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Senior Director, Media & Brand Management

Alexandria, VA

Relocation expenses: Not paid

Director
Full time
11-15 years of experience
Bachelor's Degree

Published on 16 Sep 2018

Expires on 16 Sep 2018

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Senior Director, Media & Brand Management

The Senior Director, Media & Brand Management will lead the development and execution of United Way Worldwide’s Media and Brand Management strategies and tactics. The Senior Director will collaborate with UWW’s Marketing leadership and AOR to develop and manage the creative direction for all enterprise-level brand work. The Senior Director will develop effective media strategies and tactics with AOR to drive KPIs for all donated media to proliferate the reach of UWW’s award-winning PSA suite. The Senior Director will develop, launch and manage enterprise-level marketing and communications assets for the United Way Network including the Brand Standards & Guidelines, Marketing Toolkits, etc. The Senior Director will head UWW’s Creative Studio – a full service Creative Services team, with graphic/digital design, videography and project management capabilities - in this role, the Senior Director will play an instrumental role as a key brand ambassador, ensuring that all marketing and communications assets are consistently on brand and on message. The Senior Director will report to the Vice President of Marketing & Brand Management.

 

KEY RESPONSIBILITIES:

An individual must be able to perform each essential duty listed below at a satisfactory level:

  1. Collaborate with UWW’s Marketing leadership and AOR to develop and manage the creative direction for all enterprise-level brand work.

  2. Develop effective media strategies and tactics with AOR to drive KPIs for all donated media to proliferate the reach of UWW’s award-winning PSA suite.

  3. Develop, launch and manage enterprise-level marketing and communications assets for the United Way Network including the Brand Standards & Guidelines, Marketing Toolkits, etc.

  4. Lead UWW’s Creative Studio – a full service Creative Services team, with graphic/digital design, videography and project management capabilities.

  5. Play an instrumental role as a key brand ambassador, ensuring that all marketing and communications assets are consistently on brand and on message.

  6. Manage key strategic marketing projects - including national/multinational corporate and cause marketing collaborations - to ensure that all Marketing deliverables are delivered on time, within budget, and with a high level of quality.

  7. Compose high-quality written materials, including marketing and media plans.

  8. Other duties as assigned.

 

QUALIFICATIONS:

  • Bachelor’s degree in marketing, communications, business, or related field. MBA preferred.

  • Minimum of 10 years of consumer marketing/brand management experience at a national or multinational organization; direct-to-consumer marketing experience required; private sector experience (client-side or agency) strongly preferred.

  • Strong leadership skills and experience managing both direct reports and cross-functional project teams; at least three years of direct supervisory experience, and three to five years of experience in a leadership role.

  • Demonstrable experience effectively managing national/multinational media campaigns; donated media experience strongly preferred.

  • Proven ability to effectively manage vendors to maximize ROI.

  • Strong relationship/stakeholder management skills, preferably in a national or multinational organization.

  • Strong project management skills, with a proven track record of consistently delivering projects on time, within budget and with a high level of quality.

  • Excellent writing skills; copywriting experience strongly desired.

  • Ability to work autonomously with a minimal amount of supervision, and to excel in an entrepreneurial, self-starting and fast paced environment.

  • Passion for the mission and values of United Way, with a strong interest in marketing social impact products focused on health, education and financial stability.

 

ABOUT UNITED WAY WORLDWIDE:

United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, and other legally protected characteristics. The EEO is the Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail katherine.graham@uww.unitedway.org or call 703-836-7100, ext. 324 and provide the nature of your request and your contact information.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, free parking, onsite gym, monthly volunteering opportunities, and more.

 

Thank you for your interest in employment with United Way Worldwide. You will be contacted if your qualifications are a good match and you are selected for an interview.