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Manager of Marketing and Communications

Abingdon, VA

Relocation expenses: Not paid

Full time
5 - 10 years of experience
Bachelor's Degree

Published on 31 Jul 2022

Expires on 31 Jul 2022

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Manager of Marketing and Communications

Program Service Area: Bland, Buchanan, Carroll, Dickenson, Floyd, Giles, Grayson, Lee, Montgomery, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise, and Wythe Counties; Cities of Bristol, Galax, Norton, and Radford
Type: Full-Time, Exempt
Pay Scale: $45,000 to $60,000 annually
Reports To: Director of Marketing and Communications

United Way of Southwest Virginia is an equal employment opportunity employer. Qualified applicants will be considered for vacancies without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, marital status, pregnancy, childbirth or related medical conditions including lactation, age, or status as a veteran or other category protected under applicable state or municipal law. United Way of Southwest Virginia will reasonably accommodate the disabilities of qualified applicants to permit them to perform the essential functions of the subject position.

Purpose of the Position:

The Manager of Marketing and Communications will oversee and coordinate daily business operations of the Marketing and Communications Department, including time and fiscal management. The Manager helps in developing, implementing, and reviewing procedures and policies to ensure quality services are delivered to internal and external clients. The Manager will oversee production of a wide variety of visual content primarily focused on graphic design, website work and video production. He or she will ensure uniform delivery of appropriate messaging, creating visual elements to drive awareness, adoption and loyalty from audiences including corporate partners, individual donors, policy makers, and community leaders.

Areas of Responsibility:  (Other duties may be assigned)

  • Reporting and Budgeting
    • Oversee all Marketing and Communications grant obligation and expenditure compliance.
    • Liaise with the UWSWVA Finance department for grant reporting and budget management.
    • Work in conjunction with Director of Marketing and Communications to ensure fiscal spending and reporting requirements of non-grant projects are followed and appropriately documented.
    • Ensure proper documents, photos, and records are kept as a means of preserving the history of the United Way.
  • Project Management
    • Coordinate with the directors and managers to plan and schedule project work with department staff as needed, assuring interim and overall project milestones.
    • Work in conjunction with Director of Marketing and Communications Vice President of Development and Outreach in establishing metrics and Key Performance Indicators for program quality and outcomes.
    • Coordinate with the Vice President of Development and Outreach on the annual evaluation of program performance in all departmental initiatives.
    • Create and manage the annual Marketing and Communications calendar of activities including departmental events, team meetings, and other activities.
    • Communicate with vendors and place orders as needed.
    • Coordinate digital studio facility, equipment and software.
    • Vet outside services, oversee development, ordering and dispersal of organizational materials to ensure consistent message delivery.
  • Personnel Management
    • Assist with or conduct performance evaluations.
    • Communicate with Marketing and Communications team members about projects; track and report progress to Director of Marketing and Communications.
    • Preside over meetings as needed.
    • Maintain files and records as requested. Recordkeeping responsibilities may include overseeing and maintaining files of applications, interviews, offer letters and rejections, employee files, and evaluation dates.
    • Organize team meetings including determining the time and place and overseeing correspondence such as agendas, minutes, and transcripts.
  • Content Management
    • Hands-on graphic design.
    • Video storyboarding, shooting in-house and in the field, and video production.
    • Website content.
    • Assist departments with collateral materials production.
    • Manage the use of the United Way logo and brand identification ensuring consistent and appropriate usage in all materials.

Job Relationships:

The Manager of Marketing and Communications reports to the Director of Marketing and Communications.  The Manager must maintain an ongoing working relationship with all staff of UWSWVA. The Manager should maintain working relationships with media and strategic partners including executives, representatives of government, and educational institutions.

Requirements of the Position:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge and Skills:

  • Experience with development and implementation of marketing and communications strategies.
  • Ability to assign, direct and coordinate the activity of employees.
  • Ability to monitor progress on delegated work.
  • Ability to develop, implement and manage budgets and project plans.
  • Ability to develop and maintain relationships with colleagues, media and community partners.
  • Ability to facilitate meetings when needed.
  • Computer proficiency and experience: Productivity software including Microsoft Office Suite, Adobe Creative Suite (with emphasis on Premiere Pro, Photoshop, and InDesign), and Google. Time management software such as Asana, Timeneye, and/or Bamboo.
  • Ability to work in a fast-paced environment.
  • Knowledge of the service area (strengths, culture and challenges).
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Ability to understand and apply outcome measurement; demonstrated success with program evaluation and planning.
  • Possess a proven record of leadership success.
  • Ability to create and present ideas and budgets in a variety of formats.
  • Ability to maintain confidential records.
  • Possess excellent:
    • Verbal and written communication skills,
    • Presentation and public speaking skills,
    • Organizational and prioritizing skills, and
    • Relationship-building skills.

Education and/or Experience – Bachelor's Degree or higher from accredited four-year college or university required; five (5) or more years of supervisory experience required and experience in a multi-departmental office environment preferred.  The ideal candidate will have a background in nonprofit management.  Preference will be given to candidates who have prior grants management experience, including budgeting and work plan development and implementation.  Knowledge of the philosophy, mission, leadership needs, and planning requirements of the organization preferred.

Residency and Travel – The ideal candidate will live in the service area and be available to attend early morning, evening, and/or weekend meetings on a periodic basis, and should be able to travel independently throughout Southwest Virginia.

Language Skills - Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

Mathematical Skills - Ability to calculate figures and amounts and conduct basic accounting calculations such as proportions and percentages. Ability to apply concepts of basic algebra. Comfort with calculation in Microsoft Excel and use of spreadsheets.

Certificates, Licenses, Registrations - Valid driver's license and automobile insurance required.  Access to high speed internet at home required.

Physical Demands - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment - The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Information - This job also requires the following skills: strategic thinking, leadership skills, problem solving, professional demeanor, customer service, persuasive/negotiation, people skills, staff and volunteer management and public speaking.