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POSITION SUMMARY&nbsp;(Hybrid, 3 days in office - Alexandria, VA)The Manager, Social Media is a member of the United Way Worldwide (UWW) Digital Marketing team who supports the implementation of a comprehensive social media strategy to build awareness and engagement growth for United Way Worldwide locally, nationally and internationally. &nbsp;This role reports to the Director of Social Media.We are looking for someone who is passionate about how social media can be a strategic and invaluable platform for generating awareness and moving audiences to action in support of United Way’s impact areas and can help elevate the work of the United Way Network in creating thriving communities.&nbsp;The ideal candidate understands how trending social content can be used to support UWW’s goals and share UWW’s expertise, has an eye for detail, is a strong writer, and can analyze channel metrics to adjust strategy and content.&nbsp;KEY RESPONSIBILITIES/ESSENTIAL DUTIESStrategy<ul><li>Partner with the Director of Social Media in developing and implementing organizational social media strategies that grow UWW’s online presence, and strengthen brand position and audience engagement</li><li>Lead the development and implementation of a variety of social campaigns in support of brand partnerships, events, fundraising, and overall brand positioning</li><li>Serve as an integral member of the Digital Marketing team, working across departments to identify content opportunities that drive brand awareness and audience engagement</li></ul>Content Creation and Management<ul><li>Propose and develop content ideas for all UWW social media channels, including reviewing and providing feedback on design and video concepts from designers, editors, and producers</li><li>Create compelling and engaging content (both written and visual) for a variety of social channels</li><li>Manage the social media editorial calendar and social scheduling/posting to UWW channels</li><li>Support development of United Way network materials including toolkits and other digital media library materials</li><li>Attend UWW virtual and in-person events, capturing content for use on social media channels</li></ul>Analytics<ul><li>Track campaign performance and channel analytics for UWW and CEO Angela F. Williams</li><li>Lead development of monthly and quarterly reporting for UWW and CEO channels in partnership with the Manager of Digital Marketing Analytics and Insights, providing analysis and briefing the Director of Social Media and Senior Director, Digital Marketing on performance</li></ul>Social Media Monitoring and Listening<ul><li>Conduct research on social media trends, platforms, industry events and peer set. Provide briefings to team members</li><li>Manage social media listening for UWW and CEO channels, identifying opportunities and elevating points of concern</li><li>Partner with the Director of Social Media on community management of UWW channels, including replying to comments and direct messages</li></ul>EDUCATION/REQUIREMENTS<ul><li>Bachelor’s degree in communications, marketing, or related field required and at least&nbsp;3 years of experience in content creation and social media&nbsp;</li><li>Knowledge of multiple social platforms, familiarity with current best practices, and ability to recognize and leverage emerging trends and platforms &nbsp;</li><li>Ability to write engaging content for social media with attention to detail&nbsp;</li><li>Strong cultural competencies and ability to effectively communicate to a diverse, global audience</li><li>Strong research and analytical skills and ability to synthesize the data and brief leadership</li><li>Experience with social listening and community management&nbsp;</li><li>Team- and solution-oriented relationship builder and collaborator</li><li>Ability to organize, set priorities, and manage several projects at once, with minimal supervision</li><li>Experience with digital fundraising and/or a global nonprofit is a plus&nbsp;</li><li>Experience with Sprout Social, Canva, Adobe suite, and Smartsheet is a plus</li><li>Willingness to occasionally work outside of normal business hours, when need arises (e.g., covering an after-hours event, responding to breaking news)</li></ul>APPLICATION MATERIALSPlease submit a cover letter, resume, and either a link to a portfolio or 2-3 work samples that showcase your expertise. For guidance, we’re looking for samples that demonstrate writing style as well as creativity, whether it’s a brand/organizational TikTok video you produced or a long-form piece of writing.