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El Paso United Communications Coordinator

El Paso, TX

Relocation expenses:

Entry Level
Full time
1 - 2 years of experience
Bachelor's Degree
$31,000 to $40,000 per year

Published on 22 Sep 2023

Expires on 9 Sep 2023

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El Paso United Communications Coordinator

ORGANIZATION OVERVIEW

United Way of El Paso County is committed to improving the lives and futures of all people in the community.  We bring together expertise, funding and volunteer support to positively impact education, health, basic needs, and financial stability.  In partnership with others, we work to eliminate inequities experienced by diverse populations so that all people have a safe, healthy home environment, achieve their educational potential, and increase their financial stability.  We commit to building bridges across cultural, racial, religious, and economic boundaries.

OVERVIEW OF RESPONSIBILITIES

The Community Communications Coordinator supports the mission of United Way of El Paso County (UWEPC) through development and implementation of online marketing strategies for El Paso United, which is composed of El Paso United Community Resiliency Center (assisting El Pasoans affected by the COVID-19 pandemic) and the El Paso United Family Resiliency Center (assisting those affected by the August 3rd Walmart shooting in El Paso)

KEY RESPONSIBILITIES/ESSENTIAL FUNCTIONS

The Community Communications Coordinator supports the Senior Director of Community Resiliency by developing and fulfilling the duties of a comprehensive marketing plan (inclusive of outreach efforts) for two grants.

  • Work with Director of Marketing and Engagement to create content to promote El Paso United services to include design and copywriting.
  • Create dynamic written, graphic, and video content
  • Analyzing, manage, and alter schedules where necessary to optimize visits and to target audiences in a timely manner.  
  • Manage and optimize El Paso United social media channels, including Facebook, Twitter, Instagram, TikTok and other relevant platforms
  • Coordinate ad campaigns with social media strategy
  • Support broad variety of marketing and communications projects with an emphasis on copy (e.g., newsletter, print material, website, Opinion Editorials, public service announcements, etc.), and graphic design
  • Assist in maintaining a strong online presence through El Paso United websites including blog and evaluating search engine optimization and search engine marketing
  • Coordinate media relations and maintain strong relationships with external public relations and communication partners and broadcast and print media outlets
  • As needed, serve as agency photographer/videographer and maintain media library
  • Assist and/or write scripts for media interviews and special events.
  • Plan and implement promotional strategies for all services to broaden program participation and deepen general public awareness of Center through multiple channels including print and broadcast, public presentations and grassroots communication
  • Be part of the support team during special event(s).
  • Maintain working knowledge of the status of programs, engagement, and initiatives to fully participate and provide status updates, when necessary.

Stay current on marketing, social, economic and political trends that may have an effect on the El Paso United and United Way of El Paso County and make recommendations to enhance our image based on those trends.

CROSS-FUNCTIONAL RESPONSIBILITIES:

  • Participate in recurring program and strategic meetings to assist in shaping the vision of UWEPC Community Impact products and partnerships in relation to El Paso United.
  • Work effectively with other teams at United Way to provide appropriate support and value to partners. Leverage relationships to create additional opportunities with other organizations and individuals.
  • Foster creative thinking and facilitate future partnerships within corporate accounts.
  • Attend key community events and activities as a way to promote United Way of El Paso County’s mission, vision and core values becoming a defined community ambassador for United Way, in particular as it relates to the Community Resiliency Center and disaster response.
  • Cultivate community support for United Way by maintaining contacts with local organizations, businesses and individuals.

QUALIFICATIONS—KNOWLEDGE, EDUCATION AND EXPERIENCE

Bachelor’s Degree Media Advertising, Marketing, Corporate Communication, or related field.

At least two years of relevant work experience is preferred.

Staff person must possess the ability to effectively and efficiently work on multiple marketing communications projects.

Experience in copywriting; graphic design and layout; and brandmark (logo) development is required.

Knowledge of the non-profit sector is a plus. 

Must have experience in Adobe Cloud (Illustrator, Photoshop, InDesign) as well as capturing and editing photos and video.

Must be able to work a flexible schedule with the possibility of early morning, evening, and weekend work.

Intermediate knowledge of Mac OS, MS Office applications (Outlook, PowerPoint, Word, Excel), Intermediate knowledge of social media and website management platforms i.e. Facebook, Twitter, Instagram, Wix; Intermediate knowledge of virtual meeting platforms i.e. Zoom, FaceBook Live, Microsoft Teams.

Bilingual Spanish, essential.

Valid driver’s license, insurance and vehicle required.

The above statements are intended to describe the general nature and level of work being performed by the individual in this position.  They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of the position. Duties, responsibilities and activities may change at any time with or without notice.

SKILLS AND COMPENTENCIES:

Interpersonal Skills

  • Experience working in collaborative environments and cross functionally to achieve goals.
  • Strong project management, process improvement, or other applicable experience.
  • Strong analytical skills using data to support decisions.
  • Problem-solver and self-starter who initiates solutions; collaborates and negotiates effectively with team members, partners, and stakeholders. Strong ability to distill and communicate complex issues and concepts to others.
  • Personal attributes of honesty, integrity, professional behavior, tact, sense of urgency, and sense of humor.

OTHER DUTIES

  • Cultivates
    • Equity Mindset
    • Network Mindset
    • Learning Mindset
  • Think Strategically
    Applies appropriate strategic logic to decisions and initiatives.  Identifies efforts that will have the greatest strategic impact.
  • Promote Collaboration
    Fosters a sense of teamwork, leverages differences, and facilitates the effective interaction and contribution of others to achieve goals.
  • Engage and Inspire
    Articulates and inspires commitment to a plan of action aligned with organizational mission and goals.
  • Inspire Trust
    Gains the confidence and trust of others through principled leadership and sound business ethics.
  • Innovate
    Champions new ideas and initiatives and creates an environment that supports innovation.
  • Focus on Community
    Ensures the delivery of exceptional service and value to the communities we serve.

UNITED WAY CORE COMPETENCIES FOR ALL STAFF
●    Mission-Focused: Catalyze others’ commitment to mission to create real social change that leads to better lives and healthier communities.  This drives their performance and professional motivations.
●    Relationship-Oriented: Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.
●    Collaborator: understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.
●    Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
●    Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.

Diversity, Equity, and Inclusion (DEI)

  • Behaviors reflect a belief that individuals from diverse backgrounds lead to a more successful organization.
  • Educates oneself about DEI issues within the organization and community.
  • Demonstrates a willingness to become aware of and address one’s own implicit biases.
  • Deliberately works to include individuals from underrepresented backgrounds in efforts both internally and externally as appropriate.
  • Identifies and integrates the tools and resources needed to create more equitable environments.