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Job Title Marketing Coordinator 

Department: Marketing and Communications 

Reports to: Manager, PR and Marketing 

Status: Exempt, Full-Time 

 
 
General Description: Responsible for the overall support to the marketing department’s 
initiatives with the planning, executing and tracking of marketing and communication 
pieces such as email, event, social media, online donation campaigns or content 
marketing. 
 
Primary Job Responsibilities &amp; Duties: 

1. Assist with developing and managing blog content, video content and social media 
marketing 

2. Responsible for photographing and shooting video for United Way Broward 
fundraising events, volunteer events, community impact events, and special 
programs to communicate to the community. 

3. Maintain United Way of Broward County’s website for content refreshes including: 
updating the events calendar, blog and interior pages to assist with search engine 
optimization. 

4. Will work on marketing materials (digital and print) and marketing opportunities to 
support promotion of United Way Broward initiatives. 

Other Job Duties: 
ï· Content creation for social media platforms including, but not limited to: Facebook, 

Instagram, LinkedIn, Twitter 
ï· Create and develops a marketing plan, timetable and performance expectations to 

meet established goals 
ï· Monitor marketing efforts on our social media channels, website and email 

distributions, creates and prepares weekly/monthly metric reports, analyzes and 
interprets data 

ï· Create and implement email marketing campaigns (concept, template creation, 
content, distribution) 

ï· Proficient in digital/website platforms including, but not limited to; Hootsuite, 
Canva, ConstantContact, Trusted Partner or similar digital marketing software tools 

ï· Takes responsibility for other assignments as they arise in the development of 
marketing activities 

ï· Manage sensitive issues and crisis communications 
ï· Assist the Manager of PR/Marketing and the VP of Marketing and Communications 

in execution of marketing program strategies with the Board of Directors, volunteer 
committees, United Way Broward divisions and outside organizations 


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ï· Coordinates planning and requests from other divisions that relate to special 
events, as appropriate 

ï· Create/seek creative opportunities to extend United Way Broward’s message and 
mission to corporations in conjunction with the development staff 

ï· Ensures effective and timely marketing and communications support to United Way 
Broward staff 

ï· Ensures communication efforts adhere to budget and brand guidelines 
ï· Assists in planning/implementing projects, seeing that they are brought to fruition 

within the allocated timeframe and budget 
ï· Writes and edits copy for various applications (print, presentations, ads, social 

media content, talking points, etc.) 
ï· Assures work is performed within established policies and procedures 
ï· Works in a team environment and will have close inter-department relations with 

multi-department managers, developing, planning and implementing events to 
enhance United Way Broward's image 

ï· Attends United Way functions (some may be after hours and/or on the weekend) 
ï· Responsible for video production requests – event videos, social media 

interviews/videos, etc. 
ï· Self-starter who is detailed oriented and has the ability to work in a fast-paced 

environment while meeting all deadlines 
ï· Performs other duties and assumes other responsibilities as assigned by supervisor 
ï· Due to the leadership role United Way is called upon to play in the community, 

particularly during times of crisis, it is the expectation that all United Way staff will 
be fully engaged in the organization’s crisis plan and response efforts 


Supervises: This position has no supervisory responsibilities 
 
Education &amp; Experience: 

ï· Bachelor’s degree required, preferably in Marketing, Communications, Public 
Relations, Nonprofit Management, or a related field. 

ï· Minimum 2–4 years of progressively responsible experience in marketing, 
communications, or public relations, ideally in a nonprofit, community-based, or 
mission-driven organization. 

ï· Proven success in developing and executing multi-channel marketing campaigns 
that drive engagement, increase brand visibility, and support fundraising goals. 

ï· Demonstrated ability to create compelling content for both digital and traditional 
media, including social media, email marketing, print collateral, and press 
releases. 

ï· Exceptional written and verbal communication skills, with the ability to tailor 
messaging to diverse audiences and stakeholders. 

ï· Ability to work collaboratively in a fast-paced, deadline-driven environment, with 
strong organizational skills and attention to detail. 


3 
 

ï· Experience with video and photography 
ï· Experience and knowledge of social media posting calendar software 

ï· Graphic design skills a plus 
ï· Ability to plan and manage own workflow, priorities and results accomplishment 
ï· Please Note: This position requires local travel to support United Way of UWB 

events throughout Broward County. Must have and maintain reliable 
transportation. 
 

