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United Way of El Paso County is committed to improving the lives and futures of all people in 
the community. We bring together expertise, funding and volunteer support to positively impact 
education, health, basic needs, and financial stability. In partnership with others, we work to 
eliminate inequities experienced by diverse populations so that all people have a safe, healthy 
home environment, achieve their educational potential, and increase their financial stability. We 
commit to building bridges across cultural, racial, religious, and economic boundaries. 

POSITION: MARKETING &amp; COMMUNICATIONS SPECIALIST 

REPORTS TO: Director of Marketing and Engagement 

Purpose: The Marketing and Communication Specialist contributes to the 
achievement of United Way’s mission and vision through development and 
implementation of communications strategies and engagement activities. 


KEY RESPONSIBILITIES 

The Marketing and Communications Specialist will work within the Marketing Department to 
promote our brand and social media presence, while developing skills related to marketing, 
advertising, journalism and public relations. 

ï· Support broad variety of marketing and communications projects and any related 
initiatives and strategies, with an emphasis on dynamic copy (e.g., print materials, email 
marketing, SMS marketing, direct solicitations, newsletter, blogs, print advertising, 
website, opinion editorials, public service announcements, etc.), graphic design and 
video content 

ï· Work within an existing brand voice, both in visual representation and editorial style, to 
support the consistency and integration of messaging across campaigns and the 
organization 

ï· Plan and implement promotional strategies to broaden participation and deepen general 
public awareness of United Way through multiple channels including print and digital, 
public presentations and grassroots communication 

ï· Responsible of writing scripts for media interviews, presentations and/or special events 
ï· Use timelines and scheduled content to create a consistent stream of new content for 

audience interaction while analyzing, managing, and altering schedules where 
necessary to optimize visits 

ï· Coordinate ad campaigns with social media strategy 
ï· Analyze and reports audience information and demographics, and success of social 

media, website interaction, and email communication 
ï· Maintain up-to-date internal and external marketing calendars as well as contact lists for 

e-newsletters 
ï· Facilitate effective internal communication among team members 
ï· Provide administrative support to the department and organization 


ï· As needed, serve as agency photographer/videographer 
ï· Support website maintenance 

Other Duties 
 

ï· Be part of the support team during special event(s). 
 
Interpersonal Skills 

ï· Experience working in collaborative environments and cross functionally to achieve 
goals. 

ï· Strong project management, process improvement, or other applicable experience. 
ï· Strong analytical skills using data to support decisions. 
ï· Problem-solver and self-starter who initiates solutions; collaborates and negotiates 

effectively with team members, partners, and stakeholders. Strong ability to distill and 
communicate complex issues and concepts to others. 

ï· Personal attributes of honesty, integrity, professional behavior, tact, sense of urgency, 
and sense of humor. 

 
Minimum Qualifications-- Experience/Position Requirements 

Bachelor’s Degree in Marketing or Communications. 
 
At least two years of relevant work experience is preferred. Staff person must possess the ability 
to effectively and efficiently work on multiple marketing/communications projects. Experience in 
copywriting; digital communications; and media relations is required. Exceptional communication 
skills. 
 
Excellent writing, editing and proofreading skills. 
 
Analytical and decision-making skills and an ability to anticipate and develop appropriate 
recommendations consistent with the desired work environment. 
 
Excellent computer skills with knowledge of MS Office applications (Outlook, PowerPoint, Word, 
Excel); knowledge of social media and website management platforms i.e. Facebook, Twitter, 
Snapchat, Instagram, Wix; Strong knowledge of virtual meeting platforms i.e. Zoom, GoTo 
Meeting, Facebook Live, Microsoft Teams; knowledge of case management software and 
workflow. 
 
Must be able to work a flexible schedule with the possibility of early morning, evening, and 
weekend work. 
 
The employee may occasionally travel using personal vehicle and/or work outside normal office 
environment. Must possess a valid driver’s license, current auto insurance, and daily access to 
reliable vehicle. 
 
The physical demands described here are representative of those that must be met by an 
employee. Reasonable accommodations may be made to enable individuals with disabilities to 
perform the essential functions. While performing the duties of this job the employee is regularly 
required to sit, talk, and/or hear. Continual use of the hands with wrist and finger movement using 


a keyboard is required. Specific vision abilities required by this job include long hours viewing a 
computer monitor screen and occasionally lifting up to 25 pounds. 
 
The above statements are intended to describe the general nature and level of work being 
performed by the individual in this position. They are not intended to be an exhaustive list of all 
duties, responsibilities, and skills required of the position. Duties, responsibilities and activities 
may change at any time with or without notice. 
 
Key Competencies 

ï· Cultivates 
o Equity Mindset 
o Network Mindset 
o Learning Mindset 

ï· Think Strategically 
Applies appropriate strategic logic to decisions and initiatives. Identifies efforts that will 
have the greatest strategic impact. 

ï· Promote Collaboration 
Fosters a sense of teamwork, leverages differences, and facilitates the effective 
interaction and contribution of others to achieve goals. 

