Multimedia Content & Communications Strategist,

JOB TITLE: Multimedia Content & Communications Strategist, Senior Manager

OFFICE LOCATION

1015 15th Street, NW, Suite 1200, Washington, DC

8614 Westwood Center Drive, Suite 300, Vienna, VA

WORK SCHEDULE: Hybrid/Flexible.

 REPORTS TO: Vice-President, Marketing & Communications

SALARY: $71,522 - $110,859

 COMPENSATION & BENEFITS

United Way NCA offers competitive compensation and benefits, including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.

Mission: United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.

  We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.

Who We Serve: The ALICE (Asset Limited, Income Constrained, Employed) population represents more than 600,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live. United Way NCA’s ALICE Lives Here initiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.

 Equity: Equity is fundamental to our mission. We infuse equity in all our business operations, hiring practices and community impact initiatives.

 Overview:  The Multimedia Content & Communications Strategist, Senior Manager (MCCSSM), reports to the Vice President of Marketing & Communications, plays a pivotal role in bringing our work of the United Way of the National Capital Area to life through dynamic and compelling human stories and strong copywriting that move and engage our donors, volunteers, and community partners, and the wider community more deeply to create a more equitable region. The MCCSSM understands the science behind good storytelling, uses a data-driven approach, and is responsible for the storytelling spectrum – from gathering stories in the field to packaging them for a variety of strategic purposes across all channels (audio, visual, and written), with familiarity in both traditional and digital media best practices.

The MCCSSM will be a strategic and creative writer who can deliver emotionally engaging content tailored for different target audiences and organizational goals. This leader will be an agile writer capable of producing both long and short form pieces for target audiences with varying levels of understanding of United Way NCA’s work in the community. She/he is an experienced interviewer, researcher, editor, and writer who can take existing and new content and translate it into polished, compelling stories supporting traditional and digital engagement goals across fundraising, volunteerism, marketing, and communications. This role involves close collaboration with internal teams, donors, community partners, and media to drive campaign success and achieve regional goals.

Duties and Responsibilities

Content Strategy & Development

• Develop and implement narrative strategies by crafting compelling stories that engage audiences, reinforce organizational values, and guide strategic direction.
• Lead the development and management of a cross-functional editorial calendar to ensure cross-team alignment and narrative consistency, supporting a cohesive content strategy that elevates United Way NCA’s brand storytelling and visibility.
• Provide vision and expertise in multimedia storytelling to develop compelling communication assets, including podcasts, newsletter features, videos, and photography.
• Field-produce and direct interviews, documentaries, and other multimedia content independently, from concept through execution.
• Experience capturing high-quality photos and video using DSLR or mirrorless cameras; able to document events, interviews, or site visits.
• Video editing experience using Adobe Creative Suite (e.g., Premiere Pro).
• Experience shooting with cameras
• Develop and execute a comprehensive content strategy that strengthens the United Way NCA’s visibility and reputation and brand storytelling.
• Shape and integrate content initiatives into the United Way NCA’s overall communications strategy.

Storytelling & Content Creation

• Write, edit, and curate high-impact content—including philanthropic donor stories, web articles, newsletters, annual reports, social media content, grant submissions, and marketing materials.
• Develop and implement communication strategies that use storytelling techniques to achieve organizational goals—translating insights into clear, engaging content through collaboration, research, and narrative development.
• Understands the landscape of storytelling grant opportunities and can support partnerships or proposals related to mission-driven multimedia content.
• Work to identify and develop compelling stories about our Community Impact programs, staff, and the issues relating to our work in the communities that we serve.
• Identify opportunities to gather content from the field in support of our editorial content strategy.
• Deliver packaged content and stories for pre-determined marketing & communications tactics.

