Director, Social Media

POSITION SUMMARY (Hybrid, 3 days in office - Alexandria, VA)

The Director, Social Media is a member of the United Way Worldwide (UWW) Communications team and develops and oversees implementation of a comprehensive social media strategy to drive channel growth and community engagement, to help build support for United Way locally, nationally and internationally.  

Reporting to the Senior Director of Digital Marketing, this person will partner with cross-functional teams including global brand marketing, public relations, communications, events, development and advancement to help drive UWW's mission to improve lives by mobilizing the caring power of communities around the world.

KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION

An individual must be collaborative and able to perform each essential duty listed below at a satisfactory level: 

• Responsible for developing, executing and measuring the organizational social media strategy to grow UWW's online presence, and strengthen brand position and audience engagement 
• Develop a consistent and authentic brand voice across all social media channels 
• Develop a variety of social campaigns in support of brand partnerships, fundraising and overall brand positioning.
• Coach and develop direct reports, ensuring appropriate division of work and ongoing coverage across all responsibilities within scope
• Create compelling content (both written and visual) for a variety of social channels and art direct photography, graphics and video 
• Responsible for setting goals, measuring performance and translating insights to optimize strategy.
• In partnership with Marketing and Communications leadership, support and aid in the execution of the paid social strategy 
• Develop the social content calendar and manage organic content on all UWW social channels
• Responsible for social media listening for social media channels and optimize opportunities to increase audience
• Manage external agency/vendor partnerships
• Lead and optimize all processes related to social media (listening, community management, content creation, publishing, and performance reporting)
• Other duties as assigned

JOB REQUIREMENTS

Minimum requirements include: 

• Bachelor’s degree in Communications, Marketing, or related field required and at least 10 years of experience in content creation and social media 
• Proven experience in developing, executing and measuring organizational social media strategy
• In-depth knowledge of social platforms and ability to recognize and leverage emerging trends and platforms.  
• Strong experience with social listening and community management tools
• Understanding of SEO optimization practices
• Experience managing communities and responding to inbound comments/messages in a timely manner
• Experience in managing and developing direct reports
• Strong cultural competencies and ability to effectively communicate to a diverse, global audience
• Solution-oriented, strategic thinker and communicator 
• Relationship builder and collaborator 
• Experience with digital fundraising is a plus 
• Experience with a global nonprofit is a plus 

Candidates will be required to provide samples of previous work including at least one integrated campaign example.   

This job description describes the general nature and level of work performed by employees assigned to this position.  It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered. 

SALARY INFORMATION 

We have established a salary range of $115,000 to $125,000 for this position. Specific pay is determined by your experience in that range.  Highly recommend applicants include salary requirements when completing application.

COMPETENCIES

An individual must be able to demonstrate the following competencies at a satisfactory level: 

Accountability/Results Orientation  

Is accountable for the achievement of assigned work projects. Collaborates with others to establish work project parameters, desired results and outcomes and resource requirements. Keeps team leaders informed on work progress and changes in work direction. Takes ownership of work and outcomes achieved, selecting the best work approach. Protects the United Way brand, promoting its relevance and statue to the extent possible. Behaves ethically and honestly in all activities done on behalf of United Way Worldwide and the movement. Demonstrates a commitment to United Way Worldwide’s values, including diversity and inclusiveness. 

Decision-Making/Risk-Taking  

Evaluates available information and recommends a course of action. Contributes own assessment of risks and implications of decisions in team decision-making efforts. Develops and proposes effective alternative solutions. Uses judgment appropriately in decision-making. Knows when to shift decision-making upwards.  

Teamwork Collaboration  

Shares pertinent information and keeps team members informed on a regular basis. Ensures that processes, systems and resources are available and direct them properly to enable the team to efficiently accomplish its goals and objectives. Able to adapt quickly to changing conditions or performance expectations. Able to focus on assignments during periods of change and/or uncertainty. 

Relationship Management  

Utilizes rapport to build trust and collaboration with others. Identifies and shares mutual benefits and needs in working together. Is ethical in dealing with others to achieve the desired results. Interacts and communicates with diverse stakeholders effectively. Fosters and maintains working relationships across the United Way network. Formulates and communicates in an ethical and politically sensitive manner. 

Communications  

Expresses work issues and problems in a clear and concise manner. Communicates effectively with others up, down and across the organization to achieve expected organization results. Gives and receives constructive feedback. Seeks direct input on team effectiveness and environment. 

Innovation/Creativity  

Develops and implements new approaches to accomplish tasks that impact others in and outside of own team. Is able to reasonably "take risks." Assists others in developing new systems, products, processes and procedures. Strives to stay current on new or emerging trends and capitalizes on them. 

ABOUT UNITED WAY WORLDWIDE

United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail Victoria.Privett@uww.unitedway.org or call 703 -836-7112 and provide the nature of your request and your contact information.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.

UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY & INCLUSION STATEMENT OF PRINCIPLE

We take the broadest possible view of diversity. 

We value the visible and invisible qualities that make you who you are.

We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.

We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.

We strive to include diversity, equity, and inclusion practices at the center of our daily work.

We commit to using these practices for our business and our communities.

Join us in embracing diversity, equity and inclusion for every person in every community.

LIVE UNITED.