Senior Director, Development Communications

POSITION SUMMARY

(Eligible for hybrid/3 days in office - Alexandria, VA)

A cover letter is required with your application. Candidates invited to interview will also be required to submit writing samples. 

This role, reporting to the Senior Vice President of Global Communications, will develop and execute the communications strategy to support United Way Worldwide’s (UWW) fundraising to drive engagement and support for the global United Way Network. In alignment with organizational positioning, this person will work in partnership with UWW Development colleagues in the creation and execution of an annual plan, message strategy, assets, and activations to support fundraising efforts including workplace campaigns, year-round and short-term giving initiatives, corporate funders, direct response and donor stewardship.  

• In partnership with internal stakeholders, develop the comprehensive communications strategy to support organizational fundraising goals 
• Develop the compelling message framework to elevate the organizational value proposition in support of fundraising efforts and ensure integration across all communications touchpoints including social media, print and digital  
• Drive strategy, cadence, and content development for all email communications to UWW donors and analyze results to optimize approach and messaging
• Provide data, stories, messaging, and more to support Development presentations and reports
• Lead efforts to create fundraising messaging and tools for local United Ways 
• Provide compelling  written materials for offline and online channels, in partnership with the Development and Marketing teams
• Collaborate with digital marketing team to drive and nurture individual donor relationships including support for email marketing strategy 
• Support corporate cause marketing campaigns as needed
• Support communications for donor cultivation events 
• May be responsible for supervising and developing direct reports
• Establish, measure and report on performance metrics
• Manages assigned agency and vendor relationships
• Periodic travel may be required
• Other duties as assigned

JOB REQUIREMENTS  

• Minimum 12 years of experience in development communications, marketing, fundraising, or a related field
• More than five years of experience overseeing fundraising communications for a national or global charitable organization
• Proven experience in developing and executing a donor communications strategy is required
• Experience in digital fundraising and creating donor user journeys is required
• Expertise in aligning communications to drive strategic goals in support of organizational priorities is required
• Must be a strong writer/editor, and an effective communications consultant
• Experience with developing and implementing marketing and communications efforts for a decentralized global organization is preferred
• Strong cultural competencies and ability to effectively communicate to a diverse, global audience
• Experience utilizing project management software is preferred
• Experience using email marketing and CRM platforms is required
• Proven ability to establish and evaluate performance metrics
• Excellent strategic and conceptual thinking, and decision-making skills are required
• Bachelor's degree in marketing, communications, journalism, public relations or related field is required

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered. 

SALARY STATEMENT

The budgeted lifespan salary range for this position is currently $135,000 to $150,000 per year.  Salary is determined by several factors including applicant’s knowledge, ­­­skills, experience, position, equity, and market.

COMPETENCIES

Accountability/Results Orientation  

Is accountable for the achievement of assigned work projects. Collaborates with others to establish work project parameters, desired results and outcomes and resource requirements. Keeps team leaders informed on work progress and changes in work direction. Takes ownership of work and outcomes achieved, selecting the best work approach. Protects the United Way brand, promoting its relevance and stature to the extent possible. Behaves ethically and honestly in all activities done on behalf of United Way Worldwide and the movement. Demonstrates a commitment to United Way Worldwide’s values, including diversity and inclusiveness. 

Decision-Making/Risk-Taking  

Evaluates available information and recommends a course of action. Contributes own assessment of risks and implications of decisions in team decision-making efforts. Develops and proposes effective alternative solutions. Uses judgment appropriately in decision-making. Knows when to shift decision-making upwards.  

Teamwork Collaboration  

Shares pertinent information and keeps team members informed on a regular basis. Ensures that processes, systems and resources are available and direct them properly to enable the team to efficiently accomplish its goals and objectives. Able to adapt quickly to changing conditions or performance expectations. Able to focus on assignments during periods of change and/or uncertainty. 

 Relationship Management  

Utilizes rapport to build trust and collaboration with others. Identifies and shares mutual benefits and needs in working together. Is ethical in dealing with others to achieve the desired results. Interacts and communicates with diverse stakeholders effectively. Fosters and maintains working relationships across the United Way network. Formulates and communicates in an ethical and politically sensitive manner. 

Communications  

Expresses work issues and problems in a clear and concise manner. Communicates effectively with others up, down and across the organization to achieve expected organization results. Gives and receives constructive feedback. Seeks direct input on team effectiveness and environment. 

Innovation/Creativity  

Develops and implements new approaches to accomplish tasks that impact others in and outside of own team. Is able to reasonably "take risks." Assists others in developing new systems, products, processes and procedures. Strives to stay current on new or emerging trends and capitalizes on them

ABOUT UNITED WAY WORLDWIDE

United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail recruitment@uww.unitedway.org and provide the nature of your request and your contact information.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.

UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY & INCLUSION STATEMENT OF PRINCIPLE

We take the broadest possible view of diversity. 

We value the visible and invisible qualities that make you who you are.

We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.

We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.

We strive to include diversity, equity, and inclusion practices at the center of our daily work.

We commit to using these practices for our business and our communities.

Join us in embracing diversity, equity and inclusion for every person in every community.

LIVE UNITED.