SENIOR DIRECTOR, RESOURCE DEVELOPMENT

SENIOR DIRECTOR, RESOURCE DEVELOPMENT Reports to: Chief Resource Development & Marketing Officer Department: Resource Development & Marketing FLSA Status: Exempt Job Classification: Senior Director Tenure: Permanent Time base: Full-time Benefits: Health, Dental, Vision coverage for staff and dependents, 403B Salary Range: $86,410 - $116,907 annually Date: TBD UWCCR Company Information Established in 1923, United Way California Capital Region has steadfastly supported the Sacramento community, fostering transformative change for nearly a century. Serving the counties of Amador, El Dorado, Placer, Sacramento, and Yolo, our mission is to end poverty in the capital region. Our strategy is threefold: helping kids excel in school, investing in children and families, and strengthening local schools. We believe in beginning at Square One: Helping every family succeed so their community can too. Our approach to the services we provide is holistic and grounded in a public health model, starting at birth, providing children with monthly books up to age 5, and helping foster youth with savings accounts as they transition to adulthood. Recognizing that children's needs extend beyond the classroom, we address immediate basic needs as well like hunger and housing. This is why we provide housing supportive services, including housing navigation and sustainability, under the CalAIM program, further alleviating family economic pressures. We proudly pioneered the first guaranteed income program in Sacramento and oversee the largest free tax preparation initiative across our counties. Moreover, our involvement spans various school districts, offering case management for K-8 foster youth and spearheading the Community Schools initiative in West Sacramento, catering to 7,000 children. Recently, United Way California Capital Region received prestigious recognitions: the 2023 Sacramento Black Chamber of Commerce Non-Profit of the Year, the 2023 Sacramento Metropolitan Chamber of Commerce Centennial Business Hall of Fame Award, and our CEO was named one of the 2024 Most Admired CEOs by the Sacramento Business Journal. These honors reflect our ongoing efforts and commitment to the community, underscoring our role in fostering a healthier, more prosperous region. At United Way’s core is the philosophy that families possess the blueprint for their prosperity. We stand alongside them, offering resources to help them realize their potential. This inclusive approach, spanning from our staff to our initiatives, epitomizes our commitment: to ensure every family, and thereby every community, thrives. JOB CLASSIFICIATION Senior Directors are people managers and functional staff experts. They contribute to the stated

goals of UWCCR by providing strategic insights and concepts that support the core strategies of the business; by providing tactical management of staff (or contractors) with developed specialized knowledge; and/or functional expertise. This level requires a broad and comprehensive understanding of the different systems, theories, and practices relevant to multiple disciplines. Senior Directors understand multiple disciplines focused on the knowledge requirements to manage heterogeneous issues with multiple stakeholders in line with broader strategic considerations. This level requires a comprehensive understanding of several organization sub-functions and how their processes and resources achieve the functional objectives required. Senior Directors possess knowledge of long-term challenges and changes in the nonprofit industry and how they relate to the organization. People leadership responsibility for a large group or several different employees in the organization, outside contractors, or functional oversight for employees at the member companies. They are responsible for ensuring team members are motivated and capable of delivering a professional service and a high level of performance through setting objectives, coaching employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes. The work delivered relates to the external mission of the organization dealing with lawmakers, regulators, environmental groups, and other external stakeholders. This level is expected to establish strategic plans and/or operational programs that require a sound understanding of the underlying theories underpinning the disciplines. JOB SUMMARY The Senior Director of Resource Development is responsible for leading and overseeing workplace campaign fundraising, individual giving, sponsorships, corporate giving, grants, and the development of diversified revenue sources totaling approximately $6 million annually. This role has direct accountability for measurable revenue growth, donor engagement, partnership expansion, and funding diversification, supported by clearly defined annual performance expectations. The Senior Director oversees major workplace giving campaigns, including the Our Promise: California State Employees Giving at Work Initiative, which solicits more than 200,000 California State employees and generates $3.5M+ annually. The position is responsible for meeting or exceeding annual goals related to fundraising performance, donor retention, sponsorship and grant growth, campaign revitalization and digital giving adoption. This role supervises a fundraising team and collaborates closely with internal departments, volunteer leadership, and community partners to ensure UWCCR meets or exceeds fundraising and engagement goals. Success in this position requires a visible and active presence in the community, including participation in donor, sponsor, workplace, community and partner events during the workday as well as evenings and weekends. Consistent external engagement and relationship-building are essential components of effective development work and long-term organizational sustainability.

