Coordinator, Digital Marketing

POSITION SUMMARY

Provide vital support in managing HFUW's digital communications and marketing strategies, ensuring brand consistency and alignment with organization goals. This role supports content creation, SEO, web analytics, and the development of digital assets.

KEY RESPONSIBILITIES & ESSENTIAL DUTIES OF POSITION

An individual must be able to perform each essential duty listed below at a satisfactory level:

• Assist in managing HFUW's digital communications to support an integrated marketing strategy across online platforms for key audiences.
• Assist with digital marketing strategies and provide detailed reporting to ensure timely scheduling and alignment with organization strategic goals.
• Collaborate with other departments to ensure consistent brand representation and to advance Marketing and Communications activities.
• Ensure content aligns with SEO best practices.
• Track web analytics using Google Analytics and recommend strategies to improve traffic.
• Assist with the research, coordination, analysis, and planning of Marketing and Communications initiatives.
• Write and optimize platform-specific social media content using performance data, audience insights, and current best practices to increase engagement and reach.
• Monitor social media channels and engage with followers in a timely and professional manner to strengthen brand awareness and organizational presence.
• Develop in-depth knowledge of Heart of Florida United Way programs, initiatives, events, and experiences.
• Ensure adherence to all organizational policies and procedures, staying informed about updates.
• Maintain and provide recommendations for standard operating procedures (SOPs) to ensure accuracy, consistency, and relevance of all Marketing and Communications practices.
• Maintain client and staff confidentiality and adhere to HIPAA, FIPA, PHI, PII requirements.
• Provide back-up support to the Marketing and Communications team.
• Identified as essential, requiring prompt and effective action during critical situations to ensure the safety and well-being of the community.
• Contribute to overall organizational success by performing other duties and responsibilities as assigned.

JOB REQUIREMENTS

Job requirements include:

• Associate degree or equivalent combination of experience and education may be considered in lieu of degree. Bachelor’s degree preferred.
• Two years of digital marketing, social media marketing, or web marketing experience required.
• Intermediate experience with Microsoft Office and other related technology required.
• Proficiency in Adobe Creative Suite.
• Strong knowledge of HTML.
• Expertise in web design, email marketing, social media platforms, and management tools, including but not limited to Trello, Facebook Business, Meltwater, and Word Press.
• Demonstrated ability to take initiative, anticipate needs, and proactively address challenges.
• CRM database experience required.
• Customer service skills and experience required.
• Ability to edit, complete, and assemble reports.
• Attention to detail and accuracy.
• Excellent analytical skills.
• Ability to multi-task and work in a fast-paced environment.
• Ability to work independently with minimal supervision required.
• Strong communication skills, both written and orally, required.
• Strong proofreading skills required.
• Ability to utilize critical thinking and problem-solving skills.
• Ability to utilize organizational skills effectively.
• Must have access to a private, secure, and stable high-speed internet connection.
• Must have access to a quiet, confidential workspace.
• Bilingual is a plus.

COMPETENCY REQUIREMENTS

Communications - Ability to communicate effectively.

Business Ethics - Ability to work with integrity and ethics.

Judgment - Ability to use sound judgement.

Initiative - Ability to take initiative.

Teamwork - Ability to work in a team environment.

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.

PHYSICAL DEMANDS

Physical demands include:

• Constantly remaining in a stationary position, often sitting, or standing for prolonged periods.
• Constantly communicating with others to exchange information through speaking, hearing, reading, and writing.
• Constantly repeating motions and fine manipulation that may include the wrists, hands, and/or fingers. Ability to type using a keyboard.
• Constant use of standard office equipment such as the telephone and/or headset, copier, and computer.
• Constantly assessing the accuracy, neatness and thoroughness of the work assigned.
• Constantly viewing information on a computer screen.
• Frequently traveling to the office or offsite location.
• Occasionally lifting and moving of items weighing up to approximately 25 pounds.
• Occasionally bending, stooping, or kneeling.

WORKING CONDITIONS

Working conditions include:

• Hybrid inside working environment.
• Frequent early mornings, evenings, and weekend hours.
• High level of long periods of concentration.
• Frequent interactions with internal and external customers.
• Reliable transportation required.
• Occasional travel to multiple locations in Orange, Osceola, and Seminole Counties.