Digital Storytelling & Engagement

• Collaborate with the Digital Marketing Manager to optimize and produce stories and content to enhance United Way NCA’s website for the purposed of boosting online engagement and recruiting new donors and volunteers.
• Develop content strategies that maximize audience reach and engagement, leveraging platform-specific storytelling approaches.
• Monitor emerging trends and technologies to continuously enhance digital content performance.
• Must spend a minimum of two (2) days per week across the footprint of United Way NCA collecting stories and content.

Data-Driven Insights & Content Performance

• Utilize analytics tools to track content engagement, effectiveness, and conversion impact.
• Report on content performance, providing data-driven recommendations to refine strategy and improve engagement.
• Take a data-driven approach to content strategy, utilizing performance insights to align content with organizational goals and audience motivation continually.

Collaboration & Stakeholder Alignment

• Leverage donor and stakeholder insights to personalize and enhance content resonance.
• Work cross-functionally with PR, media, and communications teams to ensure a cohesive and unified communications strategy.
• Engage with internal and external stakeholders to align content development with organizational priorities and campaign initiatives.
• Complies with all standard operating policies and procedures.
• Performs other duties as required or assigned, which are reasonably within the scope of the duties in this job classification.

Education, Background and Experience:

• Bachelor’s degree in communications, Journalism, Marketing, Public Relations, or a related field is preferred. High School Diploma or GED with equivalent years of related multimedia and communications work experience required.
• Minimum of five (5) years of professional video and editorial experience.
• Minimum five (5) years of experience in content strategy, writing, or editorial development, preferably within nonprofit, research, philanthropy, or corporate brand storytelling environments required.
• Minimum five (5) years of proven experience in developing and executing multi-channel content strategies that drive audience engagement required
• Three (3) years of strong background in storytelling, content marketing, and brand messaging with an emphasis on digital platforms required.
  
• Strong writing and communication skills with the ability to craft compelling narratives and communicate effectively in various formats. 
• Strategic thinking and problem-solving skills with the ability to identify opportunities and develop effective strategies.
• Diversified portfolio of video and writing samples required.
• Demonstrated track record of filming and producing digital and print content for a range of target audiences.
• Knowledge of and/or experience with editing programs like Adobe Creative Suite (e.g., Premiere Pro).
• Superior written and visual communication is a must.
• Experience translating technical source material into accessible, compelling human stories for a general audience.
• Understands storytelling and marketing copywriting trends across varied media types.
• Project management skills and attention to detail.

Qualifications and Personal Attributes:

Competencies: To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position.

Organizational:

• Mission focused – the ability to create real social change that leads to better lives and healthier communities.
• Relationship oriented –an understanding that people come before process and is astute in cultivating and managing relationships toward a common goal.
• Collaborator – understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement.
• Results driven – dedicated to shared and measurable goals for the common good, creating, resourcing, scaling, and leveraging strategies and innovations.
• Brand steward – a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.

Functional:

• Ethical Standards – Maintains confidentiality, acts with professional, personal, and behavioral integrity.
• Problem solving—the individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully.
• Interpersonal Skills—the individual maintains confidentiality, remains open to others’ ideas, and exhibits willingness to try new things.
• Oral communication—the individual speaks clearly and persuasively in positive or negative situations, demonstrates group presentation skills, and conducts meetings.
• Written Communication—the individual edits work for spelling and grammar, presents numerical data effectively and can read and interpret written information.
• Planning/organizing—the individual prioritizes and plans work activities, uses time efficiently and develops realistic action plans.
• Quality control demonstrates accuracy and thoroughness and monitors your own work to ensure quality.
• Adaptability—the individual adapts to changes in the work environment, manages competing demands, and can deal with frequent changes, delays, or unexpected events.
• Dependability—the individual is consistently at work and on time, follows instructions, responds to management direction, and solicits feedback to improve performance.

To apply, please submit your resume along with a cover letter to Human Resources at

https://unitedwaynca.org/about-us/careers/

Successful candidates must pass criminal background and reference checks.

United Way of the National Capital Area  

EOE M/F/D/V unitedwaynca.org