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Reports To:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; President and CEOLocation:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Must reside in WisconsinThe Communication and Marketing Specialist will collaborate with the leadership and communication teams in the planning, development, and implementation of marketing and communications efforts. This role is essential in amplifying United Way of Wisconsin’s message, engaging with the member network, and increasing visibility and support for statewide and local initiatives.ABOUT UNITED WAY OF WISCONSIN&nbsp;United Ways improves lives and strengthen communities by mobilizing partners to close gaps and open opportunities so everyone can thrive in Wisconsin. United Way connects partners, donors, volunteers, and community leaders to tackle the root causes of complex challenges while making a positive impact on the lives of Wisconsinites. Statewide our key initiatives are 211 Wisconsin, Volunteer Wisconsin, Workforce Development, and Techquity Wi. We also provide member support services to local and independent United Ways in Wisconsin, and 211 regional contact centers.&nbsp;CORE COMPETENCIESCandidates must be able to demonstrate strong analytical and problem-solving skills, exercise sound judgment, and dynamic teamwork. The person should excel at effective communication, sound technical skills, analytical ability, good judgment, and a strong operational focus. A commitment to adding value to the team with a goal of implementing United Ways strategic direction. The individual should have exceptional listening skills, demonstrate energy and initiative, and show integrity and compassion for all members of the team and community.&nbsp;ESSENTIAL DUTIES AND RESPONSIBILTIES:This role is crucial in advancing the mission of United Way through strategic communication and marketing efforts, lifting up local United Ways throughout Wisconsin, and enhancing United Way’s visibility and impact.Communications<ul><li>Execute the internal communications strategy for the Strategic Insights business unit, including key messaging, communication channels, and tactics.</li><li>Create and deliver strategic insights content, including email updates, newsletters, intranet content, videos, and presentations.</li><li>Collaborate with key organizational stakeholders to ensure all communication is approved and signed off by featured business units.</li><li>Monitor and measure the effectiveness of internal communications and make recommendations for improvement based on feedback and data analysis.</li><li>Refine and maintain the organization’s content calendar to ensure that communications are timely and relevant.</li></ul>Marketing and Outreach<ul><li>Develop and implement marketing campaigns to raise awareness of United Way, statewide initiatives, and local United Way priorities.</li><li>Create and manage content for the website, social media platforms, newsletters, Annual Report, and promotional materials.</li><li>Conduct market research to identify target audiences and effective messaging strategies.</li><li>Collaborate with local network subject matter experts and internal staff to highlight key programs and success stories.</li><li>Assist in organizing and promoting member services and the annual conference.</li><li>Monitor and analyze the effectiveness of marketing efforts, providing insights and recommendations for improvement.</li><li>Maintain a consistent brand voice and ensure alignment with organizational values and United Way Worldwide (UWW) brand standards.</li><li>Create and distribute press releases to local media highlighting United Way’s impact in Wisconsin.</li><li>Partner with the communications team to design and order print materials including letterhead, brochures, posters, business cards, thank you cards, signage, and flyers.</li></ul>Business Operations and Project Coordination<ul><li>Recommend and implement streamlined solutions that eliminate inefficiencies and improve productivity across the team.</li><li>Run and analyze regular communication and marketing meetings, help the team identify capacity issues and resource allocation.</li><li>Serve as a liaison with internal and external partners.</li><li>Create and manage libraries of templates for team members to use, such as recruitment screeners, email templates, discussion guides, and deliverable templates.</li><li>Support other key team initiatives as requested.</li></ul>Additional Responsibilities<ul><li>Develop annual marketing plans that support business development goals.</li><li>Serve as the primary contact for media inquiries and collaborate with United Way of Wisconsin staff and members to support media relations.</li><li>Support organizational outreach efforts by attending and exhibiting at community events and conferences.</li><li>Assist in managing the photo library for United Way’s promotions/archive.</li><li>Assist in managing the marketing budget for supplies, software, swag, and printed materials.</li><li>Drive audience segmentation and targeting for email campaigns; compile email lists.</li><li>Keep abreast of best practices, trends, tools, and techniques related to marketing.</li><li>Respond to and assist staff with marketing needs.</li><li>Other duties as assigned.</li></ul>QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily.<ul><li>Bachelor’s degree in communications, marketing, journalism, or a related field.</li><li>Minimum of 3 years of experience in internal or external communications, or marketing.</li><li>Proven track record in developing and executing communication strategies; experience in the healthcare industry is a plus.</li><li>Experience developing and implementing robust and strategic marketing and communications plans to reach business objectives.</li><li>Experience with website content management systems.</li><li>Experience managing content for multiple digital communications channels and social media platforms.</li><li>Intermediate use of Microsoft Office products.</li><li>Strong written and verbal communication skills, including editing and proofing.</li><li>Solid project management skills; experience in process optimization and resource allocation is a plus.</li><li>Strong organizational and time management skills, with the ability to manage multiple projects simultaneously while maintaining attention to detail.</li><li>Ability to work independently and as part of a team.</li><li>Passion for non-profit work and commitment to the mission of United Way.</li><li>Ability to work and communicate with people from a wide range of backgrounds and identities.</li><li>Experience in a non-profit environment preferred.</li></ul>Physical and Mental Demands<ul><li>The physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</li><li>While performing the duties of this class, an employee is regularly required to stand, walk, and sit, talk or hear both in person and by telephone; use hands and fingers repetitively to handle or feel objects or controls and operate computers and other standard office equipment; reach with hands and arms.&nbsp; &nbsp;</li><li>Specific vision abilities required by this job include close vision, distance vision, depth perception, color vision and the ability to adjust focus.</li><li>While performing the duties of this class, the employee is regularly required to use written and oral communication skills; read and interpret information; analyze and solve problems; observe and interpret people and situations; learn and apply new information or skills, work under intensive deadlines and interact with UWWi staff and members and others encountered in the course of work.</li></ul>

