Vice President, Marketing & Publlic Relations

POSITION SUMMARY
Leads the overall strategy and operations of the Marketing and Communications department, aligning marketing, communications, public relations, brand messaging, and storytelling with HFUW’s mission, strategic plan, and revenue goals. Oversees department staff, budgeting, policy development, cross-functional collaboration, and performance measurement to drive visibility, engagement, and organizational impact.

KEY RESPONSIBILITIES & ESSENTIAL DUTIES OF POSITION
An individual must be able to perform each essential duty listed below at a satisfactory level:

• Oversee the overall administration and operations of the Marketing and Communications department, ensuring excellence in execution, innovation, and alignment with organizational priorities.
• Develop and oversee a comprehensive, integrated marketing and communications strategy that supports HFUW’s mission, strategic plan, and long-term objectives.
• Use marketing and communications expertise to raise HFUW’s profile, enhance brand recognition, and support efforts to increase and diversify revenue.
• Create, manage, and monitor the department’s annual budget, contracts, and vendor relationships to ensure fiscal responsibility and resource optimization.
• Provide vision and direction for brand positioning, voice and messaging.
• Design and implement public and media relations strategies that position HFUW and its leaders as trusted voices in the community; serve as spokesperson and oversee crisis communication responses as needed.
• Build and maintain, strong relationships with media outlets, partners and influencers.
• Conduct and oversee market research to inform decision-making, shape programs, and guide communication strategies for diverse audiences.
• Ensure cross-departmental participation to align with HFUW’s strategic plan and performance metrics.
• Review and approve policies and procedures in all marketing and communications.
• Ensure HFUW’s readiness and ability to communicate effectively in times of disaster and emergency; serve as a key leader during critical incidents.
• Lead and develop a high-performing marketing and communications team, provide coaching, feedback, and growth opportunities to ensure department success.
• Ensure appropriate coaching, performance reviews, and professional development opportunities are provided to the department.
• Ensure adherence to all organizational policies and procedures, staying informed about updates, and promoting compliance within the team.
• Collaborate cross-functionally with Development, Programs, and other departments to deliver integrated campaigns and shared messaging aligned with organizational goals.
• Partner with the HFUW leadership team to identify synergies, evaluate initiatives, and shape strategies that advance the organization’s mission and visibility.
• Evaluate data, KPIs, and trends to measure marketing effectiveness, inform improvements, and drive decisions that raise the profile of HFUW.
• Identified as essential, requiring prompt and effective action during critical situations to ensure the safety and well-being of the community.
• Maintain client and staff confidentiality and adhere to HIPAA, FIPA, PHI, PII requirements.
• Contribute to overall organizational success by performing other duties and responsibilities as assigned.

JOB REQUIREMENTS
Job requirements include:

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or related field required, or equivalent combination of experience and education may be considered in lieu of degree. Master’s degree preferred.
• Valid Driver License required.
• Seven years in marketing, communications, public relations, or brand management required.
• Prior non-profit experience preferred.
• Proven ability to manage complex, multi-channel marketing projects from planning through execution, ensuring timely delivery, budget adherence, and cross-functional coordination.
• Five years of supervisory or coaching experience required.
• Public speaking and presentation experience required.
• Intermediate experience with Microsoft Office and other related technology required.
• Ability to edit, complete, and assemble reports.
• Attention to detail and accuracy.
• Excellent analytical skills.
• Ability to multi-task and work in a fast-paced environment.
• Strong communication skills, both written and orally, required.
• Ability to utilize critical thinking and problem-solving skills.
• Ability to utilize organizational skills effectively.
• Must have access to a private, secure, and stable internet connection.
• Must have access to a quiet, confidential workspace.
• Bilingual is a plus.

COMPETENCY REQUIREMENTS
Communications - Ability to communicate effectively.
Business Ethics - Ability to work with integrity and ethics.
Conflict Resolution - Encourage open communication to resolve difficult situations.
Strategic Thinking - Develop strategies to achieve organizational goals.
Delegation - Delegates and monitors independent work assignments.
Change Management - Builds commitment from those affected by change.
Visionary Leadership - Mobilizes others to fulfill the vision.

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.

PHYSICAL DEMANDS
Physical demands include:

• Constantly remaining in a stationary position, often sitting for prolonged periods.
• Constantly communicating with others to exchange information through speaking, hearing, reading, and writing both in-person and virtually.
• Constantly repeating motions and fine manipulation that may include the wrists, hands and/or fingers. Ability to type using a keyboard.
• Constant use of standard office equipment such as the telephone and/or headset, copier, and computer.
• Constantly assessing the accuracy, neatness and thoroughness of the work assigned.
• Constantly viewing information on a computer screen.
• Frequently traveling to the office or offsite location.
• Occasional lifting and moving of items weighing up to approximately 25 pounds.
• Occasional bending, stooping, or kneeling.

WORKING CONDITIONS
Working conditions include:

• Hybrid inside working environment.
• Frequent early mornings, evenings, and weekend hours.
• High level of long periods of concentration.
• Frequent interactions with internal and external customers.
• Reliable transportation required.
• Frequent travel to multiple locations in Orange, Osceola, and Seminole Counties.

Heart of Florida United Way offers a very extensive benefits package for full-time employees that we are very proud to share with you!

Medical Insurance (Health, Dental, Vision) – on the 1st day and HFUW pays 80% of your premium.

Company-Paid Benefits – HFUW provides all full-time employees with the opportunity to enroll in short-term & long-term disability insurance, as well as $50,000 in life insurance, all 100% paid by HFUW.

401k w/ Company Contribution – not only does your 401k start on the 1st of the month following your start date, but after 1 year of employment and 1000 hours worked, you will receive 5% contribution from HFUW, regardless of your personal contribution to your plan.

Paid Time Off – HFUW offers an extensive amount of time off so you can focus on your personal health, family priorities, and work-life balance. Full-time employees start accruing paid time off (5 weeks your 1st year) off upon hire, with generous carry over and accruals.