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United Way of El Paso County is committed to improving the lives and futures of all people in 
the community. We bring together expertise, funding and volunteer support to positively impact 
education, health, basic needs, and financial stability. In partnership with others, we work to 
eliminate inequities experienced by diverse populations so that all people have a safe, healthy 
home environment, achieve their educational potential, and increase their financial stability. We 
commit to building bridges across cultural, racial, religious, and economic boundaries. 

POSITION: MARKETING &amp; COMMUNICATIONS SPECIALIST 

REPORTS TO: Director of Marketing and Engagement 

Purpose: The Marketing and Communication Specialist contributes to the 
achievement of United Way’s mission and vision through development and 
implementation of communications strategies and engagement activities. 


KEY RESPONSIBILITIES 

The Marketing and Communications Specialist will work within the Marketing Department to 
promote our brand and social media presence, while developing skills related to marketing, 
advertising, journalism and public relations. 

ï· Support broad variety of marketing and communications projects and any related 
initiatives and strategies, with an emphasis on dynamic copy (e.g., print materials, email 
marketing, SMS marketing, direct solicitations, newsletter, blogs, print advertising, 
website, opinion editorials, public service announcements, etc.), graphic design and 
video content 

ï· Work within an existing brand voice, both in visual representation and editorial style, to 
support the consistency and integration of messaging across campaigns and the 
organization 

ï· Plan and implement promotional strategies to broaden participation and deepen general 
public awareness of United Way through multiple channels including print and digital, 
public presentations and grassroots communication 

ï· Responsible of writing scripts for media interviews, presentations and/or special events 
ï· Use timelines and scheduled content to create a consistent stream of new content for 

audience interaction while analyzing, managing, and altering schedules where 
necessary to optimize visits 

ï· Coordinate ad campaigns with social media strategy 
ï· Analyze and reports audience information and demographics, and success of social 

media, website interaction, and email communication 
ï· Maintain up-to-date internal and external marketing calendars as well as contact lists for 

e-newsletters 
ï· Facilitate effective internal communication among team members 
ï· Provide administrative support to the department and organization 


ï· As needed, serve as agency photographer/videographer 
ï· Support website maintenance 

Other Duties 
 

ï· Be part of the support team during special event(s). 
 
Interpersonal Skills 

ï· Experience working in collaborative environments and cross functionally to achieve 
goals. 

ï· Strong project management, process improvement, or other applicable experience. 
ï· Strong analytical skills using data to support decisions. 
ï· Problem-solver and self-starter who initiates solutions; collaborates and negotiates 

effectively with team members, partners, and stakeholders. Strong ability to distill and 
communicate complex issues and concepts to others. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of urgency, 
and sense of humor. 

 
Minimum Qualifications-- Experience/Position Requirements 

Bachelor’s Degree in Marketing or Communications. 
 
At least two years of relevant work experience is preferred. Staff person must possess the ability 
to effectively and efficiently work on multiple marketing/communications projects. Experience in 
copywriting; digital communications; and media relations is required. Exceptional communication 
skills. 
 
Excellent writing, editing and proofreading skills. 
 
Analytical and decision-making skills and an ability to anticipate and develop appropriate 
recommendations consistent with the desired work environment. 
 
Excellent computer skills with knowledge of MS Office applications (Outlook, PowerPoint, Word, 
Excel); knowledge of social media and website management platforms i.e. Facebook, Twitter, 
Snapchat, Instagram, Wix; Strong knowledge of virtual meeting platforms i.e. Zoom, GoTo 
Meeting, Facebook Live, Microsoft Teams; knowledge of case management software and 
workflow. 
 
Must be able to work a flexible schedule with the possibility of early morning, evening, and 
weekend work. 
 
The employee may occasionally travel using personal vehicle and/or work outside normal office 
environment. Must possess a valid driver’s license, current auto insurance, and daily access to 
reliable vehicle. 
 
The physical demands described here are representative of those that must be met by an 
employee. Reasonable accommodations may be made to enable individuals with disabilities to 
perform the essential functions. While performing the duties of this job the employee is regularly 
required to sit, talk, and/or hear. Continual use of the hands with wrist and finger movement using 


a keyboard is required. Specific vision abilities required by this job include long hours viewing a 
computer monitor screen and occasionally lifting up to 25 pounds. 
 
The above statements are intended to describe the general nature and level of work being 
performed by the individual in this position. They are not intended to be an exhaustive list of all 
duties, responsibilities, and skills required of the position. Duties, responsibilities and activities 
may change at any time with or without notice. 
 
