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Revised 09.23.2025 

 
United Way of El Paso County is committed to improving lives and creating 
opportunities for all people in our community. Through collaboration, advocacy, and 
direct services, we work to eliminate inequities and support families across education, 
health, basic needs, and financial stability. 
 
POSITION: Parents as Teachers Parent Educator 
 
REPORTS TO: Director of Early Childhood Initiatives 
 
PURPOSE: The Parent Educator plays a vital role in advancing United Way of 

El Paso County’s mission, vision, and Education Community Impact 
goals by delivering effective family home visitation programs. This 
position is responsible for implementing the Parents as Teachers 
evidence-based early childhood home visitation framework—
supporting strong communities, thriving families, and children who 
are healthy, safe, and ready to learn. 

 
MAJOR DUTIES &amp; RESPONSIBILITIES 
The role of the Parent Educator is to will deliver the evidence-based Parents as 
Teachers (PAT) curriculum to families through regular in-home visits. The Parent 
Educator will support parents in fostering their child’s development, conduct 
assessments, connect families with resources, and build strong relationships within the 
community. 
 
Responsibilities: 

ï· Conduct 30–40 home visits per month to families with young children; 

ï· Use the PAT curriculum to promote child development, school readiness, and 
parenting support; 

ï· Facilitate family group sessions and community-based events; 

ï· Conduct developmental screenings and family assessments; 

ï· Maintain accurate and timely records in Visit Tracker (PAT) database; 

ï· Recruit new families through outreach and community presentations; 

ï· Participate in ongoing professional development (minimum 20 hours/year); 

ï· Collaborate with community partners and other United Way programs. 
 

Administrative Compliance for Parents as Teachers: 

ï· Enter and maintain up-to-date client data in electronic system: Visit Tracker 
(PAT) ; 

ï· Keep accurate and complete family case files in compliance with program and 
grant requirements; 


 Revised 09.23.2025 

ï· Submit daily timesheets, weekly/monthly staff reports, and mileage/expense 
reports by established deadlines; 

ï· Participate in monthly supervision sessions (both reflective and 
administrative); 

ï· Recruit new families to maintain a full caseload through community outreach 
and presentations; 

ï· Solicit donations and secure incentives to support and engage participating 
families. 

 
Professional Development: 

ï· Complete a minimum of 20 hours of professional development annually to 
maintain certification through the Parents as Teachers national office. 

ï· Attend all required trainings, including: 
o PAT Foundational &amp; Model Implementation 
o Core Curriculum 
o Technology System 
o Ages and Stages Questionnaire (ASQ) 
o Life Skills Progression (LSP) 
o Parenting Interaction and Children: Checklist of Observations Linked to 

Outcomes (PICCOLO) 
o Adverse Childhood Experiences (ACEs) 
o Cultural Competency 
o Trauma Informed Care 
o Health Screening Procedures 
o Other training as recommended to support growth and capacity 

building. 
 
Relationships: 
The primary relationship of the Parent Educator is with the families enrolled in the 
Parents as Teachers program. In addition, the role involves building and maintaining 
strong, collaborative relationships with a diverse range of external stakeholders, 
including: 

ï· Host sites and educational institutions; 
ï· Community groups and neighborhood associations; 
ï· Non-profit and government agencies; 
ï· Faith-based organizations and foundations; 

Internally, the Parent Educator will work closely with staff across departments to ensure 
program alignment and mission-driven collaboration. 
 
UNITED WAY PROFESSIONAL CORE COMPETENCIES: 
All United Way team members are expected to demonstrate the following core 
competencies that reflect our values, drive our mission, and support our impact in the 
community: 

ï· Mission-Focused 
Committed to improving lives and creating opportunities for all individuals and 


 Revised 09.23.2025 

families in our region. This commitment guides decisions, motivates 
performance, and drives long-term community change. 

ï· Relationship-Oriented 
Builds and nurtures strong, trusting relationships with families, partners, 
coworkers, and community stakeholders. Understands that collaboration is 
essential to achieving shared goals. 

ï· Equity-Driven 
Prioritizes equity in every aspect of work. Recognizes and addresses systemic 
barriers to opportunity and strives to create inclusive solutions that reflect the 
diverse populations we serve. 

ï· Collaborative Leader 
Works well across departments and sectors to align resources, people, and 
ideas. Supports a team-oriented culture and actively engages in partnerships that 
strengthen our impact. 

ï· Results-Oriented 
Focuses on data-informed decision-making, continuous improvement, and 
accountability. Measures outcomes to ensure effectiveness, growth, and long-
term success. 

ï· Community Stewardship 
Upholds the integrity and reputation of United Way of El Paso County by serving 
as a responsible, transparent, and ethical representative of our organization and 
mission. 

