Social Media Content Creator Intern

ABOUT UNITED WAY

United Way mobilizes communities around the world to close gaps and open opportunities so everyone can thrive. Through our global network spanning 37 countries and 1,100 communities, United Way connects partners, donors, volunteers, and community leaders to tackle the root causes of the world’s most complex challenges while making a positive impact in the lives of millions of people. Learn more at unitedway.org.

INTERN EXPERIENCE AT UNITED WAY WORLDWIDE

Interns at United Way Worldwide gain valuable learning and working experience at a leading nonprofit organization. Our goal is to make every intern who works with us learn about the area of work they believe they plan to pursue after graduation. We want each intern to feel included, valuable, and productive in the department in which they are assigned. In addition to the hands-on experience, you’ll receive working at the largest nonprofit in the world, you will be provided with weekly meetings led by subject matter experts and professional development workshops when available.

APPLICANT REQUIREMENTS

The internship opportunities are open to current students attending a college or university. Applicants must be eligible to work within the United States and have all documentation at the time of their application. Internship schedules will generally be Mondays through Thursdays, off on Fridays. Please upload a copy of your transcript as part of your application. Unofficial transcripts are acceptable.

In addition to your application, resume and transcripts, please submit the following:

• A cover letter describing your interest in the Social Media Internship and how your background and skills could contribute to the team.
• 2–3 content samples or a link to your portfolio (this can include social posts, videos, graphics, or campaigns you’ve worked on)

**Bonus points if you include examples of content created for a cause, nonprofit, or mission-driven brand, or can speak to how your content helped spark engagement.

POSITION SUMMARY

The Social Media Content Creator Intern supports the creation of compelling, platform-native content that brings United Way’s mission, impact, and network stories to life across social media. This role will develop accessible, human-centered content that inspires connection and action. From short-form video and graphics to captions and emerging formats, the position will play a key role in elevating United Way’s brand presence and storytelling across platforms.

We’re looking for a creative, curious, and socially fluent storyteller who understands how content moves people, not just algorithms. The ideal candidate is a visual thinker and clear communicator who can adapt quickly and translate ideas into compelling digital content. They are energized by purpose-driven storytelling and excited to experiment, learn, and grow within a collaborative environment.

PRIMARY PROJECTS

Content Creation & Storytelling

• Create original, platform-native content across Facebook, Instagram, LinkedIn, Threads, YouTube, and X (Twitter), under the guidance of the Social Media Director.
• Translate impact stories, data points, and campaign messages into engaging, audience-friendly social content.
• Support on-the-ground content capture, including photos and short-form video, for real-time and post-activation social storytelling. This work will support the team’s integrated content strategy and priority storylines, with a particular focus on 211, a helpline supported by United Way, and volunteer engagement efforts.

Trend Monitoring & Platform Fluency

• Stay current on platform updates, content formats, algorithm shifts, and nonprofit digital marketing practices.
• Identify trends that are appropriate and brand-safe for a global nonprofit audience.
• Understand how content performance and audience behavior differ by platform and adjust creative approaches accordingly.

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REQUIRED SKILLS

• Open to all class years, including undergraduate and graduate students
• Currently pursuing or recently completed a degree in graphic design, visual arts, social media, marketing, digital media, or a related field.
• Demonstrated interest in content creation, storytelling, and social media.
• Strong writing skills with the ability to adapt tone and voice for different platforms.
• Basic experience creating social content (video, graphics, captions) for personal, academic, or professional projects.
• Familiarity with platforms including Instagram, TikTok, LinkedIn, Facebook, X (Twitter), Threads, and Bluesky.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar tool is a plus.
• Ability to receive feedback, iterate quickly, and collaborate in a team setting.
• Strong cultural awareness and sensitivity when telling stories that reflect diverse communities.

HELPFUL INFORMATION

• Weekly meetings and supplemental professional development workshops provided onsite
• Complete a learning plan according to school’s requirements for those receiving a grade
• Chance to meet and work with nonprofit subject matter experts and leaders at UWW
• Free coffee & tea onsite
• Free parking at United Way Worldwide’s parking garage
• Near Blue/Yellow Metro line (Braddock Metro Station) and then board Alexandria Free Dash bus that has stops directly across from our building

LOCATION

This internship takes place at the United Way Worldwide office at 701 N. Fairfax St., Alexandria, VA 22314.

TIME FRAME

Summer – June 1, 2026, to July 23, 2026

Pay Rate: $21.00 /hour-Undergraduate

$25.00 /hour-Graduate

EQUAL OPPORTUNITY EMPLOYER

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail recruitment@uww.unitedway.org or call 703-836-7100 and provide the nature of your request and your contact information.

Thank you for your interest in an internship opportunity with United Way Worldwide. You will be contacted if your qualifications are a good match, and you are selected for an interview.