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POSITION SUMMARY(Eligible for Hybrid/ 3 days in office - Alexandria, VA) &nbsp;This position will lead the design, development, and ongoing management of foundational and innovative digital-owned experiences for United Way Worldwide to transform our business and drive donor and supporter engagement,&nbsp;acquisition, and retention. The role oversees UnitedWay.org as a centralized, primary, and powerful asset to inform, educate, and connect people to the work of United Way. This individual makes strategic recommendations and leads content management for other public-facing websites, and supports e-mail marketing approaches, and technology platforms that connect to United Way’s owned channels. The role leads projects that will provide best-in-class user experiences, overseeing the full life cycle of assigned assets.This role is both ‘leader and doer,’ requiring a balance of cross-functional coordination, communication, and hands-on execution skills. This individual will leverage his/her expertise to support our multi-channel mix across digital marketing touchpoints. &nbsp;&nbsp;KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITIONAn individual must be able to perform each essential duty listed below at a satisfactory level:&nbsp;<ul><li>Prioritize the user at every decision point, with a knack for understanding user behavior, analyzing data, and establishing strategies to maximize overall impact.&nbsp;</li><li>Develop, design and execute user experiences (including landing pages) and content recommendations to expand audience understanding and level of engagement with United Way. Oversees updating and formatting of web content.</li><li>Architect, communicate, and build alignment on key digital journeys and experiences that drive new and deepen current donor and supporter relationships.</li><li>Provide direction to, and coordinate with internal content creation teams, to ensure assets (visuals, video, featured stories, headers, copy) all follow digital best practices and deliver against objectives.</li><li>Develop and oversee an editorial calendar for UW.org that aligns with annual communications, priority programs, and social media activation plans.</li><li>Collaborate with internal and external stakeholders to create web experiences that grow traffic and engagement by adopting UX, information architecture, social media integration, and search engine optimization (SEO) best practices.</li><li>Create new proposals through a digital lens based on historical information, current trends &amp; experiences to help evolve and grow our digital footprint.&nbsp;</li><li>Collaborate with analytics and donor insight team members to leverage and enhance existing data and analytics, and develop additional research and data sources as necessary, to inform strategy and ongoing optimization.</li><li>Coordinate with IT team members and external hosting partner to monitor website performance, and&nbsp;identify, prevent, and resolve issues. Establish ways of working to ensure optimal digital experience oversight.</li><li>Ensure adherence to United Way Worldwide brand standards and organizational objectives are prioritized in all efforts.</li><li>Coordinate with team members to track and analyze website traffic trends and use findings to make data-driven decisions about editorial content.</li><li>Provide direct support for online fundraising, donor management, and integrated marketing efforts.</li><li>Develop and deliver internal communications and presentations to cross-functional teams and leadership to socialize strategies, results, and programs.</li><li>Lead A/B testing approach and tracking on UW.org and other digital assets.</li><li>Ensure digital marketing excellence, including the highest possible brand and consumer experience.</li><li>Other duties as assigned.</li></ul>JOB REQUIREMENTSMinimum Requirements:&nbsp;<ul><li>Bachelor’s degree in a&nbsp;related field such as marketing, user experience design, communications or related field; or commensurate experience.<ul><li>Minimum five years of experience in a similar or related role.</li><li>Experience working across different functions related to digital marketing including website development, digital media marketing, SEM, SEO, social media, mobile development, analytics, CRM, and user experience.</li><li>Must be comfortable working within a Drupal CMS environment and coordinating efforts with internal developers (IT) and external partners.</li><li>Working knowledge of Google Analytics/GA4, Google Tag Manager, UTM creation/tracking, retargeting/remarketing strategies and web APIs.</li><li>Strong and effective project management skills and ability to lead and direct internal and outside resources.&nbsp;</li><li>Ability to manage multiple projects with different and converging timelines.</li><li>Excellent communication skills. Effective storyteller in evangelizing strategies and new directions.</li><li>Strong collaboration and partnership skills. Ability to effectively influence stakeholders and gain consensus at all levels of the organization.</li><li>Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data.</li><li>Basic graphic design/photo editing skills.</li></ul></li></ul>Desired&nbsp;Skills/Experience​ The ideal candidate will possess a strong background in digital marketing, with direct experience managing websites, and a focus on creating compelling brand experiences.<ul><li>Connected to United Way’s mission and motivated to enhance one of the world’s best-known and most trusted brands.</li><li>The curiosity and drive to keep pace with the latest technology innovations, along with&nbsp;new and&nbsp;emerging digital trends.</li><li>The ability to recognize challenges and opportunities, drive ideas, and map the digital solution options and capabilities to&nbsp;necessary business outcomes.</li><li>Strong situational analysis, negotiation, and decision-making abilities.</li><li>Experience with digital fundraising strategies and associated technology platforms.</li><li>Deep experience with web writing, user experience design and/or graphic design.</li><li>Experience in a federated, non-profit model is a plus.</li></ul>This job description describes the general nature and level of work performed by employees assigned to this position. &nbsp;It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.SALARY STATEMENTThe budgeted lifespan salary range for this position is currently $93,000 to $105,000 per year. Salary is determined by several factors including applicant’s knowledge, ­­­skills, experience, position, equity, and market.ABOUT UNITED WAY WORLDWIDEUnited Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail <a href="mailto:recruitment@uww.unitedway.org" target="_blank">recruitment@uww.unitedway.org</a> and provide the nature of your request and your contact information.We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.We kindly request that you do not call to inquire about the status of your application. All candidates selected for consideration will be contacted by a United Way Worldwide team member via email or phone regarding next steps

