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Manager, Social Media Community

Alexandria, VA

Relocation expenses: Not paid

Full time
5 - 10 years of experience
Bachelor's Degree

Published on 1 Jan 2017

Expires on 2 Jan 2017

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Manager, Social Media Community

United Way Worldwide envisions a world where all individuals and families achieve their human potential through education, income stability and healthy lives. United Way advances the common good by recruiting people and organizations who bring the passion, expertise and resources needed to get things done. United Way's global mission is to improve lives by mobilizing the caring power of communities to advance the common good. We invite you to be a part of the change – to Live United.


The primary function of the Social Media Community Manager is to develop and design cross-market social media strategies and content to support digital engagement programs.  This position will be responsible for growing followers across our network of local United Ways, engage and retain them, and help convert them into leads, doers, donors, and active fans and promoters of our organization.

The Social Media Community Manager will lead the strategy and execution on social media and digital content effort aimed at building brand awareness, understanding, and consideration with our target audiences—both individuals and corporate partners.

This job description describes the general nature and level of work performed by employees assigned to this position.  It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.


An individual must be able to perform each essential duty listed below at a satisfactory level:

  1. The Social Media Manager will own all social strategies and collaborate with marketing and stakeholders across the organization to craft compelling content to drive awareness/adoption and community engagement.
  2. In support of cross-market digital engagement programs, design and execute regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels.
  3. Build and manage social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, Google+, Video, YouTube and potentially additional channels (Pinterest, Snapchat, Vine, etc.).
  4. Develop and publish engaging content to build brand and product awareness to our social media communities. Create shareable content appropriate for specific networks to both spread our brand and our content and links.
  5. Implement Social Listening program and develop supporting analysis/ reporting. Listen and engage in relevant social discussion about our organization, partners (corporate and non-profit) competitors, and/or industry, both from existing donors and prospects and from new audiences that don’t yet know us.
  6. Work alongside local United Way staff leads, partners, and Digital Services team members and content producers to help distribute content that educates and engages our audience.
  7. Segment followers by lifecycle stage/engagement ladder and engage accordingly. You will be our ear to the ground to route inform the appropriate team members of relevant social conversations.
  8. Develop campaigns to acquire new followers across our social media sites.  Drive consistent, relevant traffic and leads from our social network presence.
  9. Explore new ways to engage and new social networks to reach our target audiences.
  10. Work within the organization to develop relevant category specific content for our target audiences – both individuals and corporate partners. 
  11. Must be able to develop and design content as well as work with the design team on the graphic design and visuals to support digital content.
  12. Develop processes for the effective and efficient assignment, collection, and publishing of digital content from internal collaborators (editorial type role). Ensure consistent “voice" of all online content.
  13. Ensure all social media platforms are updated and maintained consistently.
  14. Monitor and evaluate competitor activity in the social and digital space to adapt and modify short- and long-term programs as needed in alignment with company objectives.
  15. Ability to utilize editorial background with marketing experience to create, improve and optimize digital and social content. 
  16. Other duties as assigned.


Minimum requirements include a Bachelor's degree with at least five years of experience managing social media channels for a B2C or global non-profit organization.  Must have an active and well-rounded personal presence on social media, with a command of each network and their best practices.  Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.  Must be proficient in Radian6 and/or similar social media management tools to listen, analyze, publish and engage with donors and prospects.  Bonus experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and email marketing.   

The ideal candidate will have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.  The successful candidate will exhibit the ability to write engaging content for social media and onsite pages with scrupulous attention to detail being critical. We are looking for someone who is creative, team oriented, customer focused and will have the ability to organize, set priorities, and manage several projects at once, with minimal supervision.  Candidates need in-depth knowledge and experience managing Facebook, Twitter, and Instagram accounts. Must be fluent with metric tools like Radian6, Hootsuite, Google Analytics, Facebook Insights, Twitter, and have a working understanding of SEO best practices and principles.


United Way Worldwide is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to or call 703-836-7100 ext. 428 and let us know the nature of your request and your contact information.

This job description describes the general nature and level of work performed by employees assigned to this position.  It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer free parking and competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, 403(b) plan, paid time off, family sick leave, and more.

Thank you for your interest in employment with United Way Worldwide.  Please apply via the online system.  If you are selected for an interview you will be contacted.