Resource Development Coordinator - - Marketing & Events

The Resource Coordinator - Marketing & Events, supports the organization's fundraising and revenue-generation efforts by coordinating special events, sponsorship activities, marketing and communications initiatives, community engagement efforts, and business development activities. Responsible for executing event logistics, supporting sponsor and partner relationships, maintaining prospect pipelines, coordinating promotional activities, and ensuring accurate tracking and reporting of fundraising and engagement outcomes.

Essential Job Duties and Responsibilities

Support the achievement of overall revenue, event, and donor engagement goals. Key metrics will be set each year to align with the Board of Directors’ priorities and goals. Working in partnership with the Resource Development Manager, the Events, Marketing & Business Development Coordinator will:

Marketing & Communications Support

• Manage day-to-day marketing and communications activities, ensuring timely execution of projects, campaigns, and organizational initiatives.
• Serve as the primary coordinator for marketing requests, managing project workflows with the marketing consultant through Basecamp and regular planning meetings.
• Manage organizational social media channels, including content proofreading, design review coordination, content scheduling, publishing, and audience engagement.
• Develop, design, and distribute digital communications, including newsletters, email campaigns, donor communications, press releases, articles, and other marketing materials.
• Maintain and update website content and other digital platforms, ensuring information is current, accurate, and aligned with organizational priorities.
• Coordinate the development, production, and distribution of campaign, event, fundraising, and promotional materials.
• Manage marketing and communication logistics for organizational campaigns, events, and initiatives.
• Maintain event, campaign, and program information across all communication channels and digital platforms.
• Coordinate the creation of sponsorship packages, donor impact reports, presentations, stewardship materials, and other organizational collateral.
• Ensure organizational branding standards and messaging are consistently applied across all communications, campaigns, and events.
• Gather and organize stories, photos, testimonials, and other content to support fundraising, stewardship, marketing, and community engagement efforts.
• Track and coordinate communication deliverables, deadlines, approvals, and distribution schedules with internal stakeholders and external partners.

Events & Meeting Coordination

• Coordinate logistics for all fundraising events, donor recognition events and activities, and special meetings.
• Manage event timelines, checklists, registrations, venue coordination, catering, audiovisual requirements, and vendor communications.
• Assist with event budgeting, expense tracking, and reconciliation.
• Recruit, schedule, and support event volunteers.
• Coordinate sponsor benefits fulfillment, including signage, recognition, and event participation.
• Maintain event records and prepare post-event evaluations and reports.
• Support event committees through meeting scheduling, agenda preparation, minutes, and follow-up.
• Keep up to date on emerging trends and opportunities and align with UW resource development goals.

Business Development & Sponsorship Support

• Research prospective corporate sponsors, workplace campaign partners, and community partners.
• Maintain prospect lists and sponsorship pipelines in the CRM.
• Assist in preparing sponsorship proposals, presentations, and stewardship reports.
• Schedule sponsorship, donor, and partner meetings for the manager.
• Track sponsorship commitments, deliverables, and renewals.
• Support cultivation activities and follow-up communications with prospective partners.

CRM, Reporting & Administrative Support

• Enter and maintain sponsor, prospect, event, and partner information in Andar.
• Track event participation, sponsorship revenue, and business development activities.
• Generate reports related to events, sponsorships, marketing activities, and prospect pipelines.
• Ensure accurate documentation of interactions, commitments, and outcomes.
• Assist with volunteer training, recognition efforts, and tracking; reporting quarterly.
• Assist with departmental reporting and KPI tracking.
• Identify networking, chamber, and community engagement opportunities that may generate new revenue streams.

Community Action and Public Awareness

• At times will represent United Way at community meetings, workplace campaigns, presentations, and events when needed, serving as a professional and informed ambassador.
• Will make relevant presentations to a variety of groups and individuals.
• Support volunteer recruitment, orientation, recognition, and engagement activities.
• Coordinate stewardship activities that deepen relationships with sponsors, donors, and community partners.
• Assist with donor and sponsor recognition initiatives throughout the year.
• Other duties as needed to ensure relevant communication tools are in use and that events and meetings are successful.