Director of Development & Marketing - United Way of Central Shenandoah Valley

Build relationships. Grow giving. Communicate impact.

United Way of Central Shenandoah Valley (UWCSV) seeks a strategic, relationship-focused Director of Development & Marketing to grow and diversify revenue and lead all marketing functions. Reporting to the President & CEO and working with the Resource Development Committee, the Director will align fundraising, donor engagement, and communications with UWCSV’s mission and strategic priorities.

This role leads a holistic revenue strategy spanning workplace campaigns, giving societies, individual and major giving, corporate partnerships, grants, and sponsorships—with a focus on lasting relationships, donor retention, and sustainable growth.

Key Responsibilities

• Holistic revenue strategy: Develop, implement, and evaluate an integrated strategy for revenue growth, diversification, donor cultivation, solicitation, and stewardship.
• Workplace campaigns: Lead campaign planning, execution, and growth; build employer partnerships, support campaign leaders, and increase donor participation and retention.
• Giving societies: Grow membership and engagement, steward donors, and lead events for the Wampler Society, Skyline Society, and other giving groups; develop opportunities such as Women United and Young Leaders United.
• Revenue development: Build donor pipelines, collaborate with the Director of Programs on grants, and secure sponsorships and team participation for Day of Action and Tools for School.
• Marketing leadership: Lead marketing strategy and planning, brand consistency, website content and design, social media, digital communications, media relations, and marketing and fundraising materials.
• Data and partnerships: Use donor research, dashboards, and analysis to guide fundraising; engage volunteer leaders and community partners to expand reach and support.

The role allocates 70% of responsibilities to holistic revenue strategy and fundraising and 30% to marketing leadership.

Qualifications and Attributes

Candidates should bring a commitment to community impact; an understanding of holistic revenue development and return on investment; strong interpersonal, organizational, and analytical skills; and the ability to work independently and collaboratively. Integrity, professionalism, initiative, adaptability, and a commitment to learning are essential.

Preferred experience includes fundraising success, integrated revenue strategies, workplace campaigns, giving societies, donor stewardship, and data-informed decision-making. Evening and weekend availability, a valid driver’s license, and access to a vehicle are required.

Work Environment

This is an on-site position based at 100 S Mason Street, A Harrisonburg, VA, with regular office hours of 9:00 a.m. to 5:00 p.m., Monday through Friday. While the role follows a standard weekday schedule, some evening, weekend, and other “off-hours” work is routinely expected.

Compensation & Benefits
United Way of Central Shenandoah Valley offers a competitive annual salary range of $60,000–$65,000, with final compensation based on the candidate’s knowledge, skills, relevant experience, internal equity, and market conditions.

In addition to meaningful, mission-driven work, the organization offers a comprehensive benefits package designed to support employee well-being and financial security, including: Health, dental, and vision insurance; Paid holidays; Paid time off (PTO); Simple IRA retirement plan with employer match.

Join an organization where your contributions make a difference in the community while enjoying a competitive compensation and benefits package.

Application Process

Interested candidates must submit a complete application package via our online portal. Required materials include a cover letter indicating salary preference and a current resume.

We will contact only those candidates selected for further consideration. Thank you for your interest in our organization. Please continue to check our job board for additional opportunities. This position will remain open until filled.

Projected Timeline for Recruitment (Flexible and Subject to Change)

Application period: November – December 2026

Prescreening Interviews: November-December 2026 (Rolling basis)

Panel Interviews: December 2026

Start Date: December 2026

United Way of Central Shenandoah Valley is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. We value diversity and are committed to creating an inclusive environment for all employees and community members.