Vice President, Marketing and Communications

Position Summary

The Vice President of Marketing & Communications at United Way of Greenville County (UWGC) leads the development and execution of a comprehensive marketing, communications, and public relations strategy that advances United Way of Greenville County’s mission. This role will enhance the organization’s visibility, increase community engagement, compel philanthropic support, and ensure consistent messaging across all platforms. 

Ideally, the successful candidate will have a passion for storytelling and the skill to distill a large amount of information into a clear and compelling message that fosters authentic connections with diverse stakeholders. 

This role requires a big-picture thinker who is also willing to roll up their sleeves and actively participate in getting the work done. The role involves overseeing marketing, branding, media relations, digital strategy, and internal communications. 

The Vice President of Marketing & Communication reports to the CEO and is a key member of the executive leadership team. The role will collaborate closely with the Chief Philanthropy Officer to ensure all fundraising and corporate engagement communication is aligned with the overall marking and communication strategy. 

Reports to :        Chief Executive Officer

Location:             Greenville, SC

FLSA Status:       Exempt

Areas of Responsibility

Develop and implement a strategic, comprehensive marketing and public relations plan that aligns with United Way’s mission, vision, values, and goals.

Drive the organization’s digital presence through website management, social media strategy, SEO, and online fundraising initiatives.

Oversee media relations, including press releases, media advisories, and interviews to increase positive coverage of the organization. Create and manage opportunities for thought leadership through op-eds, public speaking engagements, and partnership events.

Evaluate the roles, responsibilities, and structure of the marketing and communications team (internal staff and external vendors) to ensure the most effective deployment of human and financial resources. 

Lead, mentor and manage staff to support ongoing professional development and accomplishment of both individual and collective goals.

Oversee external agencies and vendors as needed to support marketing, branding, and public relations initiatives.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or a related field is required (advanced degree preferred).
• At least five years of experience in marketing, communications, and public relations is required with a proven track record of success and professional growth.  Experience managing at least one direct report is preferred. 
• Exceptional written and verbal communication skills with an awareness of the nuance required to connect with diverse audiences.
• Listen to understand and speak to be understood. 
• Obsess over the details, but don’t be a perfectionist. 
• Strive for best-in-class. 
• Challenge assumptions without being rude or disrespectful. Know when enough is enough. 
• Think big and be creative.
• Be thoughtful and kind.