessary to optimize visits 

and to target audiences in a timely manner. 
ï· Manage and optimize El Paso United social media channels, including 

Facebook, Twitter, Instagram, TikTok and other relevant platforms 
ï· Coordinate ad campaigns with social media strategy. 


ï· Coordinate media relations and maintain strong relationships with 
external public relations and communication partners and broadcast 
and print media outlets. 

ï· As needed, serve as agency photographer 

ï· Support website maintenance. 

ï· Assist and/or write scripts for media interviews and special events. 

 
Parents as Teachers 
 
Build and maintain relationships with community partners to help promote the PAT 
program. 

ï· Plan and attend community events, health fairs, and school functions to share 
information about PAT. 

ï· Develop outreach materials, presentations, and social media content in English 
and Spanish. 

ï· Follow up with interested families and assist with the intake and enrollment 
process. 

ï· Track outreach efforts and maintain accurate records for reporting and program 
improvement. 

ï· Collaborate with the PAT team to ensure smooth transitions from outreach to 
home visiting services. 


Stay current on marketing, social, economic and political trends that may have an 
effect on Center and United Way of El Paso County and make recommendations to 
enhance our image based on those trends. 
 
Special Events 

Be part of the support team during special event(s). 
 
Other Job Duties 

ï· Understand the UWEPC concept, mission, purpose, philosophy and 
background to handle routine calls from public in an effective and diplomatic 
way. 

ï· Maintains confidentiality of all materials, and uses judgment and tact in 
dealing with internal and external inquiries. 

ï· Plans and prioritizes work to meet scheduled deadlines; adjusts personal 
schedule to assure completion of tasks, assignments, etc. 


3 


ï· Proven initiative, self-management and cross-departmental (team concept) 
collaboration. 

ï· High-level business networking and relationship-building skills. 

ï· Work with leadership to streamline processes and improve ROI on all 
fundraising activities. 

ï· Performs other duties and assumes other responsibilities as assigned. 

 
Community Engagement 

ï· Work effectively with other teams at United Way to provide appropriate support 
and value to partners. Leverage relationships to create additional opportunities 
with other organizations and individuals. 

ï· Participate in recurring program and strategic meetings to assist in shaping the 
vision of UWEPC Community Impact products and partnerships in relation to El 
Paso United. 

ï· Foster creative thinking and facilitate future partnerships within corporate 
accounts. 

ï· Attend key community events and activities as a way to promote United Way of 
El Paso County’s mission, vision and core values becoming a defined 
community ambassador for United Way. 

ï· Cultivate community support for United Way by maintaining contacts with local 
organizations, businesses and individuals. 


ï· Experience working in collaborative environments and cross functionally to 
achieve goals. 

ï· Strong project management, process improvement, or other applicable 
experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and 
negotiates effectively with team members, partners, and stakeholders. Strong 
ability to distill and communicate complex issues and concepts to others. 

ï· Strong communicator focused on building relationships and leveraging 
partnerships to advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of 
urgency, and sense of humor. 

ï· Ability to adapt to changing policies, procedures, and community needs. 

ï· Willingness to maintain certifications and participate in professional 
development 


4 


QUALIFICATIONS 

ï· Bachelor’s Degree in Marketing, Communications, Journalism or related 
field. 

ï· At least two years of relevant work experience is preferred. Staff person 
must possess the ability to effectively and efficiently work on multiple 
marketing communications projects. Experience in copywriting; event 
coordination; and media relations required. 

ï· Experience working in collaborative environments and cross functionally to 
achieve goals. 

ï· Strong project management, process improvement, or other applicable 
experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and 
negotiates effectively with team members, partners, and stakeholders. 
Strong ability to distill and communicate complex issues and concepts to 
others. 

ï· Strong communicator focused on building relationships and leveraging 
partnerships to advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of 
urgency, and sense of humor. 

ï· Ability to adapt to changing policies, procedures, and community needs. 

