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JOB TITLE: Chief Marketing Officer 

DEPARTMENT: Marketing and Community Engagement 

LOCATION: United Way of Forsyth County 

REPORTS TO: President &amp; CEO 

FLSA STATUS: Exempt 


POSITION OVERVIEW 

The Chief Marketing Officer (CMO) leads the strategic vision for United Way of 

Forsyth County’s marketing and communications efforts, shaping how we engage 

with the community, amplify our brand, and tell the story of our impact. As a key 

member of the senior leadership team, the CMO collaborates across departments 

and with external partners to develop marketing initiatives that inspire action - 

whether through volunteering, attending events, or contributing financially. 


This role requires a dynamic leader who thrives in a fast-paced environment, can 

translate complex community challenges into compelling narratives, and is 

passionate about mobilizing stakeholders to drive change. The CMO works onsite 

and manages the Marketing and Community Engagement team, and interns as 

needed. Some evening and weekend work is required. 


KEY RESPONSIBILITIES 

Strategic Leadership &amp; Brand Management 


ï· Define and implement a marketing and communications strategy that 

strengthens the United Way brand and increases community engagement. 

ï· Ensure messaging aligns with United Way’s mission, emphasizing its role as 

a catalyst for positive change. 

ï· Serve as the primary media contact and, when needed, an organizational 

spokesperson. 

ï· Uphold brand consistency across all print, digital, and multimedia platforms. 


Marketing, Communications &amp; Public Relations 

ï· Develop integrated marketing campaigns using a mix of media, including 

digital, print, social media, and public relations. 

ï· Cultivate strong relationships with media partners to enhance visibility and 

coverage. 

ï· Produce compelling content, including press releases, op-eds, donor 

communication, and campaign materials. 

ï· Oversee the development of the annual report and key marketing collateral. 

ï· Lead the organization’s crisis communication efforts in collaboration with 

senior leadership and the Board. 


Community Engagement &amp; Event Management 

ï· Lead the planning and execution of major organizational events, such as the 

Live United Luncheon, Sneaker Ball, and the Annual Meeting. 

ï· Develop strategies to attract high-profile speakers and thought leaders to 

United Way events. 

ï· Oversee sponsorship and in-kind partnership efforts to maximize event 

impact and financial sustainability. 

ï· Create an annual public-facing calendar for events and volunteer 

opportunities. 


Advocacy, Volunteerism &amp; Affinity Groups 

ï· Develop and execute strategies to grow and engage key affinity groups 

(African American Leadership Society, Emerging Leaders United and 

Women United). 

ï· Oversee community volunteer engagement efforts, including the 

establishment and execution of the organization’s annual Key Volunteer 

Survey. 

ï· Partner with local and state officials to advance United Way’s advocacy 

initiatives. 

Organizational Collaboration &amp; Fiscal Stewardship 

ï· Build strong relationships with United Way Worldwide, United Way of 

North Carolina, and neighboring chapters to share best practices. 

ï· Manage vendor contracts related to marketing, design, and communications. 

ï· Develop and oversee the marketing and communications budget to ensure 

effective resource allocation. 


QUALIFICATIONS &amp; EXPERIENCE 

Core Competencies 

ï· Visionary leadership with a strategic mindset and hands-on execution skills. 

ï· Exceptional storytelling ability with a talent for crafting messages that 

inspire action. 

ï· Strong project management skills with the ability to juggle multiple 

priorities. 

ï· Skilled communicator with the ability to engage diverse audiences, from 

grassroots volunteers to corporate executives. 

ï· Adept at leveraging digital marketing, social media, and traditional media 

for maximum impact. 

ï· Experience building and leading high-performing teams. 

Technical Proficiency 


ï· Expertise in Microsoft Office, Adobe Creative Suite (InDesign, Photoshop, 

Illustrator), and email marketing platforms. 

ï· Working knowledge of website content management systems, preferably 

WordPress. 

ï· Familiarity with data-driven marketing strategies and analytics. 


Education &amp; Experience 

ï· Bachelor’s degree required; master’s degree preferred in Marketing, 

Communications, Journalism, or a related field. 

