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POSITION SUMMARY Leads the overall strategy and operations of the Marketing and Communications department, aligning marketing, communications, public relations, brand messaging, and storytelling with HFUW’s mission, strategic plan, and revenue goals. Oversees department staff, budgeting, policy development, cross-functional collaboration, and performance measurement to drive visibility, engagement, and organizational impact. KEY RESPONSIBILITIES &amp; ESSENTIAL DUTIES OF POSITION An individual must be able to perform each essential duty listed below at a satisfactory level:<ul><li>&nbsp; &nbsp; Oversee the overall administration and operations of the Marketing and Communications department, ensuring excellence in execution, innovation, and alignment with organizational priorities.&nbsp;</li><li>&nbsp; &nbsp; Develop and oversee a comprehensive, integrated marketing and communications strategy that supports HFUW’s mission, strategic plan, and long-term objectives.</li><li>&nbsp; &nbsp; Use marketing and communications expertise to raise HFUW’s profile, enhance brand recognition, and support efforts to increase and diversify revenue.</li><li>&nbsp; &nbsp; Create, manage, and monitor the department’s annual budget, contracts, and vendor relationships to ensure fiscal responsibility and resource optimization.</li><li>&nbsp; &nbsp; Provide vision and direction for brand positioning, voice and messaging.</li><li>&nbsp; &nbsp; Design and implement public and media relations strategies that position HFUW and its leaders as trusted voices in the community; serve as spokesperson and oversee crisis communication responses as needed.</li><li>&nbsp; &nbsp; Build and maintain, strong relationships with media outlets, partners and influencers.</li><li>&nbsp; &nbsp; Conduct and oversee market research to inform decision-making, shape programs, and guide communication strategies for diverse audiences.</li><li>&nbsp; &nbsp; Ensure cross-departmental participation to align with HFUW’s strategic plan and performance metrics.</li><li>&nbsp; &nbsp; Review and approve policies and procedures in all marketing and communications.</li><li>&nbsp; &nbsp; Ensure HFUW’s readiness and ability to communicate effectively in times of disaster and emergency; serve as a key leader during critical incidents.</li><li>&nbsp; &nbsp; Lead and develop a high-performing marketing and communications team, provide coaching, feedback, and growth opportunities to ensure department success.</li><li>&nbsp; &nbsp; Ensure appropriate coaching, performance reviews, and professional development opportunities are provided to the department.</li><li>&nbsp; &nbsp; Ensure adherence to all organizational policies and procedures, staying informed about updates, and promoting compliance within the team.</li><li>&nbsp; &nbsp; Collaborate cross-functionally with Development, Programs, and other departments to deliver integrated campaigns and shared messaging aligned with organizational goals.</li><li>&nbsp; &nbsp; Partner with the HFUW leadership team to identify synergies, evaluate initiatives, and shape strategies that advance the organization’s mission and visibility.</li><li>&nbsp; &nbsp; Evaluate data, KPIs, and trends to measure marketing effectiveness, inform improvements, and drive decisions that raise the profile of HFUW.</li><li>&nbsp; &nbsp; Identified as essential, requiring prompt and effective action during critical situations to ensure the safety and well-being of the community.</li><li>&nbsp; &nbsp; Maintain client and staff confidentiality and adhere to HIPAA, FIPA, PHI, PII requirements.</li><li>&nbsp; &nbsp; Contribute to overall organizational success by performing other duties and responsibilities as assigned.</li></ul>JOB REQUIREMENTS Job requirements include:<ul><li>&nbsp; &nbsp; Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or related field required, or equivalent combination of experience and education may be considered in lieu of degree. Master’s degree preferred.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Valid Driver License required.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Seven years in marketing, communications, public relations, or brand management required.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Prior non-profit experience preferred.</li><li>&nbsp; &nbsp; &nbsp; Proven ability to manage complex, multi-channel marketing projects from planning through execution, ensuring timely delivery, budget adherence, and cross-functional coordination.