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Revised 09.23.2025 

 
United Way of El Paso County is committed to improving lives and creating 
opportunities for all people in our community. Through collaboration, advocacy, and 
direct services, we work to eliminate inequities and support families across education, 
health, basic needs, and financial stability. 
 
POSITION: Parents as Teachers Parent Educator 
 
REPORTS TO: Director of Early Childhood Initiatives 
 
PURPOSE: The Parent Educator plays a vital role in advancing United Way of 

El Paso County’s mission, vision, and Education Community Impact 
goals by delivering effective family home visitation programs. This 
position is responsible for implementing the Parents as Teachers 
evidence-based early childhood home visitation framework—
supporting strong communities, thriving families, and children who 
are healthy, safe, and ready to learn. 

 
MAJOR DUTIES &amp; RESPONSIBILITIES 
The role of the Parent Educator is to will deliver the evidence-based Parents as 
Teachers (PAT) curriculum to families through regular in-home visits. The Parent 
Educator will support parents in fostering their child’s development, conduct 
assessments, connect families with resources, and build strong relationships within the 
community. 
 
Responsibilities: 

ï· Conduct 30–40 home visits per month to families with young children; 

ï· Use the PAT curriculum to promote child development, school readiness, and 
parenting support; 

ï· Facilitate family group sessions and community-based events; 

ï· Conduct developmental screenings and family assessments; 

ï· Maintain accurate and timely records in Visit Tracker (PAT) database; 

ï· Recruit new families through outreach and community presentations; 

ï· Participate in ongoing professional development (minimum 20 hours/year); 

ï· Collaborate with community partners and other United Way programs. 
 

Administrative Compliance for Parents as Teachers: 

ï· Enter and maintain up-to-date client data in electronic system: Visit Tracker 
(PAT) ; 

ï· Keep accurate and complete family case files in compliance with program and 
grant requirements; 


 Revised 09.23.2025 

ï· Submit daily timesheets, weekly/monthly staff reports, and mileage/expense 
reports by established deadlines; 

ï· Participate in monthly supervision sessions (both reflective and 
administrative); 

ï· Recruit new families to maintain a full caseload through community outreach 
and presentations; 

ï· Solicit donations and secure incentives to support and engage participating 
families. 

 
Professional Development: 

ï· Complete a minimum of 20 hours of professional development annually to 
maintain certification through the Parents as Teachers national office. 

ï· Attend all required trainings, including: 
o PAT Foundational &amp; Model Implementation 
o Core Curriculum 
o Technology System 
o Ages and Stages Questionnaire (ASQ) 
o Life Skills Progression (LSP) 
o Parenting Interaction and Children: Checklist of Observations Linked to 

Outcomes (PICCOLO) 
o Adverse Childhood Experiences (ACEs) 
o Cultural Competency 
o Trauma Informed Care 
o Health Screening Procedures 
o Other training as recommended to support growth and capacity 

building. 
 
Relationships: 
The primary relationship of the Parent Educator is with the families enrolled in the 
Parents as Teachers program. In addition, the role involves building and maintaining 
strong, collaborative relationships with a diverse range of external stakeholders, 
including: 

ï· Host sites and educational institutions; 
ï· Community groups and neighborhood associations; 
ï· Non-profit and government agencies; 
ï· Faith-based organizations and foundations; 

Internally, the Parent Educator will work closely with staff across departments to ensure 
program alignment and mission-driven collaboration. 
 
UNITED WAY PROFESSIONAL CORE COMPETENCIES: 
All United Way team members are expected to demonstrate the following core 
competencies that reflect our values, drive our mission, and support our impact in the 
community: 

ï· Mission-Focused 
Committed to improving lives and creating opportunities for all individuals and 


 Revised 09.23.2025 

families in our region. This commitment guides decisions, motivates 
performance, and drives long-term community change. 

ï· Relationship-Oriented 
Builds and nurtures strong, trusting relationships with families, partners, 
coworkers, and community stakeholders. Understands that collaboration is 
essential to achieving shared goals. 

ï· Equity-Driven 
Prioritizes equity in every aspect of work. Recognizes and addresses systemic 
barriers to opportunity and strives to create inclusive solutions that reflect the 
diverse populations we serve. 

