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Marketing Strategy Director

Cincinnati, OH

Relocation expenses: Not paid

Full time
5 - 10 years of experience
Bachelor's Degree

Published on 1 Dec 2022

Expires on 16 Dec 2022

Marketing Strategy Director

United Way of Greater Cincinnati (UWGC) has an immediate opening for a Marketing Strategy Director who will be responsible for developing and implementing a holistic content strategy to support UWGC’s impact and fundraising business objectives. This includes understanding organizational, community and market trends to best connect UWGC with target audiences; managing the creation of content for all UWGC communication channels; ensuring that content is relevant and compelling to UWGC’s diverse audiences. The director will set organization tone, voice and brand and ensure adherence.

Key Areas of Responsibility:

Lead UWGC’s Content Strategy to Drive Impact and Fundraising Business Objectives

  • Strategize, manage and create compelling and engaging content for all UWGC communication channels, including web/online, video, newsletters, direct emails, advertising, marketing collateral, social media and more.
  • Manage consumer and market research to understand current fundraising and donor trends.
  • Effectively leverage communication channels to drive fundraising revenue, influence consumer behavior, and grow relationships.
  • Strategize and manage a compelling and engaging donor journey in collaboration with Resource Development team and ensure alignment and adherence across entire organization.
  • Identify and create compelling, emotional stories that resonate, inspire and motivate engagement with UWGC.
  • Lead marketing and communications for all UWGC critical products and organizational positioning in the region.

Lead UWGC Brand to Ensure a Compelling and Consistent Experience for Stakeholders

  • Strategize and manage UWGC brand and ensure alignment and adherence across entire organization.
  • Drive alignment of all copy and content with brand positioning of UWGC and United Way Worldwide.
  • Lead in the development of all organizational campaign experiences, including marketing collateral, major-giving and individual engagement collateral.

Lead a Team of Branding and Communications Professionals and Coordinate External Supports

  • Manage team of communications professionals.
  • Direct and coordinate purchase and/or negotiate paid and donated media placements across multiple channels.
  • Liaise with creative agencies to assist with UWGC creative and brand strategy.
  • Create a collaborative environment for the Marketing Team.
  • Serve on cross-functional committees and teams in support of the organization’s mission and goals.

Minimum Qualifications:

  • Bachelor’s degree or equivalent, preferred.
  • Minimum of 5-7 years of editorial, content marketing, content strategy or content curation role.
  • Journalism, PR/communication, agency, publishing and/or professional writing/storytelling background preferred.
  • Various experiences building a brand in multiple markets, keeping in mind cultural differences across audience segments.
  • Management experience, including recruiting, training and building teams, preferred.
  • Superior writing and editing skills; knowledge of AP style; ability to write in a variety of styles/voices.
  • Excellent verbal communication skills required, including public speaking and presentation skills.
  • Excellent project management skills, including the ability to balance multiple projects in varying degrees of implementation and understand and manage priorities.
  • Demonstrated ability to work cooperatively and flexibly as part of a team.

CORE COMPENTENCIES:  Strong writer, Creativity, Marketing, Collaboration, Accountability to team and self

Applicants should apply by Friday, December 16, 2022, via the link below:

UWGC is an Equal Opportunity Employer Committed to Diversity, Equity and Inclusion