United Way Worldwide

Senior Manager, Website Content and User Experience

POSITION SUMMARY&nbsp;(Eligible for Hybrid/ 3 days in office - Alexandria, VA)​In partnership with Communications team leadership, creates and oversees United Way Worldwide’s (UWW) enterprise-wide communications strategy and plan across core workstreams: internal communications for UWW staff, network communications for local United Ways worldwide, and event communications for select UWW events. This role ensures that communications across the organization are clear, coordinated, and aligned with UWW’s vision, transformation efforts, and strategic priorities. The director is responsible for the innovation, development, and measurement of a unified communications architecture, spanning platforms, channels, and messaging, to effectively reach key audiences including local United Ways, UWW staff, partners, board members, and volunteers. This position plays a critical leadership role in strengthening trust, clarity, engagement, and alignment across UWW’s global network. &nbsp;​ &nbsp;KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION&nbsp;An individual must be able to perform each essential duty listed below at a satisfactory level:&nbsp;<ul><li>Responsible for synthesizing organizational goals and developing integrated communication plans to drive stakeholder understanding and adoption of UWW's vision, priorities, programs and resources across the global network. &nbsp;</li><li>Provide strategic leadership for core communications streams: internal communications (UWW staff), network communications (global United Way staff), and event communications for select UWW events.</li><li>Oversee the development and implementation of integrated communications plans to support the launch and activation of key UWW programs, events, and/or initiatives to the global network. &nbsp;</li><li>Develop and execute a holistic network communications strategy, in partnership with the Sr. Manager of Network Communications, including editorial oversight of key network channels (including various network newsletters, the United Way Online intranet platform, the UW Connect peer-to-peer collaboration platform, and others) to support local United Ways in their work.</li><li>Lead international communications, in partnership with the Global Communications Manager and the UWW International Network team, to elevate global storytelling, ensure strong representation of non-U.S. United Ways across all channels, and develop foundational tools and assets that highlight global leadership, impact, and innovation.</li><li>Collaborate closely with People and Culture, IT, and other UWW teams to develop internal communications strategic approaches, including editorial oversight, to leverage key UWW channels (including the UWW staff newsletter, United Way Online, Microsoft Teams and SharePoint) to build organizational culture and knowledge, and foster engagement.</li><li>Manage communications for select signature UWW annual and biannual network events, ensuring message alignment, clear calls to action, and strong engagement before, during, and after events.&nbsp;</li><li>Develop, manage, and measure protocols and procedures to maximize efficiencies, impact and alignment of network communications efforts.</li><li>Serve as the principal point of contact and subject matter expert for UWW’s email marketing, segmentation, and analytics platform (HubSpot). &nbsp;</li><li>Provide training, support, and counsel to UWW staff charged with communications responsibilities in their functional areas.&nbsp;</li><li>Set and measure performance metrics to ensure the network communications strategy and related plans are meeting/exceeding goals/objectives.&nbsp;</li><li>Build and nurture strong professional relationships with colleagues within the network and UWW.&nbsp;</li><li>Supervise and support the Sr. Manager of Network Communications and the Global Communications Manager, providing guidance, setting priorities, and ensuring strong alignment and collaboration across all communications streams.&nbsp;</li><li>Demonstrate proven leadership skills to instill stakeholder confidence in the role and value of strategic communications.&nbsp;</li><li>Other duties as assigned.&nbsp;</li></ul>JOB REQUIREMENTS&nbsp;A cover letter is preferred as part of the application process. Those invited to interview will be asked to submit portfolio samples.&nbsp;​Minimum requirements include:&nbsp;<ul><li>Bachelor’s degree or commensurate experience.&nbsp;</li><li>A minimum of ten years of progressive experience in a similar role.&nbsp;</li><li>Three years of experience in a supervisory role.&nbsp;</li><li>Candidates will have demonstrated experience translating overarching organizational goals into effective communications strategies.&nbsp;</li><li>Proven track record of developing broad strategic communications plans targeting multiple audiences, as well as success defining and achieving communications metrics/goals.&nbsp;</li><li>Proven experience using HubSpot or comparable email marketing tools to design campaigns, segment audiences, and analyze engagement metrics.</li><li>Must be a solutions-oriented, strategic thinker and communicator.&nbsp;</li><li>Exceptional writing and presentation skills are mandatory. Must be a strong writer/editor, and an effective communications consultant. &nbsp;</li><li>Must possess exceptional project and time management skills, along with the ability to think strategically; will be responsible for managing 10-12 communications plans on average</li><li>Ideal candidate will have international and U.S. communications experience.&nbsp;</li><li>Strong cultural competencies and ability to effectively communicate to a diverse, global audience.&nbsp;</li><li>Demonstrate proven leadership skills to instill stakeholder confidence in the role and value of strategic communications.&nbsp;</li><li>Fluency in more than one language is a plus.&nbsp;</li><li>Experience leveraging AI technology for business efficiencies is a plus.</li></ul>This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered.&nbsp;SALARY STATEMENTThe budgeted salary range for this position is currently $135,000 to $142,000 per year. &nbsp;Salary is determined by several factors including applicant’s knowledge, skills, experience, position, equity, and market.ABOUT UNITED WAY WORLDWIDEUnited Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail <a href="mailto:recruitment@uww.unitedway.org" target="_blank">recruitment@uww.unitedway.org</a> and provide the nature of your request and your contact information.We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.We kindly request that you do not call to inquire about the status of your application. All candidates selected for consideration will be contacted by a United Way Worldwide team member via email or phone regarding next steps