ï· Engage and Inspire 
Articulates and inspires commitment to a plan of action aligned with organizational 
mission and goals. 

ï· Inspire Trust 
Gains the confidence and trust of others through principled leadership and sound 
business ethics. 

ï· Innovate 
Champions new ideas and initiatives and creates an environment that supports 
innovation. 

ï· Focus on Community 
Ensures the delivery of exceptional service and value to the communities we serve. 
 

Core Competencies for all UWEPC Staff 

ï· Mission Focused: Catalyze others’ commitment to the mission to create real social change 
that leads to better lives and healthier communities. This drives their performance and 
professional motivations. 

ï· Relationship-Oriented: Understands that people come before processes and is astute in 
cultivating and managing relationships toward a common goal. 

ï· Collaborator: Understands the roles and contributions of all sectors of the community and 
can mobilize resources (financial and human) through meaningful engagement 

ï· Results Driven: Dedicated to shared and measurable goals for the common good: 
creating, resourcing, scaling and leveraging strategies and innovations for broad 
investment and impact 

ï· Brand Steward: Steward of the brand and understands his/her role in growing and 
protecting the reputation and results of the greater network. 


Diversity, Equity, and Inclusion (DEI) 

ï· Behaviors reflect a belief that individuals from diverse backgrounds lead to a more 
successful organization. 

ï· Educates oneself about DEI issues within the organization and community. 

ï· Demonstrates a willingness to become aware of and address one’s own implicit biases. 

ï· Deliberately works to include individuals from underrepresented backgrounds in efforts 
both internally and externally as appropriate. 

ï· Identifies and integrates the tools and resources needed to create more equitable 
environments. 
 

 
Job Classification: Non-exempt Salary: $33,000 - $37,000 
 
This is a full time non-exempt position with competitive Benefits (Health, Dental, Life Insurance 
and Retirement Contributions). 
 
The United Way of El Paso County is an equal opportunity employer. We champion diversity, 
equity, and inclusion. We take action to ensure equal opportunity and all candidates are 
considered without regard to race, color, religion, national origin, age, sex, sexual orientation, 
gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other 
legally protected status.

United Way of El Paso County

Marketing & Communication Specialist

1 | P a g e 


United Way of El Paso County is committed to improving the lives and futures of all people 
in the community. We bring together expertise, funding and volunteer support to positively 
impact education, health, basic needs, and financial stability. In partnership with others, 
we work to eliminate inequities experienced by diverse populations so that all people have 
a safe, healthy home environment, achieve their educational potential, and increase their 
financial stability. We commit to building bridges across cultural, racial, religious, and 
economic boundaries. 

POSITION: PHILANTHROPY &amp; RELATIONS MANAGER 
 
REPORTS TO: Director of Philanthropy 
 
Purpose: The Philanthropy &amp; Relations Manager supports the mission of 

United Way of El Paso County (UWEPC) by developing strategies 
to grow and enhance donor networks; leading philanthropy for new 
major donor and corporate investment giving efforts; and providing 
support for grant research and coordination. 


MAJOR DUTIES &amp; RESPONSIBILITIES: 


PHILANTHROPY 

Donor Networks – 50% 

ï· Manage and lead donor networks, Tocqueville, Leadership, United Way Young 
Leaders Society, and RISE: 

o Establish and maintain staff support at all levels of leadership involvement 
(Advisory Board, Planning Committee(s), etc.). 

o Provide staff leadership and/or support for year-round engagement and 
activity plan: 

ï§ Speaker series, 
ï§ Volunteer projects, 
ï§ Leadership development, 
ï§ Networking events. 

o Collaborate with Directors of Philanthropy and Marketing to develop, 
coordinate, and execute comprehensive social media and digital 
marketing/outreach efforts i.e. Websites, Facebook, Twitter, Snapchat, and 
Instagram. 

ï· Research and develop new donor networks to engage targeted communities. 
ï· Develop strategies to expand donor networks group donor base and create 

campaigns around engaging more members at the corporate level. 
ï· Track and update donor networks group membership through donor management 

software. 

o Timely entry of member information into the data management system. 


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o Cross-department coordination to ensure accuracy of network lists and 
updated contact information. 

ï· Ensure integration of donor network activities with all UWEPC departments and 
programs as well as maintaining direct ties to UWEPC mission and strategy. 

ï· Collect, organize, and report data related to donor engagement including Global 
Results Framework common indicators. 

ï· Plan and execute donor and sponsor recognition and “thank you” efforts. 

Philanthropy – 25% 

ï· Support Director of Philanthropy’s recruitment of new donors. 

ï· Assist to implement strategies that meet goals within workplace giving campaigns 
and year-round corporate engagement needs. 

ï· Assist in gathering and analyzing donor data and metrics related to engagement 
to determine the best methods of outreach as well as areas of impact of most 
interest for current and potential donors. Utilize findings to customize and tailor 
messaging and engagement opportunities. 

ï· Conduct presentations to employees, key executives, and other special interest 

groups. 