ï· Willingness to maintain certifications and participate in professional 
development 

ï· Must have experience in Adobe Cloud (Illustrator, Photoshop, InDesign) as 
well as capturing and editing photos and video. 

ï· Knowledge of the non-profit sector is a plus as well as some experience in 
public health campaigns, and or/mental health information. 

ï· Bilingual in English and Spanish preferred. 

ï· Strong leadership, verbal and written communication skills; and strong 
presentation and interpersonal skills. 

ï· Must possess the ability to effectively and efficiently work on multiple projects. 

ï· Excellent Word, Excel and PowerPoint skills. 

ï· Superb researcher 

ï· Excellent writer and editor 

ï· Strong knowledge of social media platforms i.e. Facebook, Twitter, Snapchat, 
Instagram. 

ï· Must have experience with capturing and editing photos, video, and audio. 

ï· Must be able to work a flexible schedule with the possibility of early morning, 
evening, and weekend work. 


5 


ï· Familiarity with El Paso communities and local resources is highly valued 

ï· Passion for early childhood development, family engagement, and 
community support. 

ï· Experience in outreach, case management, family services, or community 
organizing is a plus. 

ï· Comfortable presenting in front of groups and one-on-one with families. 

ï· Organized, self-motivated, and able to manage multiple outreach efforts at 
once. 

ï· Valid driver’s license, insurance and vehicle required. 

ï· Background check required 
 
Job Classification: Full time/Non-Exempt 
Salary Range: $35,000 - $37,500 
Classification: Full-Time, Exempt 
Benefits: Health, Dental, Life Insurance, Retirement Contributions 


