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Sr. Director of Creative Development

Morristown, NJ

Relocation expenses: Not paid

Full time
11-15 years of experience
Bachelor's Degree
$81,000 to $90,000 per year

Published on 8 Nov 2022

Expires on 3 Dec 2022

Sr. Director of Creative Development


United Way of Northern New Jersey is seeking a Senior Director of Creative Development to support its work to achieve racial and financial equity for those individuals and families struggling to make ends meet, including ALICE® (Asset Limited, Income Constrained, Employed) and those in poverty.

United Way of Northern New Jersey is one of 1,800 United Ways around the world. Each United Way is an independent entity that serves a specific community. This ​United Way serves a five-county region including Morris, Somerset, Suburban Essex, Sussex, and Warren counties.

United Way raises funds and invests in solutions that positively impact the people in our community. We’re investing in ALICE’s future in the workplace, at home, and across the community. 

Broad Function/Purpose:

This important role serves as the creative lead for United Way of Northern New Jersey. The Senior Director, Creative Development leads a department that brings the organization’s brands, products/services, events, campaigns and more to life through powerful multi-channel creative. In doing so, the Senior Director ensures creative is delivered seamlessly, and with a strong internal customer orientation. To be most successful, the Senior Director, Creative Services must be a balance of a big and innovative thinker, a skilled and willing doer, a builder and manager of process and protocols, and a leader. 

Responsibilities and Essential Functions:


  • Collaborating with the Senior Director of Marketing, the Chief Experience Officer and others, the Senior Director, Creative Services will develop and pursue a vision for how UWNNJ and its brands/sub-brands are presented creatively to maximize impact

Department Design & Execution

  • Conduct a rigorous assessment of the Creative Services Department including the creative development processes, policies, roles, and talent. Craft a vision for an optimal operation. Execute against that vision, and monitor and refine the Department operation as needed to optimize 
  • Build, monitor, and enforce creative development policies/procedures
  • Refine and manage creative development process including
    • timeline development
    • creating standards for number of creative options presented during each round
    • creating standards around when to use the creative brief
  • Develop and execute a system for trafficking multiple creative assets simultaneously including prioritization, tracking, communication to keep key stakeholders informed of progress, and resource allocation (eg when to use freelancers)
  • Develop and manage the Department budget, and maintain a full understanding of other budgets across the organization available for creative development
  • Manage the organization’s use of creative freelancers including cultivating/maintaining relationships, creating/monitoring formal agreements, and effective communication and integration

Creative Development

  • Co-own, with Marketing & Communications colleagues, the development and implementation of creative
  • Develop creative from concept to execution that captures attention, drives perception, and inspires desired behaviors
  • Implement processes that inspire innovative thinking including utilizing brainstorms, inspiration tours, and insight-mining activities. In developing and executing creative, ensure brand consistency, audience insights, and business objectives are always fully considered
  • Develop creative assets across a variety of mediums including but not limited to powerpoint, print, outdoor, signage, digital – website & social
  • Produce video assets that can be utilized via multiple channels such as online and at events
  • When necessary, review creative developed by team and provide guidance, coaching, and, if appropriate, approval

Department Leadership/Development

  • Lead team of creatives (internal and freelancers) ensuring focus, prioritization, consistency, effective project management, and outstanding communication
  • Coach team, and help develop skills and capabilities
  • Provide opportunities for staff growth, development, and skill building
  • Develop Department ensuring structure and functions are optimized
  • Help Creative Team overcome obstacles that arise within a project and offer solutions

Customer Service

  • Develop standards for Creative Development Department customer service, and ensure those standards are always met

Other Duties

  • Other duties as assigned


  • Bachelor’s degree required; Master’s Degree preferred in graphic design, advertising, marketing, or art
  • Advertising agency experience preferred, but not required
  • 10+ years of related progressive experience with 5+ years of leading a creative department
  • Expert in design of creative assets across all forms of digital, print, and out-of-home
  • Strong experience preferred in development of videos including video editing and production
  • Experience with creative copywriting, print production, photo shoots, and story boarding
  • Expert within the Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
  • Full understanding of design fundamentals and typography
  • Ability to work on several projects simultaneously
  • Excellent communication, presentation, problem-solving, and project-management skills

Work Environment:

  • This job function uses standard office equipment, such as computers, phones, printer, and photocopiers
  • Hybrid: Primarily remote, some office meetings with staff, board volunteers, vendors, and donors


●    Mission-Focused: Catalyze others’ commitment to mission to create real social change that leads to better lives and healthier communities.  This drives their performance and professional motivations.
●    Relationship-Oriented: Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.
●    Collaborator: understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.
●    Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
●    Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.