Digital Marketing Analytics Intern

ABOUT UNITED WAY

United Way mobilizes communities around the world to close gaps and open opportunities so everyone can thrive. Through our global network spanning 37 countries and 1,100 communities, United Way connects partners, donors, volunteers, and community leaders to tackle the root causes of the world’s most complex challenges while making a positive impact in the lives of millions of people. Learn more at unitedway.org.

INTERN EXPERIENCE AT UNITED WAY WORLDWIDE

Interns at United Way Worldwide gain valuable learning and working experience at a leading nonprofit organization. Our goal is to make every intern who works with us learn about the area of work they believe they plan to pursue after graduation. We want each intern to feel included, valuable, and productive in the department in which they are assigned. In addition to the hands-on experience, you’ll receive working at the largest nonprofit in the world, you will be provided with weekly meetings led by subject matter experts and professional development workshops when available.

APPLICANT REQUIREMENTS

The internship opportunities are open to current students attending a college or university. Applicants must be eligible to work within the United States and have all documentation at the time of their application. Internship schedules will generally be Mondays through Thursdays, off on Fridays. Please upload a copy of your transcript as part of your application. Unofficial transcripts are acceptable.

POSITION SUMMARY

The Digital Marketing Analytics Intern supports UWW’s data-driven communications efforts by assisting with the collection, analysis, and reporting of performance data across social media, media relations, and brand asset platforms. Working with the Manager of Digital Marketing Analytics & Insights and the social media team, the intern helps maintain monthly dashboards, identify top-performing content, and contribute to social listening and research initiatives that inform UWW’s integrated content strategy. This role offers hands-on experience with analytics tools, reporting processes, and research methods while directly supporting UWW’s goal of using data to guide decision-making.

PRIMARY PROJECTS

. Support Monthly Dashboard Reporting for Public-Facing Channels

UWW Social Media Dashboard Report

• Pull data from Sprout Social platform
• Collect manual social media data
• Update the dashboard database
• Update best-performing messages

Media Relations (PR)

• Download Analytics Quick Pull Report from Meltwater platform
• Download Benchmark Report from Meltwater platform
• Update PowerPoint presentation

Brandfolder Dashboard Report

• Pull data from the Brandfolder Platform
• Update the dashboard report database
• Update best-performing assets by collection

Conduct Social Listening Tasks to Enhance Integrated Content Strategy

• Collaborate with supervisor and social media team to identify listening themes and parameters (timeframes, platforms, etc.) that can inform content storylines or community management efforts.
• Develop a process and template to conduct and complete listening tasks.
• Prepare a summary report to share findings and recommend the next steps.

Research Analytics Tools, Trends, and Competitive Landscape

• Conduct desktop research on analytics tools, metrics, and industry best practices, as assigned
• Support improvements in data workflows and automation
• Research competitors and/or industry benchmarks to inform UWW’s understanding of the overall landscape
• Participate in meetings and present findings when relevant

REQUIRED SKILLS

• Open to all class years, including undergraduate and graduate students
• Currently enrolled in a degree program; majors in Marketing, Communications, Data Analytics, Digital Media, or related fields preferred
• Interest in digital marketing analytics, social media performance, and data-informed decision-making (coursework in any of these areas is preferred)
• Basic familiarity with social media platforms and performance metrics (coursework or projects acceptable)
• Basic skills in Excel or Google Sheets (data entry, sorting, simple formulas)
• Strong attention to detail and organizational skills
• Clear written and verbal communication skills
• Ability to work collaboratively and willingness to learn new tools
• No prior professional experience required; training will be provided

HELPFUL INFORMATION

• Weekly meetings and supplemental professional development workshops provided onsite
• Complete a learning plan according to school’s requirements for those receiving a grade
• Chance to meet and work with nonprofit subject matter experts and leaders at UWW
• Free coffee & tea onsite
• Free parking at United Way Worldwide’s parking garage
• Near Blue/Yellow Metro line (Braddock Metro Station) and then board Alexandria Free Dash bus that has stops directly across from our building

LOCATION

This internship takes place at the United Way Worldwide office at 701 N. Fairfax St., Alexandria, VA 22314.

TIME FRAME

Summer – June 1, 2026, to July 23, 2026

Pay Rate: $21.00 /hour-Undergraduate

$25.00 /hour-Graduate

EQUAL OPPORTUNITY EMPLOYER

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail recruitment@uww.unitedway.org or call 703-836-7100 and provide the nature of your request and your contact information.

Thank you for your interest in an internship opportunity with United Way Worldwide. You will be contacted if your qualifications are a good match, and you are selected for an interview.