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United Way of El Paso County is committed to improving the lives and futures of all 
people in the community. We bring together expertise, funding and volunteer 
support to positively impact education, health, basic needs, and financial stability. In 
partnership with others, we work to eliminate inequities experienced by diverse 
populations so that all people have a safe, healthy home environment, achieve their 
educational potential, and increase their financial stability. We commit to building 
bridges across cultural, racial, religious, and economic boundaries. 

Position: 

Reports To: 

Purpose: 

OUTREACH AND COMMUNICATIONS COORDINATOR 
 
Program and Marketing Directors 
 
The Outreach Coordinator contributes to the achievement of 
United Way’s mission and vision through development and 
implementation of communications and marketing strategies 
and outreach services for the United Way of El Paso’s in-
house programs, which assist with the needs of families and 
individuals recovering from trauma, facing financial hardship 
or potential homelessness, and families with children ages 0 
to 5.

 
 
MAJOR DUTIES &amp; RESPONSIBILITIES: 

 
Marketing and Communication 

The Outreach Coordinator supports program Directors by developing and fulfilling 
the duties of a comprehensive event and outreach marketing plan. 

ï· Works with the center’s Director to coordinate educational and resource 
events, activities and workshops. 

ï· Develop collaborative relationships with a wide variety of El Paso area 
neighborhood organizations, schools, city and county agencies, as well as 
faith-based organizations and other partners. 

ï· Plan and implement promotional strategies for all programming to broaden 
program participation and deepen general public awareness of Center 
through multiple channels including print, digital, and broadcast, public 
presentations and grassroots communication. 

ï· Establish relationships with service agencies for optimal understanding as to 
what is provided, to whom and for what purpose. 

ï· Collect information regarding available resources including financial, goods 
and services to maintain and distribute resource listings. 

ï· Work with Director of Marketing and Engagement to create content to 
promote El Paso United services to include design and copywriting. 


2 


ï· Create dynamic written, graphic, and video content 
ï· Analyzing, manage, and alter schedules where necessary to optimize visits 

and to target audiences in a timely manner. 
ï· Manage and optimize El Paso United social media channels, including 

Facebook, Twitter, Instagram, TikTok and other relevant platforms 
ï· Coordinate ad campaigns with social media strategy. 


ï· Coordinate media relations and maintain strong relationships with 
external public relations and communication partners and broadcast 
and print media outlets. 

ï· As needed, serve as agency photographer 

ï· Support website maintenance. 

ï· Assist and/or write scripts for media interviews and special events. 

 
Parents as Teachers 
 
Build and maintain relationships with community partners to help promote the PAT 
program. 

ï· Plan and attend community events, health fairs, and school functions to share 
information about PAT. 

ï· Develop outreach materials, presentations, and social media content in English 
and Spanish. 

ï· Follow up with interested families and assist with the intake and enrollment 
process. 

ï· Track outreach efforts and maintain accurate records for reporting and program 
improvement. 

ï· Collaborate with the PAT team to ensure smooth transitions from outreach to 
home visiting services. 


Stay current on marketing, social, economic and political trends that may have an 
effect on Center and United Way of El Paso County and make recommendations to 
enhance our image based on those trends. 
 
Special Events 

Be part of the support team during special event(s). 
 
Other Job Duties 

ï· Understand the UWEPC concept, mission, purpose, philosophy and 
background to handle routine calls from public in an effective and diplomatic 
way. 

ï· Maintains confidentiality of all materials, and uses judgment and tact in 
dealing with internal and external inquiries. 

ï· Plans and prioritizes work to meet scheduled deadlines; adjusts personal 
schedule to assure completion of tasks, assignments, etc. 


3 


ï· Proven initiative, self-management and cross-departmental (team concept) 
collaboration. 

ï· High-level business networking and relationship-building skills. 

ï· Work with leadership to streamline processes and improve ROI on all 
fundraising activities. 

ï· Performs other duties and assumes other responsibilities as assigned. 

 
Community Engagement 

ï· Work effectively with other teams at United Way to provide appropriate support 
and value to partners. Leverage relationships to create additional opportunities 
with other organizations and individuals. 

