United Way Jobs
Marketing and Digital Campaign Specialist

Marketing and Digital Campaign Specialist

locationIndianapolis, IN, USA
PublishedPublished: Published 3 weeks ago
Full time

Marketing and Digital Campaign Specialist


United Way of Central Indiana works to bring the resources of philanthropy, government, corporations, the social sector, and neighborhoods together to confront generational poverty head on and ensure a better future for our neighbors in need. This is an ambitious time to join United Way as we embark on a five-year strategic plan to reduce the number of households experiencing poverty and financial instability. To make a significant impact in our region, United Way is looking for dedicated, confident, and compassionate team members who live our shared values of inclusivity, courage, accountability, respect, and excellence.

Position Summary

United Way of Central Indiana recognizes that the key to success is a strong and cohesive team that works through shared values to achieve our mission. The Marketing and Digital Campaign Specialist is a member of our Marketing team and responsible for managing our online giving and event platform, Classy. This role serves as a linchpin in our organization's digital presence, ensuring seamless coordination between our marketing strategies and fundraising objectives and strategic information. Through Classy, our designated platform for peer-to-peer fundraising, this role orchestrates strategic campaigns aimed at mobilizing our community to support our cause. From designing compelling online giving pages to leveraging digital channels for campaign promotion, the Specialist plays a pivotal role in driving donor engagement and fostering meaningful relationships.

As a member of the Marketing team, the Marketing and Digital Campaign Specialist occupies a unique position at the intersection of storytelling, community engagement, and philanthropy. By leveraging marketing expertise to amplify our impact and amplify our reach, this role serves as a catalyst for change, inspiring others to join us in our mission to create a better, more equitable future for all.

This role is also responsible for managing technologies and processes that guide strategies in acquisition, engagement, and retention of audiences critical to the fundraising and communications success of United Way of Central Indiana. The Specialist will also manage our project management system, Monday, to help streamline workflows and ensure seamless execution of marketing materials and campaigns.

Position Duties & Responsibilities

The following statements are intended to describe the general nature and level of work being performed.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified .

•      Coordinate project management across the marketing, communications and events teams to ensure projects are completed within prescribed time frame and meet the needs of internal/external stakeholders.

•     Work closely with fundraising, operations and finance teams to manage our digital fundraising platform, Classy.

•      Facilitate cross-functional and cross-organization collaboration by working with internal and external stakeholders to collect and interpret donor, volunteer and prospect data from a variety of sources.

•      Serve as a knowledgeable liaison between the Marketing team and other parts of the organization, providing expertise and best practices as related to acquisition, digital engagement, audience segmentation and activation.

•      Work directly with the Digital Communications & Advertising Senior Manager and Creative Senior Manager to activate a content strategy that drives audiences to action.

•     Manage relationships with external vendors and advertising outlets

•     Lead the organization in recruitment of peer-to-peer fundraisers

•      Actively builds and maintains relationships with past and current peer-to-peer fundraisers through in-person and digital communication.

•     Works with Manager of Special Events to plan and execute pre-event gatherings for peer-to-peer participants.

•     Provide encouragement, best-practices/tips and tricks, fundraising ideas to participants.

•     Create internal and external recruitment plans for peer-to-peer events.

•      Track and analyze performance to goal in terms of peer-to-peer fundraiser acquisition and develops recruitment plans that respond to this data.

•      Brainstorm and execute unique opportunities for donors and event attendees to engage at peer-to-peer fundraising events.

•      Curate creative ways to engage in peer-to-peer fundraising outside of events. This includes mapping out an idea and solidifying incentives for fundraiser participation and engagement.

•     Performs special assignments and other work, on an as-needed basis.


To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed are representative of the basic knowledge, skills, and/or abilities required.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.  The individual in this role must display the highest level of integrity and confidentiality. United Way also values innovative thinking, and a successful candidate will be a self-starter who can work within the team to achieve goals and objectives.  The individual should have effective communication skills, attention to detail and organization, flexibility, adaptability and the ability to multi-task and be open-minded in a fast-paced environment. The individual will also maintain knowledge of trends in his/her area of responsibility and reviews literature to understand key issues.

Education and/or Experience

•     Associates' degree or equivalent experience required. Bachelor's degree in a related field is preferred.

•     Required experience includes writing and editing content for email and the web, along with fluency in Google

Analytics and Squarespace.

•      Demonstrated ability to generate reports, work comfortably with complex data, and proven experience working cross-functionally in a complex organization are also required.

•     Knowledge of the nonprofit sector is a plus.

•     Preferred: 2-4 years of relevant work experience.

Note: Work experience may substitute for education requirements on a case-by-case basis.

Position Leader:              Digital Communications and Advertising Senior Manager

Position Leads:                N/A

FLSA Status:                    Exempt, Full-Time

Salary Range:                 Low 50's

Benefits:                          Complete Benefits Package Available

Reviewed:                        April 2024

Equal Opportunity Employer

Please apply at uwci.org/careers

This position description does not constitute a contract of employment or a guarantee of any terms or conditions of employment.  UWCI employees are employed on an at-will basis. In addition, nothing in this position description restricts UWCI's right to assign or reassign duties and responsibilities to this position at any time.