Director, Impact, Partnerships & Policy Communications

POSITION SUMMARY

(Eligible for Hybrid/ 3 days in office - Alexandria, VA)

The Director, Impact, Partnerships, and Policy Communications creates and executes integrated communications plans to support programs, government partnerships, and public policy work that advance the United Way network’s capacity to drive community impact at scale.

KEY RESPONSIBILITIES/ESSENTIAL DUTIES

• Creation and management of communications plans: Create and execute communications plans to advance United Way’s 211 network, government partnerships, and public policy work, as well as supporting areas of work, including community resiliency and disaster response.
• Content development: In service to UWW’s integrated content strategy, source, draft, and/or edit internal- and external-facing content related to United Way’s four impact areas (Healthy Community, Financial Security, Youth Opportunity, and Community Resiliency), government partnerships that drive impact work, and public policy priorities that support United Way’s impact agenda.
• Writing and editing: Develop marketing and communications materials such as impact stories, scripts, direct emails, intranet and website content, social media content, toolkits, fact sheets, FAQs, PowerPoint presentations, and other tools as needed.
• Event communications: lead communications for all events related to relevant subject matter areas, including Advocacy Forum and 211 Forum.
• Data, analytics and insights: Understand programmatic data and ensure appropriate integration of data points into Marketing and communications efforts. Analyze performance of communications and relevant tools/assets to inform future approaches to communications strategies.
• Organization and project management: Ensure consistent excellence in work quality and accountability for multiple deadlines through clear project management practices, including use of tools for project sequencing (Smartsheet) and collaboration (Microsoft Teams).
• Relationship building: Foster strong professional relationships with colleagues within UWW and across the network, and partner to ensure alignment with UWW’s marketing and communications strategies and messages.
• Brand stewardship: Champion the global United Way brand and drive network adoption of brand messaging, guidelines, marketing assets and related tools and learnings to ensure consistency and effectiveness. Proactively look for and develop new opportunities to elevate the United Way brand.
• Additional responsibilities: Perform other duties as assigned, contributing flexibly to the team’s overall objectives and initiatives.

JOB REQUIREMENTS:

Minimum requirements include:

• Bachelor’s degree or commensurate experience.
• A minimum of seven years of progressive experience in a similar role
• Demonstrated experience translating overarching organizational goals into effective communications strategies.
• Demonstrated experience developing strategic communications plans targeting multiple audiences, as well as success defining and achieving communications metrics/goals.
• Demonstrated experience writing effective, brand-aligned content for internal and external audiences.
• Must be a solutions-oriented, strategic thinker and communicator.
• Must be a strong writer, editor, and presenter, and an effective communications consultant.
• Strong cultural competencies and ability to effectively communicate to a diverse, global audience.
• Experience using marketing automation tools (e.g. Hubspot)
• Experience using project planning/project management software (e.g. Smartsheet)
• Demonstrate proven leadership skills to instill stakeholder confidence in the role and value of strategic communications.
• Experience developing and implementing marketing and communications strategies for organizations that 1) have a charitable mission, 2) are federated/decentralized, and/or 3) are global in scope, is strongly preferred.

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.

SALARY STATEMENT

The budgeted lifespan salary range for this position is currently $130,000 to $145,000 per year. Salary is determined by several factors including applicant’s knowledge, skills, experience, position, equity, and market.

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COMPETENCIES

An individual must be able to demonstrate the following competencies at a satisfactory level:

Accountability/Results Orientation - Is accountable for the work results and performance to budget of an assigned team. Participates in the articulation of and communicates work goals and objectives, as well as expected work results. Assists in identifying work quality standards and training team members and accepts responsibility for the team's achieved outcomes.

Decision-Making/Risk-Taking - Evaluates available information and recommends a course of action. Contributes own assessment of risks and implications of decisions in team decision-making efforts. Develops and proposes effective alternative solutions. Creates consensus by involving others in the problem-solving process. Uses judgment appropriately in decision-making. Knows when to shift decision-making upwards.

Teamwork Collaboration - Shares pertinent information and keeps team members informed on a regular basis. Ensures that processes, systems and resources are available and direct them properly to enable the team to efficiently accomplish its goals and objectives. Able to adapt quickly to changing conditions or performance expectations. Able to focus on assignments during periods of change and/or uncertainty.

Relationship Management - Embodies and promotes UWW's values and guiding principles. Promotes a "win-win" philosophy in dealing with others. Serves as a role model in dealing with others to accomplish organization goals and objectives. Works effectively with United Way staff, volunteers and other stakeholders to achieve strategic direction. Able to manage and sustain key relationships to benefit the United Way movement and/or UWW. Formulates and communicates in an ethical and politically sensitive manner.

Communications - Expresses ideas and concepts in a clear and concise manner. Is persuasive and influences others. Actively listens to others to understand their perspectives. Seeks input and feedback on individual, team and departmental performance and environment. Supports openness.

Innovation/Creativity - Shares a deep commitment to the UW vision. Develops a "connected" vision for the Group. Has a plan to meet Group vision and contribute to overall success. Promotes a climate that values and rewards innovation and creativity. Acknowledges and champions the efforts of others to "think outside the box.” Maintains knowledge of current and emerging trends that affect United Ways, UWW and/or the non-profit sector. Demonstrates ability to analyze information and translate into specific, effective action/solutions.

Talent Builder - Empowers people to perform. Motivates and develops staff. Encourages staff to take on challenging assignments and developmental opportunities. Aware of learning and career goals of each direct report. Effective coach (e.g., aiding staff to develop their own insights and actions) and takes advantage of coachable moments (e.g., times when people experience success, disappointment, or are trying a skill for the first time). Helps people learn the right lessons from experience. Gives employees guidance and tools needed to do the job and steps out of their way. Supports healthy balance between work and personal life. Gives credit and recognizes achievements. Gives opportunity for people to present and work.

Emotional Intelligence - Self-aware. Shows empathy for the concerns, motivations, challenges, and lived experience of others. Curious about how others feel. Compassionate. Confronts others supportively. Remains composed under pressure. Low ego—has strength of character without needing to draw attention to or protect one’s self. Authentic. Slow to blame and quick to accept personal responsibility. Ability to resolve conflicts productively. Keeps promises and follows through. Keeps confidences. Leads from a position of equality. Leads with respect and inclusivity. Creates, promotes, and pronounces psychological safety free of discrimination, judgement, and retribution.

ABOUT UNITED WAY WORLDWIDE

United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail recruitment@uww.unitedway.org or call 703-683-7863 and provide the nature of your request and your contact information.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.

UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY & INCLUSION STATEMENT OF PRINCIPLE

We take the broadest possible view of diversity.

We value the visible and invisible qualities that make you who you are.

We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.

We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.

We strive to include diversity, equity, and inclusion practices at the center of our daily work.

We commit to using these practices for our business and our communities.

Join us in embracing diversity, equity and inclusion for every person in every community.