ï· Participate in recurring program and strategic meetings to assist in shaping the 
vision of UWEPC Community Impact products and partnerships in relation to El 
Paso United. 

ï· Foster creative thinking and facilitate future partnerships within corporate 
accounts. 

ï· Attend key community events and activities as a way to promote United Way of 
El Paso County’s mission, vision and core values becoming a defined 
community ambassador for United Way. 

ï· Cultivate community support for United Way by maintaining contacts with local 
organizations, businesses and individuals. 


ï· Experience working in collaborative environments and cross functionally to 
achieve goals. 

ï· Strong project management, process improvement, or other applicable 
experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and 
negotiates effectively with team members, partners, and stakeholders. Strong 
ability to distill and communicate complex issues and concepts to others. 

ï· Strong communicator focused on building relationships and leveraging 
partnerships to advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of 
urgency, and sense of humor. 

ï· Ability to adapt to changing policies, procedures, and community needs. 

ï· Willingness to maintain certifications and participate in professional 
development 


4 


QUALIFICATIONS 

ï· Bachelor’s Degree in Marketing, Communications, Journalism or related 
field. 

ï· At least two years of relevant work experience is preferred. Staff person 
must possess the ability to effectively and efficiently work on multiple 
marketing communications projects. Experience in copywriting; event 
coordination; and media relations required. 

ï· Experience working in collaborative environments and cross functionally to 
achieve goals. 

ï· Strong project management, process improvement, or other applicable 
experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and 
negotiates effectively with team members, partners, and stakeholders. 
Strong ability to distill and communicate complex issues and concepts to 
others. 

ï· Strong communicator focused on building relationships and leveraging 
partnerships to advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of 
urgency, and sense of humor. 

ï· Ability to adapt to changing policies, procedures, and community needs. 

ï· Willingness to maintain certifications and participate in professional 
development 

ï· Must have experience in Adobe Cloud (Illustrator, Photoshop, InDesign) as 
well as capturing and editing photos and video. 

ï· Knowledge of the non-profit sector is a plus as well as some experience in 
public health campaigns, and or/mental health information. 

ï· Bilingual in English and Spanish preferred. 

ï· Strong leadership, verbal and written communication skills; and strong 
presentation and interpersonal skills. 

ï· Must possess the ability to effectively and efficiently work on multiple projects. 

ï· Excellent Word, Excel and PowerPoint skills. 

ï· Superb researcher 

ï· Excellent writer and editor 

ï· Strong knowledge of social media platforms i.e. Facebook, Twitter, Snapchat, 
Instagram. 

ï· Must have experience with capturing and editing photos, video, and audio. 

ï· Must be able to work a flexible schedule with the possibility of early morning, 
evening, and weekend work. 


5 


ï· Familiarity with El Paso communities and local resources is highly valued 

ï· Passion for early childhood development, family engagement, and 
community support. 

ï· Experience in outreach, case management, family services, or community 
organizing is a plus. 

ï· Comfortable presenting in front of groups and one-on-one with families. 

ï· Organized, self-motivated, and able to manage multiple outreach efforts at 
once. 

ï· Valid driver’s license, insurance and vehicle required. 

ï· Background check required 
 
Job Classification: Full time/Non-Exempt 
Salary Range: $35,000 - $37,500 
Classification: Full-Time, Exempt 
Benefits: Health, Dental, Life Insurance, Retirement Contributions 


