Senior Manager, Website Content and User Experience

POSITION SUMMARY

(Eligible for Hybrid/ 3 days in office - Alexandria, VA)

This position will lead the design, development, and ongoing management of foundational and innovative digital-owned experiences for United Way Worldwide to transform our business and drive donor and supporter engagement, acquisition, and retention. The role oversees UnitedWay.org as a centralized, primary, and powerful asset to inform, educate, and connect people to the work of United Way. This individual makes strategic recommendations and leads content management for other public-facing websites, and supports e-mail marketing approaches, and technology platforms that connect to United Way’s owned channels. The role leads projects that will provide best-in-class user experiences, overseeing the full life cycle of assigned assets.

This role is both ‘leader and doer,’ requiring a balance of cross-functional coordination, communication, and hands-on execution skills. This individual will leverage his/her expertise to support our multi-channel mix across digital marketing touchpoints.

KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION

An individual must be able to perform each essential duty listed below at a satisfactory level:

• Prioritize the user at every decision point, with a knack for understanding user behavior, analyzing data, and establishing strategies to maximize overall impact.
• Develop, design and execute user experiences (including landing pages) and content recommendations to expand audience understanding and level of engagement with United Way. Oversees updating and formatting of web content.
• Architect, communicate, and build alignment on key digital journeys and experiences that drive new and deepen current donor and supporter relationships.
• Provide direction to, and coordinate with internal content creation teams, to ensure assets (visuals, video, featured stories, headers, copy) all follow digital best practices and deliver against objectives.
• Develop and oversee an editorial calendar for UW.org that aligns with annual communications, priority programs, and social media activation plans.
• Collaborate with internal and external stakeholders to create web experiences that grow traffic and engagement by adopting UX, information architecture, social media integration, and search engine optimization (SEO) best practices.
• Create new proposals through a digital lens based on historical information, current trends & experiences to help evolve and grow our digital footprint.
• Collaborate with analytics and donor insight team members to leverage and enhance existing data and analytics, and develop additional research and data sources as necessary, to inform strategy and ongoing optimization.
• Coordinate with IT team members and external hosting partner to monitor website performance, and identify, prevent, and resolve issues. Establish ways of working to ensure optimal digital experience oversight.
• Ensure adherence to United Way Worldwide brand standards and organizational objectives are prioritized in all efforts.
• Coordinate with team members to track and analyze website traffic trends and use findings to make data-driven decisions about editorial content.
• Provide direct support for online fundraising, donor management, and integrated marketing efforts.
• Develop and deliver internal communications and presentations to cross-functional teams and leadership to socialize strategies, results, and programs.
• Lead A/B testing approach and tracking on UW.org and other digital assets.
• Ensure digital marketing excellence, including the highest possible brand and consumer experience.
• Other duties as assigned.

JOB REQUIREMENTS

Minimum Requirements:

• Bachelor’s degree in a related field such as marketing, user experience design, communications or related field; or commensurate experience.
  • Minimum five years of experience in a similar or related role.
  • Experience working across different functions related to digital marketing including website development, digital media marketing, SEM, SEO, social media, mobile development, analytics, CRM, and user experience.
  • Must be comfortable working within a Drupal CMS environment and coordinating efforts with internal developers (IT) and external partners.
  • Working knowledge of Google Analytics/GA4, Google Tag Manager, UTM creation/tracking, retargeting/remarketing strategies and web APIs.
  • Strong and effective project management skills and ability to lead and direct internal and outside resources.
  • Ability to manage multiple projects with different and converging timelines.
  • Excellent communication skills. Effective storyteller in evangelizing strategies and new directions.
  • Strong collaboration and partnership skills. Ability to effectively influence stakeholders and gain consensus at all levels of the organization.
  • Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data.
  • Basic graphic design/photo editing skills.

Desired Skills/Experience

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The ideal candidate will possess a strong background in digital marketing, with direct experience managing websites, and a focus on creating compelling brand experiences.

• Connected to United Way’s mission and motivated to enhance one of the world’s best-known and most trusted brands.
• The curiosity and drive to keep pace with the latest technology innovations, along with new and emerging digital trends.
• The ability to recognize challenges and opportunities, drive ideas, and map the digital solution options and capabilities to necessary business outcomes.
• Strong situational analysis, negotiation, and decision-making abilities.
• Experience with digital fundraising strategies and associated technology platforms.
• Deep experience with web writing, user experience design and/or graphic design.
• Experience in a federated, non-profit model is a plus.

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.

SALARY STATEMENT

The budgeted lifespan salary range for this position is currently $93,000 to $105,000 per year. Salary is determined by several factors including applicant’s knowledge, ­­­skills, experience, position, equity, and market.

ABOUT UNITED WAY WORLDWIDE

United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail recruitment@uww.unitedway.org and provide the nature of your request and your contact information.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.

We kindly request that you do not call to inquire about the status of your application. All candidates selected for consideration will be contacted by a United Way Worldwide team member via email or phone regarding next steps