Integrated Marketing & Fundraising Sr. Mgr.

JOB TITLE:

Integrated Marketing & Fundraising Senior Manager

UNITED WAY NCA OFFICE LOCATIONS:

1015 15th Street, NW Suite 1200, Washington, DC

WORK SCHEDULE

Hybrid/Flexible

REPORTS TO

Senior Director, Marketing & Communications

SALARY BAND:

$69,982.00 - $108,473.00 a year

   COMPENSATION & BENEFITS

United Way NCA offers competitive compensation and benefits including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.

Mission: United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.

We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.

Who We Serve: The ALICE (Asset Limited, Income Constrained, Employed) population represents nearly 500,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live. United Way NCA’s ALICE Lives Here initiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.

Equity: Diversity, equity, and inclusion (DEI) is fundamental to our mission. We infuse DEI in all our business operations, hiring practices and community impact initiatives.

Overview: Are you driven and passionate about ensuring that everyone has equitable access to health, education, and economic opportunity? Are you a change-agent who is looking to make a lasting impact in your community and within your organization? Do you love blending creativity and strategy to build best-in-class campaigns? If so, you may be just what we are looking for as we expand our team. Take a closer look and reach out if you meet these qualifications.

Position Description:  The Integrated Marketing and Fundraising Senior Manager plays a key role in the United Way of the National Capital Area's (UWNCA) direct marketing efforts, focusing on integrating direct mail and digital marketing strategies and tactics into multi-channel approaches to drive constituent acquisition, engagement, and conversion. Reporting to the Senior Director of Marketing and Communications, the successful candidate will have a proven track record in designing cultivation strategies throughout the constituent lifecycle and expanding direct mail and digital marketing programs overall growth.

Key Responsibilities: 

Campaign Planning, Management, and Execution

• Working closely with the Senior Director, Marketing and Communications to create and implement an annual multi-channel direct marketing plan that focuses on data-driven constituent engagement to grow the organization's base of individual donors.
• Develop targeted acquisition strategies to expand the organization’s donor base, leveraging traditional direct mail approaches and digital platforms.
• Oversee all aspects of direct mail and digital campaign execution, from concept to completion, working closely with agency partners and executing specific in-house efforts.

Multi-Channel Integration and Reporting

• Ensure cohesion of messaging and branding across channels to provide a seamless donor experience and maximize campaign impact.
• Work with the Community Impact team to ensure metrics are up-to-date, verifiable, and correct in all marketing campaigns and collateral.
• Monitor, analyze, and report on campaign performance, using data to drive strategic decisions and campaign optimization.

Cross-Departmental Marketing Support

• Collaborate with other departments to create high-quality marketing materials and collateral for various organizational initiatives and events. 
• Collaborate with and guide marketing volunteers, ensuring effective contribution to projects and events.

Vendor and Partner Management

• Build and maintain strong relationships with external vendors, agencies, and partners.
• Work closely with internal stakeholders, ensuring alignment of marketing strategies with overall organizational objectives.

Job Requirements:

Solid Educational Background and Experience – 

Bachelor’s degree in related field required. Minimum of 5 years of experience in marketing or fundraising with demonstrated success in expanding donor bases and increasing fundraising revenues. High School Diploma or GED with minimum 8 years of direct related marketing and fundraising work experience. 

Demonstrated expertise in both direct mail and digital marketing, including an understanding of print production processes and digital marketing best practices.

Experience with CRM/eCRM and database systems, EveryAction strongly preferred.

Experience with Adobe Creative Cloud.

Strong project management skills, with the ability to lead complex projects in a fast-paced environment. A certification in project management is a plus. 

Creative and strategic thinker with a passion for United Way NCA's mission and a commitment to driving social change through innovative marketing strategies.

Effective & Engaging Communicator – An effective and passionate communicator, with the ability to engage a diverse rand of stakeholders and articulate the United Way message in a way that inspires others to act in service to the organization and the community.

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position and achieve high performance:

Mission focused – the ability to create real social change that leads to better lives and

healthier communities.

Relationship oriented –an understanding that people come before process and is astute in

cultivating and managing relationships toward a common goal.

Collaborator – understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement.

Results driven – dedicated to shared and measurable goals for the common good, creating,

resourcing, scaling, and leveraging strategies and innovations.

Brand steward – a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.

Strategic relationship building – develops and maintains strategic relationships that generate the resources necessary to support United Way's mission.

 Interested candidates must submit a cover letter and resume to Human Resources. 

Successful candidates must pass criminal background and reference checks.

United Way of the National Capital Area   

EOE M/F/D/V                                                                                                                                      unitedwaynca.org