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Why Join United Way of Central Florida? Imagine a career where your leadership and creativity directly contribute to making a meaningful impact in the community. At United Way of Central Florida (UWCF), we are passionate about driving positive change and building stronger connections with those we serve. Join a dedicated, dynamic team in a supportive environment that offers competitive benefits, meaningful work, and opportunities for personal and professional growth.Position Overview: The Senior Director of Marketing plays a pivotal role as the driving force behind UWCF’s brand and engagement efforts -- leading a dynamic, data-informed marketing program that inspires action, grows support, and strengthens community connection. In close partnership with the CDMO, you’ll shape and champion the marketing vision, while also rolling up your sleeves to translate strategy into compelling campaigns, storytelling, and experiences. You’ll guide and empower a talented, focused team, ensuring excellence across every channel, event, and initiative -- balancing both the strategic and the tactical with ease. This is a fast-paced and highly rewarding role where your ability to prioritize, plan, and lead with creativity, collaboration, and confidence will directly fuel meaningful impactKey Responsibilities:Strategic Leadership &amp; Vision<ul><li>Build and lead the marketing vision in collaboration with the CDMO and cross-functional leaders, ensuring alignment with UWCF’s mission, strategic plan, and revenue goals.</li><li>Develop annual and quarterly integrated marketing plans with clear goals, budgets, measures, and resourcing; drive a disciplined operating rhythm (calendars, stand-ups, reviews).</li><li>Partner with Resource Development to co-create market-tested messaging and go-to-market plays for donor segments, corporate partners, workplace campaigns, and affinity groups.</li></ul>Brand, Messaging &amp; Content<ul><li>Serve as our brand steward, ensuring every touchpoint adheres to UWCF guidelines and United Way Worldwide alignment; maintain a current, easy-to-use brand toolkit and templates.</li><li>Own the messaging architecture and editorial calendar; produce and/or direct high-quality content (impact reports, annual reports, cases for support, press releases, video scripts, donor spotlights, newsletters, presentations).</li></ul>Donor &amp; Volunteer Growth (with CDMO &amp; RD)<ul><li>With the CDMO and Resource Development (RD) team, develop and implement strategies that drive donor engagement, retention, and growth across individual, corporate, and workplace segments.</li><li>Map donor and volunteer journeys; build targeted campaigns (email, social, web, events, direct mail) that increase participation, average gift, and lifetime value.</li><li>Lead list strategy, segmentation, testing, and KPI analysis to continuously optimize conversion and retention.</li></ul>Events &amp; Experiences<ul><li>Oversee planning and marketing execution for key organizational events (campaign kickoff/celebrations, impact showcases, volunteer days, affinity group events), ensuring brand consistency and measurable ROI.</li><li>Create event themes and experience design that elevate storytelling, stewardship, and recognition.</li></ul>Volunteer Engagement &amp; Affinity Groups<ul><li>Partner with RD and program leads to engage volunteers and affinity groups; clarify volunteer roles and responsibilities, co-create a shared vision for their work, and support recruitment and recognition efforts with targeted campaigns.</li></ul>Digital, Web &amp; Analytics<ul><li>Own website strategy and CMS; ensure clear information architecture, strong UX, and up-to-date impact stories.</li><li>Lead email/automation programs, organic/paid social, and search; manage SEO/SEM basics and digital advertising with agency support as needed.</li><li>Build dashboards for leadership (traffic, reach, conversions, donor retention, event KPIs); translate insights into action.</li></ul>Public Relations &amp; Issues Management<ul><li>Lead media relations, spokesperson prep, and thought-leadership placements; cultivate strong relationships with local media and community partners.</li><li>Maintain a crisis/issues communication playbook; coordinate rapid, consistent responses with the CDMO and Executive team.</li></ul>Intake, Production &amp; Stewardship Processes<ul><li>Oversee marketing intake, SLAs, and production workflows to manage requests, priorities, proofs, and deadlines.</li><li>Manage marketing-branded orders and mailings, ensuring quality, cost control, and alignment with stewardship strategies and calendars.</li></ul>Team, Budget &amp; Vendor Management<ul><li>Directly manage the Graphic Designer and PR/Social Media Director; coach for performance excellence and on-time delivery.</li><li>Manage the marketing budget, agency/contractor relationships, RFPs, scopes, and performance.</li><li>Foster a culture of collaboration, learning, and continuous improvement across a high-throughput workload.</li></ul>Qualifications &amp; Skills:<ul><li>7–10+ years of progressive marketing experience, including 3–5+ years leading teams and agencies; nonprofit or cause-driven experience strongly preferred.</li><li>Demonstrated success building integrated plans that grow donors/volunteers and deliver measurable results.</li><li>Hands-on experience with CRM (e.g., ANDAR or similar), email automation, web/CMS, social platforms, marketing analytics, and basic SEO/SEM.</li><li>Strong writing/editing portfolio spanning brand storytelling, donor cases, press, and executive communications.</li><li>Proven ability to plan and execute large-scale events and campaigns end-to-end.</li><li>Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).</li></ul>Skills &amp; Traits<ul><li>&nbsp;Strategic partner who can zoom between vision and details; calm, organized, and decisive under deadline pressure.</li><li>Exceptional communicator and presenter; confident with the media and executive stakeholders.</li><li>&nbsp;Data-driven mindset with creative flair; comfortable testing, learning, and iterating quickly, with strong attention to detail to ensure accuracy and quality.</li><li>Relationship builder who collaborates across departments, volunteers, and partner agencies.</li></ul>Compensation &amp; Benefits:<ul><li>Salary Range: $95,000 - $100,000 annually, commensurate with experience.</li><li>Benefits: Comprehensive benefits package, including paid time off and professional development opportunities.</li></ul>Join Our Team: If you are a strategic, innovative marketing leader passionate about making an impact, we encourage you to apply! Submit your resume to <a href="mailto:hr@uwcf.org" target="_blank">hr@uwcf.org</a> to take the first step toward joining our mission-driven team.Inclusion at UWCF&nbsp;At UWCF, we believe that diverse voices and experiences enrich our mission and culture. We are proud to be an Equal Opportunity Employer. All employment decisions are made based on merit and business need. UWCF is a drug-free workplace. Candidates must pass a drug screening prior to employment.