6

United Way of El Paso County

Outreach and Communications Coordinator

JOB TITLE: Multimedia Content &amp; Communications Strategist, Senior Manager&nbsp;OFFICE LOCATION&nbsp;1015 15th Street, NW, Suite 1200, Washington, DC&nbsp;8614 Westwood Center Drive, Suite 300, Vienna, VA&nbsp; &nbsp;WORK SCHEDULE:&nbsp;Hybrid/Flexible.&nbsp;&nbsp; REPORTS TO:&nbsp; Vice-President, Marketing &amp; Communications&nbsp;SALARY: $71,522 - $110,859&nbsp; COMPENSATION &amp; BENEFITS&nbsp;United Way NCA offers competitive compensation and benefits, including substantial paid leave, healthcare benefits, a matching retirement plan, and&nbsp;a great work environment.&nbsp;Mission: United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.&nbsp;  We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.&nbsp; &nbsp;Who We Serve: The ALICE (Asset Limited, Income Constrained, Employed) population&nbsp;represents&nbsp;more than&nbsp;600,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live. United Way NCA’s ALICE Lives Here initiative is one of United Way NCA’s strategic programs&nbsp;established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.&nbsp; Equity: Equity&nbsp;is fundamental to our mission. We infuse&nbsp;equity&nbsp;in all our business operations, hiring practices and community impact initiatives.&nbsp; Overview:  &nbsp; The Multimedia Content &amp; Communications Strategist, Senior Manager (MCCSSM),&nbsp; reports to&nbsp;&nbsp;the Vice President of Marketing &amp; Communications, plays a pivotal role in bringing our work of the United Way of the National Capital Area to life through dynamic and compelling human stories and strong copywriting that move and engage our donors, volunteers, and community partners, and the wider community more deeply to create a more equitable region.&nbsp; The MCCSSM understands the science behind good&nbsp;storytelling,&nbsp;uses&nbsp;a&nbsp;data-driven approach, and is responsible for the storytelling spectrum – from gathering stories in the field to packaging them for a variety of strategic purposes across all channels (audio, visual, and written),&nbsp;with&nbsp;familiarity&nbsp;in both&nbsp;traditional and digital media best practices.&nbsp;The MCCSSM will be a strategic and creative writer who can deliver emotionally engaging content tailored for different target audiences and organizational goals.&nbsp;This leader will be an agile writer&nbsp;capable of producing both long and short form pieces for target audiences with varying levels of understanding of United Way NCA’s work in the community. She/he is an experienced interviewer, researcher, editor, and writer who can take existing and&nbsp;new content and translate it into polished, compelling stories supporting traditional and digital engagement goals across fundraising, volunteerism, marketing, and communications.&nbsp;This role involves close collaboration with internal teams, donors, community partners, and media to drive campaign success and achieve regional goals.&nbsp;&nbsp;&nbsp; Duties and&nbsp;Responsibilities&nbsp;Content Strategy &amp; Development&nbsp;<ul><li>Develop and implement narrative strategies by crafting compelling stories that engage audiences, reinforce organizational values, and guide strategic direction.&nbsp;</li><li>Lead the development and management of a cross-functional editorial calendar to ensure cross-team alignment and narrative consistency, supporting a cohesive content strategy that elevates United Way NCA’s brand storytelling and visibility.&nbsp;</li><li>Provide vision and&nbsp;expertise in multimedia storytelling&nbsp;to develop&nbsp;compelling communication assets,&nbsp;including podcasts, newsletter&nbsp;features, videos, and photography.&nbsp;</li><li>Field-produce and direct interviews, documentaries, and other multimedia content independently, from concept through execution.&nbsp;</li><li>Experience capturing high-quality photos and video using DSLR or mirrorless cameras; able to document events, interviews, or site visits.&nbsp;</li><li>Video editing experience using Adobe Creative Suite&nbsp;(e.g., Premiere Pro).&nbsp;</li><li>Experience shooting with cameras&nbsp;</li><li>Develop and execute a comprehensive content strategy that strengthens the United Way NCA’s visibility and reputation and brand storytelling.&nbsp;</li><li>Shape and integrate content initiatives into the United Way NCA’s overall communications strategy.&nbsp;</li></ul>Storytelling &amp; Content Creation&nbsp;<ul><li>Write, edit, and curate high-impact content—including philanthropic donor stories, web articles, newsletters, annual reports, social media content, grant submissions, and marketing materials.&nbsp;</li><li>Develop and implement communication strategies that use storytelling techniques to achieve organizational goals—translating insights into clear, engaging content through collaboration, research, and narrative development.&nbsp;</li><li>Understands the landscape of storytelling&nbsp;grant opportunities and can support partnerships or proposals related to mission-driven multimedia content.&nbsp;</li><li>Work to identify and develop compelling stories about our Community Impact programs, staff, and the issues relating to our work in the communities that we serve.&nbsp;</li><li>Identify opportunities to gather content from the field in support of our editorial content strategy.&nbsp;</li><li>Deliver packaged content and stories for pre-determined marketing&nbsp;&amp; communications&nbsp;tactics.&nbsp;</li></ul>Digital Storytelling &amp;&nbsp;Engagement&nbsp;<ul><li>Collaborate with&nbsp;the&nbsp;Digital Marketing Manager to optimize and produce stories and content to enhance United Way NCA’s website for the purposed of boosting online engagement and recruiting new donors and volunteers.&nbsp;</li><li>Develop content strategies that maximize audience reach and engagement,&nbsp;leveraging platform-specific storytelling approaches.&nbsp;</li><li>Monitor emerging trends and technologies to continuously enhance digital content performance.