Outreach and Communications Coordinator

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United Way of El Paso County is committed to improving the lives and futures of all people in the community. We bring together expertise, funding and volunteer support to positively impact education, health, basic needs, and financial stability. In partnership with others, we work to eliminate inequities experienced by diverse populations so that all people have a safe, healthy home environment, achieve their educational potential, and increase their financial stability. We commit to building bridges across cultural, racial, religious, and economic boundaries.

Position:

Reports To:

Purpose:

OUTREACH AND COMMUNICATIONS COORDINATOR Senior Director of Community Resiliency The Outreach Coordinator contributes to the achievement of United Way’s mission and vision through development and implementation of marketing strategies and outreach services for the El Paso United Family Resiliency Center, which assists with the needs of victims and families affected by the El Paso Walmart mass violence incident.

MAJOR DUTIES & RESPONSIBILITIES:

Marketing and Communication

The Outreach Coordinator supports the Family Resiliency Center by developing and fulfilling the duties of a comprehensive event and outreach marketing plan.

 Works with the center’s Director to coordinate educational and resource events, activities and workshops.

 Develop collaborative relationships with a wide variety of El Paso area neighborhood organizations, schools, city and county agencies, as well as faith- based organizations and other partners.

 Plan and implement promotional strategies for all programming to broaden program participation and deepen general public awareness of Center through multiple channels including print, digital, and broadcast, public presentations and grassroots communication.

 Establish relationships with service agencies for optimal understanding as to what is provided, to whom and for what purpose.

 Collect information regarding available resources including financial, goods and services to maintain and distribute resource listings.

 Creates content to promote El Paso United services to include design and copywriting.

 Create dynamic written, graphic, and video content

 Analyzing, manage, and alter schedules where necessary to optimize visits and to target audiences in a timely manner.

 Manage and optimize El Paso United social media channels, including Facebook, Twitter, Instagram, TikTok and other relevant platforms

 Coordinate ad campaigns with social media strategy.

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 Coordinate media relations and maintain strong relationships with external public relations and communication partners and broadcast and print media outlets.

 As needed, serve as center’s photographer

 Support website maintenance.

 Assist and/or write scripts for media interviews and special events.

Stay current on marketing, social, economic and political trends that may have an effect on Center and United Way of El Paso County and make recommendations to enhance our image based on those trends.

Special Events

Be part of the support team during special event(s). CROSS FUNCTIONAL RESPONSIBILITIES: Community Engagement

 Work effectively with other teams at United Way to provide appropriate support and value to partners. Leverage relationships to create additional opportunities with other organizations and individuals.

 Participate in recurring program and strategic meetings to assist in shaping the vision of UWEPC Community Impact products and partnerships in relation to El Paso United.

 Foster creative thinking and facilitate future partnerships within corporate accounts.

 Attend key community events and activities as a way to promote United Way of El Paso County’s mission, vision and core values becoming a defined community ambassador for United Way.

 Cultivate community support for United Way by maintaining contacts with local organizations, businesses and individuals.

SKILLS AND COMPENTENCIES:

Interpersonal Skills

 Experience working in collaborative environments and cross functionally to achieve goals.

 Strong project management, process improvement, or other applicable experience.

 Strong analytical skills using data to support decisions.

 Problem-solver and self-starter who initiates solutions; collaborates and negotiates effectively with team members, partners, and stakeholders. Strong ability to distill and communicate complex issues and concepts to others.

 Strong communicator focused on building relationships and leveraging partnerships to advance priorities and initiatives.

 Personal attributes of honesty, integrity, professional behavior, tact, sense of urgency, and sense of humor.

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Computer Skills

Intermediate knowledge of MS Office applications (Outlook, PowerPoint, Word, Excel), Intermediate knowledge of social media and website management platforms i.e. Facebook, Twitter, Snapchat, Instagram, Wix; Intermediate knowledge of virtual meeting platforms i.e. Zoom, Facebook Live, Microsoft Teams; workflow; intermediate knowledge of design software like Canva and MS Publisher.

Key Competencies

 Cultivates

o Equity Mindset

o Network Mindset

o Learning Mindset

 Think Strategically Applies appropriate strategic logic to decisions and initiatives. Identifies efforts that will have the greatest strategic impact.

 Promote Collaboration Fosters a sense of teamwork, leverages differences, and facilitates the effective interaction and contribution of others to achieve goals.

 Engage and Inspire Articulates and inspires commitment to a plan of action aligned with organizational mission and goals.

 Inspire Trust Gains the confidence and trust of others through principled leadership and sound business ethics.

 Innovate Champions new ideas and initiatives and creates an environment that supports innovation.

 Focus on Community Ensures the delivery of exceptional service and value to the communities we serve.

Core Competencies for all UWEPC Staff

 Mission Focused: Catalyze others’ commitment to the mission to create real social change that leads to better lives and healthier communities. This drives their performance and professional motivations.

 Relationship-Oriented: Understands that people come before processes and is astute in cultivating and managing relationships toward a common goal.

 Collaborator: Understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement

 Results Driven: Dedicated to shared and measurable goals for the common good: creating, resourcing, scaling and leveraging strategies and innovations for broad investment and impact

 Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.

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Diversity, Equity, and Inclusion (DEI)

 Behaviors reflect a belief that individuals from diverse backgrounds lead to a more successful organization.

 Educates oneself about DEI issues within the organization and community.

 Demonstrates a willingness to become aware of and address one’s own implicit biases.

 Deliberately works to include individuals from underrepresented backgrounds in efforts both internally and externally as appropriate.

 Identifies and integrates the tools and resources needed to create more equitable environments.

Skills and Demonstrated Abilities

 Strong leadership, verbal and written communication skills; and strong presentation and interpersonal skills.

 Must possess the ability to effectively and efficiently work on multiple projects.

 Excellent Word, Excel and PowerPoint skills.

 Superb researcher

 Excellent writer and editor

 Strong knowledge of social media platforms i.e. Facebook, Twitter, Snapchat, Instagram.

 Must have experience with capturing and editing photos, video, and audio. QUALIFICATIONS—KNOWLEDGE, EDUCATION AND EXPERIENCE Bachelor’s Degree in Marketing, Communications, Journalism or related field. At least two years of relevant work experience is preferred. Staff person must possess the ability to effectively and efficiently work on multiple marketing communications projects. Experience in copywriting; event coordination; and media relations required. Must have experience in Adobe Cloud (Illustrator, Photoshop, InDesign) as well as capturing and editing photos and video. Must be able to pass a background check. Knowledge of the non-profit sector is a plus as well as some experience in public health campaigns, and or/mental health information. Bilingual in English and Spanish preferred. Must be able to work a flexible schedule with the possibility of early morning, evening, and weekend work. Valid driver’s license, insurance and vehicle required.

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The physical demands described here are representative of those that must be met by an employee. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to sit, talk, and/or hear. Continual use of the hands with wrist and finger movement using a keyboard is required. Specific vision abilities required by this job include long hours viewing a computer monitor screen and occasionally lifting up to 25 pounds. The employee may occasionally travel using personal vehicle and/or work outside normal office environment. Must possess a valid driver’s license, current auto insurance, and daily access to reliable vehicle. The above statements are intended to describe the general nature and level of work being performed by the individual in this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of the position. Duties, responsibilities and activities may change at any time with or without notice.

Job Classification Salary Range $35,000 - $37,500 Full Time, Non-Exempt

The United Way of El Paso County is an equal opportunity employer. We champion diversity, equity, and inclusion. We take action to ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected status.

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