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UNITED WAY OF SOUTH HAMPTON ROADS 
 

Title: Campaign Associate ($45,000 - $58,000) 
Department: Resource Development 
Report To: Senior Director of Corporate and Community Relations 
Date Created: July 15, 2024 

 
Why Work for United Way: 
 
Do you want to leave work every day knowing that you made an impact? At United Way of South 
Hampton Roads (UWSHR), you’ll work in a fun and supportive environment where every day is a new 
opportunity to make a difference. If you talk to our employees, the single trait we all have in common is 
passion. We work hard because we love what we do and we know how much our community needs us. 
You’ll learn from some of the best in the business and be constantly challenged in an ever-changing 
industry. Plus, we offer excellent benefits and opportunities for advancement. If you want to be great 
while doing good, join the United Way team. 
 
Objectives &amp; Expectations: 
 
The Campaign Associate at United Way of South Hampton Roads plays a vital role in supporting the 
organization's fundraising efforts and promoting community engagement. The primary responsibility of 
the Campaign Associate is to assist in planning, coordinating, and executing fundraising campaigns and 
initiatives. This position requires strong organizational skills, excellent communication abilities, and a 
passion for making a positive impact on the community. The Campaign Associate reports to the Senior 
Director of Corporate and Community Relations. 
 
Competencies: 
 

 • Mission-Focused: Catalyzes others’ commitment to mission to create real social change that 
leads to better lives and healthier communities 

 • Relationship-Oriented: Is astute in cultivating and managing relationships toward a common goal 
 • Collaborator: Understands the roles and contributions of all sectors of the community and can 

mobilize resources (financial and human) through meaningful engagement 
 • Results-Driven: Dedicated to shared and measurable goals for the common good; creating, 

resourcing, scaling, and leveraging strategies and innovations for broad investment and impact 
 • Strength of Character: Demonstrates ability to be approachable and cooperative while also being 

a successful executive leader 
 • Brand Steward: Steward of the brand and understands his/her role in growing and protecting the 

reputation and results of the greater network 
 • Visionary: Confronts the complex realities of the environment and simultaneously maintains faith 

in a different and better future, providing purpose, direction and motivation 
 • Team-Builder: First ensures that the right people are in the right roles at the right times; fostering 

commitment, trust, and collaboration among multi-cultural leaders and stakeholders 
 • Outward Turning: Understands the dynamics of local, regional, and national environments, and 

works on an agenda rooted in the community’s own perception of its needs and aspirations 
 • Business Acumen: Possesses a high-level of broad business and management skills and is 

effective at using financial resources wisely and for the greatest impact 
 • Network-Oriented: Values the power of networks; striving to leverage United Way’s breadth of 

community presence, relationships and strategy 


 
Core Values: 
 

 • We are responsive to each other and to the community. We do our best to anticipate challenges 
and needs so we can proactive address them. We do NOT react, we respond – promptly, 
appropriately and thoughtfully. 

 • We build trust by being transparent, authentic and vulnerable. We communicate openly and 
listen with respect and empathy. We do NOT shy away from tough conversations or backtrack on 
our commitments. 

 • We are determined and steadfast in our commitment to our goals. We are persistent and 
tenacious, and seek creative solutions to overcome obstacles. We do NOT let failure keep us 
down – we brush it off and try again with renewed dedication the next day. 

 • We are team players, always seeking opportunities to go above and beyond our job description 
to help our colleagues and partners. We aim to create a positive, fun environment where we are 
proud to be ourselves. We do NOT work in silos, but instead play to each other’s strengths and 
cover each other’s blind spots. 

 • We care about community because to us, this work is personal. It’s for our families, our 
neighbors, our children, our friends. We are all here because we want our work to matter – to 
have some higher purpose – and we want to surround ourselves with others who desire the same. 
It’s NOT just a paycheck, it’s a purpose. 
 

 
Job Responsibilities: 
 
1. Campaign Support: 

a. Assist in developing and implementing comprehensive fundraising campaigns, including 
workplace campaigns, individual giving, and special events. 

b. Collaborate with the Resource Development team to create campaign materials, 
presentations, and fundraising tools to support campaign activities. 

c. Provide support in conducting prospect research and identifying potential donors and 
sponsors. 

d. Assist with donor cultivation and stewardship activities, including acknowledgment letters, 
donor recognition, and relationship management. 
 

2. Relationship Management: 
a. Build and maintain positive relationships with corporate partners, individual donors, and 

community stakeholders. 
b. Serve as a liaison between United Way of South Hampton Roads and campaign volunteers, 

providing necessary training, guidance, and resources. 
c. Support volunteer recruitment and engagement efforts to ensure campaign success. 


3. Data Management and Reporting: 
a. Utilize the CRM system to accurately record and track donor information, contributions, and 

campaign results. 
b. Generate regular reports on campaign progress, donor participation, and fundraising 

outcomes. 
c. Analyze campaign data and provide insights to inform strategic decision-making and future 

campaign planning. 


4. Communication and Marketing: 
a. Assist in the distribution of campaign-related communications, such as newsletters, social 

media posts, and email updates. 
b. Support the creation of engaging content and stories to highlight the impact of United Way's 

work and the importance of community support. 
c. Collaborate with the Marketing team to ensure consistent messaging and branding across all 

campaign materials. 
 
Key Skill Requirements: 
 

 • Knowledge and understanding of fundraising principles, techniques, and best practices. 
 • Exceptional written and verbal communication skills, with the ability to effectively engage and 

inspire diverse audiences. 
 • Strong organizational skills, attention to detail, and the ability to manage multiple tasks and 

priorities simultaneously. 
 • Proficiency in using CRM systems, Microsoft Office Suite, and other relevant software 

applications. 
 • Demonstrated ability to work collaboratively in a team environment and build relationships with 

internal and external stakeholders. 
 • Commitment to United Way's mission and values, with a passion for making a positive impact in 

the community. 
 
Qualifications 
 

 • Bachelor's or an associate’s degree. 
 • Minimum of 2 years of experience in fundraising, campaign coordination, or related roles. 

 
Working Environment: 
 
Typical office environment with some time spent in outside meetings. Nights and weekends may be 
required for special events or meetings. 
 
Physical Requirements: 
 

 • This job may require exerting up to 25 pounds of force frequently, and/or a negligible amount of 
force constantly to move objects 

 • Worker must frequently talk, hear and use typical office equipment 
 • Walking, standing or sitting for extended periods of time 
 • Ability to provide personal transportation 
 • Ability to operate a computer for extended periods 

 
United Way of South Hampton Roads is an Equal Opportunity Employer. In order to provide equal employment and 
advancement opportunities to all individuals, employment decisions at UWSHR will be based on merit, qualifications, and 
abilities. UWSHR does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, 
national origin, age, disability, sexual orientation, gender identity, veteran status or genetics. Please Note: Requirements, skills, 
and abilities described above are representative of those that must be met by an employee to successfully perform the essential 
functions of this position with or without reasonable accommodation. In no instance, however, should the duties, responsibilities, 
and requirements be interpreted as all-inclusive.

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