United Way of Wisconsin

Communication and Marketing Specialist

ORANGE COUNTY UNITED WAY 

JOB DESCRIPTION 
 

 Job Title: Senior Marketing 
Manager Reporting to: Senior Director, Marketing 

 Department: Marketing Position: Full-time/EXEMPT 

 
Purpose of Position 
We are seeking an experienced Senior Marketing Manager to join our team. 
 
The Senior Marketing Manager will play a key role in shaping and maintaining a cohesive brand image for 
Orange County United Way across the community. This role will focus on supporting the marketing and 
communication needs for our Development and Philanthropy teams, signature events, and other key 
marketing initiatives. The successful candidate will manage the end-to-end execution of marketing 
projects, both print and digital, with a hands-on approach to ensuring high-quality output. 
 
In addition, the Sr. Marketing Manager will work closely with and manage a Marketing Specialist, serving 
as their direct supervisor. This includes leading, mentoring, and developing the Marketing Specialist, 
ensuring alignment on project goals, and fostering a collaborative team environment. 
 
Key responsibilities include understanding the unique needs and goals of each project, documenting 
requirements, setting and prioritizing timelines, and ensuring on-time delivery. This role requires strong 
vendor management skills, the ability to work collaboratively across internal teams, and the capability to 
lead both independently and alongside consultants. The Senior Marketing Manager will be expected to 
lead in the execution of projects, ensuring the delivery of high-quality results that align with 
organizational objectives and uphold brand integrity. 
 
Key Duties and Responsibilities 

 • Serve as the lead point of contact for our Development, Grant, Philanthropy, Event and 
Corporate Engagement teams for all marketing requests. 

 • Develop and implement marketing strategies to execute projects timely and successfully. 
Understand the needs, the goals, and the audience to provide guidance and deliver efficient 
solutions. 

 • Oversee budgets and timelines. Responsible for driving projects to on-time completion and 
communicate changes to project timelines, scope, and budget when applicable. 

 • Track projects on the marketing project traffic tool and update status weekly. 
 • Execute projects from concept to completion. 
 • Responsible for all the assets development (email marketing, video production, photoshoots, 

event support, advertising, collaterals, content development, event social media plan, website 
updates, promotional items, etc.). 

 • Understand the principles of branding and design to create and update marketing materials as 


needed. 
 • Create tracking and prepare marketing reports to brief stakeholders on key performance 

indicators (KPIs). 
 • Support and manage other marketing projects as needed. 

 
 
Core Competencies 

 • Excellent written, verbal, presentation, research, problem-solving, and time management skills, 
with a keen attention to detail 

 • Ability to work within tight deadlines, adjust to new priorities, and balance short-term needs 
with long-term strategic initiatives. 

 • Ability to work on multiple projects with different deadlines/objectives simultaneously. 
 • High emotional intelligence and excellent interpersonal skills. Ability to cultivate successful team 

collaboration spirit. 
 • Experience working efficiently with internal cross-functional teams as well as external vendors 

like graphic designers, advertisers, printers, videographers and promo item reps. 
 • Proven experience with event marketing management as well as video production management. 
 • Experience with Microsoft Office Suite (Outlook, Teams, Word, Excel, PowerPoint, SharePoint, 

etc.) as well as Google collaboration tools (Docs, Sheets, Forms, etc.). 
 • Experience with email marketing platforms like Mailchimp. 
 • Experience managing successful media and print advertising. 
 • Knowledge of WordPress, SEO, and UX/UI best practices. 
 • Well-versed with design tools like Canva and some experience with builders platforms like 

Formstack. 
 • Experience with social media content development. 
 • Experience with basic HTML, CRM platforms, and video editing software. 

 
Job Requirements 

 • 10+ years of project management experience with a proven track record of success completing 
event marketing and print and digital projects. 