 
SKILLS AND DEMONSTRATED ABILITIES: 
The ideal candidate will bring a strong combination of technical and interpersonal skills, 
including: 

ï· Strong leadership, verbal and written communication, and presentation skills 
ï· Excellent interpersonal abilities to engage effectively with diverse families and 

community partners; 
ï· Basic proficiency in Microsoft Office applications (Word, Excel, Outlook, etc.); 
ï· Ability to effectively manage and prioritize multiple projects in a dynamic work 

environment; 
ï· Strong organizational, time management and record-keeping skills. 

 
PERSONAL ATTRIBUTES: 

ï· Collaborative and works well with others across diverse settings; 
ï· Adaptable and thrives in a dynamic, innovative, and evolving environment; 
ï· Detail-oriented with a strong commitment to accuracy, quality, and follow-

through. 
 

QUALIFICATIONS | KNOWLEDGE, EDUCATION AND EXPERIENCE: 
Required: 

ï· Bachelor’s Degree or a minimum of 3-5 years of experience in early childhood 
education, parent education, social work, and/or in health or human services. 

ï· Fluency in both English and Spanish 


 Revised 09.23.2025 

ï· Valid driver’s license, current auto insurance, and daily access to a reliable 
vehicle. 

ï· Ability to pass a background check. 
ï· Willingness to work a flexible schedule, including occasional early mornings, 

evenings, and weekends. 
 

Preferred Personal Attributes: 
ï· High level of integrity, professionalism, and tact; 
ï· Strong sense of accountability; 
ï· Positive attitude with a sense of humor. 

 
Physical &amp; Work Environment Requirements: 

ï· Regularly required to sit, talk, and listen; 
ï· Frequent keyboard use with wrist and finger movement; 
ï· Prolonged screen time (computer monitor); 
ï· Occasionally lift and carry items up to 25 pounds; 
ï· Reasonable accommodations will be made for individuals with disabilities. 

 
 
 
JOB CLASSIFICATION: 
 
Position: Full-Time, Non-Exempt Salary: $36,790 annually 
Benefits: Competitive benefits package including Health, Dental, Life Insurance, and 
Retirement contributions. 
An 18-month commitment is required for this position.

United Way of El Paso County

Parent Educator

1 


United Way of El Paso County is committed to improving the lives and futures of all 
people in the community. We bring together expertise, funding and volunteer 
support to positively impact education, health, basic needs, and financial stability. In 
partnership with others, we work to eliminate inequities experienced by diverse 
populations so that all people have a safe, healthy home environment, achieve their 
educational potential, and increase their financial stability. We commit to building 
bridges across cultural, racial, religious, and economic boundaries. 

Position: 

Reports To: 

Purpose: 

OUTREACH AND COMMUNICATIONS COORDINATOR 
 
Program and Marketing Directors 
 
The Outreach Coordinator contributes to the achievement of 
United Way’s mission and vision through development and 
implementation of communications and marketing strategies 
and outreach services for the United Way of El Paso’s in-
house programs, which assist with the needs of families and 
individuals recovering from trauma, facing financial hardship 
or potential homelessness, and families with children ages 0 
to 5.

 
 
MAJOR DUTIES &amp; RESPONSIBILITIES: 

 
Marketing and Communication 

The Outreach Coordinator supports program Directors by developing and fulfilling 
the duties of a comprehensive event and outreach marketing plan. 

ï· Works with the center’s Director to coordinate educational and resource 
events, activities and workshops. 

ï· Develop collaborative relationships with a wide variety of El Paso area 
neighborhood organizations, schools, city and county agencies, as well as 
faith-based organizations and other partners. 

ï· Plan and implement promotional strategies for all programming to broaden 
program participation and deepen general public awareness of Center 
through multiple channels including print, digital, and broadcast, public 
presentations and grassroots communication. 

ï· Establish relationships with service agencies for optimal understanding as to 
what is provided, to whom and for what purpose. 

ï· Collect information regarding available resources including financial, goods 
and services to maintain and distribute resource listings. 

ï· Work with Director of Marketing and Engagement to create content to 
promote El Paso United services to include design and copywriting. 


2 


ï· Create dynamic written, graphic, and video content 
ï· Analyzing, manage, and alter schedules where necessary to optimize visits 

and to target audiences in a timely manner. 
ï· Manage and optimize El Paso United social media channels, including 

Facebook, Twitter, Instagram, TikTok and other relevant platforms 
ï· Coordinate ad campaigns with social media strategy. 


ï· Coordinate media relations and maintain strong relationships with 
external public relations and communication partners and broadcast 
and print media outlets. 

ï· As needed, serve as agency photographer 

ï· Support website maintenance. 

ï· Assist and/or write scripts for media interviews and special events. 

 
Parents as Teachers 
 
Build and maintain relationships with community partners to help promote the PAT 
program. 

ï· Plan and attend community events, health fairs, and school functions to share 
information about PAT. 

