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Department:&nbsp;Marketing and CommunicationsReports to:&nbsp;&nbsp;Director, Marketing and CommunicationsReviewed: July 2025&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;FLSA Status:&nbsp;Exempt&nbsp;Purpose of Position:&nbsp;The Digital Marketing Specialist will develop and execute effective digital strategies to grow revenue, increase brand understanding and foster engagement with current and prospective donors, volunteers, partners and the community.The Digital Marketing Specialist will be a strong thinker and communicator with a passion for storytelling, have a clear grasp of email marketing and digital content development, and an understanding of data-driven digital strategies. This role reports to the Marketing and Communications Director and does not manage other staff.Key Responsibilities and Essential Functions:<ul><li>Develop and implement digital strategies, specifically focused on increased donor acquisition, engagement and retention</li><li>Create, test and optimize email journeys and newsletters that align with organizational goals</li><li>Produce story-driven content for digital communications channels, including blog, website, newsletters and social media</li><li>Build content marketing plans aligned with fundraising and volunteer goals, integrating email, blog and social media content</li><li>Assist in creating digital assets for email, web and social platforms using templates or provided design tools</li><li>Photography and video editing using tools like Canva, CapCut or Adobe Express for social and email content</li><li>Maintain a digital content calendar in collaboration with internal stakeholders</li><li>Attend United Way events to create real-time social media content and post-event digital assets to promote events across social media and web platforms</li><li>Monitor and respond to social media comments and messages, escalating to leadership as needed</li><li>Stay informed on digital marketing trends and suggest creative improvements to enhance reach and engagement</li><li>Conduct regular website audits to ensure content is accurate and up to date</li><li>Implement email communications plan using deliverability best practices, including list hygiene and sender reputation management</li><li>Track and report on basic metrics related to email, web and social media performance using tools like Google Analytics</li><li>Analyze campaign costs, outcomes and alignment with strategic priorities to determine ROI and propose recommendations to improve performance</li><li>Perform other such duties as may be assigned by the supervisory team&nbsp;</li><li>These job responsibilities are to be the main emphasis of this position.  As with every job at United Way, it is not possible to define jobs precisely.  Should the need exist, every person in the organization will assist in any way necessary to assure an efficient and cooperative environment &nbsp;</li></ul>Experience/Qualifications:&nbsp;A bachelor’s degree is required; a bachelor’s degree in the field of marketing, communications or public relations preferred&nbsp;<ul><li>Two to four years of digital marketing experience preferred</li><li>Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Suite is a plus</li><li>Strong interpersonal, communication and project management skills and ability to interact with internal and external clients</li><li>Strong copywriting, copyediting and storytelling skills</li><li>Familiarity with AP style&nbsp;</li><li>Experience developing email campaigns and audience journeys using platforms like Constant Contact or Salesforce Marketing Cloud</li><li>Strong knowledge and understanding of social media platforms, including Facebook, Instagram, LinkedIn, YouTube, etc.</li><li>Experience with videography and photography&nbsp;</li><li>Experience with content management systems and platform such as WordPress</li><li>Working knowledge of web, social media and digital advertising analytics, with the ability to translate data into clear insights and communicate results effectively, such as Google Analytics and Google AdWords&nbsp;</li><li>Understanding of the various digital marketing platforms and best practices for utilization</li><li>Understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies and best practices</li><li>Knowledge of HTML/Cascading Style Sheets (CSS) for web updates and maintenance</li><li>Willingness to support departmental initiatives and represent the organization at United Way events outside office hours as needed</li><li>Combination of marketing and publishing mindset; always think "customer first"</li><li>Flexibility adjusting to unexpected assignments, difficulties and deadlines</li><li>Openness to feedback and trying new things</li><li>Good organizational skills and an ability to prioritize multiple tasks</li><li>Quick learner who enjoys staying up-to-date with digital marketing trends</li></ul><ul><li>Demonstrated proficiency in the use of computer equipment, phones, various software programs and resource file&nbsp;</li><li>Ability to work effectively under stress and maintain productivity and composure under pressure&nbsp;</li><li>Comfortable working in a fast-paced environment&nbsp;</li><li>Adapt readily to changes&nbsp;</li><li>Ability to use good judgment and assessment techniques&nbsp;</li><li>Ability to work with minimal supervision&nbsp;</li><li>Effectively prioritizes work and establishes clear goals in coordination with supervisor&nbsp;</li><li>Flexibility to work variable shifts within a hybrid, remote environment.&nbsp; &nbsp;</li><li>&nbsp;Ability to pass a background check&nbsp;</li><li>Must pass pre-employment drug screening&nbsp;</li><li>Staff members who drive a vehicle on United Way of Northeast Florida business must provide proof of a valid driver’s license, have an acceptable driving record and provide proof of current automobile insurance meeting Florida minimum.  &nbsp;</li><li>Keep all activities in line with the core values and contribute to the positive culture of United Way of NE Florida.&nbsp;</li><li>Actively participate in the broader organizational activities and be a brand steward within the community, outside agencies and/or programs to enhance United Way services to the community.&nbsp;</li></ul>General Physical Requirements for Essential Functions of the Job:&nbsp;The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to sit, stand, walk, talk, carry, lift, speak and/or hear. Continual use of the hands with wrist and finger movement using a keyboard is required.&nbsp;Specific vision abilities required by this job include long hours viewing a computer monitor screen. The employee may occasionally travel using personal vehicle and/or work outside normal office environment.&nbsp;This description is not designed to contain a comprehensive inventory of all responsibilities and qualifications required of all team members assigned to this position. It is intended only to describe the key elements relative to each section. Also, duties and/or requirements of this position may be modified, added or deleted at any time. This supersedes all descriptions previously written for the same position. Unique equivalent skills and experience may possibly substitute for required position requirements.&nbsp;Additional Information:&nbsp;The attributes listed above represent our current thinking for the role. You can be a great candidate even if you don't fit everything we've described. You can also have important skills we haven't thought of. If that's you - even if you’re on the fence - we encourage you to apply and tell us about yourself! Unique equivalent skills and experience may possibly substitute for required position requirements.&nbsp;We have built an environment that celebrates differences in backgrounds and experiences.United Way of Northeast Florida is an Equal Opportunity Employer and a Drug Free Work Environment.&nbsp;United Way of Northeast Florida reserves the right to adjust work location.&nbsp;

