Senior Director of Marketing

Why Join United Way of Central Florida?
Imagine a career where your leadership and creativity directly contribute to making a meaningful impact in the community. At United Way of Central Florida (UWCF), we are passionate about driving positive change and building stronger connections with those we serve. Join a dedicated, dynamic team in a supportive environment that offers competitive benefits, meaningful work, and opportunities for personal and professional growth.

Position Overview:
The Senior Director of Marketing plays a pivotal role as the driving force behind UWCF’s brand and engagement efforts -- leading a dynamic, data-informed marketing program that inspires action, grows support, and strengthens community connection. In close partnership with the CDMO, you’ll shape and champion the marketing vision, while also rolling up your sleeves to translate strategy into compelling campaigns, storytelling, and experiences. You’ll guide and empower a talented, focused team, ensuring excellence across every channel, event, and initiative -- balancing both the strategic and the tactical with ease. This is a fast-paced and highly rewarding role where your ability to prioritize, plan, and lead with creativity, collaboration, and confidence will directly fuel meaningful impact

Key Responsibilities:

Strategic Leadership & Vision

• Build and lead the marketing vision in collaboration with the CDMO and cross-functional leaders, ensuring alignment with UWCF’s mission, strategic plan, and revenue goals.
• Develop annual and quarterly integrated marketing plans with clear goals, budgets, measures, and resourcing; drive a disciplined operating rhythm (calendars, stand-ups, reviews).
• Partner with Resource Development to co-create market-tested messaging and go-to-market plays for donor segments, corporate partners, workplace campaigns, and affinity groups.

Brand, Messaging & Content

• Serve as our brand steward, ensuring every touchpoint adheres to UWCF guidelines and United Way Worldwide alignment; maintain a current, easy-to-use brand toolkit and templates.
• Own the messaging architecture and editorial calendar; produce and/or direct high-quality content (impact reports, annual reports, cases for support, press releases, video scripts, donor spotlights, newsletters, presentations).

Donor & Volunteer Growth (with CDMO & RD)

• With the CDMO and Resource Development (RD) team, develop and implement strategies that drive donor engagement, retention, and growth across individual, corporate, and workplace segments.
• Map donor and volunteer journeys; build targeted campaigns (email, social, web, events, direct mail) that increase participation, average gift, and lifetime value.
• Lead list strategy, segmentation, testing, and KPI analysis to continuously optimize conversion and retention.

Events & Experiences

• Oversee planning and marketing execution for key organizational events (campaign kickoff/celebrations, impact showcases, volunteer days, affinity group events), ensuring brand consistency and measurable ROI.
• Create event themes and experience design that elevate storytelling, stewardship, and recognition.

Volunteer Engagement & Affinity Groups

• Partner with RD and program leads to engage volunteers and affinity groups; clarify volunteer roles and responsibilities, co-create a shared vision for their work, and support recruitment and recognition efforts with targeted campaigns.

Digital, Web & Analytics

• Own website strategy and CMS; ensure clear information architecture, strong UX, and up-to-date impact stories.
• Lead email/automation programs, organic/paid social, and search; manage SEO/SEM basics and digital advertising with agency support as needed.
• Build dashboards for leadership (traffic, reach, conversions, donor retention, event KPIs); translate insights into action.

Public Relations & Issues Management

• Lead media relations, spokesperson prep, and thought-leadership placements; cultivate strong relationships with local media and community partners.
• Maintain a crisis/issues communication playbook; coordinate rapid, consistent responses with the CDMO and Executive team.

Intake, Production & Stewardship Processes

• Oversee marketing intake, SLAs, and production workflows to manage requests, priorities, proofs, and deadlines.
• Manage marketing-branded orders and mailings, ensuring quality, cost control, and alignment with stewardship strategies and calendars.

Team, Budget & Vendor Management

• Directly manage the Graphic Designer and PR/Social Media Director; coach for performance excellence and on-time delivery.
• Manage the marketing budget, agency/contractor relationships, RFPs, scopes, and performance.
• Foster a culture of collaboration, learning, and continuous improvement across a high-throughput workload.

Qualifications & Skills:

• 7–10+ years of progressive marketing experience, including 3–5+ years leading teams and agencies; nonprofit or cause-driven experience strongly preferred.
• Demonstrated success building integrated plans that grow donors/volunteers and deliver measurable results.
• Hands-on experience with CRM (e.g., ANDAR or similar), email automation, web/CMS, social platforms, marketing analytics, and basic SEO/SEM.
• Strong writing/editing portfolio spanning brand storytelling, donor cases, press, and executive communications.
• Proven ability to plan and execute large-scale events and campaigns end-to-end.
• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).

Skills & Traits

• Strategic partner who can zoom between vision and details; calm, organized, and decisive under deadline pressure.
• Exceptional communicator and presenter; confident with the media and executive stakeholders.
• Data-driven mindset with creative flair; comfortable testing, learning, and iterating quickly, with strong attention to detail to ensure accuracy and quality.
• Relationship builder who collaborates across departments, volunteers, and partner agencies.

Compensation & Benefits:

• Salary Range: $95,000 - $100,000 annually, commensurate with experience.
• Benefits: Comprehensive benefits package, including paid time off and professional development opportunities.

Join Our Team:
If you are a strategic, innovative marketing leader passionate about making an impact, we encourage you to apply! Submit your resume to hr@uwcf.org to take the first step toward joining our mission-driven team.

Inclusion at UWCF

At UWCF, we believe that diverse voices and experiences enrich our mission and culture. We are proud to be an Equal Opportunity Employer. All employment decisions are made based on merit and business need. UWCF is a drug-free workplace. Candidates must pass a drug screening prior to employment.