ï· 7-10 years of progressive experience in marketing, communications, or 

public relations, ideally in a nonprofit or mission-driven organization. 

ï· Demonstrated success in managing high-impact events and community 

engagement initiatives. 

Physical Requirements 

The position requires occasional movement throughout the office to access files, 

papers or move supplies weighing up to 20 lbs. 

Benefits 

We offer a full health benefit package, with 12 paid holidays, wellness days, PTO, 

401K match and defined contribution plan. 

Required 

Monday-Thursday in our office location. 

Friday remote 

NC Driver’s license and auto insurance. 

EOE

United Way Forsyth County

Chief Marketing Officer

If you are detail-oriented, are knowledgeable of accounting systems and processes, have a coaching mindset, take initiative, and are analytically driven to solve complex issues, then United Way of Asheville and Buncombe County (UWABC) is where you want to be. The Senior Finance Manager is part of the Finance and Operations team, and must enjoy coaching, developing and/or maintaining processes, and utilizing data while holding true to UWABC’s long-term strategic vision.Position is responsible for leading all day-to-day accounting operations, with functional responsibility for accounting, accounts receivable, accounts payable, and grants administration. Responsibilities also include production of financial reports; proper maintenance of accounting records; accurate processing of financial transactions; and administration of a comprehensive set of controls and budgets designed to mitigate risk, enhance the accuracy of the organization’s reported financial results, and ensure that reported results comply with generally accepted accounting principles (GAAP), adhere to grants management standards, and result in acceptable audits.&nbsp;KEY RESPONSIBILITIESGeneral Accounting, Accounts Payable and Accounts Receivable:<ul><li>Document and coordinate implementation of accounting systems and accounting control procedures.&nbsp; Improve current processes and implement new systems for general accounting.&nbsp; Make recommendations regarding the accounting of assets, reserves, and expenditures.&nbsp;</li><li>Maintain daily review and control of the following areas: general ledger, accounts payable, accounts receivables, expense reports, and billing.</li><li>Ensure that all financial transactions are processed accurately, in a timely manner, and in accordance with generally accepted accounting principles.</li><li>Develop, implement, and review processes and controls that are current best practices related to transaction processing.</li><li>Manage, oversee, process (as appropriate) revenue, fixed assets, cash, bank reconciliations, and allocations. Act as backup for processing all of the following transactions: accounts payable, expense and credit card management and reconciliation.</li><li>Perform month-end closing procedures, including overhead allocations, account reconciliations, and updating schedules.</li><li>Stock transactions.</li><li>A/R coordination with team (including Collections).</li><li>A/R other sources (contracts for programs/services revenue).</li></ul>Reports:<ul><li>Prepare financial statements and other reports as scheduled, and analyze financial information detailing assets, liabilities and capital to summarize and interpret financial positions.</li><li>Provide and interpret financial reports to managerial staff, recommending further courses of action.&nbsp;</li><li>Prepare, review and distribute monthly reports, funder reports and others to departments.</li><li>Lead on United Way Worldwide annual database survey.</li></ul>Grant Management:&nbsp;<ul><li>Work with project team leaders to comply with funder’s terms and conditions, manage deliverables, monitor spending, request amendments, and plan spend-out.</li></ul>Budget:&nbsp;<ul><li>Assist with the budget annually.</li><li>Calculate variances from the budget and report significant issues to management.</li></ul>Audit:&nbsp;<ul><li>Prepare and assist with developing audit schedules for the annual audit.</li><li>Serve as a liaison with auditors to ensure appropriate monitoring of organization finances is maintained.<ul><li>Interact with independent auditors, provide support for year-end audit, and assist in the preparation of the IRS Form 990. Gather 990 and 990T information for the annual tax return.</li></ul></li><li>Monitor compliance with generally accepted accounting principles (GAAP), United Way Worldwide guidelines, industry best practices, and organization procedures.