KEY PERFORMANCE INDICATORS The Senior Director of Resource Development is accountable for achieving annual fundraising, engagement, and partnership goals aligned with UWCCR’s strategic priorities. Performance is measured across the following areas:

• Revenue & Fundraising Performance: Meet or exceed organizational revenue goals across workplace campaigns, individual giving, sponsorships, grants, corporate giving, and recurring

revenue while maintaining strong donor retention.
• Workplace Campaign & Partnership Growth: Expand, reinvigorate, and strengthen

workplace campaigns through diversified engagement strategies, including sponsorships, grants, volunteer initiatives, collection drive partnerships, and digital enhancements.

• Sponsorship & Corporate Giving: Acquire new corporate partners while retaining and growing existing relationships through strategic sponsorship and corporate giving initiatives.

• Individual, Major, and Affinity Group Giving: Increase donor engagement and portfolio performance through targeted outreach, personalized stewardship, and meaningful relationship-building activities.

• Planned Giving: Strengthen the planned giving program through intentional prospect identification, cultivation, tracking, and donor engagement.

• Monthly Giving: Grow and sustain the recurring donor program to support predictable, long- term revenue.

Footnote: Specific numeric targets, revenue thresholds, participation measures, and activity benchmarks for these KPIs are established annually and may be adjusted based on organizational priorities and performance outcomes. Workplace Campaign & Partnership Management (40%)

• Lead and manage workplace campaign fundraising strategies to achieve targets for participation, revenue, engagement, partner satisfaction, and digital adoption.

• Oversee the Our Promise: California State Employees Giving at Work Initiative, ensuring: o Recruit volunteer leadership within state departments to oversee campaign o Compliance with the Department of General Services MOU o Coordination with the Department of Justice and other regulatory agencies o Coordination with the State Controller’s office on employee giving page and payroll

donation interface and testing o Successful execution of the annual nonprofit certification process o Oversee all donor customer service activities

• Expand workplace partnerships through diversified engagement strategies, including: o Sponsorships o Grants o Corporate Grant identification o Volunteer initiatives o Collection drive partnerships o Digital giving enhancements

• Reinvigorate underperforming or dormant campaigns through strategic outreach, presentations, stakeholder engagement, and customized campaign plans.

• Manage Leaders United volunteers, including recruitment, onboarding, training, and oversight of the extended appointment program.

• Drive adoption and optimization of electronic giving platform and oversee all online workplace giving platforms.

• Collaborate cross-functionally with: o Finance & Operations on pledge processing, CRM integrity, and reporting o Impact Department on storytelling, results communication, and volunteer

experiences
• Adapt campaign strategies to evolving nonprofit, workplace, and digital giving trends.

Sponsorship & Corporate Giving Management (25%)
• Develop and implement an annual sponsorship and corporate giving strategy aligned with

fundraising and engagement priorities.
• Acquire new sponsorships while retaining and growing existing corporate partners through

proactive cultivation and stewardship.
• Oversee development and continuous improvement of comprehensive, tiered sponsorship

offerings.
• Identify, cultivate, solicit, and steward corporate donors through workplace campaigns,

events, volunteer engagement, and cause-marketing opportunities.
• Partner with the Resource Development Committee to identify prospects, facilitate

outreach, support presentations, and strengthen relationship development.
• Track sponsorship performance and ensure alignment with overall fundraising goals.

