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Marketing & Donor Engagement Manager

Danbury, CT

Relocation expenses: Not paid

Full time
3 - 5 years of experience
Bachelor's Degree

Published on 30 Mar 2022

Expires on

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Marketing & Donor Engagement Manager

United Way of Western Connecticut (UWWC) is seeking a candidate to fill the position of Marketing and Donor Engagement Manager. This is a full-time position based in our Danbury, CT office. Join a growing organization focused on community change, partnerships, and improving lives in the areas of Education, Financial Stability and Health. UWWC offices are in Stamford, Danbury, and New Milford. The organization offers an excellent benefits package and is an equal opportunity employer. Individuals of diverse racial, ethnic, gender and cultural backgrounds along with bilingual candidates are strongly encouraged to apply. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 


Job Summary

Under supervision of the Vice President, Resource Development and Marketing, the Marketing and Donor Engagement Manager is responsible for implementing a strategic communications plan, developing marketing and communication content across multiple platforms, driving donor and volunteer engagement and retention, and engaging in public relations, advertising, special events and promotions. A self-motivated storyteller, this position understands the logistical elements of narrative writing, AP writing style, and how to write for—and share information on—different platforms. The person in this position has a firm grasp on digital marketing trends and can bring both a strategic and creative vision to the role.  




  • Develops and implement strategic communications messages and tools.  

  • Enhances UWWC’s storytelling capacity by identifying and capturing stories with attention to editing, copywriting, and design, for online and offline channels. 

  • Continuously engages stakeholders with online content and conversation.  

  • Manages the execution of high-quality content including blogs, social media posts, infographics, videos, stories, case studies, and more for UWWC and its initiatives. 

  • Writes and edits long and short form success stories. 

  • Engages in regular content performance monitoring and analysis. 

  • Uses best practice strategies to increase content views and shares.  

  • Collects data and feedback regarding engagement, perception, and influence of the United Way brand. 


Media Relations 

  • Writes compelling press releases, media kits, background materials, talking points, letters to the editor, op-eds, etc. 

  • Plans and coordinates media opportunities and interviews. 

  • Develops strategy to proactively seek media opportunities. 

Donor Engagement  

  • Develops and manages print fundraising campaigns, specifically annual residential mailings. 

  • Analyzes the effectiveness of past campaigns and adapts strategy accordingly.  

  • Collaborates with VP of RD & Marketing and Digital Marketing Manager to build a stewardship program for print and digital donor communications.  

  • Oversees editorial calendar for philanthropic priorities, events, and channel execution.  

  • Collaborates with Development & Marketing team to assist in planning and executing donor appreciation events.  

  • Ensures optimization of gift processing, gift receipting, and acknowledgments.  


Project & Event Management 

  • Participates in the event planning process – including small- to large-scale organizational and community events, including and not limited to Day of Action, King of the Hill, Back to School, etc. 

  • Works collaboratively with Resource Development & Marketing team members to build brand experiences for prospective donors, volunteers, and advocates. 

  • Supports the design, development, and production of marketing and communication materials as necessary. 

  • Develops marketing and communications for special events across all regions, including annual meeting, leadership events, and any other fundraisers or major meetings highlighting the UWWC.  

  • Provides speaking points to leadership as needed.  



  •  Participates and represents UWWC on the United Way Statewide Marketing Collaborative. 

  •  Performs other related duties as required. 


Required Qualifications 

  • Minimum of a Bachelors degree in Communications, Journalism, Marketing, Fundraising, or related field or a minimum of 3 years combined experience in communications and/or public relations AND donor engagement.  

  • Thorough knowledge of advertising, marketing, public relations, and individual fundraising of a non-profit.  

  • Excellent written and verbal communication skills.  

  • Knowledge of audiovisual production, event planning and staging, media relations and web design.  

  • Excellent teambuilding and volunteer management skills.  

  • Strong interpersonal skills; attention to detail; ability to conceptualize and develop strategies.  

  • Ability to prioritize and handle multiple projects simultaneously, strong self-motivation, exercise discretion, and the ability to work independently with limited supervision. 

  • Proficiency in Microsoft applications (Word, Excel, PowerPoint, Outlook, Teams, and SharePoint). 

  • Proficiency in Adobe Creative Suite, Salesforce Marketing Cloud, and Social Studio. 

  • CRM donor database software experience desirable.