ï· Assist with annual Appreciation Luncheon to solicit table sales from corporate 
donors, ensuring corporate donors are appropriately acknowledged and 
coordinating thank-you’ s and appreciation gifts. 

Grant Research and Coordination – 25% 

ï· Research and identify grant opportunities that align with UWEPC’s mission, 
initiatives and impact programs. 

ï· Works with leadership team to develop a thorough understanding of 
organizational priorities and develop and implement an annual grants strategy to 
secure new and maintain renewable grant funding. 

ï· Conduct the full range of activities required to prepare and submit timely and 
compelling grant proposals/applications. 

ï· Works and collaborates with key staff to ensure that essential elements of the 
grant project are gathered and communicated in documents. 

ï· Establishes and maintains relationships with public and private funders. 


QUALIFICATIONS—KNOWLEDGE, EDUCATION AND EXPERIENCE: 
Bachelor’s degree in subjects related to public relations, communications, marketing, or 
social services, plus five years of volunteer or work experience and/or an equivalent 
combination of education and experience related to the duties of the position. 

Knowledge of the non-profit sector is a plus. 

Ability to work in a fast-paced environment. 

Experience serving on a board of directors is a plus. 


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Experience or the ability to quickly learn and use a variety of other software platforms (e.g. 
Salesforce Upic, Asana) 

Experience in event planning is a plus. 

Must be able to work a flexible schedule with the possibility of early morning, evening, and 
weekend work. 

Intermediate knowledge of MS Office applications (Outlook, PowerPoint, Word, Excel); 
Intermediate knowledge of social media and website management platforms i.e. 
Facebook, Twitter, Snapchat, Instagram, Wix; and Intermediate knowledge of virtual 
meeting platforms i.e. Zoom, GoToMeeting, Facebook Live, Microsoft Teams. 

Valid driver’s license, insurance and vehicle required. 

The physical demands described here are representative of those that must be met by 
an employee. Reasonable accommodations may be made to enable individuals with 
disabilities to perform the essential functions. While performing the duties of this job the 
employee is regularly required to sit, talk, and/or hear. Continual use of the hands with 
wrist and finger movement using a keyboard is required. Specific vision abilities required 
by this job include long hours viewing a computer monitor screen and occasionally lifting 
up to 25 pounds. 

The above statements are intended to describe the general nature and level of work being 
performed by the individual in this position. They are not intended to be an exhaustive list 
of all duties, responsibilities, and skills required of the position. Duties, responsibilities and 
activities may change at any time with or without notice. 


SKILLS AND COMPENTENCIES: 

Experience working in collaborative environments and cross functionally to achieve goals. 

Strong project and time management, process improvement, or other applicable 
experience. 

Strong analytical skills using data to support decisions. 

Problem-solver and self-starter who initiates solutions; collaborates and negotiates 
effectively with team members, partners, and stakeholders. Strong ability to distill and 

communicate complex issues and concepts to others. 

Personal attributes of honesty, integrity, professional behavior, tact, sense of urgency, and 
sense of humor. 
 
Champions new ideas and initiatives and creates an environment that supports innovation. 
 
Articulates and inspires commitment to a plan of action aligned with organizational mission 
and goals. 
 
Ensures the delivery of exceptional service and value to the communities we serve. 
 
 

Core Competencies for all UWEPC Staff 

ï· Mission Focused: Catalyze others’ commitment to the mission to create real 
social change that leads to better lives and healthier communities. This drives 
their performance and professional motivations. 


4 | P a g e 


ï· Relationship-Oriented: Understands that people come before processes and is 
astute in cultivating and managing relationships toward a common goal. 

ï· Collaborator: Understands the roles and contributions of all sectors of the 
community and can mobilize resources (financial and human) through meaningful 
engagement 

ï· Results Driven: Dedicated to shared and measurable goals for the common good: 
creating, resourcing, scaling and leveraging strategies and innovations for broad 
investment and impact 

ï· Brand Steward: Steward of the brand and understands his/her role in growing and 
protecting the reputation and results of the greater network. 

 
Diversity, Equity, and Inclusion (DEI) 

ï· Behaviors reflect a belief that individuals from diverse backgrounds lead to a more 
successful organization. 

ï· Educates oneself about DEI issues within the organization and community. 

ï· Demonstrates a willingness to become aware of and address one’s own implicit 
biases. 

ï· Deliberately works to include individuals from underrepresented backgrounds in 
efforts both internally and externally as appropriate. 

ï· Identifies and integrates the tools and resources needed to create environments 
that are more equitable. 
 

 
 
Job Classification Salary: $40,000 - $48,000 

This is a full time exempt position with competitive Benefits (Health, Dental, Life 
Insurance and Retirement Contributions). 
 
The United Way of El Paso County is an equal opportunity employer. We champion diversity, 

equity, and inclusion. We take action to ensure equal opportunity and all candidates are 

considered without regard to race, color, religion, national origin, age, sex, sexual orientation, 

gender identity, marital status, ancestry, physical or mental disability, veteran status, or any 

other legally protected status.

2 united-way-el-paso-county Jobs