Key Competencies 

ï· Cultivates 
o Equity Mindset 
o Network Mindset 
o Learning Mindset 

ï· Think Strategically 
Applies appropriate strategic logic to decisions and initiatives. Identifies efforts that will 
have the greatest strategic impact. 

ï· Promote Collaboration 
Fosters a sense of teamwork, leverages differences, and facilitates the effective 
interaction and contribution of others to achieve goals. 

ï· Engage and Inspire 
Articulates and inspires commitment to a plan of action aligned with organizational 
mission and goals. 

ï· Inspire Trust 
Gains the confidence and trust of others through principled leadership and sound 
business ethics. 

ï· Innovate 
Champions new ideas and initiatives and creates an environment that supports 
innovation. 

ï· Focus on Community 
Ensures the delivery of exceptional service and value to the communities we serve. 
 

Core Competencies for all UWEPC Staff 

ï· Mission Focused: Catalyze others’ commitment to the mission to create real social change 
that leads to better lives and healthier communities. This drives their performance and 
professional motivations. 

ï· Relationship-Oriented: Understands that people come before processes and is astute in 
cultivating and managing relationships toward a common goal. 

ï· Collaborator: Understands the roles and contributions of all sectors of the community and 
can mobilize resources (financial and human) through meaningful engagement 

ï· Results Driven: Dedicated to shared and measurable goals for the common good: 
creating, resourcing, scaling and leveraging strategies and innovations for broad 
investment and impact 

ï· Brand Steward: Steward of the brand and understands his/her role in growing and 
protecting the reputation and results of the greater network. 


Diversity, Equity, and Inclusion (DEI) 

ï· Behaviors reflect a belief that individuals from diverse backgrounds lead to a more 
successful organization. 

ï· Educates oneself about DEI issues within the organization and community. 

ï· Demonstrates a willingness to become aware of and address one’s own implicit biases. 

ï· Deliberately works to include individuals from underrepresented backgrounds in efforts 
both internally and externally as appropriate. 

ï· Identifies and integrates the tools and resources needed to create more equitable 
environments. 
 

 
Job Classification: Non-exempt Salary: $33,000 - $37,000 
 
This is a full time non-exempt position with competitive Benefits (Health, Dental, Life Insurance 
and Retirement Contributions). 
 
The United Way of El Paso County is an equal opportunity employer. We champion diversity, 
equity, and inclusion. We take action to ensure equal opportunity and all candidates are 
considered without regard to race, color, religion, national origin, age, sex, sexual orientation, 
gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other 
legally protected status.

United Way of El Paso County

Marketing & Communication Specialist

United Way of El Paso County is committed to improving the lives and futures of all people in the 
community. We bring together expertise, funding and volunteer support to positively impact 
education, health, basic needs, and financial stability. In partnership with others, we work to 
eliminate inequities experienced by diverse populations so that all people have a safe, healthy 
home environment, achieve their educational potential, and increase their financial stability. We 
commit to building bridges across cultural, racial, religious, and economic boundaries. 

POSITION: DIRECTOR OF PHILANTHROPY 

REPORTS TO: President/Chief Executive Officer 

PURPOSE: The Director of Philanthropy supports the mission of United Way of El Paso 
County (UWEPC) by analyzing giving data, developing and executing a 
strategic plan, and forging collaborative relationships to achieve 
fundraising goals. 

POSITION OVERVIEW: 

The Director of Philanthropy will have primary responsibility to achieve established monetary and 
audit goals according to established timeline. The Director will grow revenue through 
workplace/employee, corporate, and individual giving; corporate engagement, including affinity 
groups and development services and sponsorships. The Director will expand and diversify donor 
base/pipeline and work closely with other team members to secure funding for current and 
emerging needs/initiatives. 


KEY RESPONSIBILITIES: 

Day-to-Day Management 
ï· Prospect management: Gather and utilize data in making requests for donations and other 

types of contributions. Connect prospective individual donors to United Way’s 
work. Connect prospective corporate donor areas of interest or Corporate Social 
Responsibility (CSR) to United Way’s work. Inspire commitment and support for United 
Way. 

ï· Effective selling: Employ consultative selling techniques to match donor interests and 
community aspirations to United Way products/solutions. Measure and track donor and 
employee campaign volunteer satisfaction. 

ï· Create win/win relationships: Understand United Way and donor objectives and where 
they intersect. Identify tangible outcomes that benefit both parties; Identify strategies and 
opportunities to build trust. Engage with donors year-round to nurture and enhance 
relationships. 

ï· Steward donors: Recognize the power of effective stewardship (thanking donors, 
informing them about the impact of their gifts, keeping them apprised of progress on the 
community work it is intended to address and deepening the relationship) and develops 
and implements plans to steward donors of all giving levels. 


