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POSITION SUMMARY&nbsp;(Hybrid, 3 days in office - Alexandria, VA)The Director, Social Media is a member of the United Way Worldwide (UWW) Communications team and develops and oversees implementation of a comprehensive social media strategy to drive channel growth and community engagement, to help build support for United Way locally, nationally and internationally.&nbsp;Reporting to the Senior Director of Digital Marketing, this person will partner with cross-functional teams including global brand marketing, public relations, communications, events, development and advancement to help drive UWW's mission to improve lives by mobilizing the caring power of communities around the world.KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITIONAn individual must be collaborative and able to perform each essential duty listed below at a satisfactory level:&nbsp;<ul><li>Responsible for developing, executing and measuring the organizational social media strategy to grow UWW's online presence, and strengthen brand position and audience engagement&nbsp;</li><li>Develop a consistent and authentic brand voice across all social media channels&nbsp;</li><li>Develop a variety of social campaigns in support of brand partnerships, fundraising and overall brand positioning.</li><li>Coach and develop direct reports, ensuring appropriate division of work and ongoing coverage across all responsibilities within scope</li><li>Create compelling content (both written and visual) for a variety of social channels and art direct photography, graphics and video&nbsp;</li><li>Responsible for setting goals, measuring performance and translating insights to optimize strategy.</li><li>In partnership with Marketing and Communications leadership, support and aid in the execution of the paid social strategy&nbsp;</li><li>Develop the social content calendar and manage organic content on all UWW social channels</li><li>Responsible for social media listening for social media channels and optimize opportunities to increase audience</li><li>Manage external agency/vendor partnerships</li><li>Lead and optimize all processes related to social media (listening, community management, content creation, publishing, and performance reporting)</li><li>Other duties as assigned</li></ul>JOB REQUIREMENTSMinimum requirements include:&nbsp;<ul><li>Bachelor’s degree in Communications, Marketing, or related field required and at least&nbsp;10 years of experience in content creation and social media&nbsp;</li><li>Proven experience in developing, executing and measuring organizational social media strategy</li><li>In-depth knowledge of social platforms and ability to recognize and leverage emerging trends and platforms.&nbsp;</li><li>Strong experience with social listening and community management tools</li><li>Understanding of SEO optimization practices</li><li>Experience managing communities and responding to inbound comments/messages in a timely manner</li><li>Experience in managing and developing direct reports</li><li>Strong cultural competencies and ability to effectively communicate to a diverse, global audience</li><li>Solution-oriented, strategic thinker and communicator&nbsp;</li><li>Relationship builder and collaborator&nbsp;</li><li>Experience with digital fundraising is a plus&nbsp;</li><li>Experience with a global nonprofit is a plus&nbsp;</li></ul>Candidates will be required to provide samples of previous work including at least one integrated campaign example. &nbsp;&nbsp;This job description describes the general nature and level of work performed by employees assigned to this position.&nbsp; It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.&nbsp;You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered.&nbsp;SALARY INFORMATION&nbsp;We have established a salary range of $130,000 to $150,000 for this position. Specific pay is determined by your experience in that range. &nbsp;Highly recommend applicants include salary requirements when completing application.COMPETENCIESAn individual must be able to demonstrate the following competencies at a satisfactory level:Accountability/Results Orientation&nbsp;&nbsp;Is accountable for the achievement of assigned work projects. Collaborates with others to establish work project parameters, desired results and outcomes and resource requirements. Keeps team leaders informed on work progress and changes in work direction. Takes ownership of work and outcomes achieved, selecting the best work approach. Protects the United Way brand, promoting its relevance and statue to the extent possible. Behaves ethically and honestly in all activities done on behalf of United Way Worldwide and the movement. Demonstrates a commitment to United Way Worldwide’s values, including diversity and inclusiveness.&nbsp;Decision-Making/Risk-Taking&nbsp;&nbsp;Evaluates available information and recommends a course of action. Contributes own assessment of risks and implications of decisions in team decision-making efforts. Develops and proposes effective alternative solutions. Uses judgment appropriately in decision-making. Knows when to shift decision-making upwards.&nbsp;&nbsp;Teamwork Collaboration&nbsp;&nbsp;Shares pertinent information and keeps team members informed on a regular basis. Ensures that processes, systems and resources are available and direct them properly to enable the team to efficiently accomplish its goals and objectives. Able to adapt quickly to changing conditions or performance expectations. Able to focus on assignments during periods of change and/or uncertainty.&nbsp;Relationship Management&nbsp;&nbsp;Utilizes rapport to build trust and collaboration with others. Identifies and shares mutual benefits and needs in working together. Is ethical in dealing with others to achieve the desired results. Interacts and communicates with diverse stakeholders effectively. Fosters and maintains working relationships across the United Way network. Formulates and communicates in an ethical and politically sensitive manner.&nbsp;Communications&nbsp;&nbsp;Expresses work issues and problems in a clear and concise manner. Communicates effectively with others up, down and across the organization to achieve expected organization results. Gives and receives constructive feedback. Seeks direct input on team effectiveness and environment.&nbsp;Innovation/Creativity&nbsp;&nbsp;Develops and implements new approaches to accomplish tasks that impact others in and outside of own team. Is able to reasonably "take risks." Assists others in developing new systems, products, processes and procedures. Strives to stay current on new or emerging trends and capitalizes on them.&nbsp;ABOUT UNITED WAY WORLDWIDEUnited Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here:&nbsp;<a href="http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf" target="_blank">http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf</a>. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail&nbsp;<a href="mailto:Victoria.Privett@uww.unitedway.org" target="_blank">Victoria.Privett@uww.unitedway.org</a>&nbsp;or call 703 -836-7112 and provide the nature of your request and your contact information.We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY &amp; INCLUSION STATEMENT OF PRINCIPLEWe take the broadest possible view of diversity.&nbsp;We value&nbsp;the visible and invisible qualities that make you who you are.We welcome&nbsp;that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.We believe&nbsp;that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.We strive&nbsp;to include diversity, equity, and inclusion practices at the center of our daily work.We commit&nbsp;to using these practices for our business and our communities.Join us in embracing diversity, equity and inclusion for every person in every community.LIVE UNITED.

