Global Brand Strategy Intern

ABOUT UNITED WAY

United Way mobilizes communities around the world to close gaps and open opportunities so everyone can thrive. Through our global network spanning 37 countries and 1,100 communities, United Way connects partners, donors, volunteers, and community leaders to tackle the root causes of the world’s most complex challenges while making a positive impact in the lives of millions of people. Learn more at unitedway.org.

INTERN EXPERIENCE AT UNITED WAY WORLDWIDE

Interns at United Way Worldwide gain valuable learning and working experience at a leading nonprofit organization. Our goal is to make every intern who works with us learn about the area of work they believe they plan to pursue after graduation. We want each intern to feel included, valuable, and productive in the department in which they are assigned. In addition to the hands-on experience, you’ll receive working at the largest nonprofit in the world, you will be provided with weekly meetings led by subject matter experts and professional development workshops when available.

APPLICANT REQUIREMENTS

The internship opportunities are open to current students attending a college or university. Applicants must be eligible to work within the United States and have all documentation at the time of their application. Internship schedules will generally be Mondays through Thursdays, off on Fridays. Please upload a copy of your transcript as part of your application. Unofficial transcripts are acceptable.

POSITION SUMMARY

United Way Worldwide is seeking a brand strategy intern to support the Global Brand team. As a global nonprofit, United Way is a leader in serving communities so that all can thrive. In 2024, United Way launched a brand refresh, reintroducing itself and re-establishing its relevance and sustainability for the next century of service. The brand strategy intern will work on projects that continue to support this effort, specifically focusing on projects that support brand building and creating cohesion throughout the United Way network.

The Global Brand Team works closely with other members of United Way Worldwide (UWW) as well as local chapters across the global network. As a small and nimble team within the marketing & communications department, the brand team excels in strategic thinking, wearing multiple hats, being detail-oriented, and building strong relationships. The ideal candidate should be flexible, organized and work well in a highly collaborative environment.

The brand strategy intern can expect to further their knowledge of the skills needed to manage a large, complex global brand. The intern will also be pivotal in supporting governance projects, helping to ensure brand compliance among a large global network and supporting stewardship efforts to further support and engage the network. Finally, the brand intern will continue to refine their research and presentation skills, assisting in creating decks for upcoming presentations and conferences, as well as giving presentations of their own projects to the department and other key stakeholders.

PRIMARY PROJECTS

• Competitive Research – examine competitor brands and provide SWOT analyses, helping to undercover new opportunities for United Way
• Brand Governance – assist in creation and completion of brand audit process, helping to ensure brand compliance across the United Way global network
• Community Management – assist in maintaining one of United Way’s digital communities, assisting in creating new content and engaging with members. Assist in further optimizing Brandfolder, United Way’s digital asset management platform.
• Strategic Brand Communications Development – create and refine presentations for upcoming conferences to further brand adoption and engagement.

REQUIRED SKILLS

Education & Experience

• Students who are currently pursuing degrees in marketing, communications, management or similar fields. Rising sophomores and above are welcome to apply.

Skills & Competencies

• Strong attention to detail
• Ability to prioritize tasks and manage multiple projects at once
• Ability to communicate effectively with diverse audiences (written & verbal) and treat others with respect
• Curiosity about brand strategy and management
• Proficiency in Microsoft Office suite
• Interest in learning more about nonprofits

Personal Attributes

• Positive attitude and a willingness to contribute as well as learn from others
• Enthusiastic, engaging and collaborative team player
• Self-motivated and proactive in identifying challenges and solutions

PREFERRED SKILLS

• Previous coursework or experience with marketing, communications, brand or brand management a plus
• GPA 3.0 or above

HELPFUL INFORMATION

• Weekly meetings and supplemental professional development workshops provided onsite
• Complete a learning plan according to school’s requirements for those receiving a grade
• Chance to meet and work with nonprofit subject matter experts and leaders at UWW
• Free coffee & tea onsite
• Free parking at United Way Worldwide’s parking garage
• Near Blue/Yellow Metro line (Braddock Metro Station) and then board Alexandria Free Dash bus that has stops directly across from our building

LOCATION

This internship takes place at the United Way Worldwide office at 701 N. Fairfax St., Alexandria, VA 22314.

TIME FRAME

Summer – June 1, 2026, to July 23, 2026

Pay Rate: $21.00 /hour-Undergraduate

$25.00 /hour-Graduate

EQUAL OPPORTUNITY EMPLOYER

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail recruitment@uww.unitedway.org or call 703-836-7100 and provide the nature of your request and your contact information.

Thank you for your interest in an internship opportunity with United Way Worldwide. You will be contacted if your qualifications are a good match, and you are selected for an interview.