Director of Community Impact

ORGANIZATIONAL SUMMARY

United Way of Harrisonburg and Rockingham County is improving lives by connecting and mobilizing community resources. We envision a strong, equitable, and accessible network of support for working households in Harrisonburg and Rockingham County.

POSITION SUMMARY

The Director of Community Impact serves as the primary lead on United Way’s community impact work. Creating change within the community, they will establish measurable impact strategies that reflect community needs and drive equitable outcomes.

In April of 2025, UWHR announced an expansion that will include the areas of Staunton, Augusta County, and Waynesboro into their service area. This position will lead efforts on a listening campaign to better understand the needs of the entire region, working towards building a shared vision for the Central Shenandoah Valley.

AREAS OF RESPONSIBILITY

Community Impact

• Build and manage partnerships that advance the community impact work of United Way
• Represent United Way on community coalitions relevant to focus areas of work
• Drive community education around ALICE, the ALICE Report and supplemental data, supported where appropriate by the Director of Development and President & CEO
• Provide oversight and direction for the Community Impact Committee, including the development, implementation, and assessment of an impact agenda
• Research best practices and trends in Community Impact work across United Way Network and other relevant resources

Advocacy

• Work with President & CEO to identify areas for advocacy for both the organization and the ALICE Coalition to determine local, state and federal policies that impact ALICE households
• Assist with development of Public Policy Committee

Program Oversight

• Provide direction and oversight to Program Manager for Financial Wellness at Work program
• Analyze community-level data collected and overall usage of resource and referral software
• Identify prospective partners and connect new users to resource & referral software including Unite Us and 2-1-1
• Encourage local community organizations to update and maintain information in resource and referral platforms such as United Us and 2-1-1

Community Impact Grants and Support

• Coordinate all aspects of grant review process including:
• Recruit and train volunteers to review grant applications
• Manage all aspects of grant application
• Provide technical assistance to applicants
• Manage communication with community partners receiving grant funding from United Way
• Facilitate annual site visits to organizations receiving grant funding
• Convene and host regular meetings of the Community Impact Committee
• Convene and host regular meetings with funded partner organizations

Events and Volunteer Coordination

• Tools for School – assist with development of back-to-school event, including a community resource fair and school supply distribution; coordinate annual school supply drive with local school systems and education foundations
• Day of Action – coordinate projects – set-up, volunteer placement and needed supplies
• Collaborate with Director of Development to match volunteers with appropriate projects
• ALICE Awareness Week – working with other members of the staff
• Provide content and strategy for this educational awareness campaign
• Greatest Needs Drive – coordinate annual drive