</li><li>Document and address issues requiring attention and/or further discussion.&nbsp;</li></ul>Staff Supervision:<ul><li>Supervise Finance staff and provide guidance and coaching as needed&nbsp;</li></ul>This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are associated with the position. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.Minimum Requirements<ul><li>Bachelor’s degree in finance, business, accounting, or related field and&nbsp;a minimum five years of accounting experience or an equivalent combination of education and experience&nbsp;</li><li>Two or more years of supervisory experience</li><li>Excellent editing skills and attention to detail</li><li>Experience working in deadline-driven environments&nbsp;</li><li>Commitment to&nbsp;<a href="https://www.unitedwayabc.org/vision-mission" target="_blank">UWABC's guiding principles</a> and ability to model those principles</li></ul>Technical Skills, Abilities, and Other Requirements<ul><li>Proficient with computers and software, including Google Suite</li><li>Operational knowledge, experience and fluency with accounting software.</li><li>Intermediate to advanced knowledge and application of Microsoft Office Suite programs.</li><li>Ability to learn and use a variety of other software platforms (e.g. Zoom, Asana, CRM)</li><li>Experience with general ledger, bank reconciliations, accounts payable, accounts receivable, payroll, sales tax and financial reporting.</li><li>Ability to see the interconnectivity of finance functions and responsibilities to staff and organization.</li><li>Ability to build strong relationships and communicate (orally and in writing in English) with internal and external stakeholders in a clear, service-oriented and professional manner.&nbsp;</li><li>Ability to influence, negotiate, and manage contentious issues to resolution.</li><li>Requires basic mathematical skills of addition, subtraction, multiplication and division.&nbsp;Ability to compute rate, ratio, percent and draw and interpret graphs.</li><li>Requires highly developed analytical skills with the ability to solve routine problems within standardized policies and procedures. Ability to interpret a variety of instructions furnished in written, oral, or schedule form.&nbsp;</li><li>Independent initiative and decision-making skills under both specific and general supervision.</li><li>A successful track record in setting priorities, adhering to strict timelines, multi-tasking; organization (including attention to detail).</li><li>Ability to coordinate and modify projects from conception to implementation, and occasionally working with both internal and external stakeholders.</li><li>Demonstrated ability to engender the trust and confidence of others, and maintain confidential information.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</li></ul>Nice to Have<ul><li>Working knowledge of non-profit accounting principles and standards, including GAAP.</li><li>Prior working knowledge of QuickBooks and Bill.com.</li></ul>Work EnvironmentThe physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals who are differently abled to perform the essential functions.While performing the duties of this position, the employee is regularly required to:<ul><li>Sit, stand, walk, reach with hands and arms, talk and hear.</li><li>Use finger and hand motion.</li><li>Must frequently lift and/or move objects up to 15 pounds.&nbsp;&nbsp;</li><li>Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.</li><li>Moderate level of stress caused from tight deadlines.</li><li>Moderate level of mental and/or visual fatigue and/or eyestrain may result from looking at a computer screen for extended periods of time.</li><li>Occasional work outside of normal business hours.</li><li>Moderate office noise level.&nbsp;</li></ul>This position is exempt from overtime regulations. Hybrid work environment: a mix of office, remote, and community settings.&nbsp; As part of our hybrid work policy, new employees are required to work from the UWABC office a minimum of 3 days per week for the first 90 days and then, the schedule can be modified based upon conversation with the supervisor.Reports To: VP of Finance and OperationsSupervises:&nbsp; 2-3Hours: 40/week&nbsp;Hiring Range and Benefits:&nbsp;$60,000 - $65,000&nbsp;&nbsp;annually plus full benefits, including paid vacation, sick and personal leave; employer contributions to 401(k), contributions to health, dental and vision insurance benefits and self-care fund, life and disability insurance, and coaching and support.United Way of Asheville and Buncombe County is an equal employment opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

