Chief Brand Officer
Chief Brand Officer
Leadership Executive Team
United Way of Central Indiana works to bring the resources of philanthropy, government, corporations, the social sector, and neighborhoods together to confront generational poverty head on and ensure a better future for our neighbors in need.
This is an ambitious time to join United Way as we embark on a five-year strategic plan to reduce the number of households experiencing poverty and financial instability. To make a significant impact in our region, United Way is looking for dedicated, confident, and compassionate team members who live our shared values of inclusivity, courage, accountability, respect, and excellence.
Position Summary
United Way of Central Indiana recognizes that the key to success is a strong and cohesive team that works through shared values to achieve our mission. The Chief Brand Officer is the leader of United Way of Central Indiana's (UWCI) Marketing and Communications Team, serves on the Executive Committee and reports to the President/CEO. This role oversees and leads the development, execution and management of UWCI's brand and marketing strategies and campaigns to support the long-term strategic direction of the organization and ensure a consistent brand experience that aligns with UWCI's mission. These strategies include public relations, communications, digital marketing, advertising, print and publications, direct mail and special events. The Chief Brand Officer's work is focused internally and externally, across all functional areas of UWCI as well as the seven-county area with an emphasis on being the brand champion for the organization and providing day-to-day leadership of the Brand team. This role fosters relationships with key stakeholders and audiences including representing UWCI to the United Way Worldwide (UWW) Network through participation on network-level task forces regarding marketing and communications.
Position Duties & Responsibilities
The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Brand Leadership
▪ Hire, supervise and coach all positions in the Brand division, including media/PR, events, creative, communications and digital marketing.
▪ Oversee the development and execution of external events that promote the United Way
brand, raise money, and foster a better understanding of United Way of Central Indiana's work in the community.
▪ Develop and implement innovative campaigns within a complex organization, integrating disparate elements into a cohesive whole.
▪ Translate strategic business and operations plans into marketing strategies within UWCI's
complex donor and volunteer landscape.
▪ Collaborate with other division Chiefs and V.P.'s to develop and implement marketing and communications plans to support division goals and the goals of the organization overall.
▪ Effectively set goals and provide oversight for the management of complex workflows,
projects and team expectations.
▪ Set priorities and execute them, while also seeing to immediate organizational needs
▪ Design, oversee and manage the annual Brand division budgets. Leverage limited resources through in-kind contributions and partnerships. Ensuring budget is driven for maximum results
in areas of communication, brand awareness, resource development and community
services.
▪ Identify changes in the environment and audience trends to modify UWCI's advertising/marketing plan and public awareness programs accordingly.
▪ Nurture strong relationships with print and broadcast news media, and area marketing, communication and public relations professionals.
▪ Provide advice and counsel for internal and external communications needs to UWCI team members and key volunteers as needed. Ensures that team and board members have the tools and training needed to present consistent, compelling, and unified messages that move
diverse audiences to give and become involved with UWCI.
▪ Position UWCI as a valuable community leader, with unique, recognizable, and understood brand.
▪ Perform special assignments and other work, on an as-needed basis. Championing the use
of technologies that showcase our brand to new audiences and lead prospects to easily complete online gifts.
▪ Direct and utilize UWCI's research on brand awareness and on donor, market and industry
insights in conjunction with the Strategic Information and Insights team.
▪ Participate as requested in UWW task forces and committees and share best practices from that participation with UWCI.
External Partnerships
▪ Enthusiastically collaborate with and influence internal and external stakeholders such as
UWCI board members, standing board committee members, other volunteers, UWW, the
UWW network of local United Ways, and more.
▪ Build and sustain relationships at multiple levels with various constituencies including the
UWCI board of directors, community leaders, donors and United Way network colleagues.
▪ Support UWCI's community presence in Morgan, Hendricks, Boone, Hamilton, Hancock, Marion and Putnam Counties to attract donors and volunteers, and communicate our support
of each community.
▪ Manage partnerships with a variety of local media outlets, corporate and nonprofit partners and others to enhance UWCI's consumer marketing and promotional efforts, and brand
awareness.
▪ Develop effective strategies for engaging diverse communities in the Central Indiana market.
▪ Explore innovative strategies and partnerships to enhance organizational presence.
Qualifications
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions. The individual in this role must display the highest level of integrity and confidentiality. United Way also values innovative thinking, and a successful candidate will be a
self-starter who can work within the team to achieve goals and objectives. The individual should have effective communication skills, attention to detail and organization, flexibility, adaptability and
the ability to multi-task and be open-minded in a fast-paced environment. The individual will also maintain knowledge of trends in his/her area of responsibility and reviews literature to understand key issues.
Education and Required Experience
• Bachelor's degree in marketing, business, communications, journalism, public relations, or related fields is required for this role, with essential knowledge spanning media and public relations, events management, online and print communications, and digital marketing.
• Seven to ten years of experience leading marketing and communications teams is preferred, showcasing proven expertise in strategy development and goal achievement.
• Strong writing and editing skills are necessary, alongside a collaborative leadership style.
• While experience in the nonprofit sector is favored, it's not mandatory.
• Proficiency in planning, managing, and executing multi-channel marketing campaigns is crucial, as is familiarity with various marketing tools and technologies, including market research, data analysis, and visual communication software.
• Expertise in overseeing digital and social media marketing, alongside effective communication and presentation skills, is essential.
• The ability to lead diverse teams and manage multiple projects simultaneously while maintaining accuracy and efficiency is paramount in this role.
*Work experience may substitute for education requirements on a case-by-case basis.
Position Leader: President & CEO
Position Leads: Communications Senior Director, Impact Brand and Storytelling Senior Manager, Creative
Digital and Print Design Senior Manager, Manager of Special Events, Executive Assistant
FLSA Status: Exempt, Full-Time
Salary Range Market
Benefits: Complete Benefits Package Available
Reviewed: March 2024
Equal Opportunity Employer
Please apply at uwci.org/careers
This position description does not constitute a contract of employment or a guarantee of any terms or conditions of employment. UWCI employees are employed on an at-will basis. In addition, nothing in this position description restricts UWCI's right to assign or reassign duties and responsibilities to this position at any time.