Director, Marketing Communications Operations

POSITION SUMMARY: (Hybrid, 3 days in office - Alexandria, VA)

As the Director of Marketing, Communications Operations, you will play a pivotal role in overseeing and optimizing operations and delivering key insights for the Marketing & Communications Team. This role will focus on building consistent, coordinated processes across the team that connect strategy and execution to make us more efficient and successful (includes expertise in program, project, resource management and planning). Your experience in marketing communications operations, combined with your strategic mindset, organizational agility, and operational prowess, will be instrumental in helping United Way meet its strategic priorities to drive measurable results.

Reporting to the Executive Vice President, Chief Marketing Officer, this person will partner with cross-functional teams including global brand marketing, global network communications, PR, social media, digital, events, development and advancement to help drive United Way Worldwide's mission to improve lives by mobilizing the caring power of communities around the world.

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KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION:

• Serve as chief of staff to the Executive Vice President, Chief Marketing Officer to advance the development and execution of strategic initiatives. Utilize dynamic project management skills to track and deliver critical departmental projects.
• Experience implementing, owning and managing marketing communications efficiency tools and processes including project management and resource management.
• Support the collection and aggregation of the department budget to ensure proper tracking and attribution of campaign dollars.
• Be the subject matter professional on marketing communications technology platforms and work closely with the IT to manage all department technology platforms.
• Manage relationships with external vendors and assigned agencies, ensuring the delivery of high-quality services and solutions.
• Stay current with industry trends and emerging technologies, recommending approaches to enhance department operations.

JOB REQUIREMENTS:

• Bachelor's degree in marketing, business administration, or a related field. Master's degree preferred. 
• Must have 10+ years of working experience in marketing with at least 5 of those years being in marketing communications operations, preferably working as Head of Marketing Communications Operations.
• Knowledge of automation and database management concepts and best practices.
• Experience handling budgets and reporting with ability to not only gather the appropriate data, but also glean insight to improve the performance of marketing communications programs.
• Must be able to demonstrate knowledge of marketing communications best practices and multiple channel execution as well as prior proven experience of successful management of large-scale teams and programs, including proficiency in offline channels and programs.
• Self-starter who is able to and eager to learn quickly with a good head for proactive problem solving, while able to adhere to standard operational procedures and deadlines.
• Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities and be willing to "roll-up your sleeves" to drive organizational change.
• Ability to inspire and move a cross-functional team in a unified direction and with a unified vision. 

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered. 

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SALARY STATEMENT:

The budgeted lifespan salary range for this position is currently $110,000.00 to 120,000.00 per year. Salaries are determined by several factors including applicant’s knowledge, skills, experience, position, equity, and market.
 

COMPETENCIES

An individual must be able to demonstrate the following competencies at a satisfactory level and be able to work onsite in Alexandria, VA:

Accountability/Results Orientation - Is accountable for the work results and performance to budget of an assigned department, as well as the effective and efficient utilization of UWW resources (human, financial, and capital.)   Articulates and communicates work goals and objectives, as well as expected work results. Establishes work quality standards for assigned teams in order to help ensure the attainment of departmental goals and objectives. Accepts responsibility for the outcomes achieved. Protects the United Way brand, promoting its relevance and statue to the extent possible. Behaves ethically and honestly in all activities done on behalf of UWW and the movement. Demonstrates a commitment to UWW’s values, including diversity and inclusiveness.

Decision-Making/Risk-Taking - Weighs the pros and cons of available options and makes departmental decisions. Seeks input from team leaders on the potential impact of decisions on their ability to effectively achieve desired outcomes/results. Identifies and communicates departmental/organizational tactics, challenges and opportunities. Encourages risk-taking.

Teamwork Collaboration - Builds a cohesive and diverse department. Supports and motivates others to contribute to the department. Determines the composition of teams required to accomplish departmental goals and objectives. Provides direction and clarity around goal priorities to empower work departments to be effective in collaborating to meet established departmental goals and objectives. Initiates and directs group change initiatives and serves as a change agent.

Relationship Management - Embodies and promotes UWW's values and guiding principles. Promotes a "win-win" philosophy in dealing with others. Serves as a role model in dealing with others to accomplish organization goals and objectives. Works effectively with United Way staff, volunteers and other stakeholders to achieve strategic direction. Able to manage and sustain key relationships to benefit the United Way movement and/or UWW. Formulates and communicates in an ethical and politically sensitive manner.

Communications - Expresses ideas and concepts in a clear and concise manner. Is persuasive and influences others. Actively listens to others to understand their perspectives. Seeks input and feedback on individual, team and departmental performance and environment. Supports openness.

This role requires a blend of technical expertise, analytical prowess, and effective communication skills to derive actionable insights from complex datasets. The successful candidate will contribute significantly to strategic decision-making processes by harnessing the power of data lake technologies and predictive analytics tools. 

If you are passionate about turning data into actionable insights and contributing to organizational success, we encourage you to apply.

ABOUT UNITED WAY WORLDWIDE

United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (703) 836-7100 and provide the nature of your request and your contact information.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.

UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY & INCLUSION STATEMENT OF PRINCIPLE

We take the broadest possible view of diversity. 

We value the visible and invisible qualities that make you who you are.

We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.

We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.

We strive to include diversity, equity, and inclusion practices at the center of our daily work.

We commit to using these practices for our business and our communities.

Join us in embracing diversity, equity and inclusion for every person in every community.

LIVE UNITED