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Five years of supervisory or coaching experience required.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Public speaking and presentation experience required.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Intermediate experience with Microsoft Office and other related technology required.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Ability to edit, complete, and assemble reports.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Attention to detail and accuracy.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Excellent analytical skills.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Ability to multi-task and work in a fast-paced environment.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Strong communication skills, both written and orally, required.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Ability to utilize critical thinking and problem-solving skills.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Ability to utilize organizational skills effectively.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Must have access to a private, secure, and stable internet connection.</li><li>&nbsp; &nbsp; &nbsp; &nbsp;Must have access to a quiet, confidential workspace.</li><li>&nbsp; &nbsp; Bilingual is a plus.</li></ul> COMPETENCY REQUIREMENTS Communications - Ability to communicate effectively. Business Ethics - Ability to work with integrity and ethics. Conflict Resolution - Encourage open communication to resolve difficult situations. Strategic Thinking - Develop strategies to achieve organizational goals. Delegation - Delegates and monitors independent work assignments. Change Management - Builds commitment from those affected by change. Visionary Leadership - Mobilizes others to fulfill the vision. This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. PHYSICAL DEMANDS Physical demands include:<ul><li>&nbsp; &nbsp; Constantly remaining in a stationary position, often sitting for prolonged periods.</li><li>&nbsp; &nbsp; Constantly communicating with others to exchange information through speaking, hearing, reading, and writing both in-person and virtually.</li><li>&nbsp; &nbsp; Constantly repeating motions and fine manipulation that may include the wrists, hands and/or fingers. Ability to type using a keyboard.</li><li>&nbsp; &nbsp; Constant use of standard office equipment such as the telephone and/or headset, copier, and computer.</li><li>&nbsp; &nbsp; Constantly assessing the accuracy, neatness and thoroughness of the work assigned.</li><li>&nbsp; &nbsp; Constantly viewing information on a computer screen.&nbsp;</li><li>&nbsp; &nbsp; Frequently traveling to the office or offsite location.</li><li>&nbsp; &nbsp; Occasional lifting and moving of items weighing up to approximately 25 pounds.</li><li>&nbsp; &nbsp; Occasional bending, stooping, or kneeling.</li></ul> WORKING CONDITIONS Working conditions include:<ul><li>&nbsp; &nbsp; Hybrid inside working environment.</li><li>&nbsp; &nbsp; Frequent early mornings, evenings, and weekend hours.</li><li>&nbsp; &nbsp; High level of long periods of concentration.</li><li>&nbsp; &nbsp; Frequent interactions with internal and external customers.</li><li>&nbsp; &nbsp; Reliable transportation required.</li><li>&nbsp; &nbsp; Frequent travel to multiple locations in Orange, Osceola, and Seminole Counties.</li></ul> Heart of Florida United Way offers a very extensive benefits package for full-time employees that we are very proud to share with you! &nbsp; Medical Insurance (Health, Dental, Vision) – on the 1st day and HFUW pays 80% of your premium. &nbsp; Company-Paid Benefits – HFUW provides all full-time employees with the opportunity to enroll in short-term &amp; long-term disability insurance, as well as $50,000 in life insurance, all 100% paid by HFUW. &nbsp; 401k w/ Company Contribution – not only does your 401k start on the 1st of the month following your start date, but after 1 year of employment and 1000 hours worked, you will receive 5% contribution from HFUW, regardless of your personal contribution to your plan. &nbsp; Paid Time Off – HFUW offers an extensive amount of time off so you can focus on your personal health, family priorities, and work-life balance.&nbsp; Full-time employees start accruing paid time off (5 weeks your 1st year) off upon hire, with generous carry over and accruals.