United Way of Northeast Florida

Northeast Florida

Digital Marketing Specialist

Job Description Position Title Marketing and Communications Senior ManagerPosition Summary: The Marketing and Communications Senior Manager is responsible for developing and implementing strategies to promote the organization’s mission and impact, buildawareness and foster donor support. This position is responsible for utilizing the Community Foundation and United Way of Volusia-Flagler Counties’ website, e-newsletters, print materials, social mediaplatforms and other marketing tools to effectively communicate the organization’s work. The SeniorManager will maintain relationships with media and create compelling content that drive theorganization’s brand awareness. Teammates should exhibit core competencies: mission- focused,relationship-oriented, collaborator, results-driven, and brand-steward.Duties and Responsibilities: Effective and Engaging Communicator • Develop creative and engaging content for marketing and communication tools such asprint materials, website, e-newsletter, press releases, social media and promotional items. • Work effectively with other departments to achieve goals and communicate to variousstakeholders. • Coordinate with other departments and outside vendors to complete marketing materials such asbrochures, flyers and photo/video resources. • Manage public relations with media contacts.Critical Thinking and Creative Problem Solving • Research and implement industry best practices to improve marketing effectiveness, processesand content. • Review analytic reports to measure and share results to improve success of marketing initiatives.Planning and Implementation • Support leadership in establishing, implementing and evaluating a strategic marketing plan andannual calendar. • Collaborate with staff, volunteers, interns and consultants in elevating brand awareness. • Manage brand and public image. • Implement new and existing projects and initiatives as decided within each department.Embracing &amp; Managing Change • Assist in evaluating and implementing systems to advance the vision of CF and UWVFC. • Initiate new ideas and improving efficiencies in the Operations department and the organization. • Embrace a team mentality and work together with others to achieve goals.Professional Development • Participate in professionals’ groups, such as Florida Public Relations Association. • Actively seek out opportunities for professional developmentQualifications&nbsp; • Bachelor’s degree in a related field OR 4 years of relevant work experience. • Team player with the ability to work with leadership to achieve organizational goals. • Creative and innovative mindset. • Strong verbal and written communication skills. • Exceptional interpersonal skills needed with the ability to communicate with key stakeholders, peers, and staff. • Ability to work independently. • Excellent computer skills and digital literacy (minimum of Microsoft and Adobe software programs). Experience with tools such as Constant Contact and WordPress preferred. • Possess a valid driver’s license and have use of insured motor vehicle.Working Conditions &amp; Physical Requirements Work is carried out in a controlled, agreeable environment as generally represented by normal officeconditions. Employees may be required to assist with or attend various offsite events that are scheduledevenings and/or weekends. These events may require several hours on your feet and assisting with heavylifting and carrying.Direct Reports – NoneStarting Salary- $48,000Community Foundation and United Way of Volusia-Flagler Counties is an Equal Opportunity Employer. It is theorganization’s policy to abide by all laws pertaining to fair employment practices and to not discriminate againstany employee or applicant for employment because of age, race, color, religion, gender identification, sexualorientation, national origin, handicap or disability, or marital or veteran status.Date last reviewed/ revised: 7/8/2025

Community Foundation & United Way of Volusia-Flagler Counties

United Way of Volusia-Flagler Counties ES

United Way of Volusia-Flagler Counties, Inc.

Marketing and Communications Senior Manager

2 Marketing / Communications / PR Jobs in Florida