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Director, Social Media

Alexandria, VA

Relocation expenses: Not paid

Full time
5 - 10 years of experience
High School Diploma
Bachelor's Degree

Published on 15 Mar 2023

Expires on 10 Mar 2023

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Director, Social Media


The Director, Social Media is a member of the United Way Worldwide (UWW) Communications team and develops and oversees implementation of a comprehensive social media strategy to drive channel growth and community engagement, to help build support for United Way locally, nationally and internationally. 

Reporting to the Vice President of Communications, this person will partner with cross-functional teams including global brand marketing, public relations, digital, events, development and advancement to help drive UWW's mission to improve lives by mobilizing the caring power of communities around the world.


An individual must be collaborative and able to perform each essential duty listed below at a satisfactory level:

  • Responsible developing, executing and measuring the organizational social media strategy (and budget) to grow UWW's online presence, and strengthen brand position and audience engagement
  • Develop a consistent and authentic brand voice across all owned channels
  • Develop a variety of social campaigns in support of brand partnerships, fundraising and overall brand positioning.
  • Create compelling content (both written and visual) for a variety of social channels and art direct photography, graphics and video
  • Responsible for setting goals, measuring performance and translating insights to optimize strategy.
  • In partnership with Marketing and Communications leadership, oversee and manage the paid social strategy
  • Develop the social content calendar and manage organic content on all UWW social channels
  • Responsible for social media listening for owned channels and optimize opportunities to increase audience
  • Manage external agency/vendor partnerships
  • Other duties as assigned


Minimum requirements include:

  • Bachelor’s degree in Communications, Marketing, or related field required and at least 10 years of experience in content creation and social media
  • Proven experience in developing, executing and measuring organizational social media strategy
  • In-depth knowledge of social platforms and ability to recognize and leverage emerging trends and platforms. 
  • Strong experience with social listening and community management tools
  • Understanding of SEO optimization practices
  • Experience managing communities and responding to inbound comments/messages in a timely manner
  • Experience in managing and developing direct reports
  • Strong cultural competencies and ability to effectively communicate to a diverse, global audience
  • Solution-oriented, strategic thinker and communicator 
  • Relationship builder and collaborator 
  • Experience with digital fundraising is a plus
  • Experience with a global nonprofit is a plus 

Note:  Candidates will be required to provide samples of previous work including at least one integrated campaign example.   

If selected for an interview, you will be contacted  Thank you.

This job description describes the general nature and level of work performed by employees assigned to this position.  It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.


We have established  a salary range of $125,000 to $145,00 for this position. Specific pay is determined by your experience in that range.  Highly recommend applicants include salary requirements when completing application.



United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

 United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here: If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail Jennifer.Chavez@uww, or call 703-683-7874 and provide the nature of your request and your contact information.

 We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

 United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.   Most benefits begin on the first day of the month following your start date.


We take the broadest possible view of diversity. 

We value the visible and invisible qualities that make you who you are.

We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.

We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.

We strive to include diversity, equity, and inclusion practices at the center of our daily work.

We commit to using these practices for our business and our communities.

Join us in embracing diversity, equity and inclusion for every person in every community.