United Way Worldwide

Director, Social Media

JOB TITLE:Vice-President, Marketing &amp; CommunicationsOFFICE LOCATION:1015 15th Street, NW Suite 1200 Washington, DC8614 Westwood Center Drive, Suite 300, Vienna, VAWORK SCHEDULE:Hybrid/FlexibleREPORTS TO:President &amp; CEO&nbsp;SALARY BAND: &nbsp; Based on credentials &amp; work experience.&nbsp; $140,000 – 165,000 per yearMission: United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.Who We Serve: The ALICE (Asset Limited, Income Constrained, Employed) population represents more than 500,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live. United Way NCA’s ALICE Lives Here initiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.Equity: Diversity, equity, and inclusion (DEI) is fundamental to our mission. We infuse DEI in all our business operations, hiring practices and community impact initiatives.Overview: Are you driven and passionate about ensuring that everyone has equitable access to health, education, and economic opportunity? Are you a natural leader who loves to build and develop teams? Are you a change-agent who is looking to make a lasting impact in your community and within your organization? If so, you may be just what we are looking for as we expand our team. Take a closer look and reach out if you meet these qualifications.Position Overview: Vice-President of Marketing and Communications (VP) is responsible for the organization's marketing, branding, media and public relations, campaign promotion, market research, issues management, crisis communication, and marketing-related customer relationship and engagement activities, all essential to enhancing the organization's brand reputation and community support. Directs the activities of staff and volunteers in maximizing marketing opportunities that positively position United Way as a leader and convener of multiple community partners to achieve United Way of the National Capital Area's (United Way NCA) strategic goals.The Vice President of Marketing and Communications reports to the President &amp; CEO and serves as a key member of the Leadership Team. The VP will work in close alignment with his or her peers leading the branding and marketing communications surrounding the organization as a whole and United Way of the National Capital Area's community impact programming and fundraising functions to:Drive the overall brand awareness of the organization and its mission. Increase visibility of the organization's community work among various stakeholders. Create innovative ways to engage corporate and individual contributors. Attach contributors to programming that excites their interests and deepens their loyalties; and Build a culture where the marketing, development and programming functions collaborate, and drive decisions informed by reliable market-tested data. The successful candidate will be a seasoned professional with demonstrated success leading a marketing and communications team in the nonprofit and/or corporate sectors. S/he should believe in United Way's mission and is motivated to enhance one of the country's best-known brands.Responsibilities: Strategic LeadershipThe VP of Marketing and Communications plays a key strategic role in the organization's programming and fundraising. This position is responsible for communicating the organization's mission, vision and community work to various stakeholders and plays a creative and strategic role in shaping United Way NCA's marketing strategy. Specifically, the VP will be expected to:Develop strategic marketing plans to support the organization's mission, goals, and objectives, including positioning, and market and competitive analysis.Create and execute innovative marketing, and public relations strategies, including both traditional and social media, to guide United Way NCA's leadership in cultivating and enhancing relationships with the organization's key audiences which include donors, key stakeholders, community leaders and partners, the media, and the general public.Develop and implement an integrated marketing and communications plan to advance United Way NCA's brand identity, broaden and increase the visibility of its programs and build a strong public voice.Partner with the Leadership Team to develop and implement an internal communications strategy across multiple channels.Oversee all aspects of marketing and communications, including branding, advertising, special- events, collateral materials, direct mail, email, sponsorship, and partner development, etc.Lead and oversee the organization's website development (design and content), online and social media initiatives, monitor analytics and usage.Oversee all aspects of public relations, including media relations and community relations.Plan and execute media campaigns and advertising buys. Ensure consistency of key messages and brand identity. Track return on investment of media buys.Manage United Way's brand across all internal departments to ensure continuity.Act as Staff Liaison to the Board's Marketing and