 • Bachelor’s degree preferred 
 • Agency experience is a preferred 
 • Semi-flexible hybrid working schedule; 3 days in-office, 2 days remote 

 
Employment Standards 

 • Reacts well under pressure 
 • Treats others with respect 
 • Responsible for own actions 
 • Follows through on commitments 
 • Ability to work independently and proactively 


Physical Demands 
The physical demands described here are representative of those that must be met by an employee to 
successfully perform the essential functions of this job. Reasonable accommodations may be made to 
enable individuals with disabilities to perform the essential functions. 
 
While performing the duties of this Job, the employee is frequently required to be able to remain in a 
stationary position 75% of the time. The person in this position needs to occasionally move about inside 
the office to access file cabinets, records, and office machinery. Constantly operates a computer and 
other office productivity machinery, such as a calculator, copy machine and computer printer. 
Occasionally ascends/descends stairs, and constantly positions self to maintain computers in the office, 
including under the desks. The person in this position frequently communicates with coworkers and 
customers who have inquiries about our business operations and the community we service; therefore, 
the person must be able to exchange accurate information. The employee must occasionally lift and/or 
move up to 25 pounds. 
 
View our commitment to Diversity, Equity and Inclusion Statement 
 
Send Resumes To: 

<a href="mailto:recruiting@unitedwayoc.org" target="_blank">recruiting@unitedwayoc.org</a> 
Orange County United Way 
18012 Mitchell South, Irvine, CA 92614 
<a href="http://www.unitedwayoc.org" target="_blank">www.unitedwayoc.org</a> 

<a href="https://www.unitedwayoc.org/about-us/commitment-to-diversity-equity-inclusion/" target="_blank">https://www.unitedwayoc.org/about-us/commitment-to-diversity-equity-inclusion/</a>
<a href="mailto:recruiting@unitedwayoc.org" target="_blank">mailto:recruiting@unitedwayoc.org</a>
<a href="http://www.unitedwayoc.org/" target="_blank">http://www.unitedwayoc.org/</a>