UWABC Office

United Way of Asheville and Buncombe County

Senior Finance Manager

Director of Major Gifts 

ï· Manage and grow UWFC’s Tocqueville Society. (60%) 

o Recruit and activate volunteers to drive a major gifts strategy as part of the 

individual giving program. 

o Prepare executive leadership and volunteers for interactions with current and 

prospective major donors including briefings, meeting agendas and any required 

materials. 

ï· Primarily focus on individuals giving outside of workplace campaigns, but collaborate with 

Development colleagues to strategically engage, solicit, and steward individuals inside the 

workplace, as well. 

ï· Willing to travel throughout our service area to build donor relationships and solicit and 

close major gifts ($10,000+), completing at least 50 face-to-face and virtual visits per fiscal 

year. 

ï· Activate and lead a comprehensive individual giving program that facilitates donor retention 

and moves management at all giving levels through the design and implementation of 

donor strategy plans and stewardship processes that support a culture of 

philanthropy. (30%) 

ï· Collaborate with Chief Development Officer to build a strong pipeline of blended and 

deferred gifts from current annual donors. 

ï· In collaboration with the Chief Development Officer, create, implement, and make on-going 

recommendations for organizational-wide donor portfolio management. 

ï· Collaborate with Impact Team to develop and implement opportunities for alignment of 

UWFC work. 

ï· Supervise Individual Giving Officer (10%) 


Flexibility 

ï· UWFC is evolving with our changing external environment. Flexibility and adaptability are 

key attributes for this position. This position requires UWFC to be your homebase. 

ï· A willingness to take on additional duties to ensure the success of the team is essential. 

ï· Some events/tasks will be required outside of traditional work hours. 


POSITION SUMMARY: 


The Director of Major Gifts is a leader responsible for the identification, qualification, cultivation, 

solicitation, and stewardship of United Way Forsyth County’s (UWFC) Individual Giving Program. 

Responsible for a portfolio of major donors $10,000+ and planned gifts. The 

Director of Major Gifts will be donor-centered, data-driven, innovative, and results oriented to meet 

fundraising goals and targets that lead to sustainable growth. The Director of Major Gifts should 
have at least 15 years of fundraising experience.
 

REPORTS TO: Chief Development Officer 


Position Duties &amp; Responsibilities 

The following statements are intended to describe the general nature and level of work being 

performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties 

and skills required. 


Qualifications 


To perform this job successfully, an individual must be able to perform each essential job function 

satisfactorily and be present while performing those functions. The requirements listed are 

representative of the basic knowledge, skills, and/or abilities required. Reasonable 

accommodation may be made to enable individuals with disabilities to perform the essential 

functions. The individual in this role must display the highest level of integrity and confidentiality. 

United Way also values innovative thinking, and a successful candidate will be a self-starter who 

can work within the team to achieve goals and objectives. The individual should have effective 

communication skills, attention to detail and organization, and flexibility and adaptability. The 

individual will also maintain knowledge of trends, best practices, and research in his/her area of 

responsibility to enhance development practices. 


Education and/or Experience 

ï· Bachelor's degree required. 

<a href="https://united-way-of-forsyth.oasisrecruit.com/" target="_blank">https://united-way-of-forsyth.oasisrecruit.com/</a> 

ï· At least 15 years of successful fundraising. 
ï· Knowledge of Forsyth County and the human service sector is preferred. 


Must have excellent written and verbal communication skills, a strong reputation for integrity and 

professionalism, ability to resolve conflict constructively, strong performance management and 

evaluation capabilities including the willingness and ability to ensure accountability, ability to build 

strong relationship both inside and outside UWFC, ability to think strategically, commitment to 

fostering an inclusive environment consistent with UWFC's commitment to diversity and 

inclusion. Must have the ability to prepare, explain, and monitor performance, manage a diverse 

group of donors and volunteers, manage projects and workload, and engage constructively with 

the other members of the UWFC team. 

*Work experience may substitute for education requirements on a case-by-case basis. 

Physical Requirements 

 The position requires occasional movement throughout the office to access files, papers or move 

supplies weighing up to 20lbs. 

Benefits 

We offer a full health benefit package, with 12 paid holidays, wellness days, PTO, 401K match and 

defined contribution plan. 

Required 

 Monday-Thursday in our office location. 

Friday remote.
NC Driver’s license and auto insurance. 