Senior Director of Marketing

Why United Way Suncoast?Do you want to be part of a non-profit organization that makes a difference in your community? Do you want to be part of a passionate team focused on improving the lives of others? Now is your opportunity! United Way Suncoast is seeking a Manager, Community Development. We are looking for an individual who is innovative and collaborative in implementing Financial Security efforts around our community work. The ideal candidate will be able to build strong partnerships and increase efficiency in services. &nbsp;We're not asking you to apply for a job. We're asking you to embrace a movement that gives people the freedom to rise. In return, you'll be embraced by colleagues that will appreciate every contribution you make.Our team members enjoy a work environment built on transparency and trust. There are many growth opportunities including the ability to learn about and contribute to efforts across the organization. We offer a competitive total rewards package including shortened benefit eligibility periods, several weeks of PTO, and no cost medical and dental options to name a few &nbsp;Objectives:<ul><li>Collaborates to develop and implement detailed project plans, ensuring resource availability and allocation. Works cross-functionally, integrating strategically inclusive impact work into targeted areas of focus by zip code(s).</li><li>Identifies and advances opportunities to maximize UWS’s presence. Participates in internal and external committees in support of UWS’s community impact.</li><li>Supports the Community Investment process and related reporting and site visits.</li><li>Ensures timely and appropriate data collection, analysis, and reporting; collaborates to provide research and apply best practices to the design and continuous improvement of Community Impact activities.</li><li>Contributes to designing grant funded projects, writing proposals, incorporating grant funded programs, and meeting related requirements. Maintains program data, reviews proposals, accepts and screens applications, and reports to funders and partners.</li><li>Provides oversight of assigned initiative(s). Works closely with a variety of internal and external partners to implement and expand strategic initiatives.</li><li>Coordinates and/or leads consistent family and community engagement activities, including Community Forums.</li><li>Brings awareness through verbal and written presentations to critical regional financial stability needs and existing systems of care that support <a href="https://unitedwaysuncoast.org/what-we-do/alice-suncoast-2020/" target="_blank">ALICE</a> in our communities.</li><li>Collaborates with the Resource Development and Marketing teams to maximize understanding and use of Community Impact and Strategic Community Partner information and co-create communication collateral.</li><li>May also perform duties including but not limited to:</li></ul><ol><li>Oversees daily operations of a Resource Center providing strategically aligned resources and services to community members.</li><li>Connects community members with resources for services such as job placement, financial literacy counseling, legal aid, housing, medical care, and financial assistance.</li><li>Identifies potential program participants and facilitates participation in appropriate programs.</li></ol><ul><li>May contribute to budgets and forecasting; effectively manages resources.</li><li>Develops and refines processes to improve efficiency and achievement of goals and objectives.</li><li>Consistently demonstrates Our Suncoast Code and Values including applicable elements of leading self, team, and organization.</li></ul>Qualifications &amp; Skills for Success:<ul><li>Typically requires four (4) or more years of relevant experience, including management experience.</li><li>Bachelor’s degree in a related field; equivalent training or experience may be accepted in lieu.</li><li>Ability to work some evening and weekend hours.</li><li>Ability to work and drive in the field within the Suncoast region.</li><li>Bilingual or multilingual (English/Spanish/Creole) a plus; may be required</li></ul>

Neighborhood Resource Center

United Way Suncoast

Centennial

Manager, Community Development

2 Jobs in Tampa, FL, USA