Vice President, Marketing & Publlic Relations

Department:&nbsp;Marketing and CommunicationsReports to:&nbsp;&nbsp;Director, Marketing and CommunicationsReviewed: July 2025&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;FLSA Status:&nbsp;Exempt&nbsp;Purpose of Position:&nbsp;The Digital Marketing Specialist will develop and execute effective digital strategies to grow revenue, increase brand understanding and foster engagement with current and prospective donors, volunteers, partners and the community.The Digital Marketing Specialist will be a strong thinker and communicator with a passion for storytelling, have a clear grasp of email marketing and digital content development, and an understanding of data-driven digital strategies. This role reports to the Marketing and Communications Director and does not manage other staff.Key Responsibilities and Essential Functions:<ul><li>Develop and implement digital strategies, specifically focused on increased donor acquisition, engagement and retention</li><li>Create, test and optimize email journeys and newsletters that align with organizational goals</li><li>Produce story-driven content for digital communications channels, including blog, website, newsletters and social media</li><li>Build content marketing plans aligned with fundraising and volunteer goals, integrating email, blog and social media content</li><li>Assist in creating digital assets for email, web and social platforms using templates or provided design tools</li><li>Photography and video editing using tools like Canva, CapCut or Adobe Express for social and email content</li><li>Maintain a digital content calendar in collaboration with internal stakeholders</li><li>Attend United Way events to create real-time social media content and post-event digital assets to promote events across social media and web platforms</li><li>Monitor and respond to social media comments and messages, escalating to leadership as needed</li><li>Stay informed on digital marketing trends and suggest creative improvements to enhance reach and engagement</li><li>Conduct regular website audits to ensure content is accurate and up to date</li><li>Implement email communications plan using deliverability best practices, including list hygiene and sender reputation management</li><li>Track and report on basic metrics related to email, web and social media performance using tools like Google Analytics</li><li>Analyze campaign costs, outcomes and alignment with strategic priorities to determine ROI and propose recommendations to improve performance</li><li>Perform other such duties as may be assigned by the supervisory team&nbsp;</li><li>These job responsibilities are to be the main emphasis of this position.  As with every job at United Way, it is not possible to define jobs precisely.  Should the need exist, every person in the organization will assist in any way necessary to assure an efficient and cooperative environment &nbsp;</li></ul>Experience/Qualifications:&nbsp;A bachelor’s degree is required; a bachelor’s degree in the field of marketing, communications or public relations preferred&nbsp;<ul><li>Two to four years of digital marketing experience preferred</li><li>Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Suite is a plus</li><li>Strong interpersonal, communication and project management skills and ability to interact with internal and external clients</li><li>Strong copywriting, copyediting and storytelling skills</li><li>Familiarity with AP style&nbsp;</li><li>Experience developing email campaigns and audience journeys using platforms like Constant Contact or Salesforce Marketing Cloud</li><li>Strong knowledge and understanding of social media platforms, including Facebook, Instagram, LinkedIn, YouTube, etc.</li><li>Experience with videography and photography&nbsp;</li><li>Experience with content management systems and platform such as WordPress</li><li>Working knowledge of web, social media and digital advertising analytics, with the ability to translate data into clear insights and communicate results effectively, such as Google Analytics and Google AdWords&nbsp;</li><li>Understanding of the various digital marketing platforms and best practices for utilization</li><li>Understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies and best practices</li><li>Knowledge of HTML/Cascading Style Sheets (CSS) for web updates and maintenance</li><li>Willingness to support departmental initiatives and represent the organization at United Way events outside office hours as needed</li><li>Combination of marketing and publishing mindset; always think "customer first"</li><li>Flexibility adjusting to unexpected assignments, difficulties and deadlines</li><li>Openness to feedback and trying new things</li><li>Good organizational skills and an ability to prioritize multiple tasks</li><li>Quick learner who enjoys staying up-to-date with digital marketing trends</li></ul><ul><li>Demonstrated proficiency in the use of computer equipment, phones, various software programs and resource file&nbsp;</li><li>Ability to work effectively under stress and maintain productivity and composure under pressure&nbsp;</li><li>Comfortable working in a fast-paced environment&nbsp;</li><li>Adapt readily to changes&nbsp;</li><li>Ability to use good judgment and assessment techniques&nbsp;</li><li>Ability to work with minimal supervision&nbsp;</li><li>Effectively prioritizes work and establishes clear goals in coordination with supervisor&nbsp;</li><li>Flexibility to work variable shifts within a hybrid, remote environment.&nbsp; &nbsp;</li><li>&nbsp;Ability to pass a background check&nbsp;</li><li>Must pass pre-employment drug screening&nbsp;</li><li>Staff members who drive a vehicle on United Way of Northeast Florida business must provide proof of a valid driver’s license, have an acceptable driving record and provide proof of current automobile insurance meeting Florida minimum.  &nbsp;</li><li>Keep all activities in line with the core values and contribute to the positive culture of United Way of NE Florida.&nbsp;</li><li>Actively participate in the broader organizational activities and be a brand steward within the community, outside agencies and/or programs to enhance United Way services to the community.&nbsp;</li></ul>General Physical Requirements for Essential Functions of the Job:&nbsp;The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to sit, stand, walk, talk, carry, lift, speak and/or hear. Continual use of the hands with wrist and finger movement using a keyboard is required.&nbsp;Specific vision abilities required by this job include long hours viewing a computer monitor screen. The employee may occasionally travel using personal vehicle and/or work outside normal office environment.&nbsp;This description is not designed to contain a comprehensive inventory of all responsibilities and qualifications required of all team members assigned to this position. It is intended only to describe the key elements relative to each section. Also, duties and/or requirements of this position may be modified, added or deleted at any time. This supersedes all descriptions previously written for the same position. Unique equivalent skills and experience may possibly substitute for required position requirements.&nbsp;Additional Information:&nbsp;The attributes listed above represent our current thinking for the role. You can be a great candidate even if you don't fit everything we've described. You can also have important skills we haven't thought of. If that's you - even if you’re on the fence - we encourage you to apply and tell us about yourself! Unique equivalent skills and experience may possibly substitute for required position requirements.&nbsp;We have built an environment that celebrates differences in backgrounds and experiences.United Way of Northeast Florida is an Equal Opportunity Employer and a Drug Free Work Environment.&nbsp;United Way of Northeast Florida reserves the right to adjust work location.&nbsp;