&nbsp;</li><li>Must spend a minimum of two (2) days per week across the footprint of United Way NCA collecting stories and content.&nbsp;</li></ul>Data-Driven Insights &amp; Content Performance&nbsp;<ul><li>Utilize analytics tools to track content engagement, effectiveness, and conversion impact.&nbsp;</li><li>Report on content performance, providing data-driven recommendations to refine strategy and improve engagement.&nbsp;</li><li>Take a data-driven approach to content strategy,&nbsp;utilizing performance insights to align content with organizational goals and audience motivation continually.&nbsp;</li></ul>Collaboration &amp; Stakeholder&nbsp;Alignment&nbsp;<ul><li>Leverage donor and stakeholder insights to personalize and enhance content resonance.&nbsp;</li><li>Work cross-functionally with PR, media, and&nbsp;communications&nbsp;teams to ensure a cohesive and unified communications strategy.&nbsp;</li><li>Engage with internal and external stakeholders to align content development with organizational priorities and campaign initiatives.&nbsp;</li><li>Complies with all standard operating policies and procedures.&nbsp;</li><li>Performs other duties as&nbsp;required or assigned, which are&nbsp;reasonably within the scope of the duties in this job classification.&nbsp;</li></ul>Education, Background and Experience:&nbsp;<ul><li>Bachelor’s degree in communications, Journalism, Marketing, Public Relations, or a related field is preferred. High School Diploma or GED with equivalent years of related multimedia and communications work experience&nbsp;required.&nbsp;&nbsp;</li><li>Minimum of five (5) years of professional video and editorial experience.&nbsp;</li><li>Minimum five&nbsp;(5) years&nbsp;of experience in content strategy, writing, or editorial development, preferably within nonprofit, research, philanthropy, or corporate brand storytelling environments required.&nbsp;</li><li>Minimum five (5) years of proven experience in developing and executing multi-channel content strategies that drive audience engagement&nbsp;required&nbsp;</li><li>Three (3) years of strong background in storytelling, content marketing, and brand messaging with an emphasis on digital platforms&nbsp;required.&nbsp; &nbsp;</li><li>Strong writing and communication skills with the ability to craft compelling narratives and communicate effectively in various formats. &nbsp;</li><li>Strategic thinking and problem-solving skills with the ability to&nbsp;identify opportunities and develop effective strategies.&nbsp;</li><li>Diversified portfolio of video and writing samples&nbsp;required.&nbsp;</li><li>Demonstrated track record of filming and producing digital and print content for a range of target audiences.&nbsp;</li><li>Knowledge of and/or experience with editing programs&nbsp;like&nbsp;Adobe Creative Suite&nbsp;(e.g., Premiere Pro).&nbsp;</li><li>Superior written and visual communication&nbsp;is&nbsp;a must.&nbsp;</li><li>Experience translating technical source material into accessible, compelling human stories for a general audience.&nbsp;</li><li>Understands storytelling and marketing copywriting trends across varied media types.&nbsp;</li><li>Project management skills and attention to detail.&nbsp;</li></ul>Qualifications and Personal Attributes:&nbsp;Competencies: To perform the job successfully, an individual should&nbsp;demonstrate the following competencies to perform the essential functions of this position.&nbsp;&nbsp;&nbsp;Organizational:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<ul><li>Mission focused – the ability to create&nbsp;real social change that leads to better lives and healthier communities.&nbsp;</li><li>Relationship oriented –an understanding that people come before&nbsp;process and&nbsp;is astute in cultivating and managing relationships toward a common goal.&nbsp;</li><li>Collaborator – understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement.&nbsp;</li><li>Results driven – dedicated to shared and measurable goals for the common good, creating, resourcing, scaling, and&nbsp;leveraging strategies and innovations.&nbsp;</li><li>Brand steward – a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.&nbsp;</li></ul>Functional:&nbsp;<ul><li>Ethical Standards – Maintains confidentiality, acts with professional, personal, and behavioral integrity.&nbsp;</li><li>Problem solving—the individual&nbsp;identifies and resolves problems&nbsp;in a timely manner and gathers and analyzes information skillfully.&nbsp;&nbsp;</li><li>Interpersonal Skills—the individual&nbsp;maintains confidentiality,&nbsp;remains open to others’ ideas, and&nbsp;exhibits willingness to try new things.&nbsp;&nbsp;</li><li>Oral communication—the individual speaks clearly and persuasively in positive or negative situations,&nbsp;demonstrates group presentation skills, and conducts meetings.&nbsp;&nbsp;</li><li>Written Communication—the individual edits work for spelling and grammar, presents numerical data effectively and can read and interpret written information.&nbsp;&nbsp;</li><li>Planning/organizing—the individual prioritizes and plans work activities, uses time efficiently and develops realistic action plans.&nbsp;</li><li>Quality control&nbsp;demonstrates accuracy and thoroughness and&nbsp;monitors your own work to ensure quality.&nbsp;</li><li>Adaptability—the individual adapts to changes in the work environment, manages competing demands, and can deal with frequent changes, delays, or unexpected events.&nbsp;&nbsp;</li><li>Dependability—the individual is consistently at work and on time, follows instructions, responds to management direction, and&nbsp;solicits feedback to improve performance.&nbsp;</li></ul>To apply, please&nbsp;submit your resume along with a cover letter to Human Resources at&nbsp;<a href="https://unitedwaynca.org/about-us/careers/" target="_blank">https://unitedwaynca.org/about-us/careers/</a>&nbsp;Successful candidates must pass criminal background and reference checks.&nbsp;United Way of the National Capital Area  &nbsp;&nbsp;EOE M/F/D/V&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="http://unitedwaynca.org/" target="_blank"> unitedwaynca.org</a>&nbsp;