ï· Collaborative Leader 
Works well across departments and sectors to align resources, people, and 
ideas. Supports a team-oriented culture and actively engages in partnerships that 
strengthen our impact. 

ï· Results-Oriented 
Focuses on data-informed decision-making, continuous improvement, and 
accountability. Measures outcomes to ensure effectiveness, growth, and long-
term success. 

ï· Community Stewardship 
Upholds the integrity and reputation of United Way of El Paso County by serving 
as a responsible, transparent, and ethical representative of our organization and 
mission. 

 
SKILLS AND DEMONSTRATED ABILITIES: 
The ideal candidate will bring a strong combination of technical and interpersonal skills, 
including: 

ï· Strong leadership, verbal and written communication, and presentation skills 
ï· Excellent interpersonal abilities to engage effectively with diverse families and 

community partners; 
ï· Basic proficiency in Microsoft Office applications (Word, Excel, Outlook, etc.); 
ï· Ability to effectively manage and prioritize multiple projects in a dynamic work 

environment; 
ï· Strong organizational, time management and record-keeping skills. 

 
PERSONAL ATTRIBUTES: 

ï· Collaborative and works well with others across diverse settings; 
ï· Adaptable and thrives in a dynamic, innovative, and evolving environment; 
ï· Detail-oriented with a strong commitment to accuracy, quality, and follow-

through. 
 

QUALIFICATIONS | KNOWLEDGE, EDUCATION AND EXPERIENCE: 
Required: 

ï· Bachelor’s Degree or a minimum of 3-5 years of experience in early childhood 
education, parent education, social work, and/or in health or human services. 

ï· Fluency in both English and Spanish 


 Revised 09.23.2025 

ï· Valid driver’s license, current auto insurance, and daily access to a reliable 
vehicle. 

ï· Ability to pass a background check. 
ï· Willingness to work a flexible schedule, including occasional early mornings, 

evenings, and weekends. 
 

Preferred Personal Attributes: 
ï· High level of integrity, professionalism, and tact; 
ï· Strong sense of accountability; 
ï· Positive attitude with a sense of humor. 

 
Physical &amp; Work Environment Requirements: 

ï· Regularly required to sit, talk, and listen; 
ï· Frequent keyboard use with wrist and finger movement; 
ï· Prolonged screen time (computer monitor); 
ï· Occasionally lift and carry items up to 25 pounds; 
ï· Reasonable accommodations will be made for individuals with disabilities. 

 
 
 
JOB CLASSIFICATION: 
 
Position: Full-Time, Non-Exempt Salary: $36,790 annually 
Benefits: Competitive benefits package including Health, Dental, Life Insurance, and 
Retirement contributions. 
An 18-month commitment is required for this position.

United Way of El Paso County

Parent Educator

United Way of El Paso County is committed to improving the lives and futures of all people in the 
community. We bring together expertise, funding and volunteer support to positively impact 
education, health, basic needs, and financial stability. In partnership with others, we work to 
eliminate inequities experienced by diverse populations so that all people have a safe, healthy 
home environment, achieve their educational potential, and increase their financial stability. We 
commit to building bridges across cultural, racial, religious, and economic boundaries. 

POSITION: SENIOR VICE PRESIDENT/CHIEF OPERATING OFFICER 
 
REPORTS TO: President and CEO 
 
PURPOSE: The Senior Vice President/Chief Operating Officer (SVP/COO) supports the 

mission of United Way of El Paso County (UWEPC) by leading a team of 
passionate and committed individuals to develop and sustain deep redesign of its 
strategy and operations. 

 
The SVP/COO will lead operations, assisting the CEO in governance and 
corporate administrative matters, including business/strategic planning and 
organizational change efforts. The SVP/COO will provide supervision and 
oversight to staff teams and departments, in addition to representing the 
organization in the CEO’s absence in public meetings, events and with volunteers 
and other stakeholders to further United Way’s interests. 

 
 
POSITION OVERVIEW: 

Demonstrate ability to think strategically about the unique role, approaches and contributions of 
United Way of El Paso County. 

Ability to develop and implement United Way’s overall business/organizational strategy, 
integrating the functional areas into highly effective community impact response to critical 
community needs. 

