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Department:&nbsp;Marketing and CommunicationsReports to:&nbsp;&nbsp;Director, Marketing and CommunicationsReviewed: July 2025&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;FLSA Status:&nbsp;Exempt&nbsp;Purpose of Position:&nbsp;The Digital Marketing Specialist will develop and execute effective digital strategies to grow revenue, increase brand understanding and foster engagement with current and prospective donors, volunteers, partners and the community.The Digital Marketing Specialist will be a strong thinker and communicator with a passion for storytelling, have a clear grasp of email marketing and digital content development, and an understanding of data-driven digital strategies. This role reports to the Marketing and Communications Director and does not manage other staff.Key Responsibilities and Essential Functions:<ul><li>Develop and implement digital strategies, specifically focused on increased donor acquisition, engagement and retention</li><li>Create, test and optimize email journeys and newsletters that align with organizational goals</li><li>Produce story-driven content for digital communications channels, including blog, website, newsletters and social media</li><li>Build content marketing plans aligned with fundraising and volunteer goals, integrating email, blog and social media content</li><li>Assist in creating digital assets for email, web and social platforms using templates or provided design tools</li><li>Photography and video editing using tools like Canva, CapCut or Adobe Express for social and email content</li><li>Maintain a digital content calendar in collaboration with internal stakeholders</li><li>Attend United Way events to create real-time social media content and post-event digital assets to promote events across social media and web platforms</li><li>Monitor and respond to social media comments and messages, escalating to leadership as needed</li><li>Stay informed on digital marketing trends and suggest creative improvements to enhance reach and engagement</li><li>Conduct regular website audits to ensure content is accurate and up to date</li><li>Implement email communications plan using deliverability best practices, including list hygiene and sender reputation management</li><li>Track and report on basic metrics related to email, web and social media performance using tools like Google Analytics</li><li>Analyze campaign costs, outcomes and alignment with strategic priorities to determine ROI and propose recommendations to improve performance</li><li>Perform other such duties as may be assigned by the supervisory team&nbsp;</li><li>These job responsibilities are to be the main emphasis of this position.  As with every job at United Way, it is not possible to define jobs precisely.  Should the need exist, every person in the organization will assist in any way necessary to assure an efficient and cooperative environment &nbsp;</li></ul>Experience/Qualifications:&nbsp;A bachelor’s degree is required; a bachelor’s degree in the field of marketing, communications or public relations preferred&nbsp;<ul><li>Two to four years of digital marketing experience preferred</li><li>Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Suite is a plus</li><li>Strong interpersonal, communication and project management skills and ability to interact with internal and external clients</li><li>Strong copywriting, copyediting and storytelling skills</li><li>Familiarity with AP style&nbsp;</li><li>Experience developing email campaigns and audience journeys using platforms like Constant Contact or Salesforce Marketing Cloud</li><li>Strong knowledge and understanding of social media platforms, including Facebook, Instagram, LinkedIn, YouTube, etc.</li><li>Experience with videography and photography&nbsp;</li><li>Experience with content management systems and platform such as WordPress</li><li>Working knowledge of web, social media and digital advertising analytics, with the ability to translate data into clear insights and communicate results effectively, such as Google Analytics and Google AdWords&nbsp;</li><li>Understanding of the various digital marketing platforms and best practices for utilization</li><li>Understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies and best practices</li><li>Knowledge of HTML/Cascading Style Sheets (CSS) for web updates and maintenance</li><li>Willingness to support departmental initiatives and represent the organization at United Way events outside office hours as needed</li><li>Combination of marketing and publishing mindset; always think "customer first"</li><li>Flexibility adjusting to unexpected assignments, difficulties and deadlines</li><li>Openness to feedback and trying new things</li><li>Good organizational skills and an ability to prioritize multiple tasks</li><li>Quick learner who enjoys staying up-to-date with digital marketing trends</li></ul><ul><li>Demonstrated proficiency in the use of computer equipment, phones, various software programs and resource file&nbsp;</li><li>Ability to work effectively under stress and maintain productivity and composure under pressure&nbsp;</li><li>Comfortable working in a fast-paced environment&nbsp;</li><li>Adapt readily to changes&nbsp;</li><li>Ability to use good judgment and assessment techniques&nbsp;</li><li>Ability to work with minimal supervision&nbsp;</li><li>Effectively prioritizes work and establishes clear goals in coordination with supervisor&nbsp;</li><li>Flexibility to work variable shifts within a hybrid, remote environment.&nbsp; &nbsp;</li><li>&nbsp;Ability to pass a background check&nbsp;</li><li>Must pass pre-employment drug screening&nbsp;</li><li>Staff members who drive a vehicle on United Way of Northeast Florida business must provide proof of a valid driver’s license, have an acceptable driving record and provide proof of current automobile insurance meeting Florida minimum.  &nbsp;</li><li>Keep all activities in line with the core values and contribute to the positive culture of United Way of NE Florida.&nbsp;</li><li>Actively participate in the broader organizational activities and be a brand steward within the community, outside agencies and/or programs to enhance United Way services to the community.&nbsp;</li></ul>General Physical Requirements for Essential Functions of the Job:&nbsp;The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to sit, stand, walk, talk, carry, lift, speak and/or hear. Continual use of the hands with wrist and finger movement using a keyboard is required.&nbsp;Specific vision abilities required by this job include long hours viewing a computer monitor screen. The employee may occasionally travel using personal vehicle and/or work outside normal office environment.&nbsp;This description is not designed to contain a comprehensive inventory of all responsibilities and qualifications required of all team members assigned to this position. It is intended only to describe the key elements relative to each section. Also, duties and/or requirements of this position may be modified, added or deleted at any time. This supersedes all descriptions previously written for the same position. Unique equivalent skills and experience may possibly substitute for required position requirements.&nbsp;Additional Information:&nbsp;The attributes listed above represent our current thinking for the role. You can be a great candidate even if you don't fit everything we've described. You can also have important skills we haven't thought of. If that's you - even if you’re on the fence - we encourage you to apply and tell us about yourself! Unique equivalent skills and experience may possibly substitute for required position requirements.&nbsp;We have built an environment that celebrates differences in backgrounds and experiences.United Way of Northeast Florida is an Equal Opportunity Employer and a Drug Free Work Environment.&nbsp;United Way of Northeast Florida reserves the right to adjust work location.&nbsp;