Orange County United Way

Senior Marketing Manager

ABOUT UNITED WAYS OF CALIFORNIAOur Mission and Vision:United Ways of California’s (UWCA) mission is to improve health, education, and financial stability for low-income children and families by enhancing and coordinating the community impact and advocacy work of California’s United Ways. We imagine an equitable California where every individual has the resources and opportunities they need to thrive.Why You Should Join Our Team:The work that we do at United Ways of California is dedicated to removing systemic barriers and fostering inclusivity through diversity, equity, and inclusion. Our goal is to promote belonging, job satisfaction, and overall well-being. If you believe that everyone deserves opportunities to live a good life and are excited about the opportunity to work together to advocate for the expansion of policies and programs that support our three foundational pillars of education, health, and financial empowerment, then join us to build a better, thriving California.ABOUT THE POSITIONThe Marketing and Communications Manager will primarily oversee the overall strategy and day-to-day management of the United Ways of California’s (UWCA) social media channels and email marketing systems, support in-house Spanish translation and ensure content is accurate and culturally appropriate, and collaborate to improve analytics, reporting, and cross-organizational digital marketing efforts.ESSENTIAL JOB DUTIES AND RESPONSIBILITIESIntegrated Communications Strategy<ul><li>Collaborate with the team to develop clear communications objectives and methods for measuring qualitative and quantitative communications outcomes.</li><li>Develop a contextual understanding of the organization’s core programs and advocacy priorities and apply this knowledge to recommend strategies and tactics that advance the organization’s communications efforts; collaborate with the communications team to create multi-channel programmatic and issue-based communications strategies.</li><li>Support the streamlining of communications best practices, including helping create internal organizational guides, tools, and resources.</li><li>Help identify collaboration opportunities with local California United Ways; support strengthening systems of sharing communications best practices across the network and communications channels.</li><li>Help identify and implement equity and inclusion best practices (Including accessibility and translation).</li></ul>Social Media Strategy and Management<ul><li>Manage daily operations of all social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and YouTube; schedule and post content consistently using Sprout Social, ensuring optimal timing for audience engagement.</li><li>Monitor trends and provide recommendations for new approaches and expansion into additional platforms, as appropriate.</li><li>Develop channel and audience-appropriate content; craft and implement targeted social media strategy to drive organizational awareness and program participation.</li><li>Collaborate with programs, policy, and communications teams to create monthly social media calendars aligned with programmatic dates, legislative timelines, monthly themes, and other organizational content strategy.</li><li>Collaborate with team members and partners to gather community stories, testimonials, and updates to share on social platforms.</li><li>Keep up to date on California issues to ensure social media content is timely, responsive, and appropriately relevant to and reflective of the state’s current political and economic climate.</li><li>Facilitate the growth of our online community; engage with relevant communities, partner and mission-aligned organizations, and on relevant issue areas to expand reach and impact.</li><li>Foster relationships with followers by responding to comments, messages, and inquiries in a timely manner, in both English and Spanish.</li><li>Collaborate with the Brand Manager for graphic design and toolkit creation needs; support toolkit implementation within Social Press Kit, as needed.</li><li>Make recommendations for sharing social media best practices and tools with community ambassadors, partner organizations, staff, and volunteers.</li><li>Support staff with creative development and alignment of paid social media ad campaigns with organic or boosted content; internally run and monitor campaigns, manage ad budgets, as needed.</li></ul>Digital Marketing and Analytics Support<ul><li>Assist with implementation of communications strategies; support in managing vendors, advertising, and digital marketing projects, as needed.</li><li>Manage email marketing systems; format emails to ensure visually appealing and effective communication, collaborate with team members to coordinate timely email sends, optimizing engagement and response rates.