Content & Communications Specialist

Why Join United Way Central Florida?

At United Way Central Florida (UWCF), we believe that stories have the power to strengthen relationships, mobilize volunteers, inspire generosity, and connect communities to meaningful change.

Behind every successful campaign, donor relationship, volunteer initiative, and community impact effort is clear, compelling communication. If you are a talented storyteller, skilled communicator, and organized marketing professional who enjoys transforming ideas into engaging content and measurable results, you will find this role both meaningful and rewarding.

Position Overview

The Content & Communications Specialist serves as an integral member of UWCF's Marketing team, supporting the development and execution of content, communications, and digital engagement efforts that advance the organization's mission and strategic priorities.

Reporting to the Senior Director of Marketing, this position maintains the organization's content calendar, develops compelling written and digital content, coordinates communication activities across departments, and supports marketing initiatives that strengthen donor engagement, volunteer involvement, community awareness, and organizational visibility.

The ideal candidate combines exceptional writing and storytelling skills with strong organizational abilities, attention to detail, creativity, and the ability to manage multiple priorities in a collaborative, mission-driven environment.

The ideal candidate combines exceptional writing and storytelling skills with strong project management abilities, a collaborative spirit, and the ability to manage multiple priorities in a fast-paced, mission-driven environment.

Key Responsibilities

• Maintain UWCF's integrated editorial calendar, coordinating content schedules and communication activities across multiple departments, programs, campaigns, and initiatives.
• Develop, write, edit, and manage content for email marketing, social media, websites, newsletters, annual reports, donor communications, volunteer communications, program communications, and campaign materials.
• Identify, develop, and share compelling stories that highlight community impact, donor generosity, volunteer engagement, and organizational priorities.
• Support communication plans for fundraising campaigns, affinity groups, advocacy initiatives, volunteer recruitment efforts, stewardship activities, and community awareness campaigns.
• Coordinate event-related communications including invitations, registration messaging, event emails, social media promotion, event programs, speaker introductions, scripts, signage copy, presentations, and post-event communications.
• Manage and update digital communication channels, including social media platforms, email marketing systems, and website content to ensure consistent messaging and audience engagement.
• Collaborate with internal departments, volunteers, community partners, and vendors to gather content, coordinate communication requests, and support marketing initiatives.
• Monitor and track communication performance using website analytics, social media metrics, email marketing data, campaign reporting, and other measurement tools.
• Prepare reports and assist in identifying opportunities to strengthen audience engagement, communication effectiveness, content performance, and marketing outcomes.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Marketing, or a related field required.
• Minimum of 3 years of experience in communications, marketing, content development, public relations, digital marketing, or a related field.
• Demonstrated experience developing content across multiple communication channels, including email marketing, social media, websites, newsletters, and print materials.
• Experience maintaining content calendars, coordinating communication projects, and supporting multi-channel marketing initiatives.
• Experience tracking communication performance metrics and preparing reports.
• Nonprofit experience preferred.

Knowledge, Skills & Abilities

• Exceptional writing, editing, and storytelling skills.
• Strong organizational, project coordination, and time-management abilities.
• Ability to manage multiple priorities, deadlines, and projects simultaneously.
• Knowledge of social media, email marketing, content marketing, and digital communication best practices.
• Experience with content management systems, email marketing platforms, social media management tools, and marketing analytics.
• Strong analytical skills and attention to detail.
• Excellent interpersonal skills and ability to collaborate effectively with diverse stakeholders.

• Knowledge of AP Style preferred.

Work Schedule & Travel Expectations

Work hours may vary based on organizational needs, including fundraising campaigns, special events, volunteer activities, and community engagements. Occasional evening and weekend work is expected.

Employees must possess and maintain a valid driver's license, an acceptable driving record, and the ability to satisfy United Way Central Florida's automobile insurance eligibility requirements. Employees must maintain personal automobile insurance coverage as required by law.

Reliable transportation and the ability to travel independently throughout Polk, Highlands, and Hardee Counties, including UWCF offices, partner agencies, meetings, events, and community locations, is required.

Disaster Response Expectation

All UWCF employees are considered disaster response workers and may be called upon to support emergency response efforts when community Emergency Support Functions (ESF) are activated, after ensuring personal and family safety.

Equal Employment at UWCF

United Way Central Florida is committed to building a diverse and welcoming workplace. We are proud to be an Equal Opportunity Employer and a drug-free workplace. Employment decisions are based on merit, qualifications, and organizational need. Candidates must successfully complete a drug screening prior to employment.

Compensation & Benefits

Salary Range: $52,000 - $60,000, commensurate with experience.
Benefits: UWCF offers a comprehensive benefits package including medical, dental, vision, life and disability insurance, paid time off, holidays, retirement savings, and professional development opportunities.

Join Our Team

If you are a detail-oriented accounting professional who values integrity, precision, and mission-driven impact -- we encourage you to apply.

Please send your resume to hr@uwcf.org