Communications Committee; andPrepare monthly statistical and descriptive reports on the Department's goals and performance.Team Leadership The VP of Marketing and Communications actively manages, recruits, and develops staff (e.g., writers, graphic designers, production managers, and digital marketing professionals) as well as vendors to support and further extend the resource of the Marketing and Communications Department. The VP will be expected to judiciously source and manage the use of external vendors and contractors when required.Specifically, the VP will be expected to:Recruit and manageamarketingandcommunicationsteamthatsupportsthedevelopmentand implementation of the marketing and communications strategic plan. Build organizational capability by identifying skills needed in the Department and recruiting and developing staff in alignment with strategic priorities. Build talent by establishing and communicating performance standards and developing staff to meet those standards. Facilitateeffectivecross-functionalteamworkwithmembersofUnitedWayNCA'sprogramsand fundraising functions; and Source and manage the use of external resources (e.g., public relations firms, advertising and marketing agencies, photographers, printers, digital media experts, graphic designers, among others). Department Operations and Results Leadership The VP will be responsible for all marketing and communications work generated by the Division. The VP will also be expected to create and manage Division budgets and interface with United Way NCA's internal finance and IT functions to effectively manage the Division’s administrative processes.Specifically, the VP will be expected to:Be responsible for the effective operations of the marketing and communications function, including budgeting and planning. Manage and supervise Department staff, including writing annual performance evaluations and ensuring staff training and development, and. Direct market research activities to keep abreast of changing demographics and other relevant factors and to monitor emerging issues. Qualifications: Bachelor's degree in marketing, communications, business, or related field. Advance degree preferred.Minimum of ten years of experience in a senior management role, holding progressively responsible positions in marketing and communications for nonprofit, corporate, and/or agency organizations.A strong communicator able to interface with a variety of audiences, both internal and external.Excellent written and verbal communication and presentation skills and the credibility and poise to present to a wide range of stakeholders.Proven success at developing and implementing digital marketing and social media strategies to enhance visibility, engagement, and loyalty.Extensive experience developing, implementing, and analyzing both traditional and social media metrics.Innovative thinker, with a track record for translating strategic thinking into action plans and results.Experience building, leading and mentoring a team of marketing and communications specialists.Superior management skills, including the ability to advocate for and manage budget priorities.Presence and confidence to project credibility to staff, senior leaders, Board of Directors, media, and stakeholders.Self-reliant, problem solver and results oriented.Demonstrated ability to multi-task, handle pressure and meet deadlines.Proficient with Microsoft Office applications (e.g., Word, PowerPoint, Excel, and Outlook) with solid understanding of key marketing and communication tools (e.g., Web Content Management Systems, email systems, Google Analytics and other web metrics, Adobe Creative Suite, among others); andA passion for United Way NCA's mission, vision, and accomplishments.Competencies: To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position and achieve high performance:Mission focused - the ability to create real social change that leads to better lives and healthier communities. Relationship oriented an understanding that people come before process and is astute in cultivating and managing relationships toward a common goal. Collaborator - understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement. Results driven - dedicated to shared and measurable goals for the common good, creating, resourcing, scaling, and leveraging strategies and innovations. Brand steward - a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network. &nbsp;Interested candidates should submit a resume and a cover letter addressing career interest, experience and alignment with United Way NCA’s mission and resume directly to Human Resources at <a href="https://unitedwaynca.org/about-us/careers/" target="_blank">https://unitedwaynca.org/about-us/careers/</a>Successful candidates must pass criminal background and reference checks.United Way of the National Capital AreaEOE

United Way National Capital Area

United Way of the National Capital Area

Vice-President, Marketing & Communications

2 Marketing / Communications / PR Jobs in Alexandria, VA, USA