Marketing and Communications Manager: UWPNW Community Reinvestment Plan Asset-Building Project

The Marketing and Communications Manager is a temporary grant-funded position (through June 30, 2025). Position term will be extended based on successful performance and additional grant funding.

In June 2024, UWPNW was awarded $2.5 million (with a contract from June 1, 2024 through June 30, 2025) from the Washington state Department of Commerce to implement the UWPNW Community Reinvestment Plan Asset-Building Project (Project). UWPNW and local United Way organizations in Washington state will engage in activities to deliver Community Reinvestment Account dollars to Black, Latine, and tribal communities in Washington state, prioritizing Clark, King, Pierce, Snohomish, Spokane, and Yakima Counties. 

The Community Reinvestment Plan (CRP), published in October 2023, outlines investment of $200M of state funds to support grant programs intended to “address racial, economic, and social disparities in Washington communities” intended for “individuals disproportionately harmed by the historical design and enforcement of state and federal criminal laws and penalties for drug possession.”

UWPNW, in partnership with local United Way organizations, will engage in asset-building activities that include:

• Providing outreach and technical assistance to support By/For organizations, including those associated with Local Advisory Teams within the six prioritized Washington counties: Clark, King, Pierce, Snohomish, Spokane, and Yakima.
• Supporting Asset Building Initiative projects that promote and advance policies and programs to help Black, Latine, and tribal communities. These projects will provide opportunities for participants to build, maintain, and preserve financial assets.
• Planning and implementing a statewide Volunteer Income Tax Assistance scheduling system and exploring opportunities to scale VITA services in regions of the state and to populations who don’t currently access the program.
• Overseeing and implementing an Individual Development Account (IDA) project to provide matched savings accounts, up to $10,000, to participants using their savings from earned income.

SUMMARY

United Ways of the Pacific Northwest (UWPNW) is the regional trade association for 31 local United Ways in Washington, Oregon and Idaho. United Ways in the Pacific Northwest are committed to improving lives by mobilizing the caring power of communities to advance the common good in the areas of education, income and health.

The Marketing and Communications Manager will play an important role in elevating the asset-building initiatives through the Community Reinvestment Plan (CPR). This position will work closely with the Director of Marketing in the planning and execution of strategic marketing communications and asset creation that will help drive outreach efforts for the identified asset-building activities within the six prioritized counties in Washington. The Marketing and Communications Manager will also collaborate with Local Advisory Teams to provide marketing assistance as needed. 

KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF THE POSITION

• Work closely with the Director of Marketing to implement multi-channel (online and offline) marketing and communications strategies that support the goals of the CRP.
• Actively present an organizational mindset of openness, equity, and inclusion through language, practices, and imagery in all public-facing communications and interactions.
• Develop and maintain a consistent and compelling narrative across all communication channels. Assist in the creation of marketing assets that create a cohesive and engaging message for print, online, and all other communication vehicles. Create compelling press releases, blogs, website & social media content, and marketing collateral to highlight the CRP’s efforts, progress, and success stories, focusing on the initiative's impact
• Collaborate with the CRP Local Advisory Team leads to ensure effective communication of the CRP’s mission and ongoing initiatives, assisting with specific marketing needs as requested. 
• Develop and refresh content on the UWPNW CRP public-facing website. 
• Analyze and report on the effectiveness of various marketing and communication strategies, offering recommendations as needed to improve engagement and ensure the best outreach to target communities
• Leverage social media, SEO, and other digital tactics to enhance project visibility and engagement, measure and track effectiveness of tactics.
• Manage timelines to ensure the timely delivery of marketing and communication assets.
• Regularly innovate, introducing new marketing ideas that enhance project outreach and meet marketing and communication goals.
•  Develop and implement text marketing campaigns.
• Other duties as assigned.

QUALIFICATIONS

• A bachelor’s degree in communications / marketing is preferred.
• Five years of work experience executing and managing communications and marketing in business, government, or nonprofit environments. 
• Experience with text marketing campaigns preferred.
• Experience working with diverse communities, particularly Black, Latine, and tribal populations.
• Bilingual proficiency in English and Spanish is an asset for this role, supporting cross-cultural communication.
• Must be willing and available to travel occasionally throughout the region, including visits to CRP partner sites, as well as meetings around the state with collaborative partners. Reimbursement for travel costs provided. 
• Strong interpersonal communication skills and emotional intelligence, and ability to work collaboratively with a variety of project stakeholders.
• Excellent written and oral communication skills.
• Ability to think and work independently, and do so diligently in a virtual office environment, with significant use of phone, email, video conference and other tools.
• Strong proficiency with computer applications, such as Creative Cloud, word processing, spreadsheet and presentation programs and comfortable working with internet applications, including social media and website content management. Graphic design / Canva skills a plus.
• Demonstrate a strong ethical foundation, ensuring integrity, accountability, and transparency in all professional interactions and decision-making processes.
• Cultural Competence: Demonstrate the ability to communicate and effectively interact with people across cultures, ranges of ability, genders, ethnicities, and races. Demonstrate knowledge of the history of discrimination in America, particularly as it relates to race and racism, and how this history has led to disparities experienced by marginalized communities such as BIPOC, people with disabilities, LGBTQ+ communities, and others. Demonstrate the ability to successfully deliver culturally responsive services.
• Must consent to criminal background check.

POSITION CLASSIFICATION/COMPENSATION

Full time, hourly position (40 hours/ week) with $200/month internet/phone/power stipend, negotiable benefits, retirement plan and generous annual leave including paid vacation/holidays. This position is 100% remote, residing in Washington state is required. Salary Range: $60,000-$70,000. 

Application Process:

To apply, submit a cover letter and resume through the United Way Careers link, thoroughly detailing your skills and experience. The job description and application process are also posted on the UWPNW website at www.uwpnw.org/employment. 

Application review will begin September 30th. Open until filled.

UWPNW is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to creating a diverse and inclusive environment where everyone can thrive.