Have extensive experience in leading high-performing teams (volunteers and staff) in the design 
and delivery of results-based, high-profile, large-scale initiatives, programs and advocacy/public 
policy efforts. 
 
KEY RESPONSIBILITIES: 

Provide leadership and management to a high-performing team of volunteers, staff and 
community members by clarifying priorities, creating and monitoring progress towards 
organizational and individual goals. Working closely with the CEO and Board, direct the 
cultivation, solicitation, execution, and stewardship of UWEPC’s resources. 
 
Philanthropy and Engagement 

ï· Assist the implementation of corporate partnerships and their employees through new 
engagement opportunities, existing initiatives and lead the change management process 
for a successful philanthropy transformation. 


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ï· Assist to engage leadership, Board, and external champions to identify, connect with, and 
secure new mutually beneficial partnerships across a variety of industries and sectors. 

ï· Invest time and focus in helping to develop and implement new norms for utilizing our 
CRM for managing portfolio and account activity, donor outreach, donor research, 
employee engagement, event attendance, communications, etc. 

ï· Oversee Engagement (Marketing &amp; Communications); produce compelling digital and 
printed corporate giving assets to promote our work, elevate our existing partners, and 
demonstrate the impact of corporate partnership investments 

ï· Consult with other United Way markets on best practices and innovations in corporate 
giving. 

ï· Attend and participate in community events to strengthen United Way's presence and 
establish and grow relationships. 
 

Administrative/Operations Functions 

ï· Oversight of Human Resources functions, including establishing staff benefits and policies 
designed for attracting and retaining qualified staff. 

ï· Manage, coach, and develop staff leaders. 

ï· Perform duties in accordance with UWEPC policies and procedures 

ï· Manage department budget and expenses including planning and management of budget 
line items for specific outcomes. 

ï· Direct and manage employees, interns, consultants, and volunteers. 

ï· Ensure staff work plans meet organizational goals and objectives. 

ï· Counsel and assist staff in professional growth and development within UWEPC and the 
community. Conduct timely performance evaluations. 

ï· Serve as general resource to all staff, facilitate internal committees as requested. 

ï· Implement the goals and objectives of the Board-approved Strategic Plan and on a regular 
basis, present results and challenges to board and senior staff. 
 

Budgeting and Risk Management 

ï· Assist in establishing an annual budget plan. 

ï· Evaluate budget reports vs. actual results and recommend corrective action as required. 

ï· Oversee the contract approval process to ensure contractual terms and cost effectiveness. 

ï· Participate in the financial internal control system as required. 

ï· Manage progress towards revenue goals throughout the year, providing monthly 
projections against goal, with a strong emphasis on understanding and follow-up of 
revenue projected. 

ï· Ensure accurate and detailed donor and account records in order to analyze deployment 
of resources against objectives; assign relationship management responsibilities 
throughout the Corporate Partnerships team; assess and evaluate areas of responsibility 
and adjust resources across all industries and portfolios as needed to drive increased 
investments and engagement. 
 

Community Impact 


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ï· Provide leadership over the development of community-wide goals, and implement a 
strategic and cohesive plan for impact to make progress on these goals, all based on an 
understanding of community needs, an awareness of community resources, and a 
knowledge of local and national best practice strategies (financial, advocacy, volunteer, 
other). 

ï· Leverage and align UWEPC’s unique strengths and abilities to support the strategies by 
engaging in relationships and partnerships, and measuring results. 

ï· Oversee community information assets and needs, and direct initiatives to address 
development and dissemination of information related to health and human services. 

ï· Work with board and staff to identify and recruit a diverse and dynamic group of business, 
academic and community change leaders to support UWEPC’s Community Impact 
agenda. 

ï· Oversee collection and tracking of key data points related to United Way’s areas of 
strategic focus. 

ï· Provide leadership over the development of direct systems and structures for the 
investment of the (UWEPC) Community Impact Fund and other small funds. 

ï· Provide leadership and direction in the design and implementation of integrated strategies 
that deliver results on United Way’s Community Impact Agenda. 

 
Public Policy &amp; Advocacy 

ï· Provide leadership, strategy, planning, coordination and implementation of public policy 
agenda/initiatives, including stakeholder, i.e., Board of Directors, Community Impact 
Committees, funded agencies, etc., participation. 
 

