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SPC Content Manager, Marketing

Atlanta, GA

Relocation expenses: Not paid

Manager
Full time
3 - 5 years of experience
Bachelor's Degree

Published on 30 Sep 2018

Expires on 30 Sep 2018

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SPC Content Manager, Marketing

The Content Manager reports to the Director of Multimedia Content. The Content Team within the Marketing & Communications Department provides synthesized content for both collateral pieces and digital platforms to tell United Way’s story and drive donors to give, advocate and volunteer. The Content Team also plays an essential role to educate the public about United Way’s Child Well-Being Agenda and to report successes that contribute to the organization’s goal to improve the lives of more than 250,000 children by 2027.

Position Summary

The Content Manager will collaborate with our communications and marketing team, community engagement team, donor engagement and donor services team, in driving the content strategy and development for a new Salesforce Philanthropy Cloud platform.

Key Responsibilities

  • Build and curate content library for Salesforce Philanthropy Cloud
  • Produce high-quality, industry-leading work that will inspire, motivate and engage, leading to furthering donor engagement at top companies
  • Act as a journalist by interviewing agency partners and donors to create compelling content
  • Develop the content strategy based on the needs and wants of our community and donor partners
  • Collect images for each content piece, collaborating with creative team
  • Track, record and report out on interactions with content; make Support onboarding of new donor partners through custom content development for their unique platforms
  • Maintain content and manage updates to content in collaboration with United Way Worldwide and Salesforce.org team
  • Stay up to date on content trends to provide best practices recommendations that increase brand reach and perception
  • Update donor partner unique sites as needed with custom content

Qualifications & Expectations

Qualifications

  • Bachelor’s degree with minimum 6 year’s experience in communications, journalism or marketing
  • Proven evidence of strong editorial judgment
  • Ability to navigate successfully in the rapid changing content strategy space
  • Excellent writing, proofreading, copyediting and communications skills

Expectations

A successful individual in this role will:

  • Possess project management skills and adhere to timelines
  • Be a brand steward
  • Possess strong interpersonal skills
  • Possess excellent written and verbal communication skills
  • Pay attention to detail and be able to manage multiple projects
  • Be a team player
  • Be resourceful, creative problem-solver
  • Be highly motivated self-starter
  • Be action and results oriented
  • Possess a clear understanding of, and interest in, United Way and its work