</li><li>Support list management; manage and segment email lists to improve targeting, maintain database health, and ensure compliance with privacy regulations.</li><li>Identify opportunities to optimize email campaigns; leverage automation tools, analyze performance data, and conduct A/B testing, as needed.</li><li>Set up systems to track and analyze performance metrics across social media and email platforms; develop insights and recommendations to inform future strategies.</li><li>Coordinate with the team to create streamlined dashboards and hubs for storing and viewing communications systems data, as needed.</li><li>Utilize Google Analytics to track website traffic and user behavior, providing actionable insights, as needed.</li><li>Share communications outcomes across the organization, including providing information for monthly grant reporting, as needed.</li></ul>Spanish Translation Oversight<ul><li>Translate and adapt communications materials (e.g., newsletters, social media posts, website content) into Spanish to ensure accessibility for diverse audiences.</li><li>Review and edit translated content to ensure accuracy, cultural relevance, and adherence to organizational tone and style.</li><li>Collaborate with team members to maintain consistent messaging across languages.</li><li>Develop and implement efficient processes for translating and localizing content to improve workflow and turnaround times.</li></ul>REQUIREMENTS AND QUALIFICATIONSEducation And Experience<ul><li>Bachelor’s Degree or higher in marketing, communications, graphic design, journalism, public relations, public policy, social work, nonprofit management, or related field preferred but not required.</li><li>Minimum of 5 years of related experience in social media management or digital marketing/communications (lived experiences may also be considered); prior nonprofit industry experience or relevant field is preferred.&nbsp;</li><li>Demonstrated experience with producing timely and effective written communications pieces; experience with writing for digital, web-based platforms preferred.</li><li>Strong understanding of digital marketing tools and techniques.</li><li>Tech savvy and quick to adapt new programs; familiarity with using Slack, Zoom, Canva, Google Drive, and Dropbox.</li><li>Experience working with low-income, diverse communities, with a commitment to racial and economic justice, a plus.&nbsp;</li></ul>Skills And Qualifications<ul><li>Sharp verbal and written communication skills; comfortability in communicating with partners and working directly with members of the public.&nbsp;</li><li>Bilingual—fluent in Spanish and experience communicating with external audiences in Spanish (written and verbal) required.</li><li>Strategic mindset and excellent planning skills, with an ability to plan and devise appropriate program strategies.</li><li>Strong project management skills and ability to multitask under deadlines. Ability to efficiently and independently manage time and workload.</li><li>Ability to support implementation and evaluation of marketing campaigns.</li><li>Proven track record of the ability to form strategic relationships with partners and stakeholders.</li><li>Strong interpersonal communication skills and emotional intelligence, and ability to work collaboratively with many stakeholders.</li><li>Ability to think and work independently, and do so diligently in a virtual office environment, to think creatively to solve problems with limited oversight, excellent judgment and problem-solving ability.</li></ul>Other Requirements and Preferences<ul><li>Prolonged periods of sitting at a desk and working on a computer.</li><li>Ability to travel periodically across California for in-person meetings, if necessary (reimbursements for travel costs provided).</li></ul>LocationUnited Ways of California is a virtual office space. The Marketing and Communications Manager can be located anywhere within the state of California, but Bay Area, Sacramento, or Los Angeles is preferred.Compensation and BenefitsMedical, Dental and Vision Insurance, 401k Retirement Plan, Vacation LeaveTo ApplySubmit a signed cover letter and resume by email detailing your skills, experience, and why you are interested in this position.Email:&nbsp;<a href="mailto:HR@unitedwaysca.org" target="_blank">HR@unitedwaysca.org</a>(Word or .PDF format only)Deadline to Apply: October 28, 2024The United Ways of California is an Equal Employment Opportunity Employer. We value and honor the diverse experiences, knowledge, skills, and perspectives of each individual. Our commitment to fairness and equity means that discrimination and prejudice have no place here. We strive to create policies and practices that are unbiased, inclusive, and considerate of every facet of a person’s identity. If you require any accommodations to complete this application, please email <a href="mailto:HR@unitedwaysca.org" target="_blank">HR@unitedwaysca.org</a>.