SKILLS AND COMPENTENCIES: 

Interpersonal Skills 

ï· Experience working in collaborative environments and cross functionally to achieve goals. 

ï· Strong project management, process improvement, or other applicable experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and negotiates 
effectively with team members, partners, and stakeholders. Strong ability to distill and 
communicate complex issues and concepts to others. 

ï· Strong communicator focused on building relationships and leveraging partnerships to 
advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of urgency, and 
sense of humor. 
 

Computer Skills 

Excellent computer skills with knowledge of MS Office applications (Outlook, PowerPoint, Word, 
Excel); knowledge of social media and website management platforms i.e. Facebook, Twitter, 
Snapchat, Instagram, Wix; Strong knowledge of virtual meeting platforms i.e. Zoom, GoTo 
Meeting, Facebook Live, Microsoft Teams; knowledge of case management software and 
workflow. 


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Core Competencies for all UWEPC Staff 

ï· Mission Focused: Catalyze others’ commitment to the mission to create real social change 
that leads to better lives and healthier communities. This drives their performance and 
professional motivations. 

ï· Relationship-Oriented: Understands that people come before processes and is astute in 
cultivating and managing relationships toward a common goal. 

ï· Collaborator: Understands the roles and contributions of all sectors of the community and 
can mobilize resources (financial and human) through meaningful engagement 

ï· Results Driven: Dedicated to shared and measurable goals for the common good: 
creating, resourcing, scaling and leveraging strategies and innovations for broad 
investment and impact 

ï· Brand Steward: Steward of the brand and understands his/her role in growing and 
protecting the reputation and results of the greater network. 


Minimum Qualifications-- Experience/Position Requirements 

Bachelor’s degree in business, public administration, social sciences, non-profit management, or 
related field with ten (10) years of senior leadership/management experience or MBA/advanced 
degree with seven (7) years of senior leadership/management experience. 
 
Broad based business background with knowledge and experience in organizational 
development, continuous quality improvement, and business compliance requirements, 
preferably with background in each of the managed functions. Demonstrated executive and 
administrative capability including organizational development and change management 
experience. 
 
Analytical and decision-making skills and an ability to anticipate and develop appropriate 
recommendations consistent with the desired work environment. Leadership, strategic vision and 
big picture perspective. 
 
Excellent verbal and written communication skills and an ability to create the internal 
communication systems needed to engage and build staff ownership of the organization’s goals 
and objectives at all levels of the organization. Business perceptive and creative, innovative, 
critical, and forward-thinking skills. 
 
Ability to assume a leadership role while establishing effective working relationships with a broad 
cross-section of staff and volunteers in a culturally sensitive and respectful manner. 
 
Previous volunteer and/or work experience in both the for-profit and non-profit sectors is 
desirable. 
 
Must be able to work a flexible schedule with the possibility of early morning, evening, and 
weekend work. 
 
Must pass a background check. 
 
The physical demands described here are representative of those that must be met by an 
employee. Reasonable accommodations may be made to enable individuals with disabilities to 
perform the essential functions. While performing the duties of this job the employee is regularly 


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required to sit, talk, and/or hear. Continual use of the hands with wrist and finger movement using 
a keyboard is required. Specific vision abilities required by this job include long hours viewing a 
computer monitor screen and occasionally lifting up to 25 pounds. 
 
The employee may occasionally travel using personal vehicle and/or work outside normal office 
environment. Must possess a valid driver’s license, current auto insurance, and daily access to 
reliable vehicle. 
 
The above statements are intended to describe the general nature and level of work being 
performed by the individual in this position. They are not intended to be an exhaustive list of all 
duties, responsibilities, and skills required of the position. Duties, responsibilities and activities 
may change at any time with or without notice. 
 
Job Classification: Exempt Salary: $80,000- $100,000 
 
This is a full time exempt position with competitive Benefits (Health, Dental, Life Insurance and 
Retirement Contributions). 
 
The United Way of El Paso County is an equal opportunity employer. We champion diversity, 
equity, and inclusion. We take action to ensure equal opportunity and all candidates are 
considered without regard to race, color, religion, national origin, age, sex, sexual orientation, 
gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other 
legally protected status.

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