United Way National Capital Area

United Way of the National Capital Area

Multimedia Content & Communications Strategist, 

Marketing and Social Media InternAs the area's premier impact organization, United Way of the Dutchess-Orange Region serves as a catalyst to increase the community's capacity to improve the lives of its citizens. Our aim is to support nonprofits in our region through investing in social change, recruiting and managing volunteers and providing economically disadvantaged individuals with basic necessities, material goods and professional training. We fight for the health, education and financial stability of every person in our community. We pride ourselves in having a culture in which staff, interns and volunteers can voice their ideas.Key Responsibilities: The intern will work within the Marketing Department to promote our brand and social media presence, while developing skills related to marketing, advertising, journalism and public relations.For this role in particular, access to editing software such as Adobe Photoshop, Canva and Indesign is idealReporting Relationship:&nbsp;This position reports to the Director of Marketing and CommunicationsKey Performance Metrics:&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Uploading and editing photos&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Creating engaging content for social media (Twitter, Instagram, Facebook etc.)&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Creating/updating flyers and other marketing tools&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Updating the website•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Attending United Way events&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Writing articles, letters, and content on promotional tools•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Attending meetings and taking notes•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Prepping for events—assisting with creating promotional materials, gathering marketing tools, putting together other needed materials•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Helping with other community projects as neededKnowledge and Skills Required:&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Currently enrolled in a Bachelor’s Degree program in Marketing, Communications (or related&nbsp;field)•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent communication skillsTo Apply: Email your Resume and Portfolio to Rebecca Lull <a href="mailto:rlull@uwdor.org" target="_blank">rlull@uwdor.org</a>

3 Marketing / Communications / PR Jobs