United Ways of California

Marketing and Communications Manager

POSITION SUMMARY&nbsp;(Hybrid, 3 days in office - Alexandria, VA)The Director, Social Media is a member of the United Way Worldwide (UWW) Communications team and develops and oversees implementation of a comprehensive social media strategy to drive channel growth and community engagement, to help build support for United Way locally, nationally and internationally.&nbsp;Reporting to the Senior Director of Digital Marketing, this person will partner with cross-functional teams including global brand marketing, public relations, communications, events, development and advancement to help drive UWW's mission to improve lives by mobilizing the caring power of communities around the world.KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITIONAn individual must be collaborative and able to perform each essential duty listed below at a satisfactory level:&nbsp;<ul><li>Responsible for developing, executing and measuring the organizational social media strategy to grow UWW's online presence, and strengthen brand position and audience engagement&nbsp;</li><li>Develop a consistent and authentic brand voice across all social media channels&nbsp;</li><li>Develop a variety of social campaigns in support of brand partnerships, fundraising and overall brand positioning.</li><li>Coach and develop direct reports, ensuring appropriate division of work and ongoing coverage across all responsibilities within scope</li><li>Create compelling content (both written and visual) for a variety of social channels and art direct photography, graphics and video&nbsp;</li><li>Responsible for setting goals, measuring performance and translating insights to optimize strategy.</li><li>In partnership with Marketing and Communications leadership, support and aid in the execution of the paid social strategy&nbsp;</li><li>Develop the social content calendar and manage organic content on all UWW social channels</li><li>Responsible for social media listening for social media channels and optimize opportunities to increase audience</li><li>Manage external agency/vendor partnerships</li><li>Lead and optimize all processes related to social media (listening, community management, content creation, publishing, and performance reporting)</li><li>Other duties as assigned</li></ul>JOB REQUIREMENTSMinimum requirements include:&nbsp;<ul><li>Bachelor’s degree in Communications, Marketing, or related field required and at least&nbsp;10 years of experience in content creation and social media&nbsp;</li><li>Proven experience in developing, executing and measuring organizational social media strategy</li><li>In-depth knowledge of social platforms and ability to recognize and leverage emerging trends and platforms.&nbsp;</li><li>Strong experience with social listening and community management tools</li><li>Understanding of SEO optimization practices</li><li>Experience managing communities and responding to inbound comments/messages in a timely manner</li><li>Experience in managing and developing direct reports</li><li>Strong cultural competencies and ability to effectively communicate to a diverse, global audience</li><li>Solution-oriented, strategic thinker and communicator&nbsp;</li><li>Relationship builder and collaborator&nbsp;</li><li>Experience with digital fundraising is a plus&nbsp;</li><li>Experience with a global nonprofit is a plus&nbsp;</li></ul>Candidates will be required to provide samples of previous work including at least one integrated campaign example. &nbsp;&nbsp;This job description describes the general nature and level of work performed by employees assigned to this position.&nbsp; It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.&nbsp;You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered.&nbsp;SALARY INFORMATION&nbsp;We have established a salary range of $130,000 to $150,000 for this position. Specific pay is determined by your experience in that range. &nbsp;Highly recommend applicants include salary requirements when completing application.COMPETENCIESAn individual must be able to demonstrate the following competencies at a satisfactory level:Accountability/Results Orientation&nbsp;&nbsp;Is accountable for the achievement of assigned work projects. Collaborates with others to establish work project parameters, desired results and outcomes and resource requirements. Keeps team leaders informed on work progress and changes in work direction. Takes ownership of work and outcomes achieved, selecting the best work approach. Protects the United Way brand, promoting its relevance and statue to the extent possible. Behaves ethically and honestly in all activities done on behalf of United Way Worldwide and the movement. Demonstrates a commitment to United Way Worldwide’s values, including diversity and inclusiveness.&nbsp;Decision-Making/Risk-Taking&nbsp;&nbsp;Evaluates available information and recommends a course of action. Contributes own assessment of risks and implications of decisions in team decision-making efforts. Develops and proposes effective alternative solutions. Uses judgment appropriately in decision-making. Knows when to shift decision-making upwards.&nbsp;&nbsp;Teamwork Collaboration&nbsp;&nbsp;Shares pertinent information and keeps team members informed on a regular basis. Ensures that processes, systems and resources are available and direct them properly to enable the team to efficiently accomplish its goals and objectives. Able to adapt quickly to changing conditions or performance expectations. Able to focus on assignments during periods of change and/or uncertainty.&nbsp;Relationship Management&nbsp;&nbsp;Utilizes rapport to build trust and collaboration with others. Identifies and shares mutual benefits and needs in working together. Is ethical in dealing with others to achieve the desired results. Interacts and communicates with diverse stakeholders effectively. Fosters and maintains working relationships across the United Way network. Formulates and communicates in an ethical and politically sensitive manner.&nbsp;Communications&nbsp;&nbsp;Expresses work issues and problems in a clear and concise manner. Communicates effectively with others up, down and across the organization to achieve expected organization results. Gives and receives constructive feedback. Seeks direct input on team effectiveness and environment.&nbsp;Innovation/Creativity&nbsp;&nbsp;Develops and implements new approaches to accomplish tasks that impact others in and outside of own team. Is able to reasonably "take risks." Assists others in developing new systems, products, processes and procedures. Strives to stay current on new or emerging trends and capitalizes on them.&nbsp;ABOUT UNITED WAY WORLDWIDEUnited Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here:&nbsp;<a href="http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf" target="_blank">http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf</a>. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail&nbsp;<a href="mailto:Victoria.Privett@uww.unitedway.org" target="_blank">Victoria.Privett@uww.unitedway.org</a>&nbsp;or call 703 -836-7112 and provide the nature of your request and your contact information.We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY &amp; INCLUSION STATEMENT OF PRINCIPLEWe take the broadest possible view of diversity.&nbsp;We value&nbsp;the visible and invisible qualities that make you who you are.We welcome&nbsp;that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.We believe&nbsp;that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.We strive&nbsp;to include diversity, equity, and inclusion practices at the center of our daily work.We commit&nbsp;to using these practices for our business and our communities.Join us in embracing diversity, equity and inclusion for every person in every community.LIVE UNITED.