United Way of Northeast Florida

Northeast Florida

Digital Marketing Specialist

Job Description Position Title Marketing and Communications Senior ManagerPosition Summary: The Marketing and Communications Senior Manager is responsible for developing and implementing strategies to promote the organization’s mission and impact, buildawareness and foster donor support. This position is responsible for utilizing the Community Foundation and United Way of Volusia-Flagler Counties’ website, e-newsletters, print materials, social mediaplatforms and other marketing tools to effectively communicate the organization’s work. The SeniorManager will maintain relationships with media and create compelling content that drive theorganization’s brand awareness. Teammates should exhibit core competencies: mission- focused,relationship-oriented, collaborator, results-driven, and brand-steward.Duties and Responsibilities: Effective and Engaging Communicator • Develop creative and engaging content for marketing and communication tools such asprint materials, website, e-newsletter, press releases, social media and promotional items. • Work effectively with other departments to achieve goals and communicate to variousstakeholders. • Coordinate with other departments and outside vendors to complete marketing materials such asbrochures, flyers and photo/video resources. • Manage public relations with media contacts.Critical Thinking and Creative Problem Solving • Research and implement industry best practices to improve marketing effectiveness, processesand content. • Review analytic reports to measure and share results to improve success of marketing initiatives.Planning and Implementation • Support leadership in establishing, implementing and evaluating a strategic marketing plan andannual calendar. • Collaborate with staff, volunteers, interns and consultants in elevating brand awareness. • Manage brand and public image. • Implement new and existing projects and initiatives as decided within each department.Embracing &amp; Managing Change • Assist in evaluating and implementing systems to advance the vision of CF and UWVFC. • Initiate new ideas and improving efficiencies in the Operations department and the organization. • Embrace a team mentality and work together with others to achieve goals.Professional Development • Participate in professionals’ groups, such as Florida Public Relations Association. • Actively seek out opportunities for professional developmentQualifications&nbsp; • Bachelor’s degree in a related field OR 4 years of relevant work experience. • Team player with the ability to work with leadership to achieve organizational goals. • Creative and innovative mindset. • Strong verbal and written communication skills. • Exceptional interpersonal skills needed with the ability to communicate with key stakeholders, peers, and staff. • Ability to work independently. • Excellent computer skills and digital literacy (minimum of Microsoft and Adobe software programs). Experience with tools such as Constant Contact and WordPress preferred. • Possess a valid driver’s license and have use of insured motor vehicle.Working Conditions &amp; Physical Requirements Work is carried out in a controlled, agreeable environment as generally represented by normal officeconditions. Employees may be required to assist with or attend various offsite events that are scheduledevenings and/or weekends. These events may require several hours on your feet and assisting with heavylifting and carrying.Direct Reports – NoneStarting Salary- $48,000Community Foundation and United Way of Volusia-Flagler Counties is an Equal Opportunity Employer. It is theorganization’s policy to abide by all laws pertaining to fair employment practices and to not discriminate againstany employee or applicant for employment because of age, race, color, religion, gender identification, sexualorientation, national origin, handicap or disability, or marital or veteran status.Date last reviewed/ revised: 7/8/2025

Community Foundation & United Way of Volusia-Flagler Counties

United Way of Volusia-Flagler Counties ES

United Way of Volusia-Flagler Counties, Inc.

Marketing and Communications Senior Manager

3 Marketing / Communications / PR Jobs in Florida