ï· Develop outreach materials, presentations, and social media content in English 
and Spanish. 

ï· Follow up with interested families and assist with the intake and enrollment 
process. 

ï· Track outreach efforts and maintain accurate records for reporting and program 
improvement. 

ï· Collaborate with the PAT team to ensure smooth transitions from outreach to 
home visiting services. 


Stay current on marketing, social, economic and political trends that may have an 
effect on Center and United Way of El Paso County and make recommendations to 
enhance our image based on those trends. 
 
Special Events 

Be part of the support team during special event(s). 
 
Other Job Duties 

ï· Understand the UWEPC concept, mission, purpose, philosophy and 
background to handle routine calls from public in an effective and diplomatic 
way. 

ï· Maintains confidentiality of all materials, and uses judgment and tact in 
dealing with internal and external inquiries. 

ï· Plans and prioritizes work to meet scheduled deadlines; adjusts personal 
schedule to assure completion of tasks, assignments, etc. 


3 


ï· Proven initiative, self-management and cross-departmental (team concept) 
collaboration. 

ï· High-level business networking and relationship-building skills. 

ï· Work with leadership to streamline processes and improve ROI on all 
fundraising activities. 

ï· Performs other duties and assumes other responsibilities as assigned. 

 
Community Engagement 

ï· Work effectively with other teams at United Way to provide appropriate support 
and value to partners. Leverage relationships to create additional opportunities 
with other organizations and individuals. 

ï· Participate in recurring program and strategic meetings to assist in shaping the 
vision of UWEPC Community Impact products and partnerships in relation to El 
Paso United. 

ï· Foster creative thinking and facilitate future partnerships within corporate 
accounts. 

ï· Attend key community events and activities as a way to promote United Way of 
El Paso County’s mission, vision and core values becoming a defined 
community ambassador for United Way. 

ï· Cultivate community support for United Way by maintaining contacts with local 
organizations, businesses and individuals. 


ï· Experience working in collaborative environments and cross functionally to 
achieve goals. 

ï· Strong project management, process improvement, or other applicable 
experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and 
negotiates effectively with team members, partners, and stakeholders. Strong 
ability to distill and communicate complex issues and concepts to others. 

ï· Strong communicator focused on building relationships and leveraging 
partnerships to advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of 
urgency, and sense of humor. 

ï· Ability to adapt to changing policies, procedures, and community needs. 

ï· Willingness to maintain certifications and participate in professional 
development 


4 


QUALIFICATIONS 

ï· Bachelor’s Degree in Marketing, Communications, Journalism or related 
field. 

ï· At least two years of relevant work experience is preferred. Staff person 
must possess the ability to effectively and efficiently work on multiple 
marketing communications projects. Experience in copywriting; event 
coordination; and media relations required. 

ï· Experience working in collaborative environments and cross functionally to 
achieve goals. 

ï· Strong project management, process improvement, or other applicable 
experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and 
negotiates effectively with team members, partners, and stakeholders. 
Strong ability to distill and communicate complex issues and concepts to 
others. 

ï· Strong communicator focused on building relationships and leveraging 
partnerships to advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of 
urgency, and sense of humor. 

ï· Ability to adapt to changing policies, procedures, and community needs. 

ï· Willingness to maintain certifications and participate in professional 
development 

ï· Must have experience in Adobe Cloud (Illustrator, Photoshop, InDesign) as 
well as capturing and editing photos and video. 

ï· Knowledge of the non-profit sector is a plus as well as some experience in 
public health campaigns, and or/mental health information. 

ï· Bilingual in English and Spanish preferred. 

ï· Strong leadership, verbal and written communication skills; and strong 
presentation and interpersonal skills. 

ï· Must possess the ability to effectively and efficiently work on multiple projects. 

ï· Excellent Word, Excel and PowerPoint skills. 

ï· Superb researcher 

ï· Excellent writer and editor 

ï· Strong knowledge of social media platforms i.e. Facebook, Twitter, Snapchat, 
Instagram. 

ï· Must have experience with capturing and editing photos, video, and audio. 

ï· Must be able to work a flexible schedule with the possibility of early morning, 
evening, and weekend work. 


5 


ï· Familiarity with El Paso communities and local resources is highly valued 

ï· Passion for early childhood development, family engagement, and 
community support. 

ï· Experience in outreach, case management, family services, or community 
organizing is a plus. 

ï· Comfortable presenting in front of groups and one-on-one with families. 

ï· Organized, self-motivated, and able to manage multiple outreach efforts at 
once. 

ï· Valid driver’s license, insurance and vehicle required. 

ï· Background check required 
 
Job Classification: Full time/Non-Exempt 
Salary Range: $35,000 - $37,500 
Classification: Full-Time, Exempt 
Benefits: Health, Dental, Life Insurance, Retirement Contributions 


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