United Way Worldwide

Director, Social Media

JOB TITLE:Vice-President, Marketing &amp; CommunicationsOFFICE LOCATION:1015 15th Street, NW Suite 1200 Washington, DC8614 Westwood Center Drive, Suite 300, Vienna, VAWORK SCHEDULE:Hybrid/FlexibleREPORTS TO:President &amp; CEO&nbsp;SALARY BAND: &nbsp; Based on credentials &amp; work experience.&nbsp; $140,000 – 165,000 per yearMission: United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.Who We Serve: The ALICE (Asset Limited, Income Constrained, Employed) population represents more than 500,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live. United Way NCA’s ALICE Lives Here initiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.Equity: Diversity, equity, and inclusion (DEI) is fundamental to our mission. We infuse DEI in all our business operations, hiring practices and community impact initiatives.Overview: Are you driven and passionate about ensuring that everyone has equitable access to health, education, and economic opportunity? Are you a natural leader who loves to build and develop teams? Are you a change-agent who is looking to make a lasting impact in your community and within your organization? If so, you may be just what we are looking for as we expand our team. Take a closer look and reach out if you meet these qualifications.Position Overview: Vice-President of Marketing and Communications (VP) is responsible for the organization's marketing, branding, media and public relations, campaign promotion, market research, issues management, crisis communication, and marketing-related customer relationship and engagement activities, all essential to enhancing the organization's brand reputation and community support. Directs the activities of staff and volunteers in maximizing marketing opportunities that positively position United Way as a leader and convener of multiple community partners to achieve United Way of the National Capital Area's (United Way NCA) strategic goals.The Vice President of Marketing and Communications reports to the President &amp; CEO and serves as a key member of the Leadership Team. The VP will work in close alignment with his or her peers leading the branding and marketing communications surrounding the organization as a whole and United Way of the National Capital Area's community impact programming and fundraising functions to:Drive the overall brand awareness of the organization and its mission. Increase visibility of the organization's community work among various stakeholders. Create innovative ways to engage corporate and individual contributors. Attach contributors to programming that excites their interests and deepens their loyalties; and Build a culture where the marketing, development and programming functions collaborate, and drive decisions informed by reliable market-tested data. The successful candidate will be a seasoned professional with demonstrated success leading a marketing and communications team in the nonprofit and/or corporate sectors. S/he should believe in United Way's mission and is motivated to enhance one of the country's best-known brands.Responsibilities: Strategic LeadershipThe VP of Marketing and Communications plays a key strategic role in the organization's programming and fundraising. This position is responsible for communicating the organization's mission, vision and community work to various stakeholders and plays a creative and strategic role in shaping United Way NCA's marketing strategy. Specifically, the VP will be expected to:Develop strategic marketing plans to support the organization's mission, goals, and objectives, including positioning, and market and competitive analysis.Create and execute innovative marketing, and public relations strategies, including both traditional and social media, to guide United Way NCA's leadership in cultivating and enhancing relationships with the organization's key audiences which include donors, key stakeholders, community leaders and partners, the media, and the general public.Develop and implement an integrated marketing and communications plan to advance United Way NCA's brand identity, broaden and increase the visibility of its programs and build a strong public voice.Partner with the Leadership Team to develop and implement an internal communications strategy across multiple channels.Oversee all aspects of marketing and communications, including branding, advertising, special- events, collateral materials, direct mail, email, sponsorship, and partner development, etc.Lead and oversee the organization's website development (design and content), online and social media initiatives, monitor analytics and usage.Oversee all aspects of public relations, including media relations and community relations.Plan and execute media campaigns and advertising buys. Ensure consistency of key messages and brand identity. Track return on investment of media buys.Manage United Way's brand across all internal departments to ensure continuity.Act as Staff Liaison to the Board's Marketing and Communications Committee; andPrepare monthly statistical and descriptive reports on the Department's goals and performance.Team Leadership The VP of Marketing and Communications actively manages, recruits, and develops staff (e.g., writers, graphic designers, production managers, and digital marketing professionals) as well as vendors to support and further extend the resource of the Marketing and Communications Department. The VP will be expected to judiciously source and manage the use of external vendors and contractors when required.Specifically, the VP will be expected to:Recruit and manageamarketingandcommunicationsteamthatsupportsthedevelopmentand implementation of the marketing and communications strategic plan. Build organizational capability by identifying skills needed in the Department and recruiting and developing staff in alignment with strategic priorities. Build talent by establishing and communicating performance standards and developing staff to meet those standards. Facilitateeffectivecross-functionalteamworkwithmembersofUnitedWayNCA'sprogramsand fundraising functions; and Source and manage the use of external resources (e.g., public relations firms, advertising and marketing agencies, photographers, printers, digital media experts, graphic designers, among others). Department Operations and Results Leadership The VP will be responsible for all marketing and communications work generated by the Division. The VP will also be expected to create and manage Division budgets and interface with United Way NCA's internal finance and IT functions to effectively manage the Division’s administrative processes.Specifically, the VP will be expected to:Be responsible for the effective operations of the marketing and communications function, including budgeting and planning. Manage and supervise Department staff, including writing annual performance evaluations and ensuring staff training and development, and. Direct market research activities to keep abreast of changing demographics and other relevant factors and to monitor emerging issues. Qualifications: Bachelor's degree in marketing, communications, business, or related field. Advance degree preferred.Minimum of ten years of experience in a senior management role, holding progressively responsible positions in marketing and communications for nonprofit, corporate, and/or agency organizations.A strong communicator able to interface with a variety of audiences, both internal and external.Excellent written and verbal communication and presentation skills and the credibility and poise to present to a wide range of stakeholders.Proven success at developing and implementing digital marketing and social media strategies to enhance visibility, engagement, and loyalty.Extensive experience developing, implementing, and analyzing both traditional and social media metrics.Innovative thinker, with a track record for translating strategic thinking into action plans and results.Experience building, leading and mentoring a team of marketing and communications specialists.Superior management skills, including the ability to advocate for and manage budget priorities.Presence and confidence to project credibility to staff, senior leaders, Board of Directors, media, and stakeholders.Self-reliant, problem solver and results oriented.Demonstrated ability to multi-task, handle pressure and meet deadlines.Proficient with Microsoft Office applications (e.g., Word, PowerPoint, Excel, and Outlook) with solid understanding of key marketing and communication tools (e.g., Web Content Management Systems, email systems, Google Analytics and other web metrics, Adobe Creative Suite, among others); andA passion for United Way NCA's mission, vision, and accomplishments.Competencies: To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position and achieve high performance:Mission focused - the ability to create real social change that leads to better lives and healthier communities. Relationship oriented an understanding that people come before process and is astute in cultivating and managing relationships toward a common goal. Collaborator - understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement. Results driven - dedicated to shared and measurable goals for the common good, creating, resourcing, scaling, and leveraging strategies and innovations. Brand steward - a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network. &nbsp;Interested candidates should submit a resume and a cover letter addressing career interest, experience and alignment with United Way NCA’s mission and resume directly to Human Resources at <a href="https://unitedwaynca.org/about-us/careers/" target="_blank">https://unitedwaynca.org/about-us/careers/</a>Successful candidates must pass criminal background and reference checks.United Way of the National Capital AreaEOE