&nbsp;This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered.&nbsp;SALARY STATEMENTThe budgeted lifespan salary range for this position is $75,000 to $90,000 per year. Proffered salaries are determined by several factors including applicant’s knowledge, skills, experience, position, equity, and market.COMPETENCIESAn individual must be able to demonstrate the following competencies at a satisfactory level and be able to work onsite in Alexandria, VA:Accountability/Results Orientation&nbsp;&nbsp;Is accountable for the achievement of assigned work projects. Collaborates with others to establish work project parameters, desired results and outcomes and resource requirements. Keeps team leaders informed on work progress and changes in work direction. Takes ownership of work and outcomes achieved, selecting the best work approach. Protects the United Way brand, promoting its relevance and statue to the extent possible. Behaves ethically and honestly in all activities done on behalf of United Way Worldwide and the movement. Demonstrates a commitment to United Way Worldwide’s values, including diversity and inclusiveness.&nbsp;Decision-Making/Risk-Taking&nbsp;&nbsp;Evaluates available information and recommends a course of action. Contributes own assessment of risks and implications of decisions in team decision-making efforts. Develops and proposes effective alternative solutions. Uses judgment appropriately in decision-making. Knows when to shift decision-making upwards. &nbsp;Teamwork Collaboration&nbsp;&nbsp;Shares pertinent information and keeps team members informed on a regular basis. Ensures that processes, systems and resources are available and direct them properly to enable the team to efficiently accomplish its goals and objectives. Able to adapt quickly to changing conditions or performance expectations. Able to focus on assignments during periods of change and/or uncertainty.&nbsp;Relationship Management&nbsp;&nbsp;Utilizes rapport to build trust and collaboration with others. Identifies and shares mutual benefits and needs in working together. Is ethical in dealing with others to achieve the desired results. Interacts and communicates with diverse stakeholders effectively. Fosters and maintains working relationships across the United Way network. Formulates and communicates in an ethical and politically sensitive manner.&nbsp;Communications&nbsp;&nbsp;Expresses work issues and problems in a clear and concise manner. Communicates effectively with others up, down and across the organization to achieve expected organization results. Gives and receives constructive feedback. Seeks direct input on team effectiveness and environment.&nbsp;Innovation/Creativity&nbsp;&nbsp;Develops and implements new approaches to accomplish tasks that impact others in and outside of own team. Is able to reasonably "take risks." Assists others in developing new systems, products, processes and procedures. Strives to stay current on new or emerging trends and capitalizes on them.&nbsp;ABOUT UNITED WAY WORLDWIDEUnited Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here:&nbsp;<a href="http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf" target="_blank">http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf</a>. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (703) 836-7100 and provide the nature of your request and your contact information.We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY &amp; INCLUSION STATEMENT OF PRINCIPLE&nbsp;We take the broadest possible view of diversity.&nbsp;We value&nbsp;the visible and invisible qualities that make you who you are.We welcome&nbsp;that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.We believe&nbsp;that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.We strive&nbsp;to include diversity, equity, and inclusion practices at the center of our daily work.We commit&nbsp;to using these practices for our business and our communities.Join us in embracing diversity, equity and inclusion for every person in every community.LIVE UNITED