Director, Global Strategic Communications 

POSITION SUMMARY(Eligible for Hybrid/ 3 days in office - Alexandria, VA)​ &nbsp;As the Marketing Project Manager, you will play a pivotal role in overseeing and optimizing operations, project management and delivering key insights for the Marketing &amp; Communications Team. This role will focus on building and tracking consistent, coordinated processes across the team that connect strategy and execution to make us more efficient and successful (includes expertise in project management systems, project intake and triage processes, resource management and planning). Your experience in project management, combined with your strategic mindset, organizational agility, and operational prowess, will be instrumental in helping United Way meet its strategic priorities to drive measurable results.Reporting to the Executive Vice President, Chief Marketing Officer, this person will partner with cross-functional teams including global brand marketing, global network communications, creative services, PR, social media, digital, and events, to help drive United Way Worldwide's mission to improve lives by mobilizing the caring power of communities around the world.KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION<ul><li>Act as curator for the marketing and communications team, managing incoming projects and campaign requests by gathering requirements and resources needed for completion.</li><li>Assess the team’s capability and bandwidth to support requested projects</li><li>Drive the planning process by leading project launch process through the execution of deliverables, including development of production schedules, timelines, approvals, etc; utilize dynamic project management skills to track, triage and deliver critical departmental projects.</li><li>Identify implement and manage marketing communications efficiency tools and processes including project management and resource management.</li><li>Oversee traffic coordination for Creative Studio Team (graphic design team)</li><li>Manage relationships with external vendors and assigned agencies, ensuring the delivery of high-quality services and solutions.</li><li>Measure project performance and identify opportunities for improvement</li><li>Stay current with industry trends and emerging technologies, recommending approaches to enhance department operations.</li></ul>JOB REQUIREMENTS:<ul><li>Bachelor's degree in marketing, business administration, or a related field. Master's degree preferred.&nbsp;</li><li>Must have 10+ years of working experience in marketing with at least 5 of those years being in marketing communications operations</li><li>Must have project management experience, to include leading and triaging marketing projects/campaigns in a fast-paced, high-volume environment.&nbsp;</li><li>Must have experience using Smartsheet</li><li>Knowledge of automation and database management concepts and best practices.</li><li>Must be able to demonstrate knowledge of marketing communications best practices and multiple channel execution as well as prior proven experience of successful management of large-scale teams and programs, including proficiency in offline channels and programs.</li><li>Self-starter who is able to and eager to learn quickly with a good head for proactive problem solving, while able to adhere to standard operational procedures and deadlines.</li><li>Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities and be willing to "roll-up your sleeves" to drive organizational change.</li><li>Ability to inspire and move a cross-functional team in a unified direction and with a unified vision.&nbsp;</li><li>Must be well-organized.</li></ul>This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered.&nbsp;SALARY STATEMENTThe budgeted salary range for this position is currently $120,000 to $125,000 per year. &nbsp;Salary is determined by several factors including applicant’s knowledge, skills, experience, position, equity, and market.ABOUT UNITED WAY WORLDWIDEUnited Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail&nbsp;<a href="mailto:recruitment@uww.unitedway.org" target="_blank">recruitment@uww.unitedway.org</a>&nbsp;and provide the nature of your request and your contact information.We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.We kindly request that you do not call to inquire about the status of your application. All candidates selected for consideration will be contacted by a United Way Worldwide team member via email or phone regarding next steps

3 Marketing / Communications / PR Jobs in Alexandria, VA, USA