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United Way of El Paso County is committed to improving the lives and futures of all 
people in the community. We bring together expertise, funding and volunteer 
support to positively impact education, health, basic needs, and financial stability. In 
partnership with others, we work to eliminate inequities experienced by diverse 
populations so that all people have a safe, healthy home environment, achieve their 
educational potential, and increase their financial stability. We commit to building 
bridges across cultural, racial, religious, and economic boundaries. 

Position: 

Reports To: 

Purpose: 

OUTREACH AND COMMUNICATIONS COORDINATOR 
 
Program and Marketing Directors 
 
The Outreach Coordinator contributes to the achievement of 
United Way’s mission and vision through development and 
implementation of communications and marketing strategies 
and outreach services for the United Way of El Paso’s in-
house programs, which assist with the needs of families and 
individuals recovering from trauma, facing financial hardship 
or potential homelessness, and families with children ages 0 
to 5.

 
 
MAJOR DUTIES &amp; RESPONSIBILITIES: 

 
Marketing and Communication 

The Outreach Coordinator supports program Directors by developing and fulfilling 
the duties of a comprehensive event and outreach marketing plan. 

ï· Works with the center’s Director to coordinate educational and resource 
events, activities and workshops. 

ï· Develop collaborative relationships with a wide variety of El Paso area 
neighborhood organizations, schools, city and county agencies, as well as 
faith-based organizations and other partners. 

ï· Plan and implement promotional strategies for all programming to broaden 
program participation and deepen general public awareness of Center 
through multiple channels including print, digital, and broadcast, public 
presentations and grassroots communication. 

ï· Establish relationships with service agencies for optimal understanding as to 
what is provided, to whom and for what purpose. 

ï· Collect information regarding available resources including financial, goods 
and services to maintain and distribute resource listings. 

ï· Work with Director of Marketing and Engagement to create content to 
promote El Paso United services to include design and copywriting. 


2 


ï· Create dynamic written, graphic, and video content 
ï· Analyzing, manage, and alter schedules where necessary to optimize visits 

and to target audiences in a timely manner. 
ï· Manage and optimize El Paso United social media channels, including 

Facebook, Twitter, Instagram, TikTok and other relevant platforms 
ï· Coordinate ad campaigns with social media strategy. 


ï· Coordinate media relations and maintain strong relationships with 
external public relations and communication partners and broadcast 
and print media outlets. 

ï· As needed, serve as agency photographer 

ï· Support website maintenance. 

ï· Assist and/or write scripts for media interviews and special events. 

 
Parents as Teachers 
 
Build and maintain relationships with community partners to help promote the PAT 
program. 

ï· Plan and attend community events, health fairs, and school functions to share 
information about PAT. 

ï· Develop outreach materials, presentations, and social media content in English 
and Spanish. 

ï· Follow up with interested families and assist with the intake and enrollment 
process. 

ï· Track outreach efforts and maintain accurate records for reporting and program 
improvement. 

ï· Collaborate with the PAT team to ensure smooth transitions from outreach to 
home visiting services. 


Stay current on marketing, social, economic and political trends that may have an 
effect on Center and United Way of El Paso County and make recommendations to 
enhance our image based on those trends. 
 
Special Events 

Be part of the support team during special event(s). 
 
Other Job Duties 

ï· Understand the UWEPC concept, mission, purpose, philosophy and 
background to handle routine calls from public in an effective and diplomatic 
way. 

ï· Maintains confidentiality of all materials, and uses judgment and tact in 
dealing with internal and external inquiries. 

ï· Plans and prioritizes work to meet scheduled deadlines; adjusts personal 
schedule to assure completion of tasks, assignments, etc. 


3 


ï· Proven initiative, self-management and cross-departmental (team concept) 
collaboration. 

ï· High-level business networking and relationship-building skills. 

ï· Work with leadership to streamline processes and improve ROI on all 
fundraising activities. 

ï· Performs other duties and assumes other responsibilities as assigned. 

 
Community Engagement 

ï· Work effectively with other teams at United Way to provide appropriate support 
and value to partners. Leverage relationships to create additional opportunities 
with other organizations and individuals. 

ï· Participate in recurring program and strategic meetings to assist in shaping the 
vision of UWEPC Community Impact products and partnerships in relation to El 
Paso United. 

ï· Foster creative thinking and facilitate future partnerships within corporate 
accounts. 

ï· Attend key community events and activities as a way to promote United Way of 
El Paso County’s mission, vision and core values becoming a defined 
community ambassador for United Way. 

ï· Cultivate community support for United Way by maintaining contacts with local 
organizations, businesses and individuals. 


ï· Experience working in collaborative environments and cross functionally to 
achieve goals. 

ï· Strong project management, process improvement, or other applicable 
experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and 
negotiates effectively with team members, partners, and stakeholders. Strong 
ability to distill and communicate complex issues and concepts to others. 

ï· Strong communicator focused on building relationships and leveraging 
partnerships to advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of 
urgency, and sense of humor. 

ï· Ability to adapt to changing policies, procedures, and community needs. 

ï· Willingness to maintain certifications and participate in professional 
development 


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QUALIFICATIONS 

ï· Bachelor’s Degree in Marketing, Communications, Journalism or related 
field. 

ï· At least two years of relevant work experience is preferred. Staff person 
must possess the ability to effectively and efficiently work on multiple 
marketing communications projects. Experience in copywriting; event 
coordination; and media relations required. 

ï· Experience working in collaborative environments and cross functionally to 
achieve goals. 

ï· Strong project management, process improvement, or other applicable 
experience. 

ï· Strong analytical skills using data to support decisions. 

ï· Problem-solver and self-starter who initiates solutions; collaborates and 
negotiates effectively with team members, partners, and stakeholders. 
Strong ability to distill and communicate complex issues and concepts to 
others. 

ï· Strong communicator focused on building relationships and leveraging 
partnerships to advance priorities and initiatives. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of 
urgency, and sense of humor. 

ï· Ability to adapt to changing policies, procedures, and community needs. 

ï· Willingness to maintain certifications and participate in professional 
development 

ï· Must have experience in Adobe Cloud (Illustrator, Photoshop, InDesign) as 
well as capturing and editing photos and video. 

ï· Knowledge of the non-profit sector is a plus as well as some experience in 
public health campaigns, and or/mental health information. 

ï· Bilingual in English and Spanish preferred. 

ï· Strong leadership, verbal and written communication skills; and strong 
presentation and interpersonal skills. 

ï· Must possess the ability to effectively and efficiently work on multiple projects. 

ï· Excellent Word, Excel and PowerPoint skills. 

ï· Superb researcher 

ï· Excellent writer and editor 

ï· Strong knowledge of social media platforms i.e. Facebook, Twitter, Snapchat, 
Instagram. 

ï· Must have experience with capturing and editing photos, video, and audio. 

ï· Must be able to work a flexible schedule with the possibility of early morning, 
evening, and weekend work. 


5 


ï· Familiarity with El Paso communities and local resources is highly valued 

ï· Passion for early childhood development, family engagement, and 
community support. 

ï· Experience in outreach, case management, family services, or community 
organizing is a plus. 

ï· Comfortable presenting in front of groups and one-on-one with families. 

ï· Organized, self-motivated, and able to manage multiple outreach efforts at 
once. 

ï· Valid driver’s license, insurance and vehicle required. 

ï· Background check required 
 
Job Classification: Full time/Non-Exempt 
Salary Range: $35,000 - $37,500 
Classification: Full-Time, Exempt 
Benefits: Health, Dental, Life Insurance, Retirement Contributions 


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