United Way National Capital Area

United Way of the National Capital Area

Vice-President, Marketing & Communications

United Way of Brevard, Florida (UWB) was established in 1957 by a group of concerned individuals who wanted to help those who were in need. Our work focuses on the building blocks of a good life – Education, Income and Health. Our community wins when kids succeed in school, adults can secure a good job, manage their finances, and provide a healthy environment for their families.&nbsp;Together, the contributions of thousands of individual donors become a force for change in the&nbsp;community.
POSITION SUMMARY AND KEY RESPONSIBILITIES 
The Manager, Resource Development will effectively manage a portfolio of campaign accounts for the annual workplace campaign and other resource development activities.
<ul><li>Responsible for year round relationship maintenance, growth, and new relationship development with targeted campaign accounts.&nbsp; May achieve this goal through such activities as meeting with select accounts, attending specific meetings, and providing a variety of print/verbal information regarding United Way activities and its impact on the community.&nbsp;</li>
<li>Identify and build relationships with new prospective donors, including companies capable of running workplace campaigns and/or making corporate gifts, as well as individual donors.</li>
<li>Assist in the qualification and cultivation of major donors capable of giving at a leadership level, helping to increase membership in United Way of Brevard’s giving circles, including the Tocqueville Society ($10,000+ annual giving).</li>
<li>Assist the Director, Resource Development in resolving problems associated with fund raising objectives and monitoring goal progress.</li>
<li>Prepare, analyze, research and review campaign data and reports as required or requested.&nbsp;&nbsp;</li>
<li>Assist employers with the development and implementation of their internal United Way Campaign including but not limited to the facilitation of training for employer contacts, group meetings and agency tours.&nbsp;</li>
<li>Respond to requests for materials and information from employers and perform a variety of clerical duties associated with campaign activities including maintenance of account files.&nbsp;</li>
<li>Participate in pre-campaign recruitment, training and management activities for volunteers and account executives.</li>
<li>Ancillary duties include a variety of responsibilities including collaborating with the Communications Department on the development of campaign materials; assisting in various functions with policy and procedure development; staffing special events as needed; and attending various networking functions to support departmental objectives.</li>
<li>Perform other related duties as assigned.</li>
</ul>Mental Demands
<ul><li>Read and interpret documents or instruments.</li>
<li>Perform highly detailed work.</li>
<li>Assist or guide problem solving.</li>
<li>Perform mathematical functions.</li>
<li>Conduct meetings and presentations.</li>
<li>Prepare written communication.</li>
<li>Perform highly specialized analytical reasoning.</li>
<li>Withstand stress.</li>
<li>Handle multiple, concurrent tasks and constant interruptions.</li>
</ul>Environment and Physical Activity
<ul><li>The environment for this position is an open office that is clean and comfortable and includes driving the employee’s own vehicle approximately 40% of the time. Reliable transportation is required.</li>
<li>Evening and weekend work is required.&nbsp;</li>
<li>The position is in a non-confined office-type setting in which the employee is free to move about and may include some minor annoyances such as noise, odors, drafts, etc.</li>
<li>The employee spends time writing, typing, speaking, listening, lifting (up to 50 pounds), carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.</li>
<li>May operate any or all of the following: telephone, cellular telephone, copy, fax machines, calculator, personal computer, related printers and related office equipment.</li>
</ul>JOB REQUIREMENTS
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position.&nbsp; The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner.&nbsp; Individual abilities may result in some deviation from these guidelines.
Education and Experience
<ul><li>Bachelor degree Preferred and two (2) or more years of related experience or the equivalent combination may be acceptable.&nbsp;</li>
<li>Previous fundraising, communications or sales experience required.&nbsp;</li>
<li>Understanding of and some experience with statistical reporting, collection, analysis and reporting.</li>
<li>Ability to extract simple database information and make recommendations based upon statistical analysis.</li>
</ul>Skills/Abilities 
<ul><li>Excellent organization and time management skills and the ability to work with minimal supervision while performing duties.</li>
<li>Proficient skills in personal computer operation, including word-processing, spreadsheet and data management software programs.</li>
<li>Solid oral, written and interpersonal communication skills required.</li>
<li>Strong public speaking skills required.</li>
<li>Current Florida driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.</li>
<li>Must be able to perform this position safely, without endangering the health or safety to himself or herself or others.</li>
</ul>Personal characteristics and skills 
<ul><li>Possess an adequate level of broad business and leadership skills.</li>
<li>Effective at generating resources and financial support for the organization.&nbsp;</li>
<li>Dedicated to shared and measurable goals for the common good – creating, resourcing, scaling and leveraging strategies for broad investment and impact.&nbsp;</li>
<li>Able to build trust in United Way and its relevance in the community.</li>
<li>Values the network and strives to leverage United Way’s breadth of community presence, relationships, and strategy.</li>
<li>Understand community trends and human service issues.</li>
<li>Excels in leadership, teambuilding, effective utilization of volunteer resources, management skills, and communication skills.</li>
</ul><ul><li>Ability to build relationships with different types of people, including clients, organization members, and providers.</li>
</ul>United Way of Brevard is an equal opportunity employer. We offer a competitive salary, a learning environment, and employee benefits to include health insurance, paid holidays, paid time off, and a retirement plan. Please submit your resume and cover letter to <a href="mailto:hr@uwbrevard.org" target="_blank">hr@uwbrevard.org</a>.
UNITED WAY CORE COMPETENCIES FOR ALL STAFF
<ul><li>Mission-Focused: Catalyze others’ commitment to mission to create real social change that leads to better lives and healthier communities.&nbsp; This drives their performance and professional motivations.</li>
<li>Relationship-Oriented: Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.</li>
<li>Collaborator: understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.</li>
<li>Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.</li>
<li>Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.</li>
</ul>ABOUT BREVARD COUNTY FLORIDA
Brevard County, Florida, also known as Florida’s Space Coast, is a groundbreaking region along the east coast of the Sunshine State. Home to the world-famous launch pads of Kennedy Space Center and Cape Canaveral Space Force Station, Brevard County’s rich history is built upon generations of high-tech talent, yet boasts a small-town community feel where members can truly make a difference. &nbsp;With an abundance of amenities for the right work-life balance, Florida’s Space Coast offers a unique lifestyle with tropical weather, cultural activities, educational opportunities, year-round outdoor recreation, and a family-friendly atmosphere. Even the world's most significant vacation playground is just a short ride, which means you can get annual passes for endless access to the thrills and off-season crowds at Orlando theme parks and attractions, all while enjoying the relaxed oceanside community that has sent man to the moon, and continues to launch advances for humankind. You can learn more about the endless lifestyle options found here, at <a href="http://www.LiveBigSpaceCoast.com" target="_blank">www.LiveBigSpaceCoast.com</a>.

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