Marketing Manager

Position Summary

The Marketing Manager reports to the Senior Director of Marketing and Communications and plays a key role in developing and executing content-driven marketing and communications strategies that increase awareness and amplify the impact of United Way of Tucson and Southern Arizona (UWTSA). This role is centered on content creation and storytelling, working collaboratively across Community Development, Advancement, and Communications teams to create compelling stories, blogs, newsletters, and social media content that highlight community impact.

The Marketing Manager supports integrated marketing strategies, develops promotional materials, contributes to campaigns and events, and brings creative, innovative ideas to strengthen UWTSA’s brand, engagement, and outreach. This position collaborates across departments to ensure consistent messaging, brand alignment, and effective communication of organizational priorities.

This is a full-time, non-exempt position reporting to the Senior Director of Marketing and Communications within the Advancement Department. All United Way of Tucson and Southern Arizona (UWTSA) programs and strategies work toward eliminating racial, ethnic, and socio-economic disparities for an educated, thriving, and equitable community.

United Way offers competitive wages and a generous benefits package with employer contributions for full-time employees including medical, dental, 401K, HRA, PTO, 13 paid holidays, and opportunities for educational and professional development. For more information about our organization, see www.unitedwaytucson.org.

Pay Range: $25.96/hr. - $28.84/hr. ($53,996.80 - $59,987.20 annually)

Responsibilities

Content Creation & Storytelling

• Lead creation of written and visual content including blogs, newsletters, and social media
• Collaborate with internal teams to gather stories and program updates
• Translate programmatic work into compelling, accessible stories that highlight community impact
• Write, edit, and proofread content for a variety of audiences and platforms
• Capture or coordinate photos and short-form video content for storytelling and digital use
• Ensure all content reflects UWTSA’s voice, values, and commitment to equity

Marketing Materials and Strategies

• Execute brand communication strategies aligned with UWTSA’s vision, resulting in integrated, multi-channel communications
• Create social media content and support the organization with written and graphic design needs
• Collaborate with the Communications team to develop marketing plans and materials for campaigns and events
• Support development of campaigns, events, and promotional materials across departments
• Ensure consistent use of branding, messaging, and visual identity across all materials
• Track and report on basic marketing performance metrics (e.g., engagement, reach, email performance, and social analytics)
• Manage quality control of all marketing and collateral materials, including social media, blogs, video, and promotional content
• Contribute creative and innovative ideas to strengthen marketing and communications efforts

Social Media Management

• Manage and grow social media accounts across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube)
• Develop and publish engaging content including posts, stories, and reels
• Maintain a consistent content calendar and posting schedule
• Monitor engagement and adjust strategies based on performance analytics

Newsletter and Blog Management

• Write and manage blogs, including community stories and people profiles
• Develop and produce newsletters including Good News Network, Friday Fast Facts, and monthly communications
• Collaborate with internal teams to collect and develop stories and updates
• Support email list growth, segmentation, and engagement strategies
• Proofread and optimize content for clarity, engagement, and effectiveness

Donor / Audience Engagement

• Collaborate with the Advancement team on campaigns that increase donations and community engagement
• Support development of marketing materials and messaging for fundraising initiatives
• Contribute to targeted communications for donors and key audiences

Events, Promotions and Sponsorships

• Assist in planning and promoting events through social media, newsletters, and digital content
• Support development of event-related marketing materials and storytelling
• Capture and share content from events to extend reach and engagement
• Assist in fulfilling sponsorship benefits

Collaboration & Coordination

• Serve as a liaison between Communications, Advancement, and Community Development teams
• Proactively gather stories, updates, and content opportunities across the organization
• Support internal teams in elevating their work through storytelling and communications

Administrative Functions

• Perform duties in accordance with United Way policies and procedures
• Manage multiple projects and priorities in a fast-paced environment
• Support project planning, organization, and implementation of marketing initiatives
• Submit budgets and reports as appropriate

Qualifications, Skills and Abilities

• Bachelor’s degree in marketing, communications, public relations, journalism, or related field, or equivalent combination of education and experience
• Experience in content creation, marketing, or communications preferred
• Demonstrated excellent writing, editing, and storytelling skills
• Ability to cultivate and write compelling stories and content
• Experience managing social media platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok
• Strong collaboration and interpersonal skills with ability to work across teams
• Creative thinking, curiosity, and ability to generate innovative ideas
• Ability to work collaboratively and manage multiple priorities in a fast-paced environment with strong communication and responsiveness during business hours
• Familiarity with marketing tools and platforms (Adobe Creative Suite, Canva, etc.) a plus
• Basic photography, video, or design experience is a plus
• Commitment to diversity, equity, and inclusion
• Strong organizational, problem-solving, and time management skills
• Must possess a valid driver’s license, current auto insurance, and have daily access to reliable transportation

Physical Requirements

This role requires frequent movement throughout office and community environments, including attending meetings, events, and work activities both on-site and off-site. The position may involve periods of standing, walking, bending, reaching, and lifting or carrying materials up to 30 pounds. Regular use of a computer and standard office equipment is required. Occasional local travel may be required.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified in this position.