Workplace/Employee/Corporate Campaigns 

ï· Maintain close, positive relationships with the key accounts in assigned portfolio 
throughout the year, including planning and oversight of the accounts’ annual United Way 
campaign – focusing on building and maintaining effective relationships. 

ï· Drive the strategy and execution around reimaging corporate partnerships and how to 
engage employees through workplace campaigns, and as individuals to support the work 
of United Way. 

ï· Conduct presentations to employees, key executives, and other special interest groups. 

ï· Conduct ongoing follow-up with workplace giving campaign coordinators to ensure 
effective close-out of campaigns. 

ï· Oversee Combined Campaigns, working closely with City, County and State officials to 
ensure rules/guidelines are followed. 
 

Donor Networks 

ï· Annual development and management of strategies for increasing 
membership/contribution from: 

o Leadership Society, 

o Emerging Leaders, 

o Young Leaders Society, 

o RISE with YLS, 

o Small Business Big Impact, 

o and other networks. 

 
Donor Relations 

ï· Oversee donor relations and engagement, including corporate engagement. 

 
Donor Data Management 

ï· Responsible for CRM upkeep and implementation. UWEPC currently uses CRM Lite 
software. 

ï· Responsible y for overseeing data entry of opportunities (daily money) ensuring United 
Way Worldwide standards are maintained. 

ï· Responsible for overseeing data entry for workplace giving campaigns and United Way 
Worldwide DB1/DB2. 

ï· Maintain tracking system for all donor recognition, including thank-you letters and e-mails. 
 
Grants 

ï· Working closely with other staff, responsible for upkeep of grant tracker, grant research, 
and coordination of grant-related meetings to ensure all staff understand their roles in the 
application process. Will serve as lead for a portion of United Way grant applications 
ensuring full organizational integration, including support from other senior staff and/or 
contract grant writers. 
 
 


Staff Leadership and Management 

ï· Recruit, supervise, and manage qualified and dedicated staff within UWEPC Philanthropy 
Department. 

ï· Plan and coordinate ongoing professional development and appropriate skills training for 
staff on pertinent topics. 

ï· Lead and guide team members in strategically developing and building awareness of 
services related to addressing community needs. 

ï· Supervise and manage staff workloads and performance plans. 

ï· Provide strategic focus for the team, including encouraging collaboration between 
initiatives and partners. 

 
Community Partnerships 

ï· Maintain working knowledge of all UWEPC programs, engagement and initiatives to serve 
as a strong representative and advocate for the organization. 

ï· Seek and maintain strong community partnerships with local service providers and 
potential supporters. 

ï· Cultivate a strong collaborative of response and engagement by convening partners to 
assess community needs and strategically provide services in collaboration with partners. 

ï· Participate in recurring program and strategic meetings to assist in shaping the vision of 
UWEPC Community Impact products and partnerships. 

ï· Advocate for UWEPC Community Impact products with community partners and 
stakeholders. Research new programs and services that may be relevant to the mission 
and values of UWEPC. 

ï· Develop and cultivate successful business/personal relationships with key employees and 
CEO, including elected officials and key County and City staff. 

ï· Facilitate relationships with partners for direct services and programming to clients 
including MOUs, reporting, and information sharing. 

 
CROSS-FUNCTIONAL RESPONSIBILITIES: 

Community Engagement 

ï· Work effectively with other teams at United Way to provide appropriate support and value 
to partners. Leverage relationships to create additional opportunities with other 
organizations and individuals. 

ï· Foster creative thinking and facilitate future partnerships within corporate accounts. 

ï· Attend key community events and activities as a way to promote United Way of El Paso 
County’s mission, vision and core values becoming a defined community ambassador for 
United Way. 

ï· Cultivate community support for United Way by maintaining contacts with local 
organizations, businesses and individuals. 


SKILLS AND COMPENTENCIES: 

Interpersonal Skills 

ï· Strong analytical skills using data to support decisions. 

ï· Experience working in collaborative environments and cross functionally to achieve goals. 


ï· Strong project management, process improvement, or other applicable experience. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and negotiates 
effectively with team members, partners, and stakeholders. Strong ability to distill and 
communicate complex issues and concepts to others. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of urgency, and 
sense of humor. 
 

Computer Skills 

Advanced knowledge of MS Office applications (Outlook, PowerPoint, Word, Excel), Intermediate 
knowledge of CRM software and data entry best practices, Intermediate knowledge of social 
media and website management platforms i.e. Facebook, Twitter, Snapchat, Instagram, Wax; 
Intermediate knowledge of virtual meeting platforms i.e. Zoom, Got Meeting, Facebook Live, 
Microsoft Teams. 
 
