Brand Experience Director

Are you a strategic storyteller who believes great marketing can change lives and communities?

United Way of Southwestern Indiana (UWSWI) is looking for a Brand Experience Director to lead the way we show up — in print, online, in the media, and in the hearts of our community members.

In this role, you'll be the architect of UWSWI's brand presence and the force behind donor communication that moves people to give, volunteer, and engage. You'll craft campaigns that connect our community's most pressing challenges to our most compelling solutions — across every channel.

This is not about managing the logo. As a member of the UWSWI Leadership Team, you'll be a strategic thought partner shaping how our mission reaches the right audiences at the right moments. You'll work alongside Development to build donor journeys that grow revenue, partner with staff and Board members to make them confident brand ambassadors and bring a data-informed lens to everything you create.

About United Way of Southwestern Indiana

United Way of Southwestern Indiana is a long-standing, dynamic, nonprofit organization that works across sectors to address our community’s most pressing issues. In keeping with our mission, UWSWI empowers individuals and families with resources to support upward mobility through our Pathways to Potential, volunteer mobilization, and advocacy.

Key Responsibilities

• Develop and execute a unified marketing and communications plan
• Create and manage all organizational content—including promotions, impact stories, and campaign assets
• Manage media relations
• Serve as liaison for the Marketing Committee
• Manage the marketing budget
• Serve as a strategic thought partner on the UWSWI Leadership Team

Development Partnership & Donor Communication Journeys

• Design and deliver donor-focused messaging, campaigns, and materials
• Design and implement segmented, multi-channel communication journeys
• Optimize communications with impact stories and clear calls to give, volunteer, or engage
• Track, analyze, and report marketing and engagement performance
• Translate data insights into actionable strategies

Brand Management & Community Engagement

• Advance UWSWI’s brand as a trusted community partner in addressing critical priority issues
• Monitor stakeholder perception and engagement to inform continuous improvement
• Maintain expertise in United Way Worldwide brand guidelines; educate staff and vendors
• Equip staff, Board, and key stakeholders to serve as confident brand ambassadors
• Cultivate key relationships and represent UWSWI at community events

Core Competencies

• Mission driven
• Brand steward
• Results oriented
• Strategic focus
• Adaptability
• Engaging communicator

Required Qualifications, Skills & Abilities

• Bachelor’s degree in marketing, communications, public relations, or a related field; 3–5 years of experience. Nonprofit experience strongly preferred
• Experience designing or executing donor or customer communication journeys
• Proven track record of contributing to fundraising or sales outcomes
• Advanced project management skills
• Superior writing and editing skills
• Proficiency in relevant platforms
• Exceptional presentation skills
• Proven self-starter and collaborative team player
• Work effectively under pressure and adapt quickly to shifting priorities

Physical Requirements

• Ability to lift up to 30 pounds
• Ability to drive for work purposes and attend community events
• Ability to perform standard office and computer tasks

Salary & Benefits

• Salary commensurate with experience
• Employer-subsidized health insurance for employee
• Group life insurance and long-term disability
• Generous sick time, vacation time, and 13 paid holidays
• Retirement plan with generous employer match

Our Commitment to Inclusion

UWSWI is an equal opportunity employer committed to fostering a diverse, inclusive, and equitable environment.

How to Apply

Submit your resume, cover letter, and 3 work samples to: hr@unitedwayswi.org. Applications accepted until the position is filled.