EOE

Director of Major Gifts

DISASTER RECOVERY SENIOR DIRECTOR Reports to the UWHC Executive Director Full time, exempt, 37.5 hours per week Salary Range: $60,000 - $75,000 A generous benefit package includes vacation, holiday and PTO leave, health, dental and life insurance, and a SEP retirement plan.Overview United Way of Henderson County (UWHC) has organized and mobilized community resources to improve the lives of Henderson County, North Carolina residents since 1953. UWHC brings together partners from businesses, education, government, faith-based, and nonprofit organizations to work toward common goals, resulting in a better quality of life for all.In the wake of Hurricane Helene, UWHC has been serving our mission at an elevated capacity to meet the new and expanded needs to organize and mobilize community resources, which include: • Mobilizing significant amounts of supplies and organizing hundreds of volunteers (more than 1,350 volunteer shifts serving 6,400 volunteer hours to support response and recovery efforts in October alone); • Coordinating nonprofit inter-agency communication across Henderson County to create essential communicating channels, ensure resources are getting where they need to be, identify gaps in resources, and collaborate on next steps in our community response; • Organizing and mobilizing local nonprofit partners and equipping them with the knowledge and information that they need to be effective community nonprofit resource representatives at the Henderson County Disaster Recovery Center.UWHC has been a key partner in creating the Disaster Recovery Partnership (DRP), the long-termrecovery group formed in response to the devastation Hurricane Helene wrought in Henderson County.The DRP’s mission is to unite and empower Henderson County communities in the face of disasters by promoting effective information sharing, simplifying access to critical resources for individual andfamilies, and collaboratively addressing unmet needs.To support the DRP’s work, UWHC is hiring a Disaster Recovery Senior Director to direct andcoordinate the effective implementation of the DRP’s mission along with goals and strategies for long-term recovery for disaster-affected individuals and families in Henderson County. UWHC has agreed to serve as the DRP’s fiscal sponsor through December 31, 2026 and will hire and support DRP staff during this transition period. When the Disaster Recovery Partnership is a self-sufficient 501(c)3 nonprofit entity, the Disaster Recovery Senior Director will be well-positioned to serve in a leadership role.&nbsp; &nbsp;Main DutiesThe Disaster Recovery Senior Director will: • Work with UWHC staff and the DRP Advisory Board to develop and implement operationalpolicies and procedures for the DRP; • Direct and support the work of the Disaster Case Management Lead; • Direct and support the work of the Disaster Response Program Manager; • Fundraise to address the unmet needs of disaster survivors in Henderson County; • Develop a public relations program; • Attend DRP Advisory Board meetings; • Participate in and provide reports and guidance to DRP committees including but not limited tothe Disaster Case Management Committee, the Construction and Volunteers Committee, theCommunications Committee, the Fundraising Committee, and the Unmet Needs Committee; • Build relationships with other long-term recovery groups in Western North Carolina; • Develop strong partnerships with community groups, agencies, and faith groups; and • Work with UWHC staff and the DRP Advisory Board to transition the DRP into a self-sufficient501(c)3 nonprofit organization by December 31, 2026.Qualifications:The Disaster Recovery Senior Director must have: • Excellent administrative skills; • Empathy for people in disasters and/or experiencing trauma; • Strong interpersonal and communication skills; • Strong ethical conduct; • Demonstrated capacity for collaboration; • Demonstrated flexibility in changing circumstances and environments; • Demonstrated ability to work with people of all ages, backgrounds, and cultures; • Excellent computer skills including word processing and spreadsheets; • Proficiency in Microsoft Office and Google Suites of Products; and • Ability to travel around WNC, as needed.To apply: Resume and cover letter are required. Please send a resume and a detailed cover letter, that demonstrates the fit between your qualifications to the skills and experience above, in one pdf file using the following naming convention: “Your Last Name-Your First Name.pdf”, via email only to: <a href="mailto:jobs@liveunitedhc.org" target="_blank">jobs@liveunitedhc.org</a>Please, no phone calls, faxes, or snail mail. The hiring process: UWHC staff will begin reviewing applications immediately and will remove this job description from liveunitedhc.org/careers once the position is filled.Candidates from diverse backgrounds are encouraged to apply. Studies have shown that candidates that are female and/or BIPOC are less likely to apply for jobs unless they meet all of the qualifications they find in the job description. We are seeking the best candidate for the job, and that candidate may be a person who comes from a less traditional background.<a href="mailto:search@liveunitedhc.org" target="_blank">mailto:jobs@liveunitedhc.org</a>

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