Supervisory & Leadership Responsibilities (25%)

• Provide people leadership for fundraising staff and selected contractors.
• Recruit, train, coach, and evaluate team members, determining and setting clear

expectations tied to organizational priorities and KPIs.
• Provide tactical management to staff with specialized fundraising expertise.
• Oversee assigned portions of the Resource Development & Marketing budget, ensuring

fiscal responsibility and compliance.
• Establish strategic plans and operational programs supporting UWCCR’s mission and

long-term sustainability.
• Maintain a safe, inclusive, and compliant work environment.
• Contribute strategic insights and recommendations to UWCCR’s leadership team.

Miscellaneous / Additional Duties (10%)

• Support special projects and organizational initiatives as needed.
• Represent UWCCR in external meetings, presentations, and community engagements related

to fundraising and partnership development. KNOWLEDGE, SKILLS AND ABILITIES:
• Excellent communication skills, verbal and written, including the ability to communicate

well in a variety of settings with a variety of stakeholders.
• Ability to develop strong rapport and relationships with stakeholders.
• Extensive knowledge of fundraising best practices and/or sales fundamentals.
• Demonstrated strong interpersonal skills and the ability to create results through

influence management.
• Experience working with volunteers.
• Ability to develop and use creative and innovative methods and the judgment to know

when innovation makes sense.
• Ability to use independent judgment and make sound decisions.
• Ability to perform with minimal supervision.
• Ability to effectively coordinate with other United Ways.
• Ability to build and retain quality relationships with business and community leaders.
• Ability to expertly represent United Way in public settings.
• Good proficiency in Microsoft Word, Excel, PowerPoint and Outlook.

• Experience in utilizing Constituent Relationship Management (CRM) software
• Knowledgeable in donor management system.

DESIRED EDUCATION AND EXPERIENCE:
• Bachelor’s degree in Business, Communications, Marketing or a related field.
• 7-10 years of experience in these or related fields such as sales, ideally with 5-7 years of

experience fundraising.
• Experience developing and implementing successful fundraising initiatives.
• Experience with account or client management.
• Experience working with volunteer boards of directors and staffing board committees.
• Experience recruiting and developing new company relationships.
• Experience supervising and managing the performance of professional staff.
• Experience working directly with donors on fundraising efforts. PHYSICAL AND MENTAL REQUIREMENTS:
• Extensive oral communication with coworkers, potential donors, media, and the public in

settings ranging from one-on-one to large groups including formal and informal presentations, training sessions and question and answer sessions, and by telephone.

• Work in an office environment, lift and move objects up to 40 pounds, such as large binders, books, boxes, and small office equipment. If over 40 pounds, assistance will be provided.

• Have sufficient finger/hand coordination and dexterity to operate and adjust office equipment such as telephone, computer, and calculator.

• React quickly under high pressure settings.
• Willingness to travel locally and overnight via plane, train, or private vehicle.
• Ability to work irregular hours including evenings and weekends and attend events before and

after stated work hours.
• Ability to maintain a polished and professional appearance.
• Occasional exposure to dirt, dust, cold, heat.
• Constant public contact.
• Constant decision making and concentration.

SPECIAL REQUIREMENTS Possession of an appropriate California operator’s license issued by the State Department of Motor Vehicles, and adequate automobile insurance; possession and maintenance of a good driving record (as evidenced by freedom from multiple or serious traffic violation for at least a two-year duration) that does not contribute to an increase in UWCCR insurance rates.

AT-WILL STATEMENT This position is considered at-will. This means employment may be terminated at any time, with or without notice and with or without cause. Likewise, the company respects the right of employees to leave the company at any time, with or without notice and with or without cause. ACKNOWLEDGEMENT

I acknowledge that I have received this position description and understand that it is not a contract of employment. I am responsible for reading this job description and complying with all job duties, requirements, and responsibilities contained herein, and any subsequent revisions, with or without reasonable accommodation.

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