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Senior Manager, Individual Giving

Washington, DC

Relocation expenses: Not paid

Full time
5 - 10 years of experience
Bachelor's Degree

Published on 31 Mar 2022

Expires on 31 Mar 2022

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Senior Manager, Individual Giving


The Senior Manager, Individual Giving, will be the lead in building a robust individual giving and donor stewardship program. They will lead United Way NCA’s goal to build a program raising $1.5M in the next three years and engage a cross-section of individual donors through the development and execution of the direct mail program, donor stewardship, prospecting, and research to provide meaningful and engaging donor experiences that will lead to a lifelong relationship with United Way NCA.  


An individual must be able to perform each essential duty listed below at a satisfactory level:

•    Direct Mail & Donor Stewardship

o    Build United Way NCA’s direct mail and donor stewardship program, providing strategic and operational oversight, direction, and project management of United Way NCA’s direct mail program, managing the annual calendar of appeals, communications, and fundraising deliverables

o    Represent United Way NCA with the direct mail vendor, leading all aspects of the relationship to ensure an efficient and responsive process from engagement to execution and fulfillment of deliverables.

o    Segment donors and prospects, and match donor journeys and corresponding stewardship plans for each segment.

o    In partnership with Marketing & Communications, develop direct mail and email messages, including appeals and informative updates, to send to current and prospective donors.

o    In partnership with the Manager, Fundraising Operations, provide strategic oversight, direction, and project management of donor services that respond to the annual cycle of donor stewardship, including but not limited to acknowledgments, recognition materials, and responding to donor requests.

•    Prospecting, Research & Reporting

o    Identify, research, support, and participate in the cultivation of new prospects and current donors

o    In partnership with the Manager, Fundraising Operations, Finance, and IT, produce reports and analysis that tracks the progress of annual fundraising goals and moves management of individual donors.

o    Work collaboratively with the Fundraising team to create annual stewardship plans for individual donors, reflecting their giving data, and points of entry to the organization. 

o    In collaboration with Senior Manager, Donor Engagement, develop and implement a moves management process for current donors and prospects for affinity group and leadership giving – Women United, Young Philanthropists, and Tocqueville Society.

o    Prepare donor background and briefings for donor meetings and engagements as requested


Minimum requirements include: 

•    A minimum of 7 years in direct response fundraising with demonstrated ability to maintain, sustain, and grow annual individual giving programs.

•    Bachelor’s degree required a master’s degree is preferred 

•    Commitment to the donor experience, bringing a donor-centric lens to each opportunity through the cycle of donor engagement and stewardship.

•    Experience managing external vendors, ensuring timely execution of project deliverables

•    Excellent project management skills, with a proven track record of taking projects from ideation to implementation, ensuring consistent meeting of deadlines and efficient processes and procedures.

•    Effective and analytical problem-solving skills with an acumen for data analysis, reporting, and information sharing; Ability to translate complex information to a variety of internal and external stakeholders (board, staff, prospects). 

•    Excellent planning and time management skills with the ability to successfully manage multiple projects

•    Proficiency in database management and Microsoft Office tools

•    Working knowledge of donor prospecting and research tools (Donor Search, Wealth Engine, Foundation Center online)

•    Excellent interpersonal skills: the ability to work with diverse audiences internally and externally.


To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position and achieve high performance:


•    Drives Revenue & Impact – Development professional is results-driven, with a relentless focus on gaining resources to support United Way’s mission and community impact-focused strategic objectives.

•    Strategic Relationship Building – Development professional develops and maintains strategic relationships that generate the resources that support United Way’s mission.

•    Effective & Engaging Communicator – Development professional is an effective and passionate communicator, articulating the United Way message in a way that inspires other to act in service to the organization and the community

•    Embracing and Managing Change – Development professional champions and facilitates change to ensure long-term community sustainability. He/she adapt successfully to changing needs while maintaining positive relationships with all constituents, internal and external.

•    Entrepreneurial and Innovative – Development professional creatively seeks new opportunities to generate revenue and other resources that add greater value to the organization and the community. 


• Mission-focused – the ability to create real social change that leads to better lives and healthier communities.

• Relationship-oriented –an understanding that people come before process and is astute in cultivating and managing relationships toward a common goal.

•    Collaborator – understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement.

•    Results-driven – dedicated to shared and measurable goals for the common good, creating, resourcing, scaling, and leveraging strategies and innovations.

•    Brand steward – a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater

United Way NCA offers competitive compensation and benefits as compared to other comparable organizations within the non-profit sector, including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.

United Way of the National Capital Area