United Way Worldwide

Social Media Manager

JOB TITLE:Integrated Marketing &amp; Fundraising Senior ManagerUNITED WAY NCA OFFICE LOCATIONS:1015 15th Street, NW Suite 1200, Washington, DCWORK SCHEDULEHybrid/FlexibleREPORTS&nbsp;TOSenior Director, Marketing &amp; CommunicationsSALARY BAND:$69,982.00 - $108,473.00 a year&nbsp; &nbsp;COMPENSATION &amp; BENEFITSUnited Way NCA offers competitive compensation and benefits including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.Mission:&nbsp;United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.Who We Serve:&nbsp;The ALICE (Asset Limited, Income Constrained, Employed) population represents nearly 500,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live. United Way NCA’s ALICE Lives Here&nbsp;initiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.Equity:&nbsp;Diversity, equity, and inclusion (DEI) is fundamental to our mission. We infuse DEI in all our business operations, hiring practices and community impact initiatives.Overview:&nbsp;Are you driven and passionate about ensuring that everyone has equitable access to health, education, and economic opportunity? Are you a change-agent who is looking to make a lasting impact in your community and within your organization? Do you love blending creativity and strategy to build best-in-class campaigns? If so, you may be just what we are looking for as we expand our team. Take a closer look and reach out if you meet these qualifications.Position Description: &nbsp;The Integrated Marketing and Fundraising Senior Manager plays a key role in the United Way of the National Capital Area's (UWNCA) direct marketing efforts, focusing on integrating direct mail and digital marketing strategies and tactics into multi-channel approaches to drive constituent acquisition, engagement, and conversion. Reporting to the Senior Director of Marketing and Communications, the successful candidate will have a proven track record in designing cultivation strategies throughout the constituent lifecycle and expanding direct mail and digital marketing programs overall growth. &nbsp;Key Responsibilities:&nbsp;Campaign Planning, Management, and Execution<ul><li>Working closely with the Senior Director, Marketing and Communications to create and implement an annual multi-channel direct marketing plan that focuses on data-driven constituent engagement to grow the organization's base of individual donors.</li><li>Develop targeted acquisition strategies to expand the organization’s donor base, leveraging traditional direct mail approaches and digital platforms.</li><li>Oversee all aspects of direct mail and digital campaign execution, from concept to completion, working closely with agency partners and executing specific in-house efforts.</li></ul>Multi-Channel Integration and Reporting<ul><li>Ensure cohesion of messaging and branding across channels to provide a seamless donor experience and maximize campaign impact.</li><li>Work with the Community Impact team to ensure metrics are up-to-date, verifiable, and correct in all marketing campaigns and collateral.</li><li>Monitor, analyze, and report on campaign performance, using data to drive strategic decisions and campaign optimization.</li></ul>Cross-Departmental Marketing Support<ul><li>Collaborate with other departments to create high-quality marketing materials and collateral for various organizational initiatives and events.&nbsp;</li><li>Collaborate with and guide marketing volunteers, ensuring effective contribution to projects and events.</li></ul>Vendor and Partner Management<ul><li>Build and maintain strong relationships with external vendors, agencies, and partners.</li><li>Work closely with internal stakeholders, ensuring alignment of marketing strategies with overall organizational objectives.</li></ul>Job Requirements:Solid Educational Background and Experience –&nbsp;Bachelor’s degree in related field required. Minimum of 5 years of experience in marketing or fundraising with demonstrated success in expanding donor bases and increasing fundraising revenues. High School Diploma or GED with minimum 8 years of direct related marketing and fundraising work experience.&nbsp;Demonstrated expertise in both direct mail and digital marketing, including an understanding of print production processes and digital marketing best practices.Experience with CRM/eCRM and database systems, EveryAction strongly preferred.Experience with Adobe Creative Cloud.Strong project management skills, with the ability to lead complex projects in a fast-paced environment. A certification in project management is a plus.&nbsp;Creative and strategic thinker with a passion for United Way NCA's mission and a commitment to driving social change through innovative marketing strategies.Effective &amp; Engaging Communicator –&nbsp;An effective and passionate communicator, with the ability to engage a diverse rand of stakeholders and articulate the United Way message in a way that inspires others to act in service to the organization and the community.COMPETENCIESTo perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position and achieve high performance:Mission focused&nbsp;– the ability to create real social change that leads to better lives andhealthier communities.Relationship oriented&nbsp;–an understanding that people come before process and is astute incultivating and managing relationships toward a common goal.Collaborator&nbsp;– understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement.Results driven&nbsp;– dedicated to shared and measurable goals for the common good, creating,resourcing, scaling, and leveraging strategies and innovations.Brand steward&nbsp;– a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.Strategic relationship building&nbsp;– develops and maintains strategic relationships that generate the resources necessary to support United Way's mission.&nbsp;Interested candidates must submit a cover letter and resume to Human Resources.&nbsp;Successful candidates must pass criminal background and reference checks.United Way of the National Capital Area &nbsp;&nbsp; &nbsp;&nbsp;EOE M/F/D/V &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<a href="http://unitedwaynca.org/" target="_blank"> unitedwaynca.org</a>

United Way National Capital Area

United Way of the National Capital Area

Integrated Marketing & Fundraising Sr. Mgr.

2 Marketing / Communications / PR Jobs in Alexandria, VA, USA