Core Competency Requirements: 

ï· Excels at customer service – Serves (treats) all customers (internal and external) with 
utmost respect and responsiveness in order to deepen relationships and advance 
UWBC’s mission. 

ï· Drives for results – Has a passion for innovation and risk-taking, meets and exceeds 
qualitative and quantitative goals in a thoughtful and time-driven manner. 

ï· Commits to the organization – Has the responsibility for aligning one’s own behavior, 
leadership and commitment with the needs, priorities, goals and culture of UWBC. 

ï· Embraces diversity and inclusion – Creates an atmosphere that respects and 
embraces engagement of all people, ideas and backgrounds and aligns with United 
Way’s values. 

ï· Seizes learning – Able and willing to learn new skills and knowledge and accept new 
challenges to further United Way’s mission. 

ï· Manages multiple projects and tasks – Effectively manages time and resources to 
respond to emerging needs while continuing to deliver on organizational goals, 
objectives and timelines, and seeks help when needed in juggling priorities. 

ï· Personifies teamwork – Demonstrates good collaboration and communication to be 
effective in any team setting. 

 
 
Environment &amp; Physical Demands: The environment is climate controlled (i.e., heated 
and air-conditioned). Lighting is adequate through overhead lighting as well as windows 
and blinds. Reasonable accommodations may be made to enable individuals with 
disabilities to perform the essential functions. Physical demands include sitting and/or 
standing for extended periods of time, bending, lifting approximately 25 pounds, regular 
use of the telephone, copier, fax and computer. Demands also involve protracted 
concentration. 
 
Acknowledgement: I understand that the above information has been designed to 
indicate the general nature and level of work required and does not list all of the duties of 
the position, and that I may be asked by my supervisor and/or management staff to 
perform other duties. I understand that United Way Broward has the right to revise this 
position description at any time based on business need. I also understand that this 
position description is not a contract for employment and that United Way if Broward 
County or I may terminate my employment at any time for any reason. 