United Way of Northeast Florida

Northeast Florida

Digital Marketing Specialist

Purpose of Position:&nbsp;Northeast Florida is home to over 425,000 active-duty servicemembers, veterans, and their families, representing nearly 25% of all households. Their needs are diverse, and navigating available services can be challenging. Basic referrals often fall short. This role provides peer-based care coordination to help veterans access and sustain the support they need.The Veteran Care Coordinator (VCC) is a veteran-peer and system of care navigator. The VCC works closely with veterans, military servicemembers, and their families who require comprehensive community support services, ensuring they receive the necessary assistance to overcome barriers.&nbsp; Key Responsibilities and Essential Functions:&nbsp;<ul><li>Utilize strong customer service, interpersonal, problem-solving, and troubleshooting skills to de-escalate complex situations and ensure timely coordination of veteran care.</li><li>Handle service requests from Veterans, their families, and community partners.</li><li>Assess eligibility based on criteria, capacity, location, and client preferences.</li><li>Create client care plans addressing individual needs.</li><li>Collaborate with veterans to facilitate direct referrals to appropriate treatment or service providers.</li><li>Maintain accurate and timely records in case management systems, analyze data to identify service gaps, and inform decision-making for veterans.</li><li>Stay connected with clients throughout the navigation process, conduct follow-ups, and measure outcomes.</li><li>Use appropriate approaches, and best practices for clients experiencing personal crisis, including mental health issues via telephone conversations.</li><li>Consult with Mission United Manager on unique cases, process improvements, service provider performance, and trends.</li><li>Develop and maintain relationships with social service partners to assist veterans.</li><li>Work with other Veteran Care Coordinator and other departments to advance goals and objectives of United Way and Mission United.</li><li>Engage in community and agency outreach activities, providing information to increase awareness of veteran services.</li><li>Execute additional tasks as directed by the Manager of Mission United.</li></ul>Experience/Qualifications:&nbsp;<ul><li>Bachelor’s degree preferred.&nbsp;</li><li>U.S. military Veteran required.</li><li>Knowledge of Veterans Administration (VA) programs, Veteran and community social services highly desirable.</li><li>Experience working with the Veteran population.</li><li>Required to achieve certification as a Florida Veterans Support Line (FVSL) Recovery Peer Specialist within 18 months of hire date.</li><li>Expertise in providing quality customer service.</li><li>Experience with Microsoft Office Suite.</li><li>Skilled at tracking, managing data, and grant compliance.</li><li>Proficiency in oral and written communication skills.&nbsp;</li><li>Proficient working well in teams and contributing to a positive work culture.</li><li>Demonstrated proficiency in the use of computer equipment, phones, various software programs.</li><li>Ability to build relationships with and collaborate with community partners.&nbsp;</li><li>Comfortable working in a fast-paced environment.&nbsp;</li><li>Keep all activities in line with the core values of United Way of NE Florida.&nbsp;&nbsp;</li><li>Actively participate in broader organizational activities and be a brand steward within the community, outside agencies and/or programs to enhance United Way services to the community.&nbsp;</li><li>Flexibility to work variable shifts within a hybrid, remote environment.&nbsp; &nbsp;</li><li>Ability to pass and maintain a Level 2 background check is required.&nbsp;&nbsp;</li><li>Must pass pre-employment drug screening&nbsp;</li><li>Staff members who drive a vehicle on UWNEFL business must provide proof of a valid driver’s license and current automobile insurance.&nbsp;&nbsp;</li></ul>Preferred Experience:<ul><li>Certified as a Florida Veterans Support Line (FVSL) Recovery Peer Specialist</li></ul>General Physical Requirements for Essential Functions of the Job:&nbsp;The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. While performing the duties of this job the employee is regularly required to sit, stand, walk, talk, carry, lift, speak and/or hear. Continual use of the hands with wrist and finger movement using a keyboard is required.&nbsp;Specific vision abilities required by this job include long hours viewing a computer monitor screen. The employee may occasionally travel using personal vehicle and/or work outside normal office environment.&nbsp;This description is not designed to contain a comprehensive inventory of all responsibilities and qualifications required of all team members assigned to this position. It is intended only to describe the key elements relative to each section. Also, duties and/or requirements of this position may be modified, added or deleted at any time. This supersedes all descriptions previously written for the same position. Unique equivalent skills and experience may possibly substitute for required position requirements.&nbsp;Additional Information:&nbsp;The attributes listed above represent our current thinking for the role. You can be a great candidate even if you don't fit everything we've described. You can also have important skills we haven't thought of. If that's you - even if you’re on the fence - we encourage you to apply and tell us about yourself! Unique equivalent skills and experience may possibly substitute for required position requirements.&nbsp;We have built an environment that celebrates the differences in backgrounds and experiences.&nbsp;United Way of Northeast Florida is an Equal Opportunity Employer and a Drug Free Work Environment.&nbsp;&nbsp;UWNEFL reserves the right to adjust work location

2 Jobs in Jacksonville, FL, USA