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RUW is seeking an extroverted professional who excels at relationship-building. A great candidate will feel confident communicating with community members, business leaders, and local government officials throughout the Fredericksburg region. Opportunities to engage donors will take place through the planning of special events, applying for grant funding, and fundraising campaigns. The key requirement for Donor Engagement is the ability to recruit, retain, and grow relationships.

Rappahannock United Way

Donor Engagement

United Way of the Virginia Peninsula 
101 York Crossing Rd. 

Yorktown, VA 23692 

(757) 229 – 2222 


Job Title: Director of Resource Development 

Reporting to: CEO 

Department: Resource Development and Marketing 

Classification: Full-time, Salary 


Overall Purpose of this role: 

This relationship-focused servant leader helps determine and execute impactful 

resource development and fundraising strategies on the Virginia Peninsula. This 

position provides oversight and support to staff and volunteers working to raise 

awareness, funds, and volunteerism through the traditional United Way Workplace 

Campaign as well as through other diversified streams of revenue. 

As the community fundraiser, funds raised by United Way of the Virginia Peninsula 

(UWVP) are mobilized and leveraged to support direct-service nonprofit organizations, 

build and support collaborative solutions, and to ensure that households in our 

community can access assistance for basic needs and long-term supports. 

The Director of Resource Development works in tandem with the Board of Directors, 

CEO, and other leadership positions to ensure that fundraising and partnerships 

contribute to our organization’s mission to improve lives and our collective impact 

efforts to address poverty on the Virginia Peninsula. Key responsibilities for this 

position include strategic leadership, program and performance management, fund 

development, and relationship building. 


Strategic Leadership 

 • Define goals and strategies in coordination with the Board and CEO to build 

impactful partnerships, raise funds, and encourage volunteerism as a part of the 

organization’s overall Collective Impact Agenda 

 • Operationalize complex and strategic plans and objectives in order to direct 

tactics and tasks to appropriate staff, volunteers, and groups that maximize 

efficiency and performance 

 • Recruit, equip, and manage staff and volunteers working to raise funds and 

mobilize resources in the community including assigned Board Committee(s), 

the Annual Campaign Cabinet, Campaign partners and coordinators, affinity 

group leaders and members, and other committees associated with events and 

initiatives 


 • Participate as a member of the Senior Leadership Team to provide united, 

transparent, and supportive leadership presence across the organization that 

promotes responsiveness, accountability, and kindness. 

 • Model UWVP’s guiding principles with all internal and external staff: Kindness, 

Optimism, and Partnership 

 • Set and prioritize long-term goals and short-term objectives, and manages 

activities to ensure continuity and purpose-driven outcomes 

 • Monitor trends and research related to philanthropy and resource development 

models 

 • Maintain confidentiality and discretion when appropriate, balanced with an 

intentional effort to be transparent and maintain a high level of integrity and 

fidelity to the United Way mission and vision 


Program and Performance Management 

 • Compose defined long-term and annual resource development plans aligned with 

organizational strategies 

 • Evaluate outcomes and other metrics related to each revenue stream and 

identify opportunities to enhance partnerships, processes, and relationships in 

order to improve performance 

 • Evaluate resource development staff performance and provide opportunities for 

growth and development 

 • Develop, organize, and lead the planning of annual events and donor experiences 

related to affinity groups, the annual campaign, and special initiatives 

 • In partnership with the CEO, develop the annual budgeted revenue and manage 

expenses related to fundraising efforts 

 • Assist in establishing and managing operating and administrative policies and 

procedures related to resource development 

 • In coordination with the Director of Administration, supervise data entry and 

quality related to resource development and philanthropy including donor details 

and gift designations 


Fund Development 

 • In conjunction with the CEO, Community Impact leadership, and assigned Board 

Committee(s), identify opportunities and devise strategies and plans to 

strengthen and diversify partnerships and grow revenue 

 • Manage and grow multiple streams of revenue including the United Way 

Workplace campaign, corporate support, major and legacy gifts, peer-to-peer 

fundraising, and collaborative grant opportunities 


 • Enhance UWVP’s service delivery efforts related to volunteerism, pledge 

processing, and philanthropy to best align with Corporate Social Responsibility 

models 

 • In coordination with the CEO, cultivate, steward, and solicit current and 

prospective donors 

 • Ensure the integrity of pledge and gift processing with transparency and foster 

trust with donors, partners, and community stakeholders 

 • Execute an effective process for ensuring that every donation is accounted for 

appropriately and that every donor receives appropriately personalized gratitude 


Relationship Building 

 • Build and promote a discipline of relationship management across the 

organization, specifically in areas providing direct and critical support to resource 

development 

 • Cultivate and sustain positive, productive relationships with volunteers, 

community and business leaders, donors, fund recipients, and staff 

 • Work in partnership with the CEO to engage and educate members of the 

business and financial community about United Way’s resource development 

initiatives and collective impact strategies 

 • Build and grow relationships with other fund-making organizations in order to 

strengthen partnerships and build collaborative funding programs 

 • Identify and interpret relevant donor and volunteer aspirations in order to connect 

resources with community and organizational needs 

 • Effectively communicate with diverse audiences to share the UWVP mission in a 

way that compels others to give, volunteer, or connect with the organization in a 

meaningful way 

 • In partnership with the CEO and Marketing staff, develop mass communications 

related to major accomplishments, crisis response, and general organizational 

news 


Key Competencies: 

 • Visionary, strategic, and innovative 

 • Ability to understand and simplify complexities 

 • Shows kindness and diligence in the face of adversity 

 • Self-propelled initiative 

 • Knowledge of standard CRMs and donor databases 

 • Compelling public speaker and facilitation 

 • Values diversity and inclusion and strives for equity 

 • Seeks and shares knowledge collaboratively 

 • Focused and driven to achieve shared goals 


 • Adaptable to shifting priorities and various environments 

 • Accountable for results 

 • Ability to galvanize internal and external constituents around shared goals 


The ideal candidate will possess the following qualifications: 

 • Minimum of 5 years’ experience in nonprofit fundraising or related roles 

 • Undergraduate degree in Business Administration, Human Services, Leadership 

or related field. 

 • Technical proficiencies in Microsoft Office Suite, internet search engines as an 

end user, and social media platforms 

 • Ability to participate in some reasonable physical activity such as lifting, bending 

and moving, (accommodations will be considered as needed) related to event 

preparation and special programs 

 • Valid Driver’s license, automobile insurance, and reliable transportation required 


This position works in-office and in the community. Remote and hybrid options are not 

available. 


Interested candidates should send their resume to <a href="mailto:info@uwvp.org" target="_blank">info@uwvp.org</a>. 


<a href="info@uwvp.org">info@uwvp.org</a>

United Way of the Virginia Peninsula (UWVP)

United Way of the Virginia Peninsula

Director of Resource Development

2 Fundraising Jobs in Virginia