Director of Annual Giving

POSITION SUMMARY

(Eligible for Hybrid/ 3 days in office - Alexandria, VA)

The Director of Annual Giving is responsible for developing and executing a comprehensive annual giving strategy that drives donor acquisition, retention, and revenue growth for United Way Worldwide. This role will lead multi-channel fundraising efforts, including digital campaigns, direct mail, and workplace giving initiatives. The Director will work collaboratively with internal teams and local United Way affiliates to cultivate and engage a broad base of donors.

KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION

• Develop and Implement Strategy: Create and execute a data-driven annual giving strategy that enhances donor engagement and increases unrestricted revenue.
• Multi-Channel Fundraising: Oversee and optimize direct mail, email, digital, and workplace giving campaigns to maximize donor acquisition and retention.
• Donor Stewardship & Engagement: Design stewardship programs to enhance donor loyalty, including recognition strategies, impact reporting, and personalized outreach.
• Workplace Giving & Employee Engagement: Collaborate with corporate partners and local United Ways to enhance workplace giving campaigns and employee engagement strategies.
• Analytics & Performance Measurement: Leverage data analytics to monitor campaign effectiveness, donor behavior, and fundraising trends, making data-driven adjustments to improve results.
• Collaboration & Leadership: Work cross-functionally with marketing, donor relations, and regional fundraising teams to ensure cohesive messaging and campaign alignment.
• Budget & Vendor Management: Oversee budget allocation for annual giving initiatives and manage external vendors for campaign execution.

JOB REQUIREMENTS

• Bachelor's degree required; advanced degree preferred.
• Minimum of 7 years of experience in nonprofit fundraising, with a strong track record in annual giving and direct response fundraising.
• Expertise in multi-channel fundraising, donor segmentation, and donor journey mapping.
• Strong knowledge of CRM and donor database management (e.g., Salesforce, Blackbaud, or similar platforms).
• Experience managing workplace giving campaigns and engaging corporate partners.
• Excellent communication and storytelling skills to inspire donor engagement.
• Strong analytical and project management skills with the ability to handle multiple campaigns simultaneously.
• Passion for United Way’s mission and a commitment to equity and community impact.

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered.

SALARY STATEMENT

The budgeted lifespan salary range for this position is currently $140,000 to $160,000 per year. Salary is determined by several factors including applicant’s knowledge, ­­­skills, experience, position, equity, and market.

ABOUT UNITED WAY WORLDWIDE

United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail recruitment@uww.unitedway.org and provide the nature of your request and your contact information.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.

Interested candidates should submit a resume and cover letter detailing their relevant experience and passion for the role.