4 
 

 
 _______________________________________ _________________________________ 
Employee Signature Date 
 
 _______________________________________ _________________________________ 
Supervisor Signature Date

United Way Broward

United Way of Broward County

Marketing Coordinator

Why Join United Way of Central Florida? Imagine a career where your leadership and creativity directly contribute to making a meaningful impact in the community. At United Way of Central Florida (UWCF), we are passionate about driving positive change and building stronger connections with those we serve. Join a dedicated, dynamic team in a supportive environment that offers competitive benefits, meaningful work, and opportunities for personal and professional growth.Position Overview: The Senior Director of Marketing plays a pivotal role as the driving force behind UWCF’s brand and engagement efforts -- leading a dynamic, data-informed marketing program that inspires action, grows support, and strengthens community connection. In close partnership with the CDMO, you’ll shape and champion the marketing vision, while also rolling up your sleeves to translate strategy into compelling campaigns, storytelling, and experiences. You’ll guide and empower a talented, focused team, ensuring excellence across every channel, event, and initiative -- balancing both the strategic and the tactical with ease. This is a fast-paced and highly rewarding role where your ability to prioritize, plan, and lead with creativity, collaboration, and confidence will directly fuel meaningful impactKey Responsibilities:Strategic Leadership &amp; Vision<ul><li>Build and lead the marketing vision in collaboration with the CDMO and cross-functional leaders, ensuring alignment with UWCF’s mission, strategic plan, and revenue goals.</li><li>Develop annual and quarterly integrated marketing plans with clear goals, budgets, measures, and resourcing; drive a disciplined operating rhythm (calendars, stand-ups, reviews).</li><li>Partner with Resource Development to co-create market-tested messaging and go-to-market plays for donor segments, corporate partners, workplace campaigns, and affinity groups.</li></ul>Brand, Messaging &amp; Content<ul><li>Serve as our brand steward, ensuring every touchpoint adheres to UWCF guidelines and United Way Worldwide alignment; maintain a current, easy-to-use brand toolkit and templates.</li><li>Own the messaging architecture and editorial calendar; produce and/or direct high-quality content (impact reports, annual reports, cases for support, press releases, video scripts, donor spotlights, newsletters, presentations).</li></ul>Donor &amp; Volunteer Growth (with CDMO &amp; RD)<ul><li>With the CDMO and Resource Development (RD) team, develop and implement strategies that drive donor engagement, retention, and growth across individual, corporate, and workplace segments.</li><li>Map donor and volunteer journeys; build targeted campaigns (email, social, web, events, direct mail) that increase participation, average gift, and lifetime value.</li><li>Lead list strategy, segmentation, testing, and KPI analysis to continuously optimize conversion and retention.</li></ul>Events &amp; Experiences<ul><li>Oversee planning and marketing execution for key organizational events (campaign kickoff/celebrations, impact showcases, volunteer days, affinity group events), ensuring brand consistency and measurable ROI.</li><li>Create event themes and experience design that elevate storytelling, stewardship, and recognition.</li></ul>Volunteer Engagement &amp; Affinity Groups<ul><li>Partner with RD and program leads to engage volunteers and affinity groups; clarify volunteer roles and responsibilities, co-create a shared vision for their work, and support recruitment and recognition efforts with targeted campaigns.</li></ul>Digital, Web &amp; Analytics<ul><li>Own website strategy and CMS; ensure clear information architecture, strong UX, and up-to-date impact stories.</li><li>Lead email/automation programs, organic/paid social, and search; manage SEO/SEM basics and digital advertising with agency support as needed.</li><li>Build dashboards for leadership (traffic, reach, conversions, donor retention, event KPIs); translate insights into action.</li></ul>Public Relations &amp; Issues Management<ul><li>Lead media relations, spokesperson prep, and thought-leadership placements; cultivate strong relationships with local media and community partners.</li><li>Maintain a crisis/issues communication playbook; coordinate rapid, consistent responses with the CDMO and Executive team.</li></ul>Intake, Production &amp; Stewardship Processes<ul><li>Oversee marketing intake, SLAs, and production workflows to manage requests, priorities, proofs, and deadlines.</li><li>Manage marketing-branded orders and mailings, ensuring quality, cost control, and alignment with stewardship strategies and calendars.</li></ul>Team, Budget &amp; Vendor Management<ul><li>Directly manage the Graphic Designer and PR/Social Media Director; coach for performance excellence and on-time delivery.</li><li>Manage the marketing budget, agency/contractor relationships, RFPs, scopes, and performance.</li><li>Foster a culture of collaboration, learning, and continuous improvement across a high-throughput workload.</li></ul>Qualifications &amp; Skills:<ul><li>7–10+ years of progressive marketing experience, including 3–5+ years leading teams and agencies; nonprofit or cause-driven experience strongly preferred.</li><li>Demonstrated success building integrated plans that grow donors/volunteers and deliver measurable results.</li><li>Hands-on experience with CRM (e.g., ANDAR or similar), email automation, web/CMS, social platforms, marketing analytics, and basic SEO/SEM.</li><li>Strong writing/editing portfolio spanning brand storytelling, donor cases, press, and executive communications.</li><li>Proven ability to plan and execute large-scale events and campaigns end-to-end.</li><li>Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).</li></ul>Skills &amp; Traits<ul><li>&nbsp;Strategic partner who can zoom between vision and details; calm, organized, and decisive under deadline pressure.</li><li>Exceptional communicator and presenter; confident with the media and executive stakeholders.</li><li>&nbsp;Data-driven mindset with creative flair; comfortable testing, learning, and iterating quickly, with strong attention to detail to ensure accuracy and quality.</li><li>Relationship builder who collaborates across departments, volunteers, and partner agencies.</li></ul>Compensation &amp; Benefits:<ul><li>Salary Range: $95,000 - $100,000 annually, commensurate with experience.</li><li>Benefits: Comprehensive benefits package, including paid time off and professional development opportunities.</li></ul>Join Our Team: If you are a strategic, innovative marketing leader passionate about making an impact, we encourage you to apply! Submit your resume to <a href="mailto:hr@uwcf.org" target="_blank">hr@uwcf.org</a> to take the first step toward joining our mission-driven team.Inclusion at UWCF&nbsp;At UWCF, we believe that diverse voices and experiences enrich our mission and culture. We are proud to be an Equal Opportunity Employer. All employment decisions are made based on merit and business need. UWCF is a drug-free workplace. Candidates must pass a drug screening prior to employment.

2 Marketing / Communications / PR Jobs in Florida