Key Competencies 

ï· Cultivates 

o Equity Mindset 

o Network Mindset 

o Learning Mindset 

ï· Think Strategically 
Applies appropriate strategic logic to decisions and initiatives. Identifies efforts that will 
have the greatest strategic impact. 

ï· Promote Collaboration 
Fosters a sense of teamwork, leverages differences, and facilitates the effective 
interaction and contribution of others to achieve goals. 

ï· Engage and Inspire 
Articulates and inspires commitment to a plan of action aligned with organizational 
mission and goals. 

ï· Inspire Trust 
Gains the confidence and trust of others through principled leadership and sound 
business ethics. 

ï· Innovate 
Champions new ideas and initiatives and creates an environment that supports 
innovation. 

ï· Focus on Community 
Ensures the delivery of exceptional service and value to the communities we serve. 
 

Core Competencies for all UWEPC Staff 

ï· Mission Focused: Catalyze others’ commitment to the mission to create real social change 
that leads to better lives and healthier communities. This drives their performance and 
professional motivations. 

ï· Relationship-Oriented: Understands that people come before processes and is astute in 
cultivating and managing relationships toward a common goal. 

ï· Collaborator: Understands the roles and contributions of all sectors of the community and 
can mobilize resources (financial and human) through meaningful engagement 


ï· Results Driven: Dedicated to shared and measurable goals for the common good: 
creating, resourcing, scaling and leveraging strategies and innovations for broad 
investment and impact 

ï· Brand Steward: Steward of the brand and understands his/her role in growing and 
protecting the reputation and results of the greater network. 


Diversity, Equity, and Inclusion (DEI) 

ï· Behaviors reflect a belief that individuals from diverse backgrounds lead to a more 
successful organization. 

ï· Educates oneself about DEI issues within the organization and community. 

ï· Demonstrates a willingness to become aware of and address one’s own implicit biases. 

ï· Deliberately works to include individuals from underrepresented backgrounds in efforts 
both internally and externally as appropriate. 

ï· Identifies and integrates the tools and resources needed to create more equitable 
environments. 

 
Minimum Qualifications--Experience/Position Requirements 

Bachelor’s degree in subjects related to health and human services, non-profit or organizational 
management, public relations, communications, marketing, or social services, plus seven (7) 
years of work experience and/or an equivalent combination of education and experience related 
to the duties of the position. Master’s degree in Public Administration, Health &amp; Human Services, 
Communications, or Business Administration preferred. 

Knowledge of the non-profit and social services sector is essential. Preference will be given to 
individuals who can demonstrate knowledge of CRM software and data entry. Skills in grant-
writing, grant management, personnel management, program development and operation, 
leadership, strategic planning, management of sub-contractors and partnerships, and volunteer 
engagement are desired. 

Analytical and decision-making skills and an ability to anticipate and develop appropriate 

recommendations consistent with the desired work environment. Leadership, strategic vision and 

big picture perspective. 

Excellent verbal and written communication skills and an ability to create the internal 

communication systems needed to engage and build staff ownership of the organization’s goals 

and objectives at all levels of the organization. Business perceptive and creative, innovative, 

critical, and forward-thinking skills. 

Ability to assume a leadership role while establishing effective working relationships with a broad 

cross-section of staff and volunteers in a culturally sensitive and respectful manner. 

Must be able to work a flexible schedule with the possibility of early morning, evening, and 

weekend work. 

The physical demands described here are representative of those that must be met by an 

employee. Reasonable accommodations may be made to enable individuals with disabilities to 

perform the essential functions. While performing the duties of this job the employee is regularly 

required to sit, talk, and/or hear. Continual use of the hands with wrist and finger movement using 


a keyboard is required. Specific vision abilities required by this job include long hours viewing a 

computer monitor screen and occasionally lifting up to 25 pounds. 

The employee may occasionally travel using personal vehicle and/or work outside normal office 

environment. Must possess a valid driver’s license, current auto insurance, and daily access to 

reliable vehicle. 

The above statements are intended to describe the general nature and level of work being 

performed by the individual in this position. They are not intended to be an exhaustive list of all 

duties, responsibilities, and skills required of the position. Duties, responsibilities and activities 

may change at any time with or without notice. 

Job Classification: Exempt Salary: $60,000 - $70,000 

This is a full time exempt position with competitive Benefits (Health, Dental, Life Insurance and 

Retirement Contributions). 


The United Way of El Paso County is an equal opportunity employer. We champion diversity, equity, and 

inclusion. We take action to ensure equal opportunity and all candidates are considered without regard to 

race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, 

physical or mental disability, veteran status, or any other legally protected status.

2 Full time Jobs in Texas