6

United Way of El Paso County

Outreach and Communications Coordinator

ABOUT US United Way of San Antonio and Bexar County unites the community to identify and solve our most critical issues. We are dedicated to improving people's lives and creating community-level change. Our work includes leading cross-sector collaborations, advocating for public policy changes and investing in programs that prevent problems from happening in the first place for those in need. Improving quality of life and advancing the greater good involves focusing in four impact areas: preparing children for kindergarten; empowering students to graduate and reach their full potential; helping individuals and families become self-sufficient; providing a safety net of services for those in crisis. &nbsp;JOB SUMMARY The Program Coach for Strong Families Strong Forces (SFSF) is responsible for delivering the SFSF curriculum through direct services to eligible families as part of the Service Members, Veterans, and Families (SMVF) grant awarded from Texas Health and Human Services Commission's Family Support Services (HHSC FSS). The SFSF curriculum is a structured, evidence-based program designed to improve family communication, connection and parenting skills. This role plays a vital part in promoting family resiliency and strengthening protective factors in military-connected households with children 0-17. The Program Coach facilitates these sessions using a strengths-based, culturally competent, and trauma-informed approach, often through a combination of in-person and virtual formats, depending on the needs of the families.The ideal candidate for this role is self-directed, holds a current DoD ID card and has lived experience as part of a military family, providing valuable insight into the unique strengths and challenges faced by military-connected households. They possess strong relationship-building and communication skills, particularly in engaging with military leadership and community partners. The candidate must be adaptable and willing to work flexible hours, including evenings or weekends, to accommodate family schedules or to participate in occasional outreach events that support program visibility and engagement.UWSA successfully manages multiple state grants, which provides program funding including pay and benefits for team members involved in servicing those grants. This position is grant funded, thus continued employment is contingent upon awarded grant funding. UWSA applies for Grants that align with the community impact work it facilitates and provides. Grants are awarded for a fixed duration (typically 3 to 5 years) but are generally renewable. &nbsp;PRIMARY DUTIES AND RESPONSIBILITES •&nbsp;&nbsp;&nbsp;&nbsp;Responsible for coordinating and executing the objectives of the Strong Families Strong Forces program. •&nbsp;&nbsp;&nbsp;&nbsp;Develop and implement a strategic outreach and recruitment plan targeting military families with children ages 0 to 17. •&nbsp;&nbsp;&nbsp;&nbsp;Conduct client intakes and program enrollments while maintaining accurate and timely documentation in the client tracking system. •&nbsp;&nbsp;&nbsp;&nbsp;Facilitate SFSF curriculum sessions in-home, virtually, or in group settings, engaging both parents and children in a trauma-informed and strengths-based approach. •&nbsp;&nbsp;&nbsp;&nbsp;Maintain regular communication with enrolled families to support engagement and successful program completion. •&nbsp;&nbsp;&nbsp;&nbsp;Assess families for additional needs and connect them with appropriate resources and referrals as necessary. •&nbsp;&nbsp;&nbsp;&nbsp;Collaborate with the SMVF Director to support the development and execution of a family engagement calendar to promote program retention. •&nbsp;&nbsp;&nbsp;&nbsp;Identify and establish relationships with community and military partners to support referrals and outreach efforts. •&nbsp;&nbsp;&nbsp;&nbsp;Represent the SFSF program at community meetings, military events, and outreach activities to raise awareness and build trust with military families. •&nbsp;&nbsp;&nbsp;&nbsp;Deliver presentations about the SFSF program to internal staff, donors, community stakeholders, and military leadership. •&nbsp;&nbsp;&nbsp;&nbsp;Participate in cross-agency collaboration efforts, including the ReadyKidSA Coalition, to support shared goals and referrals across the SMVF network. •&nbsp;&nbsp;&nbsp;&nbsp;Submit program updates, family success stories, and performance metrics to the SMVF Director on a regular basis. •&nbsp;&nbsp;&nbsp;&nbsp;Work with the UWSA marketing team to support development of outreach materials, social media content, and promotional items. •&nbsp;&nbsp;&nbsp;&nbsp;Assist the Grant Director in ensuring program activities are aligned with grant expectations and compliant with reporting requirements. •&nbsp;&nbsp;&nbsp;&nbsp;Perform other duties as assigned in support of the mission and goals of the Service Members, Veterans, and Families. &nbsp;EDUCATION AND EXPERIENCE •&nbsp;&nbsp;&nbsp;&nbsp;DoD ID card holder •&nbsp;&nbsp;&nbsp;&nbsp;Associate’s degree - required; bachelor’s degree – preferred in Social Science, Education, or other related field of study. •&nbsp;&nbsp;&nbsp;&nbsp;Two years or more experience in social service or resource referrals. •&nbsp;&nbsp;&nbsp;&nbsp;Experience networking and communicating with military personnel and leadership. •&nbsp;&nbsp;&nbsp;&nbsp;Experience in client outreach, recruitment, and client engagement &nbsp;KNOWLEDGE, SKILLS &amp; ABILITIES INFORMATION •&nbsp;&nbsp;&nbsp;&nbsp;Knowledge or prior understanding of the issues and struggles of military families and/or prior experience working in a direct service role with families in need and/or lived experience. •&nbsp;&nbsp;&nbsp;&nbsp;Knowledge of the organizational and functional responsibilities and operations of military organizations. •&nbsp;&nbsp;&nbsp;&nbsp;Individual educator, group facilitation, leadership briefs, and presentation skills •&nbsp;&nbsp;&nbsp;&nbsp;Cultivates and maintains positive relationships that promotes collaborative work with community partners. •&nbsp;&nbsp;&nbsp;&nbsp;Outgoing, self-motivated, and independent in performing program outreach and recruitment. •&nbsp;&nbsp;&nbsp;&nbsp;Budget and fiscal expense management. •&nbsp;&nbsp;&nbsp;&nbsp;Demonstrate sensitivity and empathy regarding human service issues and project a non-judgmental attitude towards individuals requiring assistance. •&nbsp;&nbsp;&nbsp;&nbsp;Professional written, verbal, and interpersonal communication skills for engaging with internal staff, outside organizations, and clients. •&nbsp;&nbsp;&nbsp;&nbsp;Proficient in Microsoft Office Suite, MS Word, Excel, and Adobe •&nbsp;&nbsp;&nbsp;&nbsp;Strong organizational skills, coordinate and execute high-volume program performance. &nbsp;UNITED WAY COMPETENCIES Core Competencies (all United Way Professionals): Mission Focused, Relationship Oriented, Collaborator, Results Driven, Brand StewardBENEFITS •&nbsp;&nbsp;&nbsp;&nbsp;Employer-subsidized healthcare plan with employer-funded HRA offered. •&nbsp;&nbsp;&nbsp;&nbsp;Group dental, vision, life insurance and other insurance products available. •&nbsp;&nbsp;&nbsp;&nbsp;Paid holidays, personal and sick leave time. •&nbsp;&nbsp;&nbsp;&nbsp;403(b) retirement plan with employer matching available. &nbsp;WORK ENVIRONMENT •&nbsp;&nbsp;&nbsp;&nbsp;Normal nonprofit office environment with little exposure to dust, noise and extreme temperatures. •&nbsp;&nbsp;&nbsp;&nbsp;Extended work on personal computing equipment, telephone, multi-functioning printer and calculator. •&nbsp;&nbsp;&nbsp;&nbsp;Reliable transportation required, with the ability to travel to and from meetings, training sessions or other business-related events locally, routinely and around the state and nationally, occasionally. •&nbsp;&nbsp;&nbsp;&nbsp;Monday-Friday, 8:15 am to 4:45 pm work week with occasional evening and weekend hours.PHYSICAL DEMANDS •&nbsp;&nbsp;&nbsp;&nbsp;Sedentary work on a PC; sitting for extended periods of time, routinely.&nbsp; •&nbsp;&nbsp;&nbsp;&nbsp;Movement within the office and during external meetings and events, regularly. •&nbsp;&nbsp;&nbsp;&nbsp;Bends, stoops and twists, occasionally. •&nbsp;&nbsp;&nbsp;&nbsp;Exerts up to 25 lbs. of force, occasionally. •&nbsp;&nbsp;&nbsp;&nbsp;Facilitates, presents and collaboratively interacts with others, routinely. •&nbsp;&nbsp;&nbsp;&nbsp;Perform repetitive tasks, i.e., typing and texting, routinely.The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. The contents of this job description may change as deemed necessary by United Way of San Antonio and Bexar County. &nbsp;APPLY To submit your application visit <a href="https://recruiting.paylocity.com/recruiting/jobs/All/c1a895ce-f28e-4dac-88db-d5fb796d20f5/UNITED-WAY-OF-SAN-ANTONIO-BEXAR-COUNTY." target="_blank">https://recruiting.paylocity.com/recruiting/jobs/All/c1a895ce-f28e-4dac-88db-d5fb796d20f5/UNITED-WAY-OF-SAN-ANTONIO-BEXAR-COUNTY.</a>&nbsp; •&nbsp;&nbsp;&nbsp;&nbsp;Applications WILL NOT be accepted via email. •&nbsp;&nbsp;&nbsp;&nbsp;Contact <a href="mailto:uwjobs@unitedwaysatx.org" target="_blank">uwjobs@unitedwaysatx.org</a> should you experience problems submitting your application.United Way of San Antonio and Bexar County is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.United Way of San Antonio and Bexar County is committed to the full inclusion of all qualified individuals. As part of this commitment, UWSA will ensure that persons with disabilities are provided reasonable accommodations if reasonable accommodation is needed to participate in the job application, interview process, or to perform essential job functions, and/or to receive other benefits and privileges of employment. United Way of San Antonio and Bexar County | 700 South Alamo St., San Antonio TX, 78205 | <a href="http://www.uwsastx.org&amp;nbsp" target="_blank">www.uwsastx.org&amp;nbsp</a>;

United Way of San Antonio and Bexar County

Program Coach, Strong Families Strong Forces 

1 


United Way of El Paso County is committed to improving the lives and futures of all people 
in the community. We bring together expertise, funding and volunteer support to 
positively impact education, health, basic needs, and financial stability. In partnership 
with others, we work to eliminate inequities experienced by diverse populations so that 
all people have a safe, healthy home environment, achieve their educational potential, 
and increase their financial stability. We commit to building bridges across cultural, racial, 
religious, and economic boundaries. 

Position: RESOURCE SPECIALIST 

 
Reports To: Manager of Resiliency Center 
 
Purpose: The Community Resource Specialist supports the mission of 

United Way of El Paso County (UWEPC) by serving as the first 
point of contact for community members, partners, and volunteers 
engaging with the Resiliency Center. This role provides direct 
client support, ensures smooth administrative operations, and 
strengthens partnerships to enhance service delivery. The ideal 
candidate is compassionate, organized, and committed to 
community resilience. 

 
 
MAJOR DUTIES &amp; RESPONSIBILITIES: 

 
Client Services 

ï· Serve as the primary point of contact for inquiries via phone and the El Paso 

Helps platform. 

ï· Greet and assist community members, donors, volunteers, and partners. 

ï· Conduct participant intake and collect eligibility information. 

ï· Maintain a welcoming and supportive environment for all participants. 

ï· Keep an updated directory of community resources and partner contacts. 

ï· Accurately document participant interactions, referrals, and barriers to service. 

ï· Schedule appointments for participants, with Resiliency Navigators. 

ï· Track and log client data and feedback for continuous program improvement and 

reports. 

ï· Work from assigned site as needed. 

ï· Other duties as assigned 


2 


Administrative Support 

ï· Maintain and update a central database of partner and stakeholder contact 

information. 

ï· Manage phone lines, reception messaging, voicemail, and general inquiry 

emails. 

ï· Assist in meeting logistics: invites, RSVPs, vendor coordination, and calendar 

updates. 

ï· Track and report Center usage data and community engagement statistics. 

ï· Draft correspondence, reports, memos, and other written materials as needed. 

ï· Provide general administrative support to Center staff. 

Community Partnerships 

ï· Stay informed on programmatic and community initiatives. 
ï· Develop and maintain partnerships with local service providers and stakeholders. 
ï· Facilitate collaboration between community partners to meet evolving community 

needs. 
ï· Represent the Center in strategic meetings to help shape United Way’s impact 

strategies. 
ï· Promote and advocate for UWEPC programs and values through relationship 

building. 

Community Engagement 
 

ï· Collaborate with other United Way teams to deliver partner support. 

ï· Attend community events and represent United Way’s mission and initiatives. 

ï· Promote public awareness and cultivate support among local organizations and 

businesses. 

Qualifications 

ï· Associate degree in office administration, business, nonprofit management, 
social services, or related field; or equivalent combination of education and 
experience. 

ï· Minimum of 2 years of related professional experience. 

ï· Familiarity with nonprofit sector is a plus. 

ï· Must possess a valid driver's license, reliable transportation, and insurance. 

ï· Bilingual in English and Spanish required. 

ï· Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook). 

ï· Familiarity with Zoom, Microsoft Teams, and virtual meeting platforms. 

ï· Experience with case management or CRM systems preferred. 

ï· Demonstrated ability to work collaboratively and cross-functionally. 

ï· Excellent project coordination and data-driven decision-making skills. 


3 


ï· Initiative-taker with strong communication and 
problem-solving abilities. 

ï· High integrity, professionalism, adaptability, and a commitment to service. 

ï· Background check required. 


 
Job Classification: Full time/Non-Exempt 
Salary Range: $34,000 - $37,500 
Classification: Full-Time, Exempt 
